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Marketing Interview Questions: Your Quick Guide To

The document provides guidance on common marketing interview questions and how to effectively answer them. It discusses questions about past marketing campaigns, knowledge of the company, skills and experience that can benefit the business, and experience working within budgets. Specifics, numbers, and showing an understanding of the company are emphasized.

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97 views2 pages

Marketing Interview Questions: Your Quick Guide To

The document provides guidance on common marketing interview questions and how to effectively answer them. It discusses questions about past marketing campaigns, knowledge of the company, skills and experience that can benefit the business, and experience working within budgets. Specifics, numbers, and showing an understanding of the company are emphasized.

Uploaded by

The Cultural Committee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Your quick guide to:

Marketing interview questions

Being a good marketer requires certain skills and personality traits that aren’t necessarily
vital in all jobs. As a result, the questions you’ll be asked in an interview for a marketing
job are designed to test these traits; creativity and strategic planning, for example. This
guide looks at the questions you might be asked, and the responses that could help you
land the role.

What marketing campaigns have you worked on in the past?

First and foremost, be specific in your answer to this question.

As a marketing professional you’ll have worked on campaigns; your interviewer will assume that. So don’t waste any
time with broad statements like ‘I’ve run a variety of successful campaigns for a wide range of businesses’.

Instead, get straight to the point. Name the campaign you worked on, and the channels it utilised. Describe specific
challenges you faced and how you overcame them. Illustrate your creativity and the ideas that brought the campaign
to life.

And above all, don’t forget to include numbers: ‘I created 65 qualified leads’ sounds much more impressive than ‘the
campaign was a huge success’.

What do you know about our business?

It won’t necessarily be worded in this way, but there’s a good chance that you’ll need to show an understanding of
the company you’re interviewing for.

This is typical of all interviews, but particularly vital in marketing. Marketing is a competitive sector, and marketers
are expected to have a genuine interest in what they do. So, a quick look at the company’s website isn’t enough. You
should think about things like:

• The industry the business or agency operates within (or at least, focuses on)

• The main marketing channels it focuses on

• Its audience

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• Its history

• Its strategy and aspirations

• Its culture

What can you bring to our business?

This question leads on from the previous one – and you’ll need to utilise your knowledge of them to answer it
effectively.

Start by outlining your key strengths, experience, skills and areas of expertise. If you’re an SEO wizard, tell them.

But to elevate your answer, explain why your expertise is valuable to their business in specific terms. For example, if
their business relies heavily on ecommerce, you can explain how your SEO experience can benefit them.

You must however make any specific recommendations cautiously – especially if you’re interviewing with a
marketing director or manager. You want to build a rapport, and undermining their strategy could alienate them.

What experience do you have of working to strict budgets?

Heads of marketing are constantly at the mercy of budgetary constraints. So, they like to check that you understand
what it means to work diligently towards an agreed financial plan.

Once again, the key is being specific. Name a campaign you worked on, and the kind of budget you worked towards.
Ideally, use an example in which the budget was low or non-existent; you’ll be difficult to ignore if you demonstrate
the ability to generate leads or profit without money upfront.

If you’d like personalised advice to help you land an exciting marketing job, speak to one of our
friendly consultants today.

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