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Multicultural Communication

The document discusses communication in multicultural settings and defines key terms like multicultural, intercultural, cross-cultural, cultural awareness, gender sensitivity, and political correctness. It also covers differences between high and low context cultures as well as sequential and synchronic cultures.

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36 views28 pages

Multicultural Communication

The document discusses communication in multicultural settings and defines key terms like multicultural, intercultural, cross-cultural, cultural awareness, gender sensitivity, and political correctness. It also covers differences between high and low context cultures as well as sequential and synchronic cultures.

Uploaded by

AgpadEgicarl
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Local & Global

Communication
in Multicultural
Setting
Dr. Gregerlin I. Lambenicio
2

❑ Terminologies
Multicultural ❑ A world of diversity
Setting ❑ The global community
❑ Cultural Awareness and
Sensitivity
❑ Gender Sensitivity
❑ Political Correctness
3

Cultural related
terminologies
Culture in this context means a set of learned values, internalized
practices, and shared beliefs among a group of people

multicultural communication situation- When people from multiple


backgrounds, with different ways of communication, coexist without
really interacting deeply

intercultural communication acknowledges the coexistence of


multiple cultures in a single space. However, it goes one step
further by focusing on the productive encounters that are constantly
taking place between cultures.

cross-cultural communication is the comparison between two (or


more) cultures.
5

A World of
diversity
A world of diversity
Parapak (1995) describes our
WORLD
as
world of diversity.
7

The Global
Community
8
Global Community
refers to the people or nations of the world,
considered as being closely connected by modern
telecommunications and as being economically,
socially, and politically interdependent

Examples:
✘ Major offices and some homes linked with optical
fiber systems
✘ Global multimedia services
✘ Satellite transmissions
Cultural
Awareness
What is cultural awareness?

- is knowing that there are multiple


different cultures
- based on religion, ethnicity,
nationality, and other factors- that
have different attitudes and
outlooks.
Gender
Sensitivity
Cultural sensitivity refers to a
set of skills that allows you to
learn about and understand
people whose cultural
background is not the same
as yours.
Gender sensitivity refers to the aim
of understanding and taking
account of the societal and
cultural factors involved in gender-
based exclusion and discrimination
in the most diverse spheres of
public and private life.
(http://eige.Europa.eu)
Gender-sensitivity language is the 14

realization of gender equality in


written and spoken language. Gender
equality in language is attained when
women and men and those who do
not conform to the binary gender
system are made visible and
addressed in language as persons of
equal value, dignity, integrity and
respect . (http://eige.Europa.eu)
15
Usual Gender-sensitive
language terminology
forefathers Ancestors/ forebears
manmade Artificial/ manufactures
Common man Ordinary person/ average
chairman Chairperson/ coordinator
Lady liked cultured
freshman First year
congressman legislator
Political
Correctness
Political correctness is used
to describe language,
policies, or measures that
are intended to avoid
offense or disadvantage to
members of particular
groups in society.
Politically correct as
18

agreeing with the idea that


people should be careful to
not use language or
behave in a way that
could offend a particular
group of people . (Molloy,
2015)
19
Usual Politically correct
terminology Terminology
fat chubby
cheating Academic dishonesty
ugly Aesthetically challenge
bald Comb-free
Drug addict Drug dependent
old Elderly
stupid Intellectually impaired
20

Communicating
Across Cultures
○ High-context vs. low-
Cross-cultural
context
○ Sequential vs.
synchronic
○ Affective vs. neutral
22

High context culture ( Mediterranean,


Slav, Central European, Latin America,
African, Arab, Asian, American-
Indian) leave much of the message
unspecified, to be understood
through context, nonverbal cues, and
between the lines interpretation of
what is actually said.
23

Low context culture


(Germanic and
English-speaking
countries) expect
messages to be
explicit and specific.
24
Sequential cultures (Like North
American, English German,
Swedish, and Dutch), as a
linear commodity to “spend”,
“save” or “waste”.; business
people give full attention to
one agenda item after
another.
25

Synchronic cultures, (South America,


southern Europe and Asia) viewed
time as a constant flow to be
experienced in the moment, and as a
force that cannot be contained or
controlled; time as a sort of circle
(past, present, future) ; for long term
planning
26

Affective (readily
showing emotions) like
Italy, France, U.S.,
Singapore
27

Neutral ( normal business


activities, neutral cultures
are more careful to monitor
the amount to emotion they
display.) like Japan,
Indonesia, UK, Norway,
Netherlands
28

○ http://eige.Europa.eu
○ https://globalarena.com/difference-
References
between-multicultural-intercultural-
cross-cultural-communication/

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