Republic of the Philippines

Laguna State Polytechnic University

ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

LSPU Self-Paced Learning Module (SLM)

Course Purposive Communication – GEC 105
Sem/AY First Semester/2020-2021
Module No. 5
Lesson Title COMMUNICATION IN SOCIAL MEDIA
Week
2-3
Duration
Date September 21-26, 2020
This lesson will give students an insight about Communication and technology that influences
Description business and society by making the exchange of ideas and information more
efficient. Communication technologies include the Internet, multimedia, e-mail, telephone and
of the
other sound-based and video-based communication means.
Lesson

Learning Outcomes
Intended Students should be able to meet the following intended learning outcomes:
Learning  Identify the positive and negative dimensions of the use of technology in communication;
Outcomes  Demonstrate your knowledge about the use of social media in Asia and in the rest of the
world; and
 Convey an idea or deliver a message for variety of audiences using the most appropriate
technological tool.

Targets/ At the end of the lesson, students should be able to:

Objectives  Identify the positive and negative dimensions of the use of technology in communication;
 Demonstrate your knowledge about the use of social media in Asia and in the rest of the
world; and
 Convey an idea or deliver a message for variety of audiences using the most appropriate
technological tool.

Student Learning Strategies

Online Activities A. Online Discussion via Google Meet

(Synchronous/ You will be directed to attend in a Two-Hour class discussion on the
nature of language. To have access to the Online Discussion, refer to this
Asynchronous) link: ____________________.

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

The online discussion will happen on September 21-26, 2020, from

9:00- 10:00AM.

(For further instructions, refer to your Google Classroom and see the
schedule of activities for this module)

B. Learning Guide Questions:

1. Interview a certain head of an organization/company and ask him/her the following
questions:
a. What is the culture of your organization?
b. Do you think cultures can be created? Modified? Changed?
2. In the school where you are currently enrolled, what is the prevailing organizational
culture? What are some of the practices/rituals that you observed?

Note: The insight that you will post on online discussion forum using Learning Management
System (LMS) will receive additional scores in class participation.

Lecture Guide
Check your understanding of the input by answering the following question:
1. How do you think has communication mode changed or improved over time?
2. What modes are now being utilized and which were not present before>
3. What are the advantages and disadvantages of each mode?

COMMUNICATION IN SOCIAL MEDIA

1. There are various modes through which we communicate with each other.
2. In the past, these modes took a form of handwritten messages, type written
messages, short telegrams, computer-encoded texts, as well as landline telephone
conversations, and audio/video recorded messages.
Offline Activities 3. Because each mode of communication is distinct from the other, the ways in
which we craft our messages differ.
(e-Learning/Self-
4. Today, with the rapid rise and spread of Internet connectivity, the old forms of
Paced) communication have given way to new forms that make communication easier
and faster.
5. Read the following news report about the use of social media in the Philippines.

Pinoy’s top social media users, according to study

By: Miguel R. Camus -

6. Filipinos spend more time on social media sites than anyone else in the world, going
online roughly four hours and 17 minutes a day, according to a report released on
Tuesday.
7. Filipinos spend most of their online time on sites such as Facebook, Snapchat and
Twitter, said the report, called Digital in 2007, and prepared by social media
platform Hootsuite and United Kingdom-based consultancy We Are Social Ltd.

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

US among bottom half

8. Brazilians and Argentinians followed closely behind, spending three hours and 43
minutes and three hours and 32 minutes on social media, respectively, the report
said.
9. The United States, where many of these social media players were founded, is
among the bottom half, with Americans spending an average of just two hours and
six seconds per day. The least active were the Japanese, who log on an average of
just 40 minutes daily.

10. “It’s probably due to the same cultural dynamics that made us the text messaging
capital of the world,” said Ramon Isberto, spokesperson for telecoms giant PLDT and
Smart, referring to mobile phone text messaging in the past decade that is now
giving way to internet-based applications.
11. “Filipinos like to keep in touch,” Isberto said.

Slowest in Asia-Pacific
12. The Philippines’ social media usage was in stark contrast to its internet speed. Fixed-
broadband speed here is among the slowest in Asia-Pacific, while mobile
connections are among the fastest, according to the most recent Akamai report. 
13. There appeared to be a relationship between poor fixed-broadband speed and time
spent on social media.
14. The Philippines, Brazil and Argentina have an average fixed-line broadband speed of
4.2 megabits per second (mbps), 5.5 mbps and 5 mbps, respectively.
15. The fastest was South Korea, with 26.3 mbps, and its citizens just spend about 1
hour and 11 minutes a day on social media.

Internet use on the rise

16. According to the report, the Philippines’ internet and social media users grew by
over 25 percent, up 13 million and 12 million over last year, respectively.
17. Mobile was also a fast-growing platform, accounting for 38 percent of all Web traffic
in the country, up almost a third over 2016.
18. The Philippines, so far, had a social media penetration rate of 58 percent, higher
than the average of 47 percent in Southeast Asia.
19. Around the world, internet users grew 10 percent, or an additional 354 million
people, while active social media users jumped 21 percent, or an additional 482
million.
20. Global active netizens using mobile phones and other devices surged 30 percent, or
another 581 million people.

Digital connectivity
21. The total internet penetration rate stood at 50 percent, or 3.77 billion people, the
report showed.
22. “Half of the world’s population is now online, which is a testament to the speed with
which digital connectivity is helping to improve people’s lives,” said Simon Kemp, a
consultant at We Are Social.

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited
23. “The increase in internet users in developing economies is particularly encouraging,”
Kemp added.
24. The report compiles data from the world’s largest studies of online behavior,
conducted by organizations including GlobalWebIndex, GSMA Intelligence, Statista,
and Akamai in “a comprehensive state” of social media reference.
25. The 2016 report has been downloaded 70,000 times and read 2.5 million times on
SlideShare so far.
THE IMPACT OF GLOBALIZATION ON COMMUNICATION
26. As more people cross borders because of globalization, more language contact
happens, making communication more challenging.

The Effects of Globalization on Global Communication

By: Anam Ahmed

https://bizfluent.com/info-8232542-effects-globalization-global-communication.html

27. Connecting with people on the other side of the world is now much easier than it
was a few years ago.
28. Satellites, fiber-optic cables and the internet make it effortless to share
information with those in different time zones and locations.
29. Global communication is directly affected by the process of globalization, and
helps to increase business opportunities, remove cultural barriers and develop a
global village. Both globalization and global communication have changed the
environmental, cultural, political and economic elements of the world.
Increased Business Opportunities

30. Many companies today hire employees that are located in other countries.
31. Using communication vehicles such as video calling make it simple to converse
with colleagues across the globe, almost making it feel as if they are in the same
room.
32. Technology also makes it easier to connect with suppliers and customers all over
the world, and to streamline those relationships through improves ordering,
shipment tracking and so on.
33. With this kind of communication technology, many businesses are able to take
advantage of opportunities in different countries or cities, improving the economic
outlook on a global level.
34. Thanks to global communications, information itself can be transferred as a
valuable business asset from one country to another.
35. This has the effect of making everyone's operations more modern and efficient,
regardless where they are located.
Fewer Cultural Barriers

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited
36. Many people perceive culture to be the root of communication challenges.
37. When people from two different cultures try to exchange information, the way
they speak, their body language or their mannerisms can be interpreted differently
by the other person.
38. The way people approach problems and how they participate in communities is all
influenced by culture.
39. Globalization has made it possible, for example, for someone in Japan to
understand how someone in the U.S. goes about their day.
40. With television and movies, cultural barriers are becoming less prevalent.
41. Being able to communicate effectively and frequently with colleagues or friends
across the planet helps people understand each other’s cultures a little better.
Creation of a Global Village

42. You’ve likely heard of the phrase "global village," coined by theorist Marshall
McLuhan.
43. Affected both by globalization and global communication, the global village is
created when distance and isolation no longer matter because people are
connected by technology.
44. Wide-spread telephone and internet access have been life-changing for many
people across the world, especially those in developing countries.
45. Many are now enrolling in universities across the world without having to leave
their desk chair.
46. Virtual assistant jobs are becoming commonplace, where employees from
developing countries work with companies in North America or Europe, providing
administrative support and other business services that can easily be conducted
over the phone or via the internet.

47. Globalization and global communication have made it easier to see people on the
other side of the world as a neighbor, instead of a stranger from a faraway land.

48. There is so much knowledge about other countries and cultures available
49. Online, that it’s no longer a complete mystery.

Engaging Activity:
Bring to class three to four clippings or print outs of cartoons that show the show of
technology today. In groups, discuss the following question:

What ideas about technology do the cartoons present?

Do these cartoon present positive or negative ideas about technology?

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

Putting Things In the Right Perspective

1. How much time is spent on social media sites by Filipinos? Japanese? Brazilians?
Americans? Argentinians?

2. What conclusions can you draw from your answer in no. 1?

3. How would you compare the internet speed in the Philippines with that in Brazil?
Argentina? South Korea?

4. What conclusions can you draw from your answer in no. 3?

5. The author claims that global Internet is on rise, What facts does the provide to support
this claim.

Performance Tasks

PT 1

Directions: Answer the following questions briefly.

1. What is the impact of communication on social media?
2. What is the effects of social media on communication skills?
3. Give the advantages and disadvantages of social media.

PT 2
1. Cite instances that give negative impact of social media on youth communication skills.

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

Understanding Directed Assess

Rubric for Designing Lesson Plan (PT 1 & 2)

Adopted from: http://www.readwritethink.org/files/resources/printouts/Essay%20Rubric.pdf

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

Learning Resources

Africa, Augusto C., Purposive Communication in the Now, Books Atbp. Publishing Corp. 2018

Barrot, Jessie S. & Sipaco, Philippe John F., Purposive Communication in the 21st Century, C & E
Publishing, 2018

Madrunio, Marilu R. & Martin, Isabel P., Purposive Communication: Using English in Multilingual
Contexts, C & B Publishing, Inc. 2018.

Santos, Maria L. & Uychoco, Marikit Tara A., Communication for Society Purposive Communication,
Rex Book Store, 2018

SyGaco, Sonia B, Principles and Competencies in Purposive Communication, GBT Great Books
Trading, 2018

https://neoenglish.wordpress.com/2010/12/16/characteristics-and-features-of-language/
https://www.scribd.com/Importance-of-Language-in-Communication

Faculty In-Charge

VIOLETA P. RANA
Laguna State Polytechnic University
Santa Cruz, Main Campus
Barangay Bubukal, Santa Cruz, Laguna
Email: [email protected]
Mobile: 09751949186

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING

 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified
Province of Laguna
Level I Institutionally Accredited

LSPU SELF-PACED LEARNING MODULE: TECHNOLOGY FOR TEACHING AND LEARNING