See Also:: Building Confidence
See Also:: Building Confidence
Being assertive means being able to stand up for your own or other people’s rights in a calm and
positive way, without being either aggressive, or passively accepting ‘wrong’.
Assertive individuals are able to get their point across without upsetting others, or becoming
upset themselves.
Although everyone acts in passive and aggressive ways from time to time, such ways of
responding often result from a lack of self-confidence and are, therefore, inappropriate
ways of interacting with others.
This page examines the rights and responsibilities of assertive behaviour and aims to show
how assertiveness can benefit you. You may also be interested in our pages on Self-
Esteem and Negotiation.
What is Assertiveness?
In other words:
Assertiveness means standing up for your personal rights - expressing thoughts, feelings and
beliefs in direct, honest and appropriate ways.
By being assertive we should always respect the thoughts, feelings and beliefs of other people.
Those who behave assertively always respect the thoughts, feelings and beliefs of other people as
well as their own.
Assertiveness concerns being able to express feelings, wishes, wants and desires appropriately
and is an important personal and interpersonal skill. In all your interactions with other people,
whether at home or at work, with employers, customers or colleagues, assertiveness can help you
to express yourself in a clear, open and reasonable way, without undermining your own or
others’ rights.
Assertiveness enables individuals to act in their own best interests, to stand up for themselves
without undue anxiety, to express honest feelings comfortably and to express personal rights
without denying the rights of others.
Assertiveness is often seen as the balance point between passive and aggressive behaviour,
but it’s probably easier to think of the three as points of a triangle.
Being Assertive
Being assertive involves taking into consideration your own and other people’s rights,
wishes, wants, needs and desires.
Assertiveness means encouraging others to be open and honest about their views, wishes and
feelings, so that both parties act appropriately.
Being open in expressing wishes, thoughts and feelings and encouraging others to do
likewise. See our page on Managing Emotions.
Listening to the views of others and responding appropriately, whether in agreement with
those views or not. See our page on Active Listening.
Accepting responsibilities and being able to delegate to others. See our page
on Delegation Skills for more.
Regularly expressing appreciation of others for what they have done or are doing. See our
page on Gratitude and Being Grateful.
Being able to admit to mistakes and apologise.
Maintaining self-control. See our page on Self-Control for more.
Behaving as an equal to others. See our page on Justice and Fairness to explore further.
Some people may struggle to behave assertively for a number of reasons, and find that they
behave either aggressively or passively instead.
Assertiveness
Assertiveness is the quality of being self-assured and confident without being aggressive. In the
field of psychology and psychotherapy, it is a skill that can be learned and a mode of
communication. Dorland's Medical Dictionary defines assertiveness as:
The level of assertiveness demonstrated in any human community is a factor of social and
cultural practices at the time of inquiry. For example, in 2019 there are global public
discussions about controversial topics such as drug addiction, rape and sexual abuse of
women and children, which were not openly discussed in 1940.
Within families, children are not always encouraged to develop assertiveness skills and must
usually accept and obey rulings by their parents. Today, however, outspoken children can
legally input to decisions about their lives from the age of sixteen.
During the second half of the 20th century, assertiveness was increasingly singled out as a
behavioral skill taught by many personal development experts, behavior therapists,
and cognitive behavioral therapists. Assertiveness is often linked to self-esteem. The term
and concept was popularized to the general public by books such as Your Perfect Right: A
Guide to Assertive Behavior (1970) by Robert E. Alberti and Michael L. Emmons and When
I Say No, I Feel Guilty: How To Cope Using the Skills of Systematic Assertiveness
Therapy (1975) by Manuel J. Smith.
Contents
1Training
2Communication
3Characteristics
4Techniques
o 4.1Broken record
o 4.2Fogging
o 4.3Negative inquiry
o 4.4Negative assertion
o 4.5I-statements
5Applications
6Criticism
7References
8Further reading
9External links
Training[edit]
Communication[edit]
Assertive communication involves respect for the boundaries of oneself and others. It also
presumes an interest in the fulfillment of needs and wants through cooperation.[5]
If others' actions threaten one's boundaries, one communicates this to prevent escalation.[8]
At the opposite end of the dialectic is "passive communication". Victims may passively
permit others to violate their boundaries. At a later time, they may come back and attack with
a sense of impunity or righteous indignation.
Characteristics[edit]
Techniques[edit]
Techniques of assertiveness can vary widely. Manuel Smith, in his 1975 book When I Say
No, I Feel Guilty, offered some of the following behaviors:
Broken record[edit]
The "broken record" technique[14] consists of simply repeating your requests or your refusals
every time you are met with resistance. The term comes from vinyl records, the surface of
which when scratched would lead the needle of a record player to loop over the same few
seconds of the recording indefinitely. "As with a broken record, the key to this approach is
repetition ... where your partner will not take no for an answer."[15]
A disadvantage with this technique is that when resistance continues, your requests may lose
power every time you have to repeat them. If the requests are repeated too often, it can
backfire on the authority of your words. In these cases, it is necessary to have some sanctions
on hand.
Fogging[edit]
Negative inquiry[edit]
Negative assertion[edit]
I-statements[edit]
I-statements can be used to voice one's feelings and wishes from a personal position without
expressing a judgment about the other person or blaming one's feelings on them.
Applications[edit]
Several research studies have identified assertiveness training as a useful tool in the
prevention of alcohol-use disorders.[16] Psychological skills in general including assertiveness
and social skills have been posed as intervention for a variety of disorders with some
empirical support.[17]
In connection with gender theory, "Tannen argues that men and women would both benefit
from learning to use the others' style. ... So, women would benefit from assertiveness training
just as men might benefit from sensitivity training".[18][19]
Criticism[edit]
In the late 1970's and early 1980's, in the heyday of assertiveness training, some so-called
assertiveness training techniques were distorted and "people were told to do some pretty
obnoxious things in the name of assertiveness. Like blankly repeating some request over and
over until you got your way".[23] Divorced from respect for the rights of others, so-called
assertiveness techniques could be psychological tools that might be readily abused: The line
between repeatedly demanding with sanctions ("broken record") versus
coercive nagging, emotional blackmail, or bullying, could be a fine one, and the caricature of
assertiveness training as "training in how to get your own way ... or how to become as
aggressive as the next person"[24] was perpetuated.