GLOBALIZATION AND

MEDIA : CREATING THE

GLOBAL VILLAGE
 THE GLOBAL VILLAGE AND CULTURAL
IMPERIALISM

• The late Marshall McLuhan, a media and communication theorist, coined the term
“global village” in 1964 to describe the phenomenon of the world’s culture shrinking
and expanding at the same time due to pervasive technological advances that allow
for instantaneous sharing of culture (Johnson 192).
• The assertion that it is possible for all the cultures of the world to become one global
village is controversial, though. On one hand, people believe that if it continues,
cultural globalization will lead to a dazzling marketplace where countries of all
economic opportunities are represented and where more fortunate countries come to
the aid of less fortunate ones with humanitarian efforts.
• On one hand,people believe that if it continues, cultural globalization will lead to a
dazzling marketplace where countries of all economic opportunities are represented
and where more fortunate countries come to the aid of less fortunate ones with
humanitarian efforts.
SOCIAL MEDIA AND THE CREATION OF
CYBER GHETTOES
 WHAT IS SOCIAL MEDIA?

• refers to the means of interactions among people in which they create, share,and/or
exchange information and ideas in virtual communities and networks.
• Clients make administration explicit profiles for the site or application that are
planned and kept up with by the social-media association.

• Social media helps the advancement of online social organizations by interfacing a

client's profile with those of others or gatherings.
• Cyber ghetto is a stylish that means to make a home on cyberspace for
underestimated gatherings of individuals.

• The word is a compound of Cyber and Ghetto by and large utilized as a term to
portray a gathering of underestimated people. These visuals can frequently address
some fairly dull topic like chronic drug use, forlornness, misfortune, and neediness.
 THE EVOLUTION OF MEDIA
(Oral Communication, Script, the Printing Press, Electronic Media, Digital Media)
 WHAT IS MEDIA?

• Media involves communications channels through which news, entertainment,

education, data, or promotions are disseminated.

• Media is also designed to reach the mass audience or the majority of the public
hence the term mass media.
 FIVE TIME PERIODS THAT SCHOLARS
ORGANIZED THE HISTORICAL STUDY OF
MEDIA.

• Oral Communication
• Script
• The Printing Press
• Electronic Media
• Digital Media
• In 1950 Harold Innis divided media into three periods namely oral, print and
electronics later then followed by James Llul at the close of 20th century adding
digital and lastly in 2005 Terhi Ratanen added script before the printing press.
 ORAL COMMUNICATION
• It is known to be the oldest and enduring of all media despite numerous
changes. The first and last thing that human could share is the ability to speak.
“Language was their most important tool”
-Ostler, 2005
 SCRIPT
• The very first writing- It allowed humans to communicate and share knowledge
or ideas over much larger spaces and across longer time.

• Writing has also its evolution from cave paintings until it leads to the creation
of alphabets. However script is about writing so it is need to be written on
something. Ancient Egypt created a most popular paper named “Papyrus” with
these writing surfaces humans at a medium propel a globalization.
 THE PRINTING PRESS
• It is a device that allows for the mass production of uniform printed matter,
mainly text in the form of books, pamphlets and newspapers. Created in China,
the printing press revolutionized society there before being further developed
in Europe in the 15th Century by Johannes Gutenberg.
 JOHANES GUTTENBERG
He created the device for applying pressure to an inked surface resting upon a
print medium such as paper or cloth and thereby transferring the ink.
In 1979 historian Elizabeth Eisenstein investigated the Influence of the printing
press ranging from the enlightenment to protestant reformation, the scientific
revolution and many more.
 ELECTRONIC MEDIA
Electronic media is the media that one can share on any electronic device for the
audiences viewing, unlike static media (Printing) electronic media is
broadcasted to the wider community.
TELEGRAPH
TELEPHONE
RADIO
TELEVISION
 DIGITAL MEDIA
• Digital media is any form of media that uses electronic devices for distribution.
This form of media can be created, viewed, modified and distributed via
electronic devices.

• Digital media is commonly used software, video games, videos, websites,

social media, and online advertising.
COMPUTER
 THE CONNECTIONS BETWEEN MEDIA AND
GLOBALIZATION
• The mass media are seen today as a play role in enhancing globalization,
facilitating culture and multiple flows information and image between
countries through international news broadcast, television programming, new
technologies and music.
GLOBALIZATION OF MEDIA
~As the names suggest, media globalization
is the worldwide integration of media
through the cross-cultural exchange of
ideas, while technological globalization
refers to the cross-cultural development and
exchange of technology.

~Globalization entails the spread of

various culture and ideas.

~In this modern era where the television

programs, social media, books, movies,
magazines reach larger audience.
~Globalization relies on media as its main
conduit for the spread of global culture
and ideas.

~There is an intimate relationship between

globalization and social media which must be
unraveled to further understand the
contemporary world.
MEDIA AND ECONOMIC
GLOBALIZATION
Media
~is the communication outlet or tools used
to store and deliver information or data.

What is the role if media in the contemporary

world?
~ the mass media has not only political meaning
but also it conveys wide knowledge concerning
all possible aspects of human beings lives and
what us utterly true, influences on people's
point of view and their attitude to the
surrounding environment.
 Jack Lule- describe media
as "means of conveying
something such as channel
of communication"
•Print media includes books
magazines and newspapers

•Broadcast media involves

radio film and television

•Finally digital media cover the internet and

mobile mass communication, within the category
of internet media, yherey are email, internet sites,
social media and internet based, video and audio.
 Marshall Mcluhan- A media theorist
once declared that the medium is the
message.
1960- television has steered people
form the dining table where they
eat and tell stories to each other, to
the living room where they silently
much on their food while watching
prime time shows.

•McLuhan added that different media

simultaneously extend and amputate
human senses
•Something similar can be said about
cellphones. On the other hand, they
expand people's senses because they
provide the capability to talk to more
people instantaneously and
simultaneously.
•Now media are neither inherently
good or bad.
Economic Globalization
~ refers to the global mobility of people
capital technology goods and services.

~it refers to how independent we have all

become. Specifically, countries, regions
and trading blocks.
 Two types of Economies

1. Protectionism 2. Trade liberalization

Trade barriers- require

fees on import/export of
goods.

Various way to make trade

easier:
• Free trade
• Trade bloc
• Outsourcing
EFFECT OF GLOBALIZATION TO MASS
MEDIA
The mass media are today seen as playing a key role in enhancing globalization, and
facilitating cultural exchange and multiple flows of information and images between
countries through international news broadcasts, television programming, new
technologies, film, and music.
It facilities in culture exchange and then multiple flows of information and image
between different countries through international news broadcast television
programming and other media sources.
TYPES OF MASS MEDIA
 New technologies, film, music, newspaper and magazine articles, published
photographs, television and radio broadcasts, advertisements, books, magazine,
internets, movies etc.
Globalization today has an increased access to a broad range of media. Globalization
has a great influence on the media and further its impact on us.