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Creative Methods

The document discusses various creative methods and processes used in art and design. It provides examples of early cave paintings from Lascaux Cave in France as some of the earliest forms of human creativity and communication. It defines creativity as the generation of new ideas that can transform a situation. Several creative processes are outlined, including assuming a beginner's mindset, brainstorming, empathy mapping, storyboarding, mind mapping, and prototyping. Design methods are described as approaches to break down large projects into manageable parts. The importance of following design methods is discussed as a way to define project steps and hold onto ideas throughout the process.

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74 views27 pages

Creative Methods

The document discusses various creative methods and processes used in art and design. It provides examples of early cave paintings from Lascaux Cave in France as some of the earliest forms of human creativity and communication. It defines creativity as the generation of new ideas that can transform a situation. Several creative processes are outlined, including assuming a beginner's mindset, brainstorming, empathy mapping, storyboarding, mind mapping, and prototyping. Design methods are described as approaches to break down large projects into manageable parts. The importance of following design methods is discussed as a way to define project steps and hold onto ideas throughout the process.

Uploaded by

iely chabrouni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CREATIVE METHODS

Lascaux Cave Paintings, South-western France Neolithic Stone age tools

Tools and materials have been used from the earliest days of cave
paintings more than 35,000 years ago.

Early forms of communication and creativity.


[Creativity and Creative Processes in Art and Design, Rae Earnshaw, 2016]
creativity

is the generation of new ideas that are able to transform


the original situation into a different one. [Creativity and
Creative Processes in Art and Design, Rae Earnshaw, 2016]

all involve the transformation of an idea into reality

Creativity noun [ U ] kriː.eɪˈtɪv.ə.ti


the ability to produce original and unusual ideas,
or to make something new or imaginative.
*from Cambridge dictionary
Why do we need to
design something?

Why are we looking


for creative solutions?

Due to unsatisfied product / result.


Negative or unsatisfactory experience.
Problems identified.
Need or scope for improvement.
To make a better change.
Creative processes

Assume a beginners mindset


Interview
Brainstorming
Empathy map
Persona
Story boarding
What? How? Why?
Mood board
Mind mapping
Prototype
What is
Design method?

Is an approach for breaking down a large project


into manageable chunks.

Designers, architects, engineers, scientists, and


other thinkers use the design process to solve a
variety of problems.
Importance of
following
Design methods?

Use this process to define the steps


needed to tackle each project,
and remember to hold to all
of your ideas and sketches
throughout the process.
Bootcamp bootleg
Stanford Design Thinking Process

Is a working document.
It is human centered design.
Published through Hasso Plattner Institute of Design at Stanford (also known as
the d.school).
DISCUSSION

Split in to 5 groups.
One mode / topic for each group.
Discuss for 30 mints.
Present your thoughts.
What?

Is the foundation of human centered design, to empathize.


Observe – view user and their behaviour in the context of their lives.
Engage – interact with and interview users through both scheduled and short
intercept encounters.
Immerse – experience what your user experiences.
Why
Empathize?

Observe
Understand user
Watching what people do and how they interact with environment
Uncover insights – which leads to innovative solutions
’WITH A FRESH SET OF EYES’.
Engage
Reveals the way they think and values they hold
Unanticipated insights
Things they actually do is different from what they are saying

Better to have personal experience in the design space yourself


What?

FOCUS rather than FLARING


Two goals
- Deep understanding of user and design space
- Based on the understanding come up with a
actionable problem statement : your point of view
Why
Define?

Critical to design process


Good Point of View is one that -
Provides focus and frames the problem.
Inspires your team.
Provides a reference for evaluating ideas.
Empowers your team to make decisions independently in parallel.
Fuels brainstorms by suggesting ‘how might we’.
Captures the hearts and minds of people you meet.
Is something you revisit and reformulate as you learn by doing.
Guides your innovation.
What?

Focus on idea generation


A process of ’Going wide’ – wide solution space
FLARING rather than FOCUS
Usually have large quantity of ideas and a diversity among those ideas
Why
Ideate?

Identifying problems into exploring solutions.


To step beyond obvious solutions.
Harness collective perspective of the team.
Exploration of unexpected areas.
Create fluency (volume) and flexibility (variety).
What?

Is getting ideas and explorations into the physical world.


The resolution of the prototype should increase with the progress of the project.
Prototypes are most beautiful when people can experience and interact with them.
Why
Prototype?

Used for many reasons


Empathy gaining.
Exploration – build to think.
Testing.
Inspiration.

We prototype to?
Learn – a prototype is worth a thousand pictures.
Solve disagreements.
Start a conversation.
Fail quickly and cheaply.
Manage the solution.
What?

Chance to refine our solutions and make them better


Place low resolution artifice in the appropriate context of the users life
Why
Test?

To refine our prototypes and solutions.


To learn about our user.
To test and refine our point of view.
What we need?

Design mindsets

Show don’t tell


Focus on human
Craft clarity
Embrace experimentation
Be mindful of process
Bias toward action
Radical collaboration
References

Bootcamp Bootleg Research Methods for Product Design


in PINGPONG – Alex Milton & Paul Rodgers
THANK YOU

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