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    Tata Salt - Wikipedia

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    Roja s
    Tata Salt is the largest packaged salt brand in India with a 17% market share. It was launched in 1983 by Tata Chemicals as India's first packaged iodized salt. Tata Salt sells over 90,000 metric tonnes of salt per month through over 65 lakh retail outlets across India, reaching 161 million households. It holds a dominant position in the Indian salt market and sees competition from brands like Surya Salt.

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    Tata Salt - Wikipedia

    Uploaded by

    Roja s
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    Tata Salt is the largest packaged salt brand in India with a 17% market share. It was launched in 1983 by Tata Chemicals as India's first packaged iodized salt. Tata Salt sells over 90,000 metric tonnes of salt per month through over 65 lakh retail outlets across India, reaching 161 million households. It holds a dominant position in the Indian salt market and sees competition from brands like Surya Salt.

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    Tata Salt is the largest packaged salt brand in India with a 17% market share. It was launched in 1983 by Tata Chemicals as India's first packaged iodized salt. Tata Salt sells over 90,000 metric tonnes of salt per month through over 65 lakh retail outlets across India, reaching 161 million households. It holds a dominant position in the Indian salt market and sees competition from brands like Surya Salt.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    78 views4 pages

    Tata Salt - Wikipedia

    Uploaded by

    Roja s
    Tata Salt is the largest packaged salt brand in India with a 17% market share. It was launched in 1983 by Tata Chemicals as India's first packaged iodized salt. Tata Salt sells over 90,000 metric tonnes of salt per month through over 65 lakh retail outlets across India, reaching 161 million households. It holds a dominant position in the Indian salt market and sees competition from brands like Surya Salt.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Tata Salt

    Tata Salt was launched in 1983 by Tata Chemicals as India's first packaged iodised salt brand.
    The brand is now the biggest packaged salt brand in India
    India,, with a market share of 17%.

    Tata Salt
    Industry FMCG, Food

    Founded 1983

    Headquarters Tata Chemicals Ltd, Bombay House, Mumbai

    Area served All over india

    Key people Natarajan Chandrasekaran

    (Chairman)

    R. Mukundan

    (Managing Director)

    Products vacuum evaporated salt

    Brands Tata Salt

    Website Official Website (http://tatasalt.com/)

    The Indian salt market


    As of June, 2019, more than 90 thousand metric tonnes of Tata Salt is sold through over 65 lakh
    retail outlets reaching 161 million households across the country each month. [1]

    The market for packaged iodized salt and other salts in India is estimated to be worth Rs. 21.7
    billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market.
    Domestic competitors include Ankur, Annapurna, Sarbu, Captain Cook, i-shakti, Nirma Shudh and
    Aashirvaad. However major competition is only given by Surya Salt which holds the second
    largest market share after Tata Salt.

    Products

    TATA salt is sold in two type of packing:

    1. Multilayer Laminate Pouch

    2. Jars (PET & Glass)

    TATA salt produce five different type of salt: [2]

    1. TATA salt

    2. TATA salt plus

    3. TATA salt lite

    4. TATA Black salt

    5. TATA rock salt

    Advertising

    In its advertising, Tata Salt positions itself as Desh Ka Namak (http://www.tata.com/company/re


    leases/inside.aspx?artid=gxjFv+Rk+Tg=) , translating roughly to "The Nation's Salt". The latest
    ad for the brand Ghul Mil ad (https://www.youtube.com/watch?v=_pDFraNz-gk) talks about the
    unity in diversity of India as a nation and how its people blend with each other just the way Tata
    salt completely dissolves in water, showing that it is a pure salt.
    price is Rs 20 in North East and
    Rs 18 in rest of India

    Awards and recognition


    Tata salt was ranked 316th among India's most trusted brands according to the Brand Trust
    Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013,[3]
    Tata Salt was ranked 106th among India's most trusted brands while according to the Brand
    Trust Report 2014, Tata salt was ranked 199th among India's most trusted brands. It was among
    16 of Tata Group's subsidiary brands to feature in the report apart from the parent brand. Ratan
    Tata also featured in the report among India's most trusted 'Personality' brands.[4][5]
    Tata Salt
    was the 2nd Most Trusted Brand of India in 2015.[6]

    References

    1. "TATA salt, about us" (https://www.tatasalt.com/about-us) .

    2. "Different type of TATA salt" (https://www.tatasalt.com/product-tata-salt) .

    3. "India's Most Trusted brands 2013" (https://web.archive.org/web/20130828143802/http://www.trusta


    dvisory.info/allindia_2013.htm) . Archived from the original (http://www.trustadvisory.info/allindia_2
    013.htm) on 2013-08-28.

    4. "India's Most Trusted brands 2014" (https://web.archive.org/web/20150502221904/http://www.trusta


    dvisory.info/allindia_2014.html) . Archived from the original (http://www.trustadvisory.info/allindia_2
    014.html) on 2015-05-02.

    5. "India's Most Trusted brands" (http://businesstoday.intoday.in/story/samsung-most-trusted-brand-in-in


    dia/1/202827.html) .

    6. "Most Trusted Brands 2015: And the winners are..." (http://brandequity.economictimes.indiatimes.co


    m/news/business-of-brands/most-trusted-brands-2015-and-the-winners-are-/49909492)
    ETBrandEquity. 2015-11-25. Retrieved 2017-02-07.

    External links

    Tata Salt, Official page (http://tatachemicals.com/products/tata_salt.htm)

    Tata Salt on Tata Group (https://web.archive.org/web/20100204114850/http://tata.com/com


    pany/Media/inside.aspx?artid=9%2FrbMUdVx20%3D)

    Portal: Food
    Retrieved from
    "https://en.wikipedia.org/w/index.php?
    title=Tata_Salt&oldid=1043494759"


    Last edited 6 months ago by Soorajmaheshwari26

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