Project Move It OKRs

 O1  Objective.

 
First KR, don’t duplicate this row.
KR1 

 
Right-click this row and click “Insert row above” or “Insert row below” to add more KRs.
KR2 

 
Last KR, don’t duplicate this row.
KR3 

 O2  Objective.

 
First KR, don’t duplicate this row.
KR1 

 
Right-click this row and click “Insert row above” or “Insert row below” to add more KRs.
KR2 

 
Last KR, don’t duplicate this row.
KR3 

 O3 Objective.

 
First KR, don’t duplicate this row.
KR1 

 
Right-click this row and click “Insert row above” or “Insert row below” to add more KRs.
KR2 

 
Last KR, don’t duplicate this row.
KR3 

 O4  Objective.

 
First KR, don’t duplicate this row.
KR1 

 
Right-click this row and click “Insert row above” or “Insert row below” to add more KRs.
KR2 

 
Last KR, don’t duplicate this row.
KR3 
Review the scenario below. Then complete the step-by-step instructions.

Wonder City is a mid-sized city where increasing growth and traffic are impacting the quality of life. According to a
recent market assessment, the region’s population is expected to double in the next five years. Job growth is also
expected to increase by 48%. This growth will impact street networks, parking, and mobility.

Wonder City has several city-wide objectives related to reducing traffic congestion and improving the city’s
infrastructure. To support these city-wide objectives, the Wonder City Transportation Authority (WCTA) will be
launching five new bus lines. This initiative has been nicknamed Project Move It.

You have been hired as the project manager for this initiative. As the project manager, you will set OKRs to help
clarify the project goals and define what needs to be done to deliver a successful project.

Here is some additional information about the project:

 The project needs to be completed within two years.

 Community member buy-in and support for the locations of the new bus lines will be required.
 The project must adhere to all government regulations.
 Stops along the new bus lines must connect neighboring suburbs to downtown and public resource facilities.
 Bus lines must service at least 50% of the most densely-populated areas of Wonder City.
 The project is intended to help improve wait times and increase ridership.
 The plan includes a marketing campaign to promote the new lines.

Step 2: Draft your first objective

A list of objectives for Project Move It has been provided for you below. Select one and add it next to “O1” on the
first line of the OKR card. 

Potential objectives for Project Move It:

 Actively and meaningfully engage the public to generate buy-in and project support.
 Make it easy to get around the greater Wonder City area via public transportation.
 Promote public transportation as a convenient alternative to driving.
 Provide a reliable and consistent public transportation service. 

Or, if you prefer, you may draft your objective based on the scenario.

Remember that effective objectives are:

 Aspirational: Is the objective challenging and inspiring?

 Aligned with company goals: Does the objective support company and/or departmental OKRs?
 Action-oriented: Does the objective motivate the team to take initiative?
 Concrete: Can the project team easily grasp the objective?
 Significant: Will achieving the objective make a meaningful impact or change from where you are currently?

For example, if the objective of an educational technology company was to provide products that consistently meet
new educational standards, a project objective might be: “Successfully launch version 2.0 of our early learning app
in time for the national curriculum conference.”
Step 3: Add key results

Next, write at least three key results for your objective next to “KR1,” “KR2,” and “KR3.” (You may add up to five key
results for each objective, but only three are required for this activity.)

Each key result should address the following questions:

 Does the key result help define success for your team?
 Can it be measured to prove that you’ve achieved your objective?
 Is it specific and time-bound?
 Is it ambitious yet realistic?

Your key results should build on the scenario and additional project information, but it’s up to you to determine your
success criteria. As an example, let’s return to the objective, “Successfully launch version 2.0 of our early learning
app.” If you knew that a successful launch meant getting new users to download the app, you could create any of
the following key results for the objective: 

 15,000 new downloads within first quarter post-launch

 75,000 new downloads within first-year post-launch
 25% of monthly downloads from new customers

Remember: OKRs are never set in stone--they can and should be revised as you make progress, so it’s okay if you
need to adjust your key results later on.

Step 4: Write 1-3 more OKRs

Repeat steps 2 and 3 for a second, third, and fourth objective to fill up the template.

Pro Tip: Save the template

Finally, be sure to save a blank copy of the OKR template you used to complete this activity. You can use it for
further practice or in your own personal or professional projects. These templates will be useful as you put together
a portfolio of project management artifacts. You can use them to work through your thought processes as you
demonstrate your experience to potential employers.

What to Include in Your Response

Be sure to address the following criteria in your completed OKR card:

 The objective defines what needs to be achieved and describes the desired outcome
 The key results are ambitious, specific, measurable, and define success for the objective

Assessment of Exemplar
Compare the exemplar to your completed OKRs. Review your work using each of the criteria in the
exemplar. What did you do well? Where can you improve? Use your answers to these questions to guide you
as you continue to progress through the course. 

Note: The exemplar gives three key results for each objective, but there are many more you could develop.
Because you can measure success in various ways, your lists of key results may differ. The important thing to
keep in mind is that your OKRs should help you expand upon your project goals and further clarify the
deliverables you’ll need from the project in order to accomplish those goals.

Let’s review each OKR in the exemplar:

OKR #1: Actively and meaningfully engage the public to generate buy-in and project support

Each key result uses measurable data to define success for the objective. For example, “400 attendees to 12
public meetings focused on transit talks” measures engagement in the number of attendees at public
meetings about transit.

OKR #2: Make it easy to get around the greater Wonder City area via public transportation.

Each key result uses measurable data to define success for the objective. For example, “New ridership
increases by 25% within three months” measures the increase in bus ridership in the city in response to the
community’s improved ability to get around the city with ease. 

OKR #3: Promote public transportation as a convenient alternative to driving.

Each key result uses measurable data to define success for the objective. For example, “80% click-through
rate from banner ads on social media” measures the success of the promotional campaign in public
engagement with social media ads.

OKR #4: Provide a reliable and consistent public transportation service.

Each key result uses measurable data to define success for the objective. For example, “100% of new busses
meet government safety standards at monthly inspections” measures the reliability and consistency of
busses that pass regular safety inspections.