Customer Satisfaction Towards Fast Track Watches in Mannargudi Town
Customer Satisfaction Towards Fast Track Watches in Mannargudi Town
V.KALAIVANI M. PRATHIBA
II. M.COM II. M.COM
PG And Research Department Of Commerce PG And Research Department Of Commerce
STET Women’s College STET Women’s College
Mannargudi Mannargudi
[email protected] [email protected]
ABSTRACT:
Customer satisfaction is important because it provides marketers and business owners
with a metric that they can use to manage and improve their business analysis is done on
various perspective such as customer perception expectation of the customer opinion
regarding the fast track watches. The study has been conducted in Mannargudi Town.The
objective is to study on the level of satisfaction among the customers and evaluate the
customers opinion towards the fast track watches.
KEYWORDS:
Expectation , customers, fast track watches.
INTRODUCTION:
Customer satisfaction has become one of many important objectives set for product
services the satisfaction survey is becoming the primary tools of assenting this aspect of
customer case in an organisation purpose is to measure analysis and report the degree to
which they are meeting this goal within their organisation.
COMPANY PROFILE
Fast tract was launched in 1998 as a sub brand of titan it was spun off as an
independent brand of watches targeting the urban youth in 2005since than it has Carved a
niches for itself with designs that foot print into eye gear and in the last 5years has quickly
notched up the title of being the largest sunglass brand in the country.
OBJECTIVES OF THE STUDY
To study the customer satisfaction towards fast track watches.
To study the factors influencing the satisfaction level.
To know about the awareness media of fast track watches.
The people are suggesting that the company consist of introducing more
varieties and reducing the cost.
As through people are highly satisfied with the fast track watches they
have given suggestion for improvement that consist of introducing more
varieties and reducing the cost.
CONCLUSION:
Customer satisfaction has a more stochastic character in the early stages. The fast
track watches are a fast moving product and improvement factor for its success are its quality
attractive designs and latest new models this point is particularly important when companies
are in the early stages of an establishing a relationship with a customer.
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