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Class: 12 Commerce Business Studies Chapter:1 Nature and Significance of Management Case Studies

The document contains questions from a Business Studies chapter on the nature and significance of management. Question 2 describes a company called 'Unity Ltd.' that was established by three friends in a hilly area with many unemployed people. The company's main aim was to popularize a variety of apples across India. It divided work into departments and monitored activities to ensure quality. It was successful in its first year except for one state with lower than expected sales. Question 3 discusses an electricity company that set up a factory in a remote village without reliable power. Revenue covered costs and risks. As demand increased, the company employed more people from nearby villages where few jobs were available, and opened schools and creches for employees' children

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83 views2 pages

Class: 12 Commerce Business Studies Chapter:1 Nature and Significance of Management Case Studies

The document contains questions from a Business Studies chapter on the nature and significance of management. Question 2 describes a company called 'Unity Ltd.' that was established by three friends in a hilly area with many unemployed people. The company's main aim was to popularize a variety of apples across India. It divided work into departments and monitored activities to ensure quality. It was successful in its first year except for one state with lower than expected sales. Question 3 discusses an electricity company that set up a factory in a remote village without reliable power. Revenue covered costs and risks. As demand increased, the company employed more people from nearby villages where few jobs were available, and opened schools and creches for employees' children

Uploaded by

gurpreet
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Gurukul Global School

Class : 12th Commerce

Business Studies

Chapter :1 Nature and Significance of Management

Case Studies

Q 1. Muskan Ltd. received a new order of 25,000 toys. Mr.Ajay, the production manager is expected to
deliver goods in 20 days otherwise the order will be cancelled. To retain the customer, Ajay is planning
to outsource the production of 15,000 toys and deliver the order on time. The outsourcing of production
will result in increase in cost by 50%. Do you think Mr.Ajay will be able to perform his responsibilities
effectively and efficiently? Give reasons.

Q 2. Gurpreet, Shenoy and Lakshay are three best friends. They established ' Unity Ltd.’ Of the three,
one was management expert, second an engineer and third a businessman. The company was
established in a hilly area where large number of people were unemployed. The main aim of the
company was to make popular a variety of apples that was grown using a new seed across the country.
Mr. Deepak, the Managing Director of the company, took upon himself the responsibility of doing this
job. He selected those areas where the company was to enter in the first instance. The entire business
was divided into five departments, I e. Purchase, Marketing, Production, Finance and Human Resource.
People with requisite qualification were appointed in all departments. Special arrangements were made
to keep a close watch on different activities of the company, so that there was no shortfall in quality.
The company had entered five states. Of these, sales in four was upto the mark, but in one it was less
than expected. So it’s reasons were enquired into. Thus, the company achieved the desired success in
the very first year.

Identify the functions of management highlighted in the above para by quoting the lines.

Q 3. XYZ Power Ltd. set up a factory for manufacturing solar lanterns in a remote village as there was no
reliable supply of electricity in rural areas. The revenue earned by the company was sufficient to cover
the cost and the risks. The demand of lanterns was increasing day by day, so the company decided to
employ people from the nearby villages as very few job opportunities were available in that area. The
company also decided to open schools and creches for children of their employees.

Identify and explain the objectives of Management discussed above.

Q 4. The director of Wadhwa Ltd. has a firm belief in team work where the members of the company
should share work towards fulfilling the common organisational goals. He gives more emphasis on team
work and integration of efforts of all individuals, departments and specialists. He gives importance to
reconciliation of individuals as well as departmental differences and creating a work environment which
enables all its members to grow and develop to their maximum capacity.

(A) Identify the concept of management discussed above.

(B) Explain any 3 features of the concept identified above.

(C) Identify and explain the characteristic of management which is reflected in the above case.
Q 5. Name the level of management :

(a) Formulation of organisational goals


(b) Deciding the capital structure of the company
(c) Give performance report to top management
(d) Introducing a new product line
(e) Devise a suitable advertising campaign to sell a new product
(f) Recruitment of daily wage labourers

Q 6. Mr. Dev was running a business unit for the past couple of years. He now feels that in order to
increase the customers, it is important to diversify his business. In order to achieve the same, he
decided to launch a new line of product. Identify the organisational objective discussed here.

Q 7. Mr. Ravi is employed in the post of manager in ABC Ltd. who is responsible for the proper working
of the firm. He has to undertake various activities. To ensure timely accomplishment of the work, he
divides the work among different workers based on their capabilities and expertise. He makes all
people work towards achieving the organisational goals, by making their strengths effective and their
weakness irrelevant. He also ensures uninterrupted flow of input material and the technology for
transforming input into the desired output.

(A) Identify the characteristic of management discussed above.

(B) Quoting the lines from the above discussion, state various aspects of characteristic of the
management identified in (a) above.

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