The Future of Hybrid Cloud: Fight, Ally or Exit: by Mark Brinda, Bill Radzevych and Jani Kelloniemi

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The Future of Hybrid Cloud:

Fight, Ally or Exit


Cloud service providers are shaping the sector,
but their ecosystems will create roles for many.

By Mark Brinda, Bill Radzevych and Jani Kelloniemi


If you talk to a CIO, you’re likely to come away thinking that the hybrid cloud is one of the most critical
areas of investment that will define their IT strategy over the next decade. But what does hybrid cloud
actually mean?

A lot of the current focus and energy in the market revolves around three related but distinct hybrid
cloud value propositions: the ability to seamlessly integrate cloud infrastructure from multiple vendors,
to move workloads and data between on-premise systems and a public cloud, and to extend cloud
capabilities to edge computing environments.

If you listen to cloud providers, you’ll hear a lot about multicloud and edge. The truth is that today’s
hybrid cloud deployments focus mainly on the simpler and more practical need: applying public
cloud resources to legacy data and applications.

The multicloud value proposition is more a dream than a reality at this point. Two out of three CIOs
indicate they plan to use multiple public cloud infrastructure providers to avoid vendor lock-in and
control costs, according to Bain & Company’s Covid-19 IT Buyer Survey. However, when we look at
actual spending, very few companies have succeeded in doing so. Companies use many clouds when
it comes to their software-as-a-service applications. But looking just at their computing infrastruc-
ture—which is most relevant to hybrid cloud purchase decisions—more than 70% of companies are
using only one provider. Those who do use multiple public clouds spend more than 90% of their
public cloud budget with a single vendor (see Figure 14).

Figure 14: CIOs say they want to use multiple public clouds, but most rely on a single vendor

Two-thirds of CIOs claim an intent to use Despite multicloud growth, 71% Even for companies with multiple
multiple clouds at scale of companies use one cloud vendors, more than 90% of public
cloud spending goes to one
provider
Percentage of CIOs who do or don't plan Percentage of companies
to use more than one public cloud, and why
Yes, other reason
100% 100%
Yes, for better regional coverage Multicloud Other vendors
Yes, to use the latest innovations across providers customers
80 Yes, to capitalize on potential 80
price differences among vendors
60 60
Yes, to avoid vendor lock-in
Single-cloud Primary vendor
40 40 customers

No, I plan to rely on a single public cloud provider


20 20
No, I plan to rely on a single public cloud provider
and experiment with others
0 0
2017 2020 Multicloud customer spending
Sources: Bain Covid-19 IT Buyer surveys, 2020 (n=200 April 6-8, n=159 May 4-6, n=132 July 6-7); spending and utilization data provided by 7Park Data

Section 2 | The Future of Hybrid Cloud: Fight, Ally or Exit | 37


Why the discrepancy between desire and reality?

First, the average company uses 53 cloud platform services that go beyond basic computing and storage.
These services support products in artificial intelligence (AI), mobility services, augmented reality (AR),
virtual reality (VR) and more. This makes it nearly impossible to seamlessly migrate an application
from one infrastructure provider to another, as the application will call on a platform service that isn’t
there. Second, the complexity of operating across multiple public clouds creates security and downtime
risks. Third, companies are struggling to develop, hire and retain the talent to operate one cloud infra-
structure environment at scale, let alone several. Lastly, the differentiation across the current public
clouds is just not significant enough to offset all of these challenges.

The other two hybrid cloud value propositions are more real.

The link between on-premise infrastructure and the public cloud is crucial to many companies’ IT
operations today. Many CIOs currently rely on this link to modernize legacy systems with advanced
cloud services, to provide backup and disaster recovery capabilities, or to gain extra computing capac-
ity during periods of peak usage. It’s challenging enough for CIOs to capture value from these kinds
of hybrid cloud use cases. The loftier goal of deploying and running multiple public cloud infrastruc-
ture environments at scale, and then connecting and securing them—that’s well beyond the reach of
mainstream IT organizations.

The two competitive battlegrounds that will determine the direc-


tion of the hybrid cloud market are edge computing and the link
between on-premise and public cloud systems. Investments in
these areas have a stronger likelihood of paying off.

For the third proposition, edge computing, the question is “when?” not “if?” In a recent Bain survey, only
35% of CIOs said they’re looking for end-to-end hybrid solutions that encompass the edge, the com-
puting that occurs at or near the source of the data. Nevertheless, enterprise investments in the edge
are growing. As video, the Internet of Things, autonomous driving, AR/VR and other emerging tech-
nologies continue to advance, more workloads will take advantage of edge resources. The connection
between edge environments and the cloud is going to be a critical issue as edge deployments scale up.
Having a seamless and interoperable development, security and operations environment; common
analytic tools; and one-touch provisioning will be major sources of value when enormous volumes of
data are generated at the edge and need to be efficiently processed.

What does that mean? The two competitive battlegrounds that will determine the direction of the hy-
brid cloud market are edge computing and the link between on-premise and public cloud systems.

38 | Technology Report 2020 | Bain & Company, Inc.

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