MTM-14 MTTM-014 PDF

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MASTER OF ARTS IN TOURISM
MANAGEMENT (MTM) / MASTER OF TOURISM
AND TRAVEL MANAGEMENT (MTTM)
Term-End Examination
1-17-' =47E,-4
'1 June, 2019

MTM 14/MTTM 14 : TOURIST TRANSPORT


- -

MANAGEMENT (ROAD TRANSPORT)

Time : 3 hours Maximum Marks : 100

Note : Attempt any five questions in about 600 words


each. All questions carry equal marks.

1. "Transportation plays a vital role in Tourism


Development of a nation." Justify this statement
with examples. 20

2. Write short notes on the following : 2x10=20


(a) Air Transport
(b) Passenger Amenities provided by Indian
Railways

3. Explain forecasting of Tourist Transport


Demand for a destination. 20

4. Explain the various market segments that a


Tourist Transport Operation (TTO) can target. 20
MTM-14/MTTM-14 1 P.T.O.
5. Write short notes on the following : 2x10=20
(a) Concept of Costing in Tourist Transport
Business
(b) Personal Selling in Tourist Transport
Business

6. Explain the role of a manager in tourist


transport organization. Why is it important for a
manager to know rules and regulations in
respect of the operation of a tourist vehicle ? 20

7. Define customer care Explain the norms to


practise customer care in tourist transport
business. 20

8. Explain task, duties, skills, knowledge, personal


qualities of a tour coach driver. Also highlight
the importance of briefing and training of a tour
coach driver. 20

9. Explain tourist transport market constraints.


Also discuss the measures to overcome these
constraints. 20

10. Write short notes on the following : 2x10=20


(a) Offences and Penalties Procedures under
Motor Vehicle Act
(b) Capital Requirement for setting up a Tourist
Transport Business

MTM-14/MTTM-14 2 3,500

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