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Prelim Purposive #2

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Microsystems International Institute of Technology

SY 2021-2022
Second Semester – Prelim

INSTRUCTIONAL STUDY MODULE #2

Purposive Communication
Subject

_______________________ __________________________ MRS. ETHEL M. BOLEN


Student Name Course/Year/Section Instructor’s Name

Topic: Importance of Ethics in Communication

I. Rationale

It is important to understand that whatever we communicate should be guided by certain


ethical principles. The US National Communication Association (NCA, 1999) discusses this in
their Credo for Ethical Communication, stating that, “Ethical communication is fundamental to
responsible thinking, decision-making, and the development of relationships and communities
within and across contexts, cultures, channels, and media.” Moreover, ethical communication
enhances human worth and dignity by fostering truthfulness, fairness, responsibility, personal
integrity, and respect for self and others. We believe that unethical communication threatens the
quality of all communication and consequently the well-being of individuals and the society in
which we live.

II. Learning Objectives

At the end of the lesson, the student should be able to:

A. Define ethics
B. Know how to communicate in an ethical manner
C. Apply these principles to their communication process.

III. Learning Experience

A. Terms to study. Here are some important words for you to know. Find the meaning of
each term. Write them beside each word.
1. Truthfulness
2. Accuracy
3. Honesty
4. Reason
5. Credo
6. Ethics
B. Presentation & Discussion

Firstly, they “advocate truthfulness, accuracy, honesty, and reason as essential to the
integrity of communication.” Nowadays, social media and speeches in public have been so
filled with black propaganda and whitewashing that there is a call to reiterate the need for
truth and honesty.

Secondly, the NCA also endorses “freedom of express, diversity of perspective, and
tolerance of dissent to achieve the informed and responsible decision-making fundamental to
a civil society.” In certain political climates, people may feel threatened to the point that they
no longer feel that it is safe to express what they feel or think.

Thirdly, the NCA states that they “condemn communication that degrades individuals
and humanity through distortion, intimidation, coercion, and violence, and through the
expression of intolerance and hatred.” This condemnation is important because it safeguards
society from racism, sexism, and violence against oppressed peoples.

Lastly, the NCA states that communicators should “accept responsibility for the short and
long-term consequences of our own communication and expect the same of others.” All too
often, there have been people who do not feel accountable for their actions.

Every time we communicate, we should consider the consequences of our actions. If


people were more responsible in their use of communication, there would be less conflict in
this world. Even though the four principles above are short and concise, they are important,
because they help us discern the difference between ethical and unethical communicators.

C. Feedback
-What part of the discussion were not clear to you
NONE
-What part of the discussion confuses you?
NONE
-What part of the PowerPoint presentation was easy to comprehend?
THE COMMUNICATION MODELS
-Which part of the discussion did you find difficult?
NONE

D. Assignment or Project

1. When you think of politician today, would you say that they have been
communicating in an ethical manner??
Answer: No because politicians are the art of lying to keep people from finding out
bad stuff and keep the nation going, regardless of the consequences. They can’t hold
their tongues to speak in a respectable tone.

2. Who comes to your mind on the subject of violating the ethics of communication?

Answer: The politicians and our president for example when president Rodrigo made
his speech in front on the camera and the people, he always says foul words also, we
all know politicians. We all know politicians are liars and thieves and yet we listen
and some even worship them.

IV. Learning Activities

A. Activity.
1. What is ethics?

Answer: How a person uses language, media, journalism, and creates relationships that
are guided by an individual's moral and values. These ethics consider being aware of the
consequences of behavior and consequences; it's to “respect other points of view and
tolerate disagreement”.

2. Why is it important to be ethical in communicating today?


Answer: Because, ethical communication influenced our experience, culture and society
in which we learn and grow. It is important to communicate ethically today because most
people are losing sight of what is right and what hurts other people.
3. How do you communicate in an ethical manner?

Answer: Be an pro-actively listen to the speaker, and to not just hear what they want to
hear, or to hear only parts of the conversation.

B. Group work

● What problems can arise when people are not ethical in their communication practices?

Answer: When regular people do not use good manners when communicating, anything
from an argument to a physical fight can happen. When political leaders from different
countries do the same thing, the effects may be would be worse, from severing diplomatic
ties, sanctions, trade wars even military conflicts.

● Make a research of a person who is not ethical in his/her communication practice. Show
it through a PowerPoint presentation

V. Wrap up

-What have you learned in this module?


One of the best life lessons I've learned about communication is to “Think before you
speak.” There is always a better way to say something to someone even if it is bad or
negative. ... Try to really think about what the other person is saying. More importantly,
think about why they are saying it.
-What are the clearest portions of this lesson?
Truthfulness and honesty is the most core principle of ethical communication. This
means that speaking 99% of the truth a matter- while leaving out one percent of the facts-
is not ethical communication,as ommiting any detail (intentionally) changes the way that
a listener will perceive an event.
-What portion of the presentation did you find difficult to understand?
NONE

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