Color Guidelines
Color Guidelines
Color Guidelines
COLOR
OVERVIEW
Our color palette is divided into
three groups: primary, secondary and
neutrals. Our primary palette should
always lead, while the secondary
and neutral palettes add depth and
Primary
support to our communications.
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Secondary
COLOR
COLOR
PALETTE
Our primary palette consists of Coated Paper Uncoated Paper
Wildcat Blue and White. Our layouts When printing on most coated When printing on most
lean heavily on these colors, mixing stocks, on specially treated uncoated stocks, we adjust
uncoated paper, or on the CMYK formula of the
in the other palettes to build color
UV presses, use the Pantone color palette to achieve the
schemes that are complementary spot color or the CMYK best results. Use the specified
and balanced. formulas specified below. formula below.
CMYK 100 75 0 0
RGB 0 51 160
HEX 0033A0 CMYK 87 59 0 0
White
CMYK 0 0 0 0
RGB 255 255 255
HEX FFFFFF
Sky
SECONDARY
COLOR
CMYK 37 11 0 0
PALETTE
RGB 177 201 232
HEX B1C9E8
PMS 658
COLOR
PALETTE 20% Tint of
Warm Neutral Black
Neutral tones can be used to add
CMYK 0 0 0 100
depth, warmth, sophistication and RGB 0 0 0
richness to our communications. HEX 000000
COLOR
GRADIENTS
Three color gradients are available
for use. They are pairings of Wildcat
Blue, Bluegrass, and Midnight.
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COLOR
COLORS
Most people form their first RECOMMENDED TEXT COLORS
impression of us as a university
When choosing your text styles, use one of the colors below,
in the digital space. So it’s vital
or a combination. These colors will provide the best contrast
that our colors be consistent
on your white or light neutral background. Black text on a
and properly used in all
white background is always acceptable for body copy.
digital executions.
CONTRAST IS KEY
Use caution when selecting colors for text and
general information. Contrast is critical for
maximum legibility — especially for meeting the
Black
Midnight
RGB
CMYK 27
0 0540 93
needs of disabled users. Check your contrast 100
HEX 1B365D
RGB 00 00 00
levels with the WAVE color contrast tool:
HEX 000000
webaim.org/resources/contrastchecker
Bluegrass
COLOR
COLORS Formal
Subtle
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Bold
COLOR
PALETTES
Use the sample palettes on this
page as a guide grouping and
distributing colors and gradients,
depending on the tone and
audience of each communication.
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