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Customer Satisfaction Towards Fast Track Watches in Mannargudi Town

This document summarizes a study on customer satisfaction towards Fast Track watches in Mannargudi Town, India. The study found that 50% of customers were highly satisfied with Fast Track watches, while 35% were satisfied. It also found that 45% were highly satisfied with the quality of Fast Track watches, while 40% were satisfied. Suggestions for improvement included introducing more varieties of watches and reducing prices, as customers found the current prices affordable but suggested more options. The conclusion is that customer satisfaction is important for Fast Track's success due to their quality products, attractive designs, and new models.

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53 views3 pages

Customer Satisfaction Towards Fast Track Watches in Mannargudi Town

This document summarizes a study on customer satisfaction towards Fast Track watches in Mannargudi Town, India. The study found that 50% of customers were highly satisfied with Fast Track watches, while 35% were satisfied. It also found that 45% were highly satisfied with the quality of Fast Track watches, while 40% were satisfied. Suggestions for improvement included introducing more varieties of watches and reducing prices, as customers found the current prices affordable but suggested more options. The conclusion is that customer satisfaction is important for Fast Track's success due to their quality products, attractive designs, and new models.

Uploaded by

Mathavan V
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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International Journal of Research ISSN NO:2236-6124

CUSTOMER SATISFACTION TOWARDS FAST TRACK


WATCHES IN MANNARGUDI TOWN

Dr. D.SUPULAKSHMI M.Com., M.Phil., Ph.D., SET.,


Assistant Professor
PG And Research department of commerce
S.T.E.T Women’s College
Mannargudi.
Email:[email protected]

V.KALAIVANI M. PRATHIBA
II. M.COM II. M.COM
PG And Research Department Of Commerce PG And Research Department Of Commerce
STET Women’s College STET Women’s College
Mannargudi Mannargudi
[email protected] [email protected]

ABSTRACT:
Customer satisfaction is important because it provides marketers and business owners
with a metric that they can use to manage and improve their business analysis is done on
various perspective such as customer perception expectation of the customer opinion
regarding the fast track watches. The study has been conducted in Mannargudi Town.The
objective is to study on the level of satisfaction among the customers and evaluate the
customers opinion towards the fast track watches.
KEYWORDS:
Expectation , customers, fast track watches.
INTRODUCTION:
Customer satisfaction has become one of many important objectives set for product
services the satisfaction survey is becoming the primary tools of assenting this aspect of
customer case in an organisation purpose is to measure analysis and report the degree to
which they are meeting this goal within their organisation.
COMPANY PROFILE
Fast tract was launched in 1998 as a sub brand of titan it was spun off as an
independent brand of watches targeting the urban youth in 2005since than it has Carved a
niches for itself with designs that foot print into eye gear and in the last 5years has quickly
notched up the title of being the largest sunglass brand in the country.
OBJECTIVES OF THE STUDY
 To study the customer satisfaction towards fast track watches.
 To study the factors influencing the satisfaction level.
 To know about the awareness media of fast track watches.

Volume VIII, Issue I, January/2019 Page No:446


International Journal of Research ISSN NO:2236-6124

 To suggest the measure to improve the satisfaction level of


customer.
DATA COLLECTION:
Both primary and secondary data in the present study.
Primary data
Collected the data through personal interview in the form of questionnaire.
Secondary data
Data collected from various journal books and magazines.

DATA ANALYSIS AND INTERPRITATION:


Table:1
Table showing satisfactory level of user regarding fast track watches.
NO OF
S.NO PARTICULARS PERCENTAGE(%)
RESPONDANCE
1 Highly satisfied 50 50
2 Satisfied 35 35
3 Dissatisfied 7 7
4 Highly dissatisfied 2 2
TOTAL 100 100
The analysis provide that 50% of the users are highly satisfied with the fast track
watches 40% of the users satisfied 7% of the users dissatisfied and 2% of people are highly
dissatisfied.
Table:2
Table showing satisfaction level of users regarding quality of fast track watches.
S.NO PARTICULARS NO OF PERCENTAGE(%)
RESPONDENCE
1 Highly satisfied 45 45
2 Satisfied 40 40
3 Dissatisfied 10 10
4 Highly dissatisfied 5 5
TOTAL 100 100
The analysis is provide that 45% of the users are highly satisfied with the fast track
watches 40% of the users satisfied 10% of users dissatisfied and 5% of the users are highly
dissatisfied.
FINDINGS AND SUGGESTION:
 As the industry provide watches with better design to both of them.
 The price is also in an affordable was as most are preferring in the range
of 1500-3000

Volume VIII, Issue I, January/2019 Page No:447


International Journal of Research ISSN NO:2236-6124

 The people are suggesting that the company consist of introducing more
varieties and reducing the cost.
 As through people are highly satisfied with the fast track watches they
have given suggestion for improvement that consist of introducing more
varieties and reducing the cost.
CONCLUSION:
Customer satisfaction has a more stochastic character in the early stages. The fast
track watches are a fast moving product and improvement factor for its success are its quality
attractive designs and latest new models this point is particularly important when companies
are in the early stages of an establishing a relationship with a customer.
REFERENCES:
1. Chang , T,-Z AND WILDT ,A.R(1994).prices product information
and purchase intention ;an empirical study :academy of marketing
science journal22(1):16-27
2. Research methodology , C,R.KOTHARI, published by new age
international (P LTD), second revised edition 2004 and new delhi.
3. De MATOS , C.A., Ituassus , C.T.,ROSSI, C.A.V(2007)consumer
attitudes towards counterfeits :A review and extension , journal of
consumer marketing 24(1):36-47.

Volume VIII, Issue I, January/2019 Page No:448

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