Scribd
Upload
157 views5 pages

Business Proposal Balado Cassava Sweet and Spicy

This business proposal outlines a plan to produce and sell sweet and spicy cassava chips. The proposal notes that cassava is readily available as a raw material and is nutritious. It suggests targeting sales of the chips at schools, small shops, and through door-to-door marketing. The estimated costs, sales, and profits are provided, with an expected minimum 14% profit. Specific strategies are proposed for product, pricing, promotion, and distribution.

Uploaded by

US Daring
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
157 views5 pages

Business Proposal Balado Cassava Sweet and Spicy

This business proposal outlines a plan to produce and sell sweet and spicy cassava chips. The proposal notes that cassava is readily available as a raw material and is nutritious. It suggests targeting sales of the chips at schools, small shops, and through door-to-door marketing. The estimated costs, sales, and profits are provided, with an expected minimum 14% profit. Specific strategies are proposed for product, pricing, promotion, and distribution.

Uploaded by

US Daring
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 5

BUSINESS PROPOSAL

BALADO CASSAVA SWEET AND SPICY

BY:

NAME : LENI MARITO

SKILL COMPETENCE : MARKETING

SCHOOL : SMK PEMBANGUNAN BOGOR

DINAS PENDIDIKAN KOTA BOGOR

SEKOLAH MENENGAH KEJURUAN PEMBANGUNAN BOGOR

2010
BUSINESS CONCEPT

On the old days Cassava has very old-traditional style used to be favorite snack. There

is two ways to cook boiled or fried to be served with tea.

BACKGROUND

 Raw material are available

 Cassava contain essential factor such as high calorie, protein, B vitamin, C

vitamin

 Easy and friendly production process

 Marketable for consumer

 Cheap-Reasonable price for consumer


MARKET POTENTIAL OPPORTUNITY

Cassava chips with two flavors, sweet and extra hot flavors have a potential market

area:

 At school

 At small-food counter or warung

 Door to door direct marketing

ESTIMATE SALES

 Capital : Rp 70.000

 Product : 54 pcs

 Target sales : 54 pcs

 Quantity price : Rp 1.500

 Estimate sales : 54 x 1.500 = Rp 81.000

 Profit : sales – capital

Rp 70.000 – Rp 81.000

Rp 11.000
ESTIMATE MINIMUM PROFIT

 Total sales Rp 81.000

 Total cost :

- Raw materials : Rp 10.000

- Transportation : Rp 7.000

- Promotion : Rp 5.000

- Packaging : Rp 6.000

- Human Resources : Rp 25.000

- Anonymous cost : Rp 17.000

Total Cost Rp 70.000 -

 Profit Rp 11.000

 Presentation profit = 13,68%

Rounding off = 14%

PRODUCT STRATEGY

 Name of product : Balado cassava Sweet and Extra Chilly Flavors

 Packaging : use elastic plastic on 1/4 kg.

PRICE STRATEGY

 Material cost : Rp 41.000

 Light-amount Cost : Rp 28.500

 Quantity price : Total Cost : Total Production

: Rp 70.000 : 54 = Rp 1.300

 Quantity price selling : Rp 1.500

 So Rp 1.500 is the cheapest one


PROMOTION STRATEGY

 Specific Method

- Direct personal selling

- Meet directly with customer to explain about its price and quality

- Have a business arrangement with local counter/shop

LOCATION DISTRIBUTION STRATEGY

 Balado cassava distribute directly from factory both by meet directly with

customer. Balado cassava also or distribute with local shop

 Sales location

 At school

 Housing complex

 Strategic location

You might also like