MUHAMMAD ALI HANAFIAH

LCEB BOOKLET
APPLICATION
2022
 01. Personal Information
Table of 02. AIESEC Experience
Content 03. Personal Question

04. General Question

05. Spesific Question

06. Open Space

1. Personal Information
Name : Muhammad Ali Hanafiah
D.O.B : Padang, October 22nd 2002
Address : Jl.Parak Kopi Belakang Komp Polamas
Phone : 0821-6988-8788
Email : [email protected]
Major : Law Stud
Current Role : Network Maintenance Manager
ORI : 30
 2. AIESEC Experience
1. List all roles you took in AIESEC, indicate the achievements and failures of each role that you
have taken up in the organization and what are the things that you can learn from that role?

Role Achievement Failures Learned

Staff Network Best Supportive Functional Trial and error Networking Skill
Maintenance on May Time Management

OC Delegates Service deliver information well Bad signal from delegates Communication skill
of JOIN AIESEC 2020 tracking participants in a Maintain database
group Event Management

OC Delegates Service member enthusiastic Communication skill

-
of AIESEC Anniversary member did the CTA (upload Event Management
2020 twibbon to their story IG)

OC Programmer of Event running well Event was overtime Communication skill

Impact Circle SEMUa Less coordination Time management
Berbagi
1. List all roles you took in AIESEC, indicate the achievements and failures of each role that you
have taken up in the organization and what are the things that you can learn from that role?

Role Achievement Failures Learned

OCP of AIESEC Halal bi Alumnae are well engage Misscomunication People management
halal 2021 BoA are well engage Communication skill
Team Management

OC Programmer AIESEC Event running well Overtime Communication skill

Halal bi Halal 2020 Alumnae are well engage Slowrespon Time Management
Event Management

OCVP Programmer of get inspiring speakers Event was Overtime Communication skill
Youth Today AFL get compliment from People management
speakers Time Management

Network Maintenance Alumnae are well-engaged Irregular BOA Meeting Networking Skill
Manager to come in AIESEC event Communication skill
 2. Can you describe your most impactful inner and outer journey moment in AIESEC?

Inner Journey Outer Journey

 3. What are your top 3 AIESEC values you implement the most in your everyday life? and why?

Living diversity: In AIESEC, I

Enjoying Participation: I felt
have been met varieties
excited when I joined every LC Activating leadership: During my
people that have different
event because I met people AIESEC journey, I try to take the
backgrounds, points of view,
who have a positive vibe that opportunity that hones my
and I learned a lot by leadership skills.
can make me better and adapt
accepting their
to my surroundings.
characteristics, points of view.
3. Personal Question
1. Tell us with a story about your three strong reasons on why you choose to be the LCEB? Make sure
the story inspire the people who read it!

Development Future
I feel I'm still capable of many things I believe AIESEC can help me in
such as negotiation skills, public the future. Because the skill i
speaking, etc. So that's why my learned in AIESEC is relevant to
reason for taking this role is for my future career.
improvingmy development.

Members
I am motivated when I see my
team members progress. For
example, when I was an OCP and
OCVP, I saw the OC team being
active and supporting each other.
2. What are your top 3 strengths & weaknesses and how do they affect you as a leader and the people
you lead?

Strenghts Weaknesses
- Eager : I am the kind of person who likes to know -Overthingking : Sometimes, I always worry about
everything. I am eager to learn something new. How I what to do, what will happen tomorrow, and what
affect: I will share my own experiences with my other people think about me. How I affect: I
members during the O2O session about how I achieved regularly ask and talk with my members, my
from my eagerness to learn. teammate.
- Responsibility : Responsibility is vital in my life -Forgetful : I tend to forget about something. For
because it is a trust that must be carried out well. If I am example, sometimes I forget about what I have to do
doing something well and doing my job, people will put and where I put my stuff. How I affect: I make my
faith in me. How I affect: I will be responsible for schedule, daily schedule on google calendar and
leading my team; indeed, I will always learn. Even though
sometimes on my notes.
I don't have experience in a team in the long term, I
willing to learn and have the expertise to lead a team for
a long time. -Insecure : When people are doing something,
somehow I feel I can not do what they did. I am afraid
- Mingle: I am a person who knows my place in to try it. How I affect: I will try to learn and ask
every situation with everyone. How I affect: I can people who have the experiences and know about
be a good listener when my members have hard what I am scared of. Then, be brave to start it step by
times on their AIESEC journey. step.
 3. What is your ultimate purpose in life? Can you describe your SMART goals 5 and 10 years from now?
How does the LCEB experience play role on it
SMART goals in 5 YEARS :
S : Continue my education to a master's degree.
M : Finding a scholarship and getting my dream university.
A : Study diligently for my master's degree and prepare to apply for the scholarship.
R : I can get it as long as I learn diligently to achieve it.
T : I will start on the last semester of my bachelor's degree.

SMART goals in 10 years :

S : become a professional notary.
M : Finishing my master's degree and fulfilling the requirement of a notary such as internship and certification.
A : Enlarge my network, enhance my internship experiences.
R : I can be a notary because I have a background in law.
T : After I finish my master's degree and my internship.

The LCEB experience plays a role in it because when I become the EB, I will learn to make decisions, consider
the decision and the risk. Increasing my negotiation skill and I will get a network, which is that experience will
help me a lot to achieve my goals.
 4. How do you see LCVP experience will help you to reach what do you want to do after
AIESEC life?
LCVP is one of the opportunities in AIESEC. When I become the LCVP, I can learn time
management, soft skills, make decisions, consider the decision, and get the network. Those
things that I mentioned before will be helpful for me after I finish my AIESEC journey.
Because I believe, the journey after AIESEC and college will be hard, and those skill can help
me to make strategic decision in my life, building and utilize networking.

5. What is your best definition about a dream team? How do you play a role in it?

A dream team is a team that supports each other and opens each other. My role in the dream
team is being neutral because I tend to put myself in the shoes of others in every situation and
condition. And also as the listener and the one that can be a place to talk and discuss.
 6. Tell the story when you’re really feeling demotivation when you have a some responsibility?
And how was it?
When I have a lot of assignments, such as my assignments in academics, my duties at home as children,
then my AIESEC task, sometimes it makes me overwhelmed. When I feel overwhelmed, tired, and
demotivated appear. I overcame those things by taking a break by playing a game and watching the
anime series. After taking a break, I do the assignment slowly and finish it.

7. How can this role help you to grow personally and professionally?
Personally : When I become an EB, I have to be confident, make wise decisions, and consider wisely.
Those things make me responsible for the decisions that I make. Then, I learn to make selfless decisions
and make the best decision for everyone or my team. I can evaluate myself by asking feedback to my
team

Professionally : When I have many things to do, I have to manage my time well. Therefore, I need to
prioritize my schedule to know first what I need to do. From this I learn time management. Then I aim
to attain an excellence communication skill to help me to develop in my career letter on.
8. What are some challenges you foresee along the way? How would you overcome
them?

- Time management: time management is quite challenging for me because I need to

divide my time for my family, friends, and college. I overcome through the daily
schedule; I regularly make my schedule. Then, I need to be strict with the planned
schedule before.

- Lead a team: leading a team is challenging for me due to my experience in leading a

team in the long term. I overcome that by implementing team standards and do
coaching with the one that experience as team leader such as my current teammate.
4. General Question
 1. What is AIESEC 2025? How can you contribute to the achievement of AIESEC 2025?

AIESEC 2025 is a mid-term goal and direction of AIESEC. AIESEC’s mission of peace and fulfillment of
humankind’s potential. There are three main aspirations for
A2025 is as follows:

Empowering youth leaders: engage the youth to develop their leadership skills. My contribution is to
engage youth to join AIESEC projects such as VGV, IMPACT CIRCLE, YOUTH TODAY, AFL, etc. Those
things also can enhance our brand awareness.

Building a long-lasting AIESEC: having a long relationship with AIESECer. My contribution is inviting
alumnae to the AIESEC event, encouraging members to high role.

Developing purposeful partnership: Build and maintain relationships with a partnership for the
development of each other. My contribution is increasing and maintaining the relationship with
stakeholders using the implementation of CRM.
 2. Please make a SWOT analysis of AIESEC in UNAND in the last 3 years.

Years Strenght Weakness Opportunity Threat

Good at Lack of Support from Low support

tracking and maintaining stakeholders from a national
maintaining several EwA contribution partner intern
the customer stakeholders EP Returnee of IR
(EP and several Lack of assets Hallal bi Hallal Visa Issues
stakeholders) maintenance event University
2019 Good Team Member Media expansion Timeline-
Member exhausted after Expansion
utilization summer university
Good in realization regulation
Education for Late OC
team members Recruitment
HR Report
submitted on
time based on
schedule
 2. Please make a SWOT analysis of AIESEC in UNAND in the last 3 years.
Years Strenght Weakness Opportunity Threat

2020 Complete data Realization of Alumnae Support Pandemic COVID-

centralization succession timeline is Community 19
Being innovative not on time Support University
during pandemic Member is quite Regulations
situations shocked with virtual Economic
Good in Internal activities that can lead Recession
Audit Preparation to demotivation
Good at solving EP Lack of asset
problems maintenance
Lack of maintaining
several stakeholders

2021 Conducted LC too many members support from website VPP down
Initiative Project in the department alumnae many tools
and running well Lack of coach Being a Facilitator updated
Good synergy agreements at Waseda unexpected
each department Late OCP fulfillment University expenses
HR report lack of Assessors JA NST support
submitted on time 2021 MVP in July from
Maintain IP well AIESEC in
Indonesia
 3. How do you translate the Blue Code, AIESEC values, and culture that you want to bring to
AIESEC in UNAND as LCEB

Blue code is a guideline for team leaders to get information about how to lead a team by implementing Team
Behaviors, Team Standards, and Team Calendar.
Team Behaviors are The Behaviors every Team in AIESEC should portray to develop Competence, live AIESEC
Values, and achieve 2020
Team Standards are guidelines to help Team leaders implement every process of Team Standards.
Team Calendar is a timeline that helps team leaders to implement Team Standards.

AIESEC Value provides every member of AIESEC a set of core values that we live by every day. We can develop the
leadership potential of young people by engaging them early on with a values-based environment that shapes their
behaviors. We enable young people to build a strong foundation of core values as they develop into responsible and
entrepreneurial young leaders. We allow them to be empowered to carry these AIESEC values throughout their lives to
make more responsible decisions that will positively impact the world.

Culture that I want to bring: Be open and trust each others because we should do that in a team. To trust and open in
our team are needed to create the environment of our team better and everything went smoothly.
 4. Based on the LC’s recovery plan, how can you benchmark what has been planned towards
your role as LCEB later on?

The recovery plan for AIESEC in UNAND 2022 based on LCP's plan is to Resize, Reposition, and
Operation strategies.

My Role: In this plan, I will start maintaining relations with stakeholders to support our initiative
projects and maintaining relations with stakeholders such as holding regular meetings, sending
external newsletters to know what we are doing, and knowing the condition of our LC. And
maintaining relations with stakeholders also aims to support project initiatives such as making
stakeholders one of the speakers in our event, or we can also make stakeholders as partners.

My role as LCVP ER: I will conduct an event that will invite partners or stakeholders to assist AIESEC
in UNAND in carrying out its activities. The events that I hold are stakeholder gatherings that will
make new events with stakeholders, such as collaboration events between AIESEC in UNAND and
partners.
 5. Analyze AIESEC in UNAND based on PESTLE analysis and how can you utilize that condition for the
better of AIESEC in UNAND? (explain with action step and measurement of success)

P : A mandatory vaccine policy to hold activities that invite many people.

E : The government is trying to improve the economy due to pandemic covid-19.
S : There is a new habit because of living in the new normal condition.
T : There are advanced technologies that make many digital platforms.
L : There is the government's rule PPKM that makes physical activities impossible by means of creating an
activity that involves many people.
E : a pandemic situations create the environment better.

Action Steps :
- Create collaboration event with partner
- Align project with SDGs to support government policy
- Create virtual webinar

MOS:
# Market Research
# Raise partner
# Conduct virtual event
 6. What is the uniqueness of AIESEC in UNAND and how do you capitalize it for the better of AIESEC in
UNAND?
The uniqueness of AIESEC in UNAND is three work ethics: Family, Integrity, Courtesy. In my opinion, the
uniqueness of AIESEC in UNAND is the family culture. When I joined AIESEC in 2019, I felt that AIESEC
members are closest like family even though we are from different majors in our university. Then, I think
AIESEC members are supportive and help each other. How do I capitalize on keeping in touch with alumnae,
senior members because that is helpful for my networking and AIESEC in UNAND. For example, alumni are
facilitators in AIESEC in UNAND events such as Local Conferences, etc.

7. What is the biggest challenge for AIESEC in UNAND based on our current condition? What strategies
are you going to bring in order to tackle the challenge? What result are you expecting?

The biggest challenge is Pandemic covid-19 for AIESEC in UNAND. However, this challenge is faced by
everyone in this world. We need to strict to health protocol, obey the government’s such as wear mask,
regularly wash a hand, make a physical distancing, and we faced this pandemic as a challenge together. As a
result, I expect that we can live side by side with this pandemic and can go through this phase well. We can start
our activity by limiting the participation of people, keeping strict health protocols, or making online events.
 8. What is the meaning of AIESEC in UNAND as a leadership development organization? What is your
contribution to ensure AIESEC in UNAND is well-known as a leadership development organization?

AIESEC in UNAND is a youth leadership organization that helps young people develop their leadership and be
critical thinkers in everyday life. In AIESEC in UNAND, the youth take an active role as an actor of change in
current situations. This organization cares a lot about SDGs that can help the surrounding community reach
sustainable development goals. My contribution to ensuring AIESEC in UNAND, well known as a leadership
development organization, is actively involved in projects, doing market research about current problems in
Padang especially and giving the solutions toward the problem. By this means, the leadership skills are needed to
make decisions, the soft skills as a leader will be shown to the public. Therefore, brand awareness of AIESEC in
UNAND as a leadership development organization is recognized.

9. Describe how do you see AIESEC UNAND in 2022

I see the AIESEC 2022 can be an opportunity and impact youth through the projects such as AFL, Impact Circle,
and so on. Stakeholders utilization to conduct the projects, yet AIESEC in UNAND needed the innovations to
keep their market (youth).
5. Spesifik Question
1. Please make SWOT analysis of External Relations are in the past 3 years! What things that could be start,
continue and stop from that analysis? What the key learning that you get from that?

Years Strenght Weakness Opportunity Threat

Good at maintaining lack of maintaining and

Event Collaborative Timeline BoA didn't
2019 relation with partner engagement for
with Solok Regency match with timeline LC
ABC Partner utilize stakeholders, especially
Support from Other University
well Alumni and BoA:
Alumnae regulations
Gain Relation with For some BoA we have
government and also a late transition, and for
Government involve Alumni, halal bi halal
and support our not conducted well. And
event also, Late of invitation
Clearer of SOP and to Alumni and BoA for
SOP Implemented our Event.
well Lack of sales intensity
Good sales Education for LC partner
Good market Late of update database
segmentation: alumni
Years Strenght Weakness Opportunity Threat

Innovative event Some member slow

MC Team Support Covid-19
2020 Our own Radio response
BoA Support limited internet
Program Too many member in
Alumnae Support package
Good Synergy with one department
Premium Zoom call Signal for virtual
other department took too much time for
for AIESEC Mail meeting
Good Relations trial and error (cause
Media Partner Lack of Transition
with Partnees mixed department)
Support
Fast Response on
Social Media

increasing of brand
2021 support from Bad case partnership
awareness Handling members too
Alumnae a lot of new tools
having good much
accept many offers uncertainty condition
relation with cant divide focus to all
from Media
alumnae functional
Partners
initiative project members are slow
output community response
partner become LC
partner
 Things to start : Things to continue : Things to stop :
create more event collaboration
Keep good relation with Lack of confirmation from
Build partnership with several
stakeholder team leader/ member if
University to showcase our
Keep good synergy with there’s obstacle with the
project
other department responsibilities
refresh our partnership based on
our needs

key learning : Keep in touch and keep the relation with the stakeholders well. In addition to that utilize and coordinate well
with the national regarding the tools.
2. Please make SWOT analysis of our stakeholder (Alumnae, BoA, University, UKM, University, Government, Parents, Youth,
Company, etc) in the past 3 years! Define the GCP, BCP, your strategy and innovation to improve it and also your strategy to
maintain the relations with each stakeholder.

Stakeholders Strenght Weakness Opportunity Threat

Give Access to solok (Jawi-jawi)
Good on Maintain relation Lack of engagement Founder sharing on AIESEC Some alumnae stay
Alumnae
with Alumnae Late invitation to our event Anniversary outside padang
Support on AIESEC event

BoA Fast Respon Late transition Support from BoA for operation to BoA timeline doesn’t
provide networking match
Lack of Engagement
Raise 4 partner Got offer to do a
Late selling preparation Sometimes can’t attend
Good on maintan partnership for 2020
Government (budgeting wasn’t clear) our event
relations projects

Parents corious about Some parents doesn’t

Parents
our products stay in padang

Good relation with Doesn’t have clear Rector from expansion Have to re-Audiency to
University university(Unand, partnership university excited UNP and UBH
UNP,UBH, STKIP)
Support to spread flyer Limited market
Well spread project Late of re-LOA
company to their customer condition in padang
partnership
Good in maintain Lack of maintain letter Some of UKM visit us Timeline doesn’t match
UKM
relation with UKM in back to do UKM Visit

Great utilize social Lack of events to Newstudent corious Miunderstanding about

Youth engage youth
media to engage youth about AIESEC AIESEC
GCP :
Good relation with BoA
BCP :
Good maintain relation with alumnae
Late refresh alumnae database

My synergy :
Keep maintain relations with stakeholder by CRM implementation, mengadakan meeting regularly
Keep refresh alumni database earlier
3. How can we improve and strengthen our brand as a leadership organization? And what is your strategy to
educate youth about AIESEC and also our value?

From this survey, we know that most people know AIESEC from AIESEC
Activities (43,1%). In this current condition, we must adapt and make an
innovation to increase our brand awareness. Optimizing to utilize our social
media, such as creating a campaign or virtual project, can help youth gain
knowledge and improve their skills. Involving our stakeholders in our project
also can maintain relations and enlarge our reachment. My strategy is thorugh
UKM visit we can promote and educate people about AIESEC which leadership
organization. Therefore, purposively increase AIESEC brand awareness and it
also include the stakeholders.
4. Map your stakeholders based on its willingness and expertise. which stakeholder will you focus most in your term,
elaborate with clear consideration
1. Manage closely: Involving and utilizing the partner to support
Stakeholder analysis our LC. Rise partner to support AIESEC in UNAND projects.

2. Keep statisfied : Keep in touch and keep the relation with them
Keep statisfied
by sending external newsletter. In purpose to let them know what
BoA Manage Closely
P Alumnae
have we done and give and update about our LC current
Partner
o Government conditions. In addition to that, we hold quarter meeting with them.
w University
e 3. Keep informed : They have high interest therefore we need to
r Monitor Keep Informed maintain our relations with them. Because they can help us in
Parents Community AIESEC event and increase our branding as leadership
organization. By asking them in collaboration event.

4. Monitor : Keep our relationship with them because they can

Low Interest High help us when we have some acitivities. By conduct family
gathering.
5. What do you know about Bussines Model/Business Canvas? And please create and
explain Business Model Canvas for National Initiative Projects to support our
operation

Business Model Canvas is strategy mapping systematically on business model, so

we can focus on business model segment by segment. This also means we can
start with a brain dump, filling out the segments the spring to our mind first and
then work on the empty segments to close the gaps. The following list with
questions will help to brainstorm and compare several variations and ideas for
our next business model innovation
6. Define your strategy for maximizing BD performances that covers :Target Revenue/Profit for 1 year, Prospected in-kind
partnership, Financial Partners analysis (type of partner and possible partnership)

Type Quantitiy Revenue Total

ABC Partner 4 300.000 1.200.000
CSR Partner 1 500.000 500.000
ABC +ID Card (New) 40 50.000 2.000.000
ABC + ID Card (Renew) 24 30.000 720.000

Total 4.420.000
7. What do you know about trends in Padang, and how do you utilize that into your mission? Please analyze and
breakdown them into your marketing strategy!

The trend in Padang is currently being noticed or used by people, especially youths in the field.
The current trend is upgrading personal branding, where youth are looking for opportunities to
boost their personal branding, such as updating their CV.
My mission is to optimize collaboration events with internal and external of AIESEC to give
leadership experience for youth.

I utilize that in my mission: hold a collaboration event with partners and invite youth in the city of
Padang to take part in the event.
A strategy is needed to invite them, namely UKM visits, showcases to radio, and utilizing social
media.
6. Open Space