DECLARATION

I hereby declare that the field work entitled of “E-BIKE REPAIRER” submitted to the,

Lucknow is a record of an original work done by me under the guidance of (Faculty Guide)

(GOEL INSTITUTE OF TECHNOLOGY AND MANAGEMENT, Lucknow) and this

field study report is submitted in the partial fulfillment of Master in Business Administration.

Date: Prateek Mishra

Place: MBA 1st Semester

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 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to our H.O.D. DR. JYOTI AGARWAL

Ma’am who gave me the golden opportunity to do this wonderful opportunity to pen down a

innovative business plan and also helped me in doing a lot of Research and I came to know

about so many new things I am really thankful to her.

I am highly indebted to my Faculty guide MISS. VIDUSHI SRIVASTAVA Ma’am for their

throughout guidance and constant supervision as well as for providing necessary information

regarding the project & also for their support in completing the project.

I would like to express my special gratitude and thanks to our Coordinator MR. SHADAB

SIDDIQUI Sir for giving me such knowledge of marketing which I inculcated in making of

this business plan and also for their throughout attention and time.

I would like to express my gratitude towards my parents & my college mates for their kind

co-operation and encouragement which help me in completion of this project.

However, it would not have been possible without the kind support and help of many

individuals and organizations. I would like to extend my sincere thanks to all of them who

have willingly helped me out with their abilities.

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 TABLE OF CONTENTS

ACKNOWLEDGEMENT

PREFACE

TABLE OF CONTENTS

EXECUTIVE SUMMARY

INTRODUCTION OF

THE SERVICE

OBJECTIVE OF

INNOVATIONNEED

OF INNOVATION

SOURCE OF IDEA

PROTOTYPE

USES OF THE SERVICE FUNCTIONAL AREAS OF

SERVICESCOMPETITORS ANALYSIS SWOT ANALYSIS

OF SERVICE TECHNICAL FEASIBILITY

MARKET ANALYSIS

COSTING AND PRICING OF THE SERVICE

FINANCIAL FEASIBILITY OR AVAILABLE SOURCES OF

FUNDSLIMITATIONS OF THE SERVICE

FUTURE CHANGES IN SERVICE

CONCLUSION

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 EXECUTIVE SUMMARY

Vehicle repair businesses help save consumers money by repairing broken Vehicles, so

consumers don’t have to wait for service new ones. Vehicle repairing include repair and

replacement, battery replacement, headlights ,jack repair, and many others. though you’ll

probably see plenty of other issues while in business, too. Some repair businesses have a

physical storefront where customers can bring their damaged bikes but it takes a lot time and

cx get fruststated . At the same time, smaller startups may opt for a car repair business model

to save on rental or lease fees while also offering the customer the convenience of a traveling

repair person.

If you’re considering starting a bike repair business of your own, this guide can help you

understand the potential startup costs, your potential earnings, and what to expect as you start

your business.

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 INTRODUCTION OF THE SERVICE

A service is the action of doing something for someone or something. ...

Now days this has become very popular and essential need of the society. Therefore repairing

and servicing of bike are also required tobe done.

This has got a prospective market

These are available in various makets andbrands in the market.

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PRODUCT DETAIL DESCRIPTION WITH
DIAGRAM

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 OBJECTIVE OF THE INNOVATION
My primary objective is Providing mobile repairing service to the customers

at the doorstep. I can fulfill this by ensuring that customers’ requests on are

attempted preciselyand promptly done in a coustoumized manner.

I aim to provide employment to idle person expert in personalized

asnd havingtechnical knowledge.

The technical prson who have Time and is passionate about gadgets can

also utilizetheirskills and earn.

I am much updated of the latest Technologies and can keep up with

the customer’sdemands.

To promote LOCAL FOR VOCAL

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 NEED OF INNOVATION

At the most basic level, innovation includes the development of new products, processes, or

business models that better fit the needs of a group of consumers. However, in reality, this

definition just scrapes the surface of innovation's potential. Float employment in every

possible manner .

Innovation isn't just something new, it's something different and useful

Innovation is production or adoption, assimilation, and exploitation of a value-added novelty

in economic and social spheres; renewal and enlargement of products, services, and markets;

development of new methods of production; and the establishment of new management

systems. It is both a process and an outcome.

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 SOURCE OF IDEA
The process of finding innovation must be systematized. Nevertheless, companies must work

on the framework conditions so that flashes of inspiration can strike and ideas can flourish.

Important measures include the following, for example:

• The best ideas are born in more than one head. The exchange and communication

among employees must therefore be promoted, e. g. through open office structures,

meeting zones, meetings and workshops, etc.

• Creativity is also encouraged through training and information. New knowledge

inspires and generates new ideas.

• An important point is of course the positive innovation culture, where ideas are

welcome and driven forward with commitment.

• And of course, it also requires structures such as an idea management system, where

ideas can be introduced and processed.

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 PROTOTYPE

" A prototype is someone or something that serves as a model or inspiration for those that

come later. A successful fund-raising campaign can serve as a prototype for future campaigns.

The legendary Robin Hood, the "prototypical" kindhearted and honorable outlaw, has been

the inspiration for countless other romantic heroes. And for over a century, Vincent van Gogh

has been the prototype of the brilliant, tortured artist who is unappreciated in his own time.

A prototype is a simple experimental model of a proposed solution used totest or validate

ideas, design assumptions and other aspects of its conceptualisation quickly and cheaply, so

that the designer/s involved can make appropriate refinements or possible changes in

direction.

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 USES OF THE SERVICE

Companies tend to have trusted advisors who may have relations around the world. Although

it may take only a few seconds to google parties that can offer the required assistance, we can

be of added value because :

 This service will be managed by professionals who are

actively engaged in everyday client service.

 This service will be independent and is happy to work with

any party brought forward by its clients. If needed, we can

recommend advisors from our own network.

 We does not seek to sell as many services as possible. Our

goal is to provide the set of services needed at a given

moment in time. No more, no less.

 We are coustomised to working for clients located in

different time zones andis available when they need

assistance.

If you want customers to buy your services, you need offer them a solution that costsless than

the problem is costing them. Your solution might:

Save your customer money;

Save your customer time: or

Improve your customer’s productivity.

When selling services rather than technology, the focus should be on

peopleand organizations—listening to and understanding their internal

projects, and being considerate of their timelines and budgets. It is

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important to listen and provide a fair offer for services that genuinely

meet a customer's need.

Promotes

Employment

Cost reduction

Less Time Consuming

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 FUNCTIONAL AREAS OF SERVICES

It is usually easier to identify separate functional areas because people work togetherin

departments. Each department carries out the tasks that relate to its particular area.

The main ones you are likely to meet in business are shown below.

Human Resources (HR) Recruiting people into the company is probably the mostwell-

known task of this business department, and rightly so.

Accounting and Finance.

Marketing and Advertising.

Production.

Information Technology.

Operations.

Customer Service.

Purchasing.

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 COMPETITORS ANALYSIS

A competitive analysis can help you learn the ins and outs of how your competition works,

and identify potential opportunities where you can out- perform them.

It also enables you to stay atop of industry trends and ensure your productis consistently

meeting — and exceeding — industry standards.

Let's dive into a few more benefits of conducting competitive analyses:

Helps you identify your product's unique value proposition and what makes your product

different from competitors', which can inform future marketing efforts.

Enables you to identify what your competitor is doing right. This information is critical for

staying relevant and ensuring both your product and your marketing campaigns are

outperforming industry standards.

Tells you where your competitors are falling short — which helps you identify areas of

opportunities in the marketplace, and test out new, unique marketing strategies they haven't

taken advantage of.

Learn through customer reviews what's missing in a competitor's product, and consider how

you might add features to your own product to meet those needs.

Provides you with a benchmark against which you can measure your own growth.

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 SWOT ANALYSIS

SWOT analysis — strengths, weaknesses, opportunities, threats —

CONCLUSION OF SWOT ANALYSIS

overview of ecommerce industry trends, show you where you stand in relation to your

competitors, and provide insights into mitigating your weaknesses and building on your

strengths.

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 TECHNICAL FEASIBILITY

As the name implies, a feasibility analysis is used to determine the viability of anidea, such as

ensuring a project is legally and technically feasible as well as economically justifiable. It

tells us whether a project is worth the investment—in some cases, a project may not be

doable.

A technical feasibility study is an excellent tool for both troubleshooting and long- term

planning. It can serve as a flowchart of how your products and services evolveand move

through your business to physically reach your market.

Technical feasibility is a measure of the practicality of a specific technical solutionand the

availability of technical resources and expertise.

It's the logistical or tactical plan of how your business will produce, store, deliver, andtrack its

products or services.

Yes it is technically possible by analyzing through (PESTEL

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 MARKET ANALYSIS
A market analysis studies the attractiveness and the dynamics of a special market within

aspecial industry. It is part of the industry analysis

The objectives of the market analysis section of a business

planare toshow to investors that:

• you know your market

• the market is large enough to build a sustainable business

The first step of the analysis consists in assessing the size of the market.

Demographics and Segmentation

When assessing the size of the market, your approach will depend on the

type of business you are selling to investors. If your business plan is for a

small shop or a restaurant then you need to take a local approach and try

to assess the market around your shop. If you are writing a business plan

for a restaurant chain then youneed to assess the market a national level.

Depending on your market you might also want to slice it into different

segments. This is especially relevant if you or your competitors focus

only on certain segments.

Volume & Value

There are two factors you need to look at when assessing the size of a

market: thenumber of potential customers and the value of the market. It

is very important to look at both numbers separately, let's take an

example to understand why.

Imagine that you have the opportunity to open a shop either in Town A

or in Town B:

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Table: Town A vs. Town B

Town A B

Market value £200m £100m

Potential customers 2 big companies 1,000 small companies

Competition 2 competitors 10 competitors

Although Town B looks more competitive (10 competitors vs. 2 in Town A) and a smaller

opportunity (market size of £100m vs. £200 in Town A), with 1,000 potentialcustomers it is

actually a more accessible market than Town A where you have only2 potential customers.

Potential customer?

The definition of a potential customer will depend on your type of business. For example if

you are opening a small shop selling office furniture then your market willbe all the

companies within your delivery range. As in the example above it is likely that most

companies would have only one person in charge of purchasing furniture hence you wouldn't

take the size of these businesses in consideration when assessing the number of potential

customers. You would however factor it when assessing the value of the market.

Market value

Estimating the market value is often more difficult than assessing the number of potential

customers. The first thing to do is to see if the figure is publicly available aseither published

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by a consultancy firm or by a state body. It is very likely that you will find at least a number

on a national level.

If not then you can either buy some market research or try to estimate it yourself.

Methods for building an estimate

There are 2 methods that can be used to build estimates: the bottom up approach orthe top

down approach.

The bottom up approach consist in building a global number starting with unitaryvalues. In

our case the number of potential clients multiplied by an average transaction value.

Let's keep our office furniture example and try to estimate the value of the 'desk' segment. We

would first factor in the size of the businesses in our delivery range inorder to come up with

the size of the desks park. Then we would try to estimate therenewal rate of the park to get the

volume of annual transactions. Finally, we wouldapply an average price to the annual volume

of transactions to get to the estimatedmarket value.

Here is a summary of the steps including where to find the information:

1. Size of desks park = number of businesses in delivery area x

number of employees (you might want to refine this number based

on the sector as not all employees havedesks)

2. Renewal rate = 1 / useful life of a desk

3. Volume of transactions = size of desks park x renewal rate

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4. Value of 1 transaction = average price of a desk

5. Market value = volume of transactions x value of 1 transaction

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 POSITIONING OF THE BUSINESS IN MARKET

How you differentiate your product or service from that of

your competitors and then determine which market niche

to fill This is created through the use of promotion,

price, place and product.

There are several types of positioning strategies. A few examples are positioning by:

 Product attributes and benefits: Associating your brand/product with certain

characteristics or with certain beneficial value

 Product price: Associating your brand/product with competitivepricing

 Product quality: Associating your brand/product with high quality

 Product use and application: Associating your brand/product with aspecific use

 Competitors: Making consumers think that your brand/product is better than that

of your competitors

A Perceptual Map in Market Positioning

A perceptual map is used to show consumer perception of certain brands. The map allows

you to identify how competitors are positioned relative to you and to identify opportunities in

the marketplace.

An example of consumers perception of price and quality of brands in the automobile

industry are mapped below:

Costs are important to business because they: Are the thing thatdrains away the profits made

by a business. Are the difference between making a good and a poor profit margin..

The expenses that go into providing a service are more subjective than the

expenses that go into making a product. How much you charge customers doesn’talways

directly correlate with the amount you pay to perform services.

In service industries, finding a target profit margin is not as simple. You don’t havean original

price to reference. Instead, your pricing formula for services should account for the intangible

aspects of running your business, such as time and value.

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 PRICING STRATEGIES FOR SERVICE BUSINESSES
Pricing is one of the classic ―4 Ps‖ of marketing (product, price, place, promotion). It’s one

of the key elements of every B2C strategy.

Yet for many B2B marketers, the pricing strategy in their marketing plan is challenging to

write; many aren’t even involved in creating their pricing strategy.

There are many factors to consider when developing your pricing strategy, both short- and

long-term. For example, your pricing needs to:

Reflect the value you provide versus your competitors

Match what the market will truly pay for your offering

Support your brand

Enable you to reach your revenue and market share goals

Maximize your profits

Note: You can access guided pricing strategy templates and step-by-step instructions for

writing the pricing strategy section of your marketing plan in our marketing planning and

management app. Try it free!

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When you offer a truly unique product or service with little direct competition, it can be

challenging to establish your price. Define a strong strategy and competitive analysis so you

can view:

What your prospects might pay for other solutions to their problems

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Where your price should fall in relation to theirs

When your price, value proposition and positioning are aligned, you’re in the best situation to

maximize revenue and profits.

Deviating From Your Pricing Strategy

are three price change examples:

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 SOURCES OF FUNDS

Most businesses, especially when they’re starting up or planning for expansion,

faceperiods when they need to rely on outside resources to stay afloat. Whether the

funds come from the owner’s pocket, accumulated business profits, or outside funding

sources, they provide the lifeline that keeps the business going when expenses exceed

revenue for a prolonged period. Use the information here to forecast how much money

you need — and for how long.

To estimate the funding requirement your business faces, take these steps:

1. Create a realistic forecast of your financial situation.

Follow the steps for preparing a pro forma or estimated statement of

income, expenses, and profit, along with an estimated balance sheet and

cash flow statement.

2. Estimate your funding need.

Use your financial forecasts, and especially your cash flow projection, to

determinehow longyou anticipate expenses to exceed revenue and by how much.

Doing so helps you get a handle on when you expect expenses to be incurred,

when you expect revenues to roll in, and the amount of funding you need in

order to cover thegap.

3. Create a funding time frame.

After you establish how much funding you need, create a schedule for how long

youneed the funding to last before your business needs to become self-

sufficient. This schedule, called your time frame, should include dates by which

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you plan to meet revenue-generating milestones — for example, first customer,

first major contract, first $10,000 in sales, and so on — that you can monitor as

indicators that your business is on track to achieve profitability before funding

runs out.

As you forecast how long your funding needs to last, be aware of these terms:

Runway: The amount of time funding needs to last before your

business becomes profitable and self-sufficient or until additional

funding will be required

Burn rate: The speed with which you expect to spend the funding you’ve

raised —in practical terms, the amount of cash required each month to

cover the costs of staying inbusiness

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 LIMITATIONS OF THESERVICE
The business plan is only a plan and does not assurance achievement. For

example, sales may be lower than predicted as they can be affected by a range

of issues. There are some limitations to the business plan. This is why those plans

can’t be successful. These limitations or pitfalls are as follows:

 Lack of realistic goals: Some entrepreneurs set such goals that are

notattainable;

 A problem in determining time-period; if the plan is too rigid

some problems may arise, it must be flexible to adapt to market

changed.

 Failure to anticipate a future problem;

 Lack of sufficient information;

 Lack of commitment: Starting is good but the spirit of an

initiativedeclines;

 Lack of practical experience;

 Lack of alternative plan;

 Insufficient knowledge about the market;

 No consideration of SWOT: SWOT means strength,

weakness,opportunities, and threats;

 Unnecessary delay in project report formulation and implementation;

 A problem in priority consideration;

 Lack of efficient manpower;

 Lack of flexibility;

 A wrong assessment of the market.

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 7 Major Limitations to Effective Planning | Business Management

Planning is costly: ADVERTISEMENTS: ...

Planning is a time consuming process:

...

Planning reduces initiative of employees: ...

Reluctance to change: ...

Capital invested in fixed assets limits planning: ...

Inaccuracy in planning: ...

Planning is effected by external limitations:

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30
These are some of the factors which prevent thegrowthof a
business beyond a certain limit

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 How Customer Service Technology Will Changethe
Future of Customer Service
VEHICLE repair businesses help save consumers money by repairing broken Vehicles,so

consumers don’t have to wait for service new ones. Vehicle repairing include repair and

replacement, battery replacement, headlights, jack repair, and many others. thoughyou’ll

probably see plenty of other issues while in business, too. Some repair businesses have a

physical storefront where customers can bring their damaged bikes but it takes a lot time and

cx get fruststated. At the same time, smaller startups may optfor a car repair business model

to save on rental or lease fees while also offering the customer the convenience of a traveling

repair person.

Repairing and Servicing of vehicles have a good market prospect all overthe country. This

business can be started in a very less investment. Though branded companies have their own

service centre but the demand for repairingof vehicles are very high therefore more service

centres are required.

They should be open to learning new developments in the vehicle industry and should have

the skills to do their work effectively to be successful in this field. Education is not a measure

of the skills of a person working as a bike or car repairingtechnician. These professionals

should have deep knowledge about vehicles, different parts that make a vehicle, the manner in

which a particular partcan affectthe working of the rest of the vehicle and things similar to

these.

In BIKE repairing, a person’s skills matter and not his educational qualifications. And

someone who is able to repair with perfection is always appreciated and respected in the

industry even if they did not go through formal education or have acollege degree.

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 CONCLUSION
The Companys' management has carefully considered its market, potential customerbase, and

its ability to grow its sales average to capture market share in the Home made food industry

app

The Company has the potential to become a highly regarded resource in local, regional,

national markets. Due to the company's aggressive marketing strategy, establishment of the

company as a "unique" entity in its industry, careful development of its products coupled with

strategic partnerships with some of the industry's leaders, and the company's profitable

revenue model, The Company hasthe potential to provide lucrative returns to potential

investors.

For The Company to achieve status as an industry leader, it must secure initial capital. This

capital will be used for start-up costs, to establish a reputable store front, and to further

develop the business, business infrastructure, internal systems,product development, and

extensive marketing and geographic positioning.

Providing that the company is able to acquire its funding requirements,achieve operational

success for many years to come

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