PERIYAR UNIVERSITY

SALEM – 636 011.

MBA

Master of Business Administration

[Choice Based Credit System (CBCS)]

SYLLABUS
 For the Candidates Admitted to MBA Programme of University
Department from 2018—2019 onwards
For the Candidates Admitted to MBA Programme of University Department from
2018 - 2019 onwards

I Semester (2018-2019)

S.N Subject Code Subject Name IA EA Total Credit

Marks
1 18MBA01 Concepts of Management and Communication 25 75 100 04
2 18MBA02 Organizational Behaviour 25 75 100 04
3 18MBA03 Managerial Economics 25 75 100 04
4 18MBA04 Accounting Practices for Managerial Decisions 25 75 100 04
5 18MBA05 Quantitative Techniques for Managers 25 75 100 04
6 18MBA06 Research Methodology for Social Sciences 25 75 100 04
7 18MBACV1 Comprehensive Viva - - 25 01

II Semester

S.N Subject Code Subject Name IA EA Total Credit

Marks
1 18MBA07 Operations Management 25 75 100 04
2 18MBA08 Human Resource Management 25 75 100 04
3 18MBA09 Financial Management 25 75 100 04
4 18MBA10 Marketing Management 25 75 100 04
5 18MBA11 Operations Research 25 75 100 04
6 18MBAEDC1 Extra Disciplinary Course - 1 25 75 100 03
7 18MBACV2 Comprehensive Viva - - 25 01

III Semester

S.N Subject Code Subject Name IA EA Total Credit

Marks
1 18MBA12 Business Law 25 75 100 04
2 18MBA13 Project Work & Viva Voce 200 04
3 18MBAE1 E1 25 75 100 04
4 18MBAE2 E2 25 75 100 04
5 18MBAE3 E3 25 75 100 04
6 18MBAEDC2 Extra Disciplinary Course - 2 25 75 100 03
7 18MBACV3 Comprehensive Viva - - 25 01

In the third semester the student has to select any one of the following specializations and
has to undergo all the three subjects of that specialization.
 Electives in III Semester

Specialization: Finance

S.N Subject Elective Subject Name IA EA Total Credit

Code Marks
1 18MBAF01 Merchant Banking & Financial Services 25 75 100 04
2 18MBAF02 Investment Management 25 75 100 04
3 18MBAF03 International Financial Management 25 75 100 04

Specialization: Human Resource Management

S.N Subject Code Elective Subject Name IA E Total Credit

A Mark
s
1 18MBAH01 Human Resources Training and 25 75 100 04
Development
2 18MBAH02 Human Resources Information System 25 75 100 04
3 18MBAH03 International Human Resources 25 75 100 04
Management

Specialization: Productions

S.N Subject Code Elective Subject Name IA EA Total Credit

Marks
1 18MBAP01 Supply Chain Management 25 75 100 04
2 18MBAP02 Total Quality Management 25 75 100 04
3 18MBAP03 Integrated Materials Management 25 75 100 04

IV Semester

S.N Subject Code Elective Subject Name IA EA Total Credit

Marks
1 18MBA14 Strategic Management 25 75 100 04
2 18MBA15 Entrepreneurship 25 75 100 04
3 18MBAE4 E4 25 75 100 04
4 18MBAE5 E5 25 75 100 04
5 18MBAE6 E6 25 75 100 04
6 18MBAL1 Management Information System & Lab 25 75 100 04
 7 18MBACV4 Comprehensive Viva - - 25 01

 Management Information System Lab is practical in nature with 25 marks for internal and 75
marks for external practicals with internal and external examiner.
Electives in IV Semester

Specialization: Marketing Management

S.N Subject Code Elective Subject Name IA EA Total Credit

Marks
1 18MBAM01 International Marketing Management 25 75 100 04
2 18MBAM02 Services Marketing 25 75 100 04
3 18MBAM03 Brand Management 25 75 100 04

Specialization: Systems Management

S.N Subject Code Elective Subject Name IA EA Total Credit

Marks
1 18MBAS01 Systems Management 25 75 100 04
2 18MBAS02 Business Application Software 25 75 100 04
3 18MBAS03 E-Commerce 25 75 100 04

Supportive Courses offered by PRIMS are 18MBAEDC1 – Fundamentals of Marketing

& 18MBAEDC2 – Entrepreneurship
During the summer vacation, the student has to avail 6 & 8 weeks (i.e May & June) for
project data collection and analysis in consultation with the faculty guide. The report has to be
submitted on the specified date during III semester.
Project report evaluation consists of report evaluation and the conduct of viva voce
examination. Report evaluation (150 marks) will be undertaken by an external examiner and the
faculty guide independently and the average of the two will be the final mark. Viva voce
examination (50 marks) will be conducted by the external and the faculty guide together.
Comprehensive Viva will be conducted at the end of each semester. The examination will
be conducted by the panel of all Faculty members and an External Examiner.

Internal Assessment:

Model Examination - 10 Marks

Assignment (Min 2) / Seminar /Case Analysis - 5 Marks

Unit/Class Tests (2 Numbers) - 5 Marks

 Attendance & Class Participation - 5 Marks

Total : - 25 Marks

Question Paper Pattern:

Time: 3 Hours Max. Marks: 75

Part A (20x1= 20 Marks)

Answer all questions (Four Questions from each Unit with MCQ)

Answers will be filled in OMR Sheets and submitted separately.

Part B (5X3 = 15 Marks)

One question from each Unit.

Part C (5X8 = 40 Marks)

Answer all questions (Two Questions from each unit with internal choice)

1 (a) or (b)
2 (a) or (b)
3 (a) or (b)
4 (a) or (b)
5 (a) or (b)
 For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBA01 – Concepts of Management and Communication

Objectives:

This course aims at making the students to understand the role and functions such as
planning, organizing, directing and controlling of management and an explanation for the
principles, concepts and techniques that can be used in carrying out these functions. Further, the
course enhances the students to have understanding about the various concepts communication
that may help them to carry out the managerial functions effectively and efficiently.

UNIT I:
Introduction of Management: Meaning and definition – Nature of Management – Scope
of Management – Importance of Management – Levels of Management – Role and qualities of
Managers – Evolution of Management Thought : Contributions of FW Taylor and Henri Fayol .

UNIT II:
Planning: Nature and importance of Planning – Planning Process – Types of Plans –
MBO – MBE - Organizing: Nature and Purpose of Organizing – Organization Structure – Formal
and Informal Groups/ Organization – Line and Staff Authority – Departmentation – Span of
Control – Centralization and Decentralization – Delegation of Authority.

UNIT III:
Directing: Meaning and definition – importance of directing – elements of directing –
Techniques in directing - Controlling: Meaning and definition – importance of Controlling –
Process of Controlling – Types of controlling.

UNIT IV:
Communication: Meaning and definition – objectives of communication –
communication process – barriers to communication – Principles of effective communication –
Types of communication: Formal Vs. Informal – Downward, Upward, horizontal, Diagonal and
Informal communication.

UNIT V:
Communication Media: Verbal Communication (Written and Oral) – Face-to-Face
communication – Visual communication –Business letter – Types and Layout components -
Modern communication tools.

Text books:

1. Andrew J Dubrin, Essential of Management, Thomson Southwestern, 9th edition, 2012.

2. Samuel C. Certo and Tervis Certo, Modern Management: Concepts and skills, Pearson
Education, 12th edition 2012.
3. Harold Koontz and Heinz Weihrich, Essential of Management: An International &
Leadership Perspective, 9th Edition, Tata Mcgraw - Hill Education 2012.
4. Charles W.L Hill and Steven L Mcshane, ‘Principles of management, Mcgraw Hill education,
special Indian edition 2007.
5. Rajendra Pal and J.S.Korlahalli, Essential of business communication, Sultan Chand & Sons

Reference Books:

1. Don Hellriegel, Susan E Jackson and john W slocum, Management – A competency based
approach, Thompson south Western, 11th edition 2008.
2. Heinz Weihrich, Mark V Cannice and Harold Koontz, Management- A global entrepreneurial
perspective, Tata Mcgraw Hill, 12th edition, 2008.
 For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBA02 – Organizational Behaviour

Objectives:
This course aims to help the students in understanding the forces shaping individual,
group and organizational sub-systems; this is done with a view to preparing the students to see
how these forces affect the management of business enterprises, both in the private and the
public sectors. Further, this course helps in learning the processes and problems of management
and evaluating means of achieving the goals of an enterprise through an effective management of
people in the enterprise.

UNIT I:
Meaning and concepts of Organizational Behavior – Nature of OB – Scope of OB –
Factors influencing OB – OB Models: SOBC Model – Cognitive Model – Reinforcement Model
– Psycho analytical Model – Evolution and challenges of OB.

UNIT II:
Personality – Definition, Characteristics, Determinants, Personality Attributes influencing
OB – Trait Theory, Psychoanalytic Theory – Perception: Meaning, Factors influencing
perception and process of perception – Attitude: Characteristics – Components – Attitude
Formation and Change.

UNIT III:
Learning: Meaning and Definition – Theories of Learning : Classical conditioning –
Operant conditioning – Social learning Theory – Principles of learning - Motivation – Meaning,
importance, techniques – Maslow’s need Hierarchy Theory – Herzberg’s Two Factor Theory –
Causes of Job satisfaction – consequences of Job satisfaction.

UNIT IV:
Group: Definition – Group development stages – Types of groups - Group Dynamics:
Meaning – factors influencing group dynamics – Group decision making process – Distinction
between groups and teams – classification of teams – team development – Team building skills -
Leadership Meaning – Importance – Styles – Theories – Leadership skills- Work And Family
Life Stress – Balancing Strategies.
UNIT V:
Organization Culture – Factors affecting Organization Climate – Determinants of Job
Satisfaction – Organization Change and Resistance to change – Managing Change, Stress –
Courses, Consequence and Coping Strategies.

Reference Books:

1 Stephen Robbins, Organizational Behaviour, Prentice Hall Publishers,

2 Aswathappa.K - Organizational Behaviour, Himalaya Publishing House.
3 Mishra.M.N. - Organizational Behaviour, Vikas Publishing House Pvt.Ltd.
4 Fred Luthans - Organizational Behaviour, McGraw Hill Publishing House.
5 Prasad.L.M. - Organizational Behaviour, Sultan Chand & Sons.
6 Sarma V.S.Veluri – Organisational Behaviour, JAICO Publishing House
 For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBA03 – Managerial Economics

Objectives:
To understand and apply the economic concepts and principles for effective business
decision making.

UNIT I:
Managerial Economics: Meaning, Nature, and Scope of Managerial Economics –
Relationship between Managerial Economics and other disciplines – Role and Responsibilities of
Managerial Economist.
Demand Analysis: Meaning, Determinants and Types of Demand – Demand Distinctions
– Elasticity of Demand – Demand Forecasting – Purposes – Criteria - Methods of Demand
Forecasting.

UNIT II:
Cost Analysis: Cost Concepts, Classifications and Determinants – Cost Output
Relationship – Break Even Analysis – Production Function – Supply Analysis – Economies and
Diseconomies of Scale.

UNIT III:
Features, Pricing and Output Decisions of Perfect Competition, Monopoly, Monopolistic
and Oligopoly Market Structures.
Pricing policies & Practices: Pricing Objectives – Pricing Methods.

UNIT IV:
Methods of Appraising Project Profitability - Business Cycles: Phase, Causes and Effects
– Inflation and Deflation: Types, Causes and Effects – Balance of Trade and Balance of
Payments.

UNIT V:
National Income: Definition – Concepts of National Income – Methods and Difficulties
of Calculating National Income – Monetary Policies – Fiscal Policies.
Text Book

1 Varshney & Maheswari – Managerial Economics, Sultan Chand & Sons.

Reference Books:
1. Samuelson & Nordhaus – Economics, Tata McGraw Hill.
2. Gupta.G.S. – Managerial Economics, Tata McGraw Hill.
3. Joel Dean – Managerial Economics, Mote & Paul.
4. Dwivedi.D.N. – Micro Economic Theory, Vikas Publishing House.
5. Wali and Kalkundrikar – Managerial Economics
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards
18MBA04 – Accounting Practices for Managerial Decisions
Objectives:
The purpose of the course is to impart depth knowledge of the Financial, Management
and Cost Accounting concepts and applications. The students are equipped to prepare financial
statements of the independently and also to develop Financial and Managerial Decision Making.

UNIT I:
Introduction to Accounting: Accounting - Meaning - Definition – Functions of Financial
Accounting – Accounting Concepts and Conventions – Branches of Accounting – Financial,
Management, Cost Accounting – Meaning – Definition – Objectives and Limitations -
Differences between Financial, Management and Cost Accounting.
Preparation of Final Account - Trail Balance - Trading Account - Profit and Loss Account
- Balance Sheet – Problems with Adjustments.

UNIT II:
Financial Analysis: Meaning – Advantages – Tools – Ratio, Fund Flow Analysis –
Meaning, Advantages, Limitations, Problems.

UNIT III:
Budgets and Budgetary Control : Meaning – Definition – Advantages – Disadvantages –
Essentials of Sound Budgetary Control - Classification of Budget – Time, Function, Flexibility –
Problems in Cash Budget – Flexible Budget – Production Budget – Sales Budget – Factory
Overhead Budgets.

UNIT IV:
Marginal Costing: Meaning – Definition – Advantages – Limitations – Practical
Applications of Marginal Costing – Cost Volume Profit Analysis – Break Even Analysis –
Meaning – Assumptions and Limitations – Problems.

UNIT V:
Standard Costing: Standard Costing – Meaning – Definition – Advantages – Limitations
– Determination of Standard Costs - Variance Analysis – Material, Labour, Overhead, Sales
Variances - Problems.
Text Book
1. Maheswari.Dr.S.N., Sultan Chand & Sons, Introduction to Computerized Accounting, New
Delhi.
2. Palanivelu.Dr.V.R., Accounting for Management, University Science Press, New Delhi.
Reference Books:
1 Brown and Howard, ELBS, Khan & Jain, Management Accounting, Tata McGraw Hill, New
Delhi.
2 Jain.S.P. & Narang, Financial Accounting and Analysis, Kalyani Publishers, Ludhiyana.
3 Pandey.I.M. , Elements of Management Accounting, Vikas Publishing House.
Important Note:
The question paper setter should strictly follow the model question paper method.
18MBA04 – Accounting for Managerial Decisions
Model Question Paper
Part – A (20x1 = 20 Marks)
Answer all questions (Four Questions from each Unit)
1. I Unit - 4 Questions - Theory

2. II Unit - 2 Questions - Theory

2 Questions - Problem

3. III Unit - 2 Questions - Theory

2 Questions - Problem

4. IV Unit - 2 Questions - Theory

2 Questions - Problem

5. V Unit - 2 Questions - Theory

2 Questions - Problem

Part – B (5 x 3 = 15 Marks)
1. I Unit - Theory Questions
2. II Unit - Problem Questions
3. III Unit - Theory Questions
4. IV Unit - Problem Questions
5. V Unit - Problem Questions

Part – C (5 x 8 = 40 Marks)
1. Theory question from unit – I
(or)
b). Problem from unit – I
2. a). Problem from unit – II
(or)
b). Problem from unit – II
3. a). Problem from unit – III
(or)
b). Problem from unit – III
4. a). Problem from unit – IV
(or)
b). Problem from unit – IV
5. a). Theory question from unit – V
 (or)
b). Problem from unit – V
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBA05 – Quantitative Techniques for Managers

Objectives:
To learn the basics and applications of statistics in business decision making.
To apply concepts of hypothesis testing in business research.
To apply Probabitity distribution concepts in business problems.
UNIT I:
Data Analysis: Univariate Bivariate and Multivariate Analysis: – Grouped and
Ungrouped Data – Measures of Central Tendencies – Measures of Dispersion.

UNIT II:
Testing of Hypothesis: Meaning - Procedure - Parametric Tests – Z-Test (One Sample and
Two Sample Tests), T-test (One Sample and Two Sample Tests) - ANOVA (One Way).

UNIT III:
Non-Parametric Tests: Sign Test for Paired Data, Rank Sum Test, Mann-Whitney U Test
and Kruskal Wallis Test – Chi-Square Test.

UNIT IV:
Correlation and Regression Analysis – Time Series Analysis: – Trend, Cyclical, Seasonal
and Irregular Variations.

UNIT V:
Probability Distributions: Binomial, Poisson and Normal Distributions – Characteristics
and Managerial Applications.

Text Books:
1. Gupta. S.P., Gupta. M.P., Business Statistics, Sultan Chand & Sons, 2012.
2. Sharma. J.K., Business Statistics, Vickes Publishing, 4th Edition, 2014.

Reference Books:
1 Richard I. Levin, David S. Rubin, Sajay Rastogi, Masood Husail Siddiqui, Satistics for
Management, 8th Edition 2017.
2 David M. Levine, Kathryn A.Szabat, David A.Stephen, P.K Viswanathan, Business Statistics:
A First Course, 7th Edition, 2017.

Important Note:
Question Paper should have 75% weightage for problems and 25% weightage for theory

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBA06 – Research Methodology for Social Sciences

Objectives:
To learn basics research methods in social science
To familiarize the students on research methodology, data collection and report
preparation
To use research concepts in management research

UNIT I:
Basics of Research: Research Meaning, Scope and Objectives – Types of Research –
Research Vs. Research Methodology – Research Process - Relevance of Research for Decision
Making in various Functional Areas of Management.

UNIT II:
Problem Definition– Techniques, Hypothesis, Types - Formulation of Research
Hypothesis - Choosing the Appropriate Research Design – Sampling Design – Techniques –
Steps - Sample Size Determination - Precautions – Errors.

UNIT III:
Measurement and Scaling Techniques - Data Collection - Primary Data and Secondary
Data – Methods of Collection – Questionnaire Design – Essentials of a Good Questionnaire –
Pre Testing of Questionnaire – Pilot Study – Merits and Demerits of Questionnaire – Use of
Schedules – Structured and Unstructured Interviews – Observation Method, Use of Secondary
data in research.

UNIT IV:
Processing and Analysis of Data: Editing – Types of Editing – Guidelines for Editing -
Coding – Classifications – Tabulation – Need, Nature and Guidelines – Ungrouped and Grouped
Frequency Tables, Charts and Diagrams – Use of Computer Packages for Data Analysis –
Application of Statistical Tests and Interpretation of Test of Results (Only Theory – No
Problems).
UNIT V:
Presentation of Research Results - Organizing a Research Report - The Significance
Report – Steps in Writing Report - The Integral Parts of a Report – Types of Reports –
Precautions for Writing Research Reports, Plagiarism Check – Need, Importance.

Text Book:
1. Kothari.C.R., Gaurav Garg - Research Methodology – Methods and Techniques 4th Edition,
2018.
Reference Books:
1 Cooper – Business Research Methods Tata McGraw Hill Education 9th Edition 2006.
2 Donald Cooper, Pamela Schnider – Business Research Methods, McGraw Hill Higher
Education, 12th Edition 2013.
3 William J.Goode P.K.Hatt – Methods in Social Research McGraw Hill Inc,1952.
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBA07 – Operations Management

Objective:

To introduce the latest techniques in production and operations management which are
considered vital for maximizing productivity and lowering the cost of production.

UNIT I:
Production Management – Definition – Scope and Functions – Production System and
Types of Production Systems – Plant Location – Factors influencing Plant Location – Plant
Layout – Principles and Criteria of Plant Layout – Types of Plant Layout – Value Analysis and its
procedure.

UNIT II:

Production Planning and Control – Objectives – Functions – Requirements of effective

Production Planning and Control – Routing and Scheduling – Importance, Objectives and its
Procedure.

UNIT III:
Inventory Control – Techniques – EOQ Analysis – ABC Analysis – Material Requirement
Planning - Just in Time System – Lean Manufacturing.

Material Management: Objectives – Functions – Purchase Management – Vendor Rating.

UNIT IV:
Quality Control – Objectives – Importance – Inspection – Kinds of Inspection – KAIZEN
– Key Elements of KAIZEN – Steps in Implementation – Quality Circles – Total Quality
Management – Maintenance – Requirements for effective maintenance – Types of Maintenance –
Material Handling – Objectives - Material Handling Equipments.

UNIT V:
Work Environment – Worker Safety – Major Components of Work Study – Method Study
– Work Measurement – Techniques of Work Measurement – Steps Involved for Conducting Time
Study – Steps in Method Study – Principles of Motion Economy.

Text Book:

1. Panneer Selvam.R., Production and Operations Management, Prentice Hall of India, New
Delhi.
Reference Books:

1 Saravanavel.P and Sumathi.S, Production and Materials Management, Margham

Publications, Chennai.
2 Rama Murthy.P, Production and Operations Management, New Age International.
3 Aswathappa.K, Sridhar Bhat.K, Production and Operations Management, Himalaya
Publishing House.
4 Aggarwal, Kanna.L.N., Production Planning and Control, K.C.Jain Publications.
5 Khanna.R.B., Production and Operations Management, PHI.
6 Gupta.Dr.C.B., Operations Management and Control, Sultan Chand and Sons, New Delhi.
7 Khanna.P.O, Industrial Engineering and Management, DhantPat Rai Publications Pvt. Ltd.
8 Chunawalla.S.A. and Patel.D.R., Production and Operations Management, Himalaya
Publishing House.

Note: The Question Paper should contain 80% marks for Theory and 20% marks for Problems

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards
 18MBA08 – Human Resource Management

Objectives:
To impart knowledge about management issues related to staffing, training, performance,
compensation, organizational quality and compliance with human resource requirements.

UNIT I :
Introduction – Meaning and Definition, Nature, Scope, Objectives and Importance of
HRM – Functions of HRM - Role of Human Resource Manager – Computer Applications in
Human Resource Management – Human Resource Accounting and Audit.

UNIT II :
Human Resource Planning – Importance – Process - Forecasting Human Resource
Requirement – Techniques - Matching supply and demand - Recruitment and Selection –
Sources of Recruitment – Selection of Employees - Difference between recruitment and selection
– Procedures for selection - Tests - Interview – Types of Interview – Process of conducting
interview.

UNIT III :
Training - Meaning and Definition- Types of Training Methods – Reasons – Benefits –
Resistance - Executive Development Programmes (EDP) – Common practices - Benefits – Self
Development – Knowledge Management - Compensation Plan – Reward – Career Management
– Development of Mentor.

UNIT IV :
Method of performance evaluation – Feedback – Industry Practices - Promotion,
Demotion, Transfer and Separation – Implication of job change - The Control Process –
Importance – Methods – Requirement of Effective Control Systems Grievances – Causes –
Implications – Redressal methods.

UNIT V :
Workers Participation in Management – Evolution of Participative Management –
Structure – Functions – Nature and Benefits of Participation – Types and Degree of Participation
– Quality Circle – Organization for Quality Circle – Grievance Handling Procedure.

Reference Books
1. Agarwal, A.N., 2001 Indian Economy; Nature, Problems and Progress, Vikas Biraj Praksah,
New Delhi
2. Aswathappa.K, Human Resources and Personnel Management TMH, New Delhi.
3. Luis R.Gomez-Mejia, David B.Balkin, Robert L Cardy, Managing Human Resource, PHI
Learning. 2012
4. Bernadin , Human Resource Management, Tata Mcgraw Hill ,8th edition 2012.
5. Ivancevich, Human Resource Management, McGraw Hill 2012.

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards
 18MBA09 – Financial Management

Objectives:
The purpose of the course is to acquaint the students with depth knowledge of the
financial aspects which will support to the students for independent financial policy formulation
and decision making in an business organization.

UNIT I:
Financial Management – Introduction: Finance – Meaning – Importance of Finance –
Business Finance – Meaning – Purpose of Business Finance – Financial Management – Meaning
– Definition – Objectives of Financial Management – Theories of Finance – Finance Manager –
Role and Functions.

UNIT II:
Capital Budgeting: Meaning – Definition – Concept of Capital Expenditure – Importance
of Payback Capital Budgeting – Limitations of Capital Budgeting – Capital Budgeting Appraisal
Methods – Payback Method – ARR Method – Discounted Cash Flow Method – Profitability
Index Method – Problems.

UNIT III:
Cost of Capital: Introduction – Meaning – Definition of Cost of Capital – Importance of
Cost of Capital in Decision Making – Determination of Cost of Capital – Computations of Cost
of Capital – Computation of Cost of Each Specific Sources of Finance – Computation of
Weighted Average Cost of Capital – Problems

UNIT IV:
Leverages & Capital Structure: Meaning – Definition - Types of Leverages –
Significance – Limitations – Computation of Different Types of Leverages – Problems. Capital
Structure – Meaning – Definition – Patterns of Capital Structure – Theories of Capital Structure
– Determination of Capital Structure – Computation of Valuation of Firms – Problems.

UNIT V:
Working Capital: Meaning – Definition of Working Capital – Types of Working –
Factors Determining the Working Capital Requirements – Methods of Estimating Working
Capital Requirements – Problems.Dividend – Meaning – Dividend Policy – Determinants of
Dividend Policy – Forms of Dividend Policy – Theories of Dividend – Simple Problems.

Text Book:
1. Pandey. I.M, Financial Management,Vikas Publishing House.
2. Palanivelu.Dr.V.R., Financial Management, S.Chand & Company Ltd., New Delhi.

Reference Books:
1 James C. Van Horne, Fundamentals of Financial Management, Person, New Delhi.
2 Kulkarni.P.V., Financial Management, Himalaya Publishing House, Mumbai.
3 Prasanna Chandra, Financial Management Theory and Practice, Tata McGraw Hill
Publishing Co. Lt., New Delhi.
4 Tulsian.Dr.P.C., Financial Management , S.Chand & Company Ltd., New Delhi.

Important Note:
The question paper setter should strictly follow the model question paper method.

18MBA09 – Financial Management

Model Question Paper
 Part – A (20x1 = 20 Marks)
Answer all questions (Four Questions from each Unit)
1. I Unit - 4 Questions - Theory

2. II Unit - 2 Questions - Theory

2 Questions - Problem

3. III Unit - 2 Questions - Theory

2 Questions - Problem

4. IV Unit - 2 Questions - Theory

2 Questions - Problem

5. V Unit - 2 Questions - Theory

2 Questions - Problem

Part – B (5 x 3 = 15 Marks)
1. I Unit - Theory Questions
2. II Unit - Problem Questions
3. III Unit - Theory Questions
4. IV Unit - Problem Questions
5. V Unit - Problem Questions

Part – C (5 x 8 = 40 Marks)
1. Theory question from unit – I
(or)
b). Problem from unit – I
2. a). Problem from unit – II
(or)
b). Problem from unit – II
3. a). Problem from unit – III
(or)
b). Problem from unit – III
4. a). Problem from unit – IV
(or)
b). Problem from unit – IV
5. a). Theory question from unit – V
(or)
b). Problem from unit – V
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBA10 – Marketing Management

Objective:
 To facilitate learners understand the concepts of marketing management and acquiring the
required skills to be an effective marketing manager.
UNIT I:
Marketing: Definition, importance and scope – Core marketing concepts, Company
orientation towards marketplace – Marketing and customer value – Creating value, and customer
relationship – Analyzing consumer markets - Identifying market segments and targets.

UNIT II:
Product characteristics and classifications – Product differentiation – Product and brand
relationship - Packaging and labeling- New product development – Product life cycle marketing
strategies – Brand equity – Measuring brand equity - Devising a branding strategy – Crafting the
brand positioning.

UNIT III:
Pricing: Understanding pricing – Setting the price – Pricing Methods - Adapting the price
– Initiating and responding to price changes.
Physical distribution: Marketing channels and value networks – Role of marketing channels –
Channel design decisions – Channel management decisions – Channel conflict management.
UNIT IV:
Retailing - Private Labels – Wholesaling – Market logistics - Promotion: Role of
marketing communication – Developing effective communication – Deciding the communication
mix – Advertising (objective, budget) – Sales promotion (objectives, major decisions) – Events
and experiences, Public relations.
UNIT V:
Direct marketing – Interactive marketing - word-of-mouth - Personal selling: Designing
and managing sales force – Principles of personal selling - Trends in marketing practices:
Internal marketing – Socially responsible marketing – Marketing implementation and control –
Future of marketing.

Text Book:
1 Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileswar Jha. 2012. Marketing
Management. [Thirteenth Edition]. Pearson Education, New Delhi.

Reference Books:
1 Ramaswamy, V.S and Namakumari S, 2009. Marketing Management. [Third Edition]. Macmillan
India Ltd, New Delhi.
2 Rajan Saxena. 2009. Marketing Management. [Fourth Edition]. Tata-McGraw Hill, New Delhi.
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBA11 – Operations Research

Objectives:
 To learn the operations research concepts.
To apply various operations research methods for business decision making.
UNIT I:
Introduction to Operations Research – Evaluation – Definition – Scope – Model and
Limitations of Operations Research – Linear Programming – Formulation – Graphical Solution.

UNIT II:
Transportation Model – North West Corner Rule – Least Cost Method – Vogel’s
Approximation Method – Test for Optimality – MODI Method – Assignment Problems –
Hungarian Method.

UNIT III:
Game theory – Meaning and characteristics – Saddle point – Dominance property –
Algebric and Graphical solution – Decision theory and its applications – Decision making under
risk – Uncertainty in decision making – Mini max – Maximin – Regret – Laplace Hurwicz
Criteria.

UNIT IV:
Queuing Theory: General Structure of Queuing System – Operating Characteristics of
Queuing System – M/M/I Model – Problems; Sequencing Problem – Processing N Jobs Through
Two Machines – Processing N Jobs Through Three Machines.

UNIT V:
Simulation – Meaning and Types – Steps – Monte Carlo Simulation – Problems on
Inventory, Queuing and Maintenance - Networks Analysis – Programme Evaluation and Review
Technique (PERT) – Critical Path Method (CPM).

Text Book:
1. Sharma.J.K., Operations Research, Theory and Applications, Macmillan Publishers India
Ltd., 5th Edition 2012.

Reference Books:
1. Kapoor .V.K - Operations Research Sultan Chand & Sons, 2014.
2. Srinivasan.G - Operations Research: Princilples and Applications, PHI, 3rd Edition, 2017.
3. Wayne L. Winston - Operations Research: Applications and Algorithms Boork/ Cole, 4 th
Edition, 2013.

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBA12 – Business Law

Objective:
 To make the students understand the legal environment and its impact on business
operations.
UNIT I:
Introductory – Nature of Contract – Offer and Acceptance – Consideration – Capacity of
Contract – Free Consent – Legality of Object – Void Agreements – Contingent Contracts –
Performance of Contract – Discharge of Contract – Remedies for Breach of Contract.

UNIT II:
Indemnity and Guarantee – Contract of Indemnity – Contract of Guarantee – Extent of
Surety’s Liability – Kinds of Guarantee – Rights of Surety – Discharge of Surety.

UNIT III:
Bailment and Pledge – Classification of Bailment’s – Law Relating to Lien – Finder of
Goods – Termination of Bailment – Pledge – Rights and Duties of Pawnor and Pawnee – Pledge
by Non-Owners.

UNIT IV:
Contract of Agency – Definition of Agent and Principal – Creation of Agency –
Classification of Agents – Relations of Principal and Agent – Delegation of Authority.

UNIT V:
Formation of Contact of Sale – Subject Matter of Contract of Sale – Document of Title to
Goods – Conditions and Warranties – Transfer of Property.

Text Book:

1 Kapoor. N.D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi.

Reference Book:

1. Shukla. M.C., Mercantile Law, S.Chand & Company Ltd – New Delhi.

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAF01 – Merchant Banking & Financial Services

Objective:
To effectively understand the functions of Merchant Banking and to utilize the Financial
Services in order to build the financial capabilities of an Industrial Organization.

UNIT I: Merchant Banking – Introduction

Finance – Meaning – Definition – Functions – Corporate Counseling Services – Project
Counseling Services – Issue Management and Underwriting Services – Portfolio Management
Services – Fixed Deposit Brokering Services.

UNIT II: Merchant Banking – Regulatory Framework

Introduction – SEBI Regulation – Registration of Merchant Bankers – General
Obligation and Responsibilities – Procedure for Inspection – Procedure for action in case of
default – Code of Conduct for Merchant Bankers – SEBI Guidelines.

UNIT III: Public Issue Management

Meaning – Definition – Functions – Mechanism – Categories of Securities Issue – Issue
Manager – Role of Issue Manager – Activities involved in Public Issue Management.

UNIT IV: Financial Services

Concept of Financial Services - Functions – Characteristics – Financial Services Market –
Meaning – Constituents – Growth of Financial Services Market – Financial Services Sector –
Problems – Regulatory Framework.

UNIT V: Recent Development in Financial Services

Introduction – Consumer Finance – Hire Purchase Finance – Leasing – Mutual Fund –
Bill Financing – Credit Syndication – Factoring and Forfaiting.

Reference Books:
1 Khan. M.Y., Financial Services, Tata McGraw Hill Publishing Co-Ltd.
2 Gurusamy. Dr.S., Merchant Banking and Financial Services, Thomson, Chennai.
3 Gurusamy. Dr.S., Financial Markets and Institutions, Thomson, Chennai.

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAF02 – Investment Management

Objective:
The purpose of this course is to acquaint the students to learn the investment details with
practical application.

UNIT I:
Investment Management – Introduction: Meaning – Investment, Speculation, Gambling,
Increasing Popularity of Investments – Investment Management – Meaning – Functions,
Objectives, Features of Investment Programme – The Investment Process – Risks of Investment
– Savings and Investment – Objectives of Investors – Sources of Investment Information.

UNIT II:
Investment Avenue: Introduction - Classification of Investments – Features of Investment
Avenues – Macro Aspects of Savings and Investments – Modes of Investments - Mobilization of
Savings for Investment.

UNIT III:
Investment Company: Introduction - Meaning – Concept – Types of Investment
Companies – Open End Investment Companies and Closed End Investment Companies – SEBI
Guidelines for Mutual Fund Authorization – RBI Guidelines on Mutual Funds – Mutual Fund
2000 – Mutual Fund Operations in India – Computation of Net Asset Value.

UNIT IV:
Security Credit Rating: Introduction – Definition of Credit Rating – Factors Affecting
Assigned Ratings – Credit Rating in India – Functions, Benefits of Credit Rating –
Disadvantages of Credit Rating – Types of Credit Rating – Credit Rating Agencies in India –
CRISIL, ICRA, CARE, ONICRA - ONIOA – Individual Credit Rating Agency – International
Credit Rating Agencies.

UNIT V:
Securities and Exchange Board of India (SEBI): Introduction – Objectives of SEBI –
Functions of SEBI – Organization of SEBI – SEBI’s Role in Primary Market – Secondary
Market and SEBI – SEBI and the FIIs.

Reference Books:
1 Avadhani.V.A. , Investment and Securities Market in India, Himalaya Publishing House.
2 Bhalla.V.K., Investment Management, S.Chands & Company Ltd.
3 Punithavathi Pandian, Security Analysis and Portfolio Management, Vikas Publishing House.
4 Donald E.Fisher and Ronald J. Jordan, Security Analysis and Portfolio Management,
PHI/Pearson.

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAF03 - International Financial Management

Objective:

The objective is to make the students familiar with nature, scope and risks associated
with financial transactions of internationally oriented organizations.

UNIT I:

Why study International Finance? – The nature of exposure and risk – Classification of
foreign exchange exposure and risk.

Exchange rate regimes – The international monetary fund (IMF) –International liquidity
and Special Drawing Rights ((SDR).

UNIT II:

Global financial market – domestic and offshore markets – Euromarkets – Interest rates
in the global money market – An overview of money market instruments.

Structure of the foreign exchange market – Mechanics of currency trading – Exchange

rate quotations - Exchange rate regimes in India.

UNIT III:

Forward contracts: Concept, terms and conditions -Futures contract: Major features,
trading process (currency futures) –Futures price and expected spot prices.

Currency options - Elementary option strategies - Exchange rate – Exchange rate

determination: Purchasing power parity theory.

UNIT IV:

Management of transactions exposure: Using the forward markets, invoice currency –

Hedging with currency options –Hedging with currency futures – Internal hedging strategies.

Managing economic (operating exposure) exposure: Market selection, pricing, product

and promotional strategy - Financial Swaps: Interest rate swaps and currency swaps.

UNIT V:
 Short-term financial management in an MNC: Investing surplus funds –financing short-
term deficits – Centralised versus decentralised cash management.

Long-term borrowing in the global financial markets: Major market segments (Bonds,
Syndicated credits, Medium term notes & Committed Underwritten facilities), Equity financing
in the international markets – The international financing decision.

Text Book:

1 Apte P G. 2009. International Financial Management. [Seventh Edition]. Tata McGraw

Hill, New Delhi. (For Unit I, II, III, IV & V).

2 Alan C. Shapiro. 1998. Multinational Financial Management. [Fourth Edition]. Prentice-

Hall of India, New Delhi. (For Unit IV).

Reference Books:

1 Maurice D. Levi. 1996. International Finance: The markets and financial management of
multinational business. [Third Edition]. McGraw Hill.

2 Adrian Buckley. 2003. Multinational Finance. [Fifth Edition]. Prentice-Hall.

3 Ian Giddy. 1993. Global Financial Markets. [Fifth Edition]. South-Western College
Publishers.

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAH01 - Human Resources Training and Development

Objective:
To familiarize the students with the basic concepts of training process, training methods
and training strategies adopted in organizations.

UNIT I:
Training: An Overview – Role of Training in Organizations – Structure of Training
Organizations – Training Process Model – Forces Influencing the Workplace and Training –
Learning Theories & Training – The Trainer: Roles and Competencies of Trainers - Emerging
Training & Development Practices – Business Strategy and Training – Strategies for Effective
HR Training & Development.

UNIT II:
Training Needs Analysis – Why, When and Where to look for performance discrepancies
– Framework for conducting TNA, Outcomes of TNA, Approaches to TNA, Needs Assessment
Techniques - Training Design: Organizational/Environmental constraints – Training Objectives –
Facilitation of Learning – Training Design Process – Key Factors in Designing – Training Design
Theories.

UNIT III:
Training Evaluation: Rationale for Evaluation – Training outcomes – Training Evaluation
Design Issues – Types of Evaluation Techniques &Instruments – Costing Training Programmes –
Measuring ROI of Training Programmes.

UNIT IV:
Training Methods: Matching Training Methods with Outcomes – Lectures &
Demonstrations, Computer-based Training, Games & Simulations, On-the-Job Training –
Audiovisual Enhancements to Training – Training Facilities – Key Areas of Organizational
Training: Orientation Training, Diversity Training, Team Training, and other Training
Programmes & Issues – Impact of Technology on Training – Choosing a Training Method —
Training of Special Groups.

UNIT V:
Management Development – Training vs. Development – Importance of Management
Development – Management Development Implications – Approaches for Management
Development – Strategies for Development of Technical Managers, Executives and Future
Executives.

Reference Books:
1. Agochiya: Every Tariner‘s Handbook, Sage Publications.
2. Graig. R.L. : Training and Development Handbook, McGraw Hill international
3. Lynton and Pareek, Training for Organisational Transformation, Sage Publications.
4. Dayal. I: Management Training in Organisation, Prentice Hall of India
5. Kirpatrick.D.L. : Evaluating Training Programmes, Berret-Koehler, San Francisco.
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAH02 – Human Resources Information System

Objective:
To understand the importance of information system in human resource administration
and to know the technologies and methods used for effective decision making in Human
Resource Function.

UNIT I:
Human Resource Information System - Meaning and Definition - Importance - Role of IT
in HRM - IT for HR Managers - Concept, Structure, & Mechanisms of HRIS - Overview of
Software Packages for Human Resource Information System including ERP Software such as
SAP, Oracles Financials and Ramco’s Marshal [only data input, output & screens]

UNIT II:
The Role of Information Technology: Database Concepts and Applications in Human
Resource Information Systems - Interface between HR and Technology - E-HRM and HRIS -
System Development Process for an HRIS, The Systems Development Life Cycle.

UNIT III:
HR Administration and Human Resource Information Systems: Technology Support for
Job Analysis - Approaches and Techniques - HRIS Applications - HRIS Environment and Other
Aspects of HR Administration - Organizing Approaches.

UNIT IV:
Recruitment and Selection in an Internet Context: Recruitment and Technology - Online
Recruitment and its impact - Attributes of Recruiting through Web Site - Recruitment Strategies
and Social Networking – Relationship between e-Recruiting and HRIS. Selection and
Technology: Selection Tests and Assessments – importance - Technology Issues in Selection -
Training and Development: Strategic Implications and Learning.

UNIT V:
The Future of Human Resource Information Systems: Emerging Trends in HRM and IT:
Future Trends in HRM - Future Trends in HRIS- Bring Own Device - Software as a Service
(SaaS) and the Cloud - Social Networking - Enterprise Portals - Open-Source Software -
Evolving HRIS Technology Strategy - HRIS and Small Businesses – Other Future Trends in
Workforce Technologies.

Reference Books
1) Michael Armstrong, A Handbook of Human Resource Management Practice, Kogan Page
2) Gueutal & Stone, The Brave New World of her, Jossey - Bass, 2005
3) Monk & Wagner, Concepts in Enterprise Resource Planning, Thomson, 2006.
4) Michael J. Kavanagh, Mohan Thite, Richard D. Johnson.Human Resource Information
Systems - Sage Publication, Third Edition.
5) James A.O’Brien, Management Information Systems –Tata Mcgraw-Hill Edition, Eighth
Edition, 2004.
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAH03 – International Human Resources Management

Objective:
 To facilitate the students to understand and develop skills required to work in a multi-
cultural work environment.
UNIT I:
Introduction to IHRM - Definition- Importance –Development of IHRM- IHRM and
Domestic HRM - Models of IHRM- IHRM Strategies - Barriers in effective global HRM.
UNIT II:
International Workforce Planning and Staffing: International labour Market -
International Recruitment function; cross-national advertising, e-recruitment; International
staffing choice - approaches to multinational staffing decisions - Selection criteria and
techniques - interviews for international selection - international staffing issues.
UNIT III:
International Compensation and International Employment Laws: International
compensation and International Assignees - Forms of compensation - Key components of
International Compensation - Approaches to international compensation - Emerging issues in
compensation Management.
UNIT IV:
Developing Global Mindset: Global Leadership - Cross cultural context and International
assignees - Training & Development of International Staff - Types of expatriate training,
sensitivity training - Career Development - Repatriate Training - Developing International Staff
and Multinational Teams - Knowledge Transfer in Multinational Companies.
UNIT V:
Performance Management: Performance Management and MNE, Constraints in goal
attainment, performance management cycle, Performance Management of International
Assignees, third and host country employees, issues and challenges in international performance
management, country specific performance management practices.
Reference Books
1. Nilanjan Sengupta, Mousumi S Bhattacharya, International Human Resource Management,
Excel Books, First Edition2007.
2. Monir H. Tayeb, International Human Resource Management, Oxford University Press,
2005.
3. Peter J. Dowling, Denice E. Welch, International Human Resource Management, South
Western Cengage Learning, Fourth Edition.
4. Michael J. Kavanagh, Mohan Thite, Richard D. Johnson, Human Resource Information
Systems: Basics, Applications, and Future Directions: Basics, Applications, and Future
Directions, SAGE, 2011.
5. Rao. P.L., International Human Resource Management: Text and Cases, Excel Books,
Reprint
6. Dennis Briscoe, Randall Schuler, Ibraiz Tarique, Taylor & Francis, International Human
Resource Management: Policies and Practices, 2012.
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAP01 - Supply Chain Management

Objective:
To examine the strategic role of Logistics and Supply Chain Management tools, elements
and techniques which help a firm sustain its competitive advantage position.

UNIT I:
Introduction to Supply Chain Management (SCM) – Concept and Components of SCM –
Features and Strategic Issues in SCM – Value Chain Management and Customer Relations
Management.
UNIT II:
Customer Focus in SCM – Demand Planning – Purchase Planning – Make or Buy
Decision – Indigenous and Global Sourcing – Development and Management of Suppliers –
Legal Aspects of Buying – Cost Management – Negotiating for Purchasing / Sub Contracting.
UNIT III:
Manufacturing Scheduling – Manufacturing Flow System – Work Flow Automation –
Dynamic Optimization - Material Handling – Design and Decision – Warehousing and
Storekeeping – Strategies of Warehousing and Storekeeping.
UNIT IV:
Logistics Management – Role of Logistics in SCM – Integrated Logistics Management –
Transportation Design and Decision – Multi Modalism – Third Party Logistics – Facilities
Management – (Port/Airport/ICD’s) – Channels of Distribution – Logistics and Customer
Service.
UNIT V:
Modern Practices in Supply Chain Management – Role of technology in SCM -
Organizational Issues to Implement SCM – International Logistics – Ocean Carrier Management
– Import – Export Logistics Management.
Reference Books:
1 Christopher, Logistics and Supply Chain Management, Ricahrd Irwin, 1994.
2 Sahay.B.S., Supply Chain Management for Global Competitiveness, Mac Millar, 1999.
3 Donald J.Bowersox and devid J.Closs, Logistical Management, Tata Mc Graw Hill.
4 David Taylor and David Brunt, Manufacturing Operations and Supply Chain Management,
Vikas Thomson.
5 John Wiley & Sons, Global Operations and Logistics, New York, 2002.
6 Chopra, Supply Chain Management, 2nd Edition – Person.

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAP02 - Total Quality Management

Objective:
 To enhance students knowledge about quality concepts and to learn the tools and
techniques of Total Quality Management so as to design and produce World Class Products

UNIT I:
Principles of Quality Management: Definitions of Quality – Quality Philosophies of
Deming – Crosby and Miller – Service Vs. Product Quality – Customer Focus – Quality and
Business Performance - Leadership for Quality Management – Quality Planning – Designing for
Quality - Manufacturing for Quality – Vision and Mission Statements and Quality Policy.
UNIT II:
Total Quality Management: Evaluation for TQM - TQM Models – Human and System
Components – Continuous Improvement Strategies – Deming Wheel – Internal, External
Customer Concept – Customer Satisfaction Index – Customer Retention- Team Work and Team
Building – Empowerment – TQM Culture – Quality Circles – KAIZEN – Top Management
Commitment and involvement.
UNIT III:
Quality Management Tools for Business Applications: Principles and Applications of
Quality Function Development – Failure Mode and Effect Analysis – Taguichi Techniques –
Seven old QC Tools – Seven New Management Tools – Statistical Quality Control Techniques
(only Theory and no Problems) – Mistake Proofing –Benchmarking – 8D Methodology.
UNIT IV:
Quality Imperatives for Business Improvement: Dimensions of Quality - Reliability
Prediction Analysis – Total Productive Maintenance – Costs of Quality – Business Process
Reengineering – Process Capability Analysis – Quality Assurance and ISO9000 Certification –
ISO 9001:2000.
UNIT V:
TQM Implementation Strategies: Organizational Structure and Mindset of Individuals –
Motivational aspects of TQM – Change Management Strategies – Training for TQM – TQM
Road Map – Quality Improvement Index – Six Sigma concept.
Reference Books:
1 Dale H.Besterfield et al, Total Quality Management, Pearson Education.
2 Jain.P.L., Quality Control and Total Quality Management, Tata McGraw Hill.
3 Poornima M.Charantimath, Total Quality Management, Pearson Education.

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAP03 - Integrated Materials Management

Objective:
 To examine the techniques for effective materials planning, purchasing and storing to
ensure minimum material cost and maximize product quality

UNIT I:
Materials Management – Meaning – Need and Importance – Functional areas of materials
management – Material planning – Budgeting – Modern developments in materials management
– Applications.

UNIT II:
Purchasing – Planning – Letter of Intent – Vendor selection – Sources of supply – Vendor
rating techniques – Purchase process – Tender and quotation – Quality control in purchase –
Transportation management – Procedure for foreign purchase – JIT system.

UNIT III:
Materials receipt – Storage – Stores management – Stores system and Equipments –
Stores records – Standardization and Codification – KANBAN – Warehouse management –
Inventory control – Models – Deterministic and probabilistic models – Probabilistic model –
Problems and techniques.

UNIT IV:
Inventory control – Deterministic model – EOQ models – Inventory systems – Reorder
level – Inventory control methods – ABC analysis.

UNIT V:
Materials handling – Importance – Equipment – Obsolete and waste management –
Materials insurance – Logistics and supply chain management – Fundamentals.

Reference Books:

1 Gopalakrishnan, Integrated Materials Management, Tata McGraw Hill.

2 Chase, Aquitano, Jacobs, Production and Operations Management: Manufacturing and
Services, Tata McGraw Hill.
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBA14 - Strategic Management

Objectives:
 Strategic management is concerned with the long-term direction, scope and performance
of an organization. This course addresses the strategic management of organisations, including
the formulation of longer term strategic directions, the planning of objectives and supporting
strategies, and the control of strategic implementation. It provides students with an understanding
of the approaches and tools for planning and controlling strategy at the organisation and sub-unit
levels, as well as experience in case analysis and practical application of planning and control
skills.

UNIT I:
Strategy: Meaning and Definition – Differences between policy, strategy and Tactics -
Levels of Strategy – Strategic Management: Meaning – importance – benefits - Process of
Strategic Management – Strategists and their role in Strategic Management.

UNIT II:
Strategy formulation: Vision and Mission statements – Goals and Objectives – External
Environment: Market – Technological – Supplier – Economic – Regulatory – Political – Socio-
Cultural and International Environment – Techniques of Environmental Analysis – Internal
competencies and Resources: Organizational Capability Profile (OCP) – Strategic Advantage
Profile (SAP) – Value chain analysis.

UNIT III:
Strategy Alternatives: Corporate Level Strategies – Grand Strategies – Stability –
Expansion – Retrenchment – Combination – Business Level Strategies – Porter’s Generic
Business Strategies.

UNIT IV:
Strategic Analysis and Choice: Corporate Level Strategic Analysis – Boson Consulting
Group (BCG) Matrix – General Electric (GE) Nine Cell Matrix – SWOT Analysis – Business
Level Strategic Analysis – Michael Porter’s Five Force Model –Mc Kinsey’s 7s Framework.

UNIT V:
Strategy Implementation and Evaluation: Project and Procedural Implementation –
Resource Allocation – Structural – Behavioral – Functional and Operational Implementation -
Strategic Evaluation and Control – Skills for strategists: Problem solving and decision making
skills – Forward planning and strategic thinking skills – Leadership skills.

Reference Books:

1 Charles W.L.Hill and Gareth R. Jones, Strategic Management Theory: An Integrated

Approach, Houghton Miflin Company, Princeton New Jercy, All India Publishers and
Distributors.
2 Thomos L. Wheelen and J. David Hunger, Concepts of Strategic Management and Business
Policy, Pearson Education.
3 Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill Publishing
Company Ltd.
4 A Nag, Strategic Management, Vikas Publishing House Pvt. Ltd

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBA15 – Entrepreneurship
Objective:
The purpose of the course is to impart depth knowledge of the entrepreneurship and
entrepreneur concept. The students are equipped to start their own business.

UNIT I:
Concept of Entrepreneur and Entrepreneurship – Major Entrepreneurial Competencies –
Qualities of Successful Entrepreneur - Types of Entrepreneur – Knowledge and Skills required
for Entrepreneur – Women Entrepreneur – Growth of Entrepreneurship in India.

UNIT II:
Entrepreneurial Environment – Economic and Non Economic Factors – Entrepreneurial
Motivation – Need, Objectives, Contents, Phases and Evaluation of EDPs.

UNIT III:
Project Identification and Selection – Project Formulation – Significance, Contents and
formulation of a Project Report – Project Appraisal – Methods of Project Appraisal.

UNIT IV:
Institutional Finance – Term Lending Institutions – Commercial Banks – State Finance
Corporations – TIIC – Technical Support Small Industries Development Bank of India (SIDBI),
Small Industries Service Institute (SISI), District Industries Centre (DIC), SIDCO, SIPCOT and
ITCOT.

UNIT V:
Government Policy for Small Scale Enterprises - Growth Strategies - Product Launching
- Monitoring and Evaluation of Small Business – Industrial Sickness – Causes & Consequences
– Preventing Sickness.

Text Book:

1. Khanka.S.S., Entrepreneurial Development, S.Chand and Company Limited, New Delhi.

Reference Books:
1. Prasanna Chandra, Project Planning, Analysis, Selection Implementation & Review, Tata Mc
Graw Publications.
2. Jain.P.C., Hand Book for New Entrepreneur, Oxford University Press, New Delhi.
3. Hisrich, Entrepreneurship, Tata Mc Graw Hill, New Delhi.
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAM01 – International Marketing Management

Objective:

The objective is to impart knowledge and skill of analysis on operational processes of

business between two or more nations.

UNIT – I:
International Marketing/Business: Meaning, advantages, problems. Globalization –
Meaning, Drivers - Stages of internationalization – Differences between domestic business and
international business, International Orientations.

Theories of International Trade: Mercantilism, Absolute advantage theory by Adam

Smith, Comparative Cost Advantage theory by David Ricardo, Relative factor endowments
theory by Heckscher-Ohlin, International Product Life Cycle theory by Raymond Vernon and
National Competitive Advantage theory by Michael E Porter.

UNIT – II:
International Socio-Cultural environment and other factors in brief - Levels of integration
– Trade Blocks: North American Free Trade Agreement (NAFTA), Association of South East
Asian Nations (ASEAN), European Union (EU) and The South Asian Association for Regional
Cooperation (SAARC).

International market selection & Barriers - International market entry strategies Tariff and
Non-tariff Barriers.

UNIT – III:
Challenges in international branding and packaging - International pricing decisions:
Factors affecting international pricing - INCO Terms - Transfer pricing – Dumping - Counter
trade.

Export procedures and documentation - Import Procedures - Methods of payments.

UNIT – IV:
International institutions: International Monetary Fund (IMF), World Bank group
(International Bank for Reconstruction and Development (IBRD) and the International
Development Association (IDA) - International Finance Corporation (IFC), Multilateral
Investment Guarantee Agency (MIGA) and the International Centre for the Settlement of
Investment Disputes (ICSID).

Evolution of General Agreement on Tariff and Trade (GATT) - World Trade Organization
(WTO): Origin, objectives, functions, briefly about GATS, TRIPS and TRIMs - Dispute
settlement mechanism under WTO.

UNIT – V:
 India Focussed discussion on the following topics: Foreign trade Policy 2015-2020
(Chapter 2 & 3 in detail and other chapters in brief). Export promotion: Organizational Structure
(Briefly discuss about various organizations).

India’s trade: Direction, Composition and Trend - India’s current Balance of Trade and
Balance of Payments position. Foreign Direct Investment (FDI) and Foreign Portfolio
Investment (FPI) investment into India. Emerging opportunities for global business.

Text Book:

1. Subba Rao P. 2008. International Business: Text and Cases. [Second Edition]. Himalaya
Publishing House, New Delhi. (For Unit I, II, III & IV).
2. Francis Cherunilam. 2009. International Business: Text and Cases. [Fifth Edition]. PHI
Publishing House, New Delhi. (For Unit II, IV & V).
3. Government of India, Foreign Trade Policy 2015-2020. (For Unit V).
4. Reserve Bank of India, Economic Survey of India 2016-17 or most recent. (For Unit V).

Reference Books:

1. Arvind V. Phatak., Rabi S. Bhagatand and Roger J. Kashlak. 2010. International

Management: Managing in a diverse and dynamic global environment. [Second Edition]
Tata McGraw Hill, New Delhi.
2. Charles W L Hill and Arun K Jain. 2014. International Business: Competing in the Global
Market Place. [Tenth Edition]. Tata McGraw Hill, New Delhi.
3. Bhalla, V.K. and Shiva Ramu, S. 2010. International Business: Environment and
Management. [Thirteenth Edition]. Anmol Publications Pvt. Ltd., New Delhi.
4. John D. Daniels., Lee H. Radebaugh and Daniel P. Sullivan. 2012. International Business:
Environment and Operations. [Fourteenth Edition]. Pearson Education, New Delhi.

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAM02 - Services Marketing

Objectives:
This course aims to provide students with an understanding of concepts,
functions, and techniques in services marketing. The course also provides an in
depth appreciation and understanding of the unique challenges inherent in managing and
delivering quality services.

UNIT I:
Services: Definition – Product Vs Services – Special Characteristics – Classification of
Services – Reasons for the Growth of Services Sector – Services Marketing Triangle: Internal
Marketing – External Marketing – Interactive Marketing – Role of Technology in Services
Marketing – Challenges and Issues in Service Marketing.

UNIT II:
Classification of Services - Services Quality – Definition of Quality – Developing
Service Quality – Quality Standards – Bench Marking – PZB Model of SERVQUAL: Quality
Gaps – Gaps Closing Strategies.

UNIT III:
Services Marketing Mix Elements: 7s Ps - Service Products – Service Life Cycle
Strategies – New Service Development – Service Differentiation Strategies – Positioning
Strategies – Pricing for Services: Objectives of Pricing – Price Terminologies – Pricing
Strategies.

UNIT IV:
Service Distribution Difficulties and Strategies - Promoting the Services – Promotional
mix – Media choice and selection – Integrated Marketing Communications - People and services
– The role of employees in services marketing – Process strategies: Service Blue Print – Physical
evidence strategies.

UNIT V:
Services Marketing – 7 Ps: Banks – Insurance – Transport – Telecommunication –
Hospitals – Hotels – Tourism Industry – Consultancy – Legal services – BPO & KPOP -
Advertising agencies – IT Enabled services – Personal services.
Reference Books:
1 Helen Woodruffe, Services Marketing
2 Jha S.M, Services Marketing
3 Adrian Payne. L, The Essence of Services Marketing
4 Mary Ann Pezzullo, Marketing Financial Services
5 Christopher Lovelock, Service Marketing, Pearsons
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAM03 – Brand Management

Objectives:
This course aims to give the students a fundamental understanding of how to build,
measure, and manage a brand. The students will study brand management from the consumer
perspective to highlight the importance of customer perceptions in bringing brands to life and the
role of brand knowledge in building brand equity.

UNIT I: Introduction
Basics Understanding of Brands – Definitions - Branding Concepts – Functions of Brand
Significance of Brands – Different types of Brands – Co branding – Store Brands.

UNIT II: Brand Strategies

Strategic Brand Management Process – Building a Strong Brand – Brand Positioning –
Establishing brand values – Brand Vision – Brand Elements – Branding for Global Markets –
Competing with foreign brands.

UNIT III: Brand Communications

Brand Image Building – Brand Loyalty Programmes – Brand Promotion Methods – Role
of Brand ambassadors, celebraties – On line Brand promotions.

UNIT IV: Brand Extension

Brand Adoption Practices – Different type of Brand Extension – Factors Influencing
Decision for Extension – Re-Branding and Re-launching.

UNIT V: Brand Performance:

Measuring Brand Performance – Brand Equity Management – Global Branding
Strategies – Brand Audit – Brand Equity Measurement – Brand Leverage – Role of Brand
Managers – Branding Challenges & Opportunities.

Text Books:
1. Kevin Lane Keller, Strategic Brand Management: Building; Measuring and Managing,
Prentice Hall, 3rd Edition, 2007.
2. Moorthi YLR, Brand Management – I edition, Vikas Publishing House 2012

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAS01 - Systems Management

Objectives:

To learn the concepts of system analysis and tools.

To understand the applications of concepts to design a system.
UNIT I:
System Analysis Fundamentals: Role of System Analyst – Organizational Style and its
Impact on Information Systems – Analysis and Design Activities – Feasibility Study.

UNIT II:
System Analysis Tools: DFD – Decision Tables – Warnier Orr Diagrams – HIPO Charts –
Process Flow Charts – System Flow Chart.

UNIT III:
System Analysis: System Development Life Cycle – Information Gathering – Problem
Solving Approach – Operating System-need, importance and Design.

UNIT IV:
System Design: Designing Effective Input and Output – Designing Database and Files –
Designing User Interface – Designing Accurate Data Entry Procedures.

UNIT V:
System Implementation: System Testing - Conversion – Post Implementation and Review
– Software Maintenance – Hardware and Software Selection – Security, Disaster and Recovery.

Text book:

1. Senn – Analysis & Design of Information Systems, Tata McGraw Hill Education 2nd Edition.

References Books:

1 Jain.V.K. – System Analysis & Design, Hand Book, Dream Tech Press, 2000.
2 Kendall, System Analysis and Design, Pearson Publication 9th Edition 2015.
3 Dennis, Wixom, Roth –System Analysis and Design, Wiley, 6th Edition, 2 016.

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAS02 – Business Application Software

Objectives:

To famitoarise the business application software package and their uses.

UNIT I:
Business Application Software – Objectives – Importance – Areas of Application –
Developing Business Application Software – Difference Between Ready to Use and Customer
Oriented Softwares.

UNIT II:
ERP – Meaning – Objectives – Uses – Modules – Types – ERP Softwares and Features.

UNIT III:
SAP – Meaning – Objectives – Uses – Modules – Types – SAP Development and
Applications – SAP Softwares and Features.

UNIT IV:
Tally – Objectives – Uses – Modules – Version of Tally and its Business Applications –
Other Financial Application Softwares.

UNIT V:
Functional Application Softwares – Market research Softwares – Open Access Softwares
– Project Management Softwares – Features and Uses of above Softwares.

References Books:

1 Langenwalter, Enterprise Resource Planning and Beyond, G.A. 2000, Boca Raton, FL, St.
Lucie Press.
2 ISN.Varma, SAP BASIS, Complete Guide (PDF) Based on SAP R/34.6, www.stectues.com

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAS03 - E-Commerce
Objectives:

To learn the concepts and methods of E commerce

To understand the E-commerce developments.
UNIT I:
Introduction to E-Commerce – Traditional Commerce Vs E-commerce – Economic
Forces for E-Commerce – Value Chains – Technology Infrastructure – The Internet and the
World Wide Web – Origin and Growth – Internet Protocols – Markup Languages – Internet
Connection Options.
UNIT II:
Business Strategies for E-Commerce – B to B Strategies –Electronic Data Interchange –
EDI to E-Commerce – Supply Chain Management – Purchasing, Logistics and Support
Activities – Electronic Market Places and Portals – Web Auctions and Related Business.
UNIT III:
Marketing on the Web – Strategies – Communication – Customer Behaviour and
Relationship Intensity – Advertising – E-Mail Marketing – CRM – Brands on the Web –
Elements – Selling on the Web – Revenue Models – Web Site Usability – Online Trading – E-
Banking.
UNIT IV:
Environment of E-Commerce – International Nature – Legal Environment -Ethical
Issues – E-Commerce Security – Objectives – Protecting Client Computers – Protecting E-
Commerce Channels – Protecting the Web Server.
UNIT V:
Payment Systems for E-Commerce – Payment Cards – E Cash – Electronic Wallets –
ATM & Debit Cards – Stored Value Cards – Planning for E-Commerce Initiatives – Managing
Implementations.

Text book:
1. Pandey.U.S., Saurabh shukla – E commerce and Mobile commerce Technologies, S.Chand,
2007.

References:
1. Janice Rayolds – The Complete E commerce Book: CRC Press, 2nd Edition 2004.
2. Tanner Lers Son – E- Commerce Evolved, Create Space Indepent Publishing, 1 st Edition
2016.
3. Gary P.S. Chinder, Ecommerce: Strategy, Technology and Implementation Engage
Publishing, 2007.

For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAL1 – Management Information System & Lab

Objective:
To understand about Information Technology and Information System, E-Commerce,
Tally and SPSS with practical knowledge

UNIT I:
Introduction to Computers - Data & Information – Classification– Fundamental Roles of
IS – Components – Resources – Types – Information Resources Management.

UNIT II:
Information Systems – Functional Areas – Marketing, Production, Finance,
Personnel Management – Information System Levels – DSS, EIS, ES – Comparison, Managing
Global Information System.

UNIT III:
Introduction to Internet - Search Engines – Email – Electronic Communication System –
E-Commerce – Applications – Electronic Payment System -Business Decisions using Online.

UNIT IV:
Business Application Software – Office Application – Word – Spread Sheet – Power
Point and Access (Practical).

UNIT V:
Business and Management Application Packages – Research Analysis Packages – SPSS
etc. – Accounting Packages – Tally etc. – Marketing Packages – Production Packages – HR
Packages (Practical).

Reference Books:
1. Gorden B.Davis – Management Information System: Conceptual Foundation, Structure and
Development, Mc Graw Hill.
2. James A O‘Brien, Management Information Systems, A Managerial user
Note:
The subject is practical in nature with 25 marks for internal and 75 marks for external
practical’s with internal and external examiner.
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAEDC1 – Fundamentals of Marketing

Objective:
To facilitate learners understand the concepts of marketing management and acquiring the
required skills to be an effective marketing manager.

UNIT I:
Introduction: Meaning and Definition of Marketing – Scope of Marketing – Evolution of
Marketing – Concepts – Production Concept – Product Concept – Marketing Myopia – Selling
Concept – Marketing Concept Societal Marketing Concept.

UNIT II:
Marketing and Its Environment: Micro Environment (Company – Suppliers- Marketing
Intermediaries – Customers – Connectors Publics) Macro Environment (Demographic-
Economic- Natural – Technological – Political – Legal and Regulatory Culture -Social) –
International Marketing (Global Markets – GATT and WTO).

UNIT III:
Market segmentation: Concept of Target Market – Diffused Market – Concentrated
Market – Clustered Market – Market Segmentation (Concept – Types – Patterns – Benefits-
Requirements for Effective Segmentation) – Market Segmentation Analysis for given Products –
Product Positioning (Types of Positioning).

UNIT IV:
Pricing decisions: Objectives and Strategies; Channel Managements: Selection Factors –
Functions – Promotions: Advertising – Personal Selling – Sales promotions –Publicity – Modern
marketing trends.

UNIT V:
Consumer and Organizational Behavior: Consumer Behavior (Nature-Scope-Importance)
– Factors influencing Consumer behavior (Economic Psychological – Cultural – Social and
Personal) – Steps in Consumer Decision Process.

Text Book:

1. Ramasamy and Namakumari, Marketing Management, Mac Millan India.

Reference Books:

1. Philip Kotler, Marketing Management, Prentice Hall of India (P) Ltd.

2. William J.Stanton, Michael, J.K.Etzel, Fundamentals of Marketing, McGraw Hill
Publication, New York.
For the Candidates Admitted to MBA Programme of University Department from 2018-2019 onwards

18MBAEDC2 – Entrepreneurship
 Objective:
The purpose of the course is to impart depth knowledge of the concept of
entrepreneurship and entrepreneur. The students are equipped to start their own business.
UNIT I:
Concept of Entrepreneur and Entrepreneurship – Major Entrepreneurial Competencies –
Qualities of Successful Entrepreneur - Types of Entrepreneur – Knowledge and Skills required
for Entrepreneur – Women Entrepreneur – Growth of Entrepreneurship in India.
UNIT II:
Entrepreneurial Environment – Economic and Non Economic Factors – Entrepreneurial
Motivation – Need, Objectives, Contents, Phases and Evaluation of EDPs.
UNIT III:
Project Identification and Selection – Project Formulation – Significance, Contents and
formulation of a Project Report – Project Appraisal – Methods of Project Appraisal.
UNIT IV:
Institutional Finance – Term Lending Institutions – Commercial Banks – State Finance
Corporations – TIIC – Technical Support Small Industries Development Bank of India (SIDBI),
Small Industries Service Institute (SISI), District Industries Centre (DIC), SIDCO, SIPCOT and
ITCOT.
UNIT V:
Government Policy for Small Scale Enterprises - Growth Strategies - Product Launching
- Monitoring and Evaluation of Small Business – Industrial Sickness – Causes & Consequences
– Preventing Sickness.
Text Book:

1 S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi.

Reference Books:
1. Prasanna Chandra, Project Planning, Analysis, Selection Implementation & Review, Tata Mc
Graw Publications.
2. Jain.P.C., Hand Book for New Entrepreneur, Oxford University Press, New Delhi.
3. Hisrich, Entrepreneurship, Tata Mc Graw Hill, New Delhi.