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Point of Difference Worksheet: Click Here For Google Doc (Click 'File' 'Make A Copy')

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97 views2 pages

Point of Difference Worksheet: Click Here For Google Doc (Click 'File' 'Make A Copy')

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Uploaded by

Sinan Daka
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Point Of Difference Worksheet

Click here for Google Doc (Click 'file' > 'Make a copy')

If you want to take your consulting business to the next level it’s mandatory that you have a
clear and compelling point of difference -- something that differentiates you from the rest of the
market and the competition. Complete this worksheet to gain insight into what makes you and
your offer different so that we can gather these essential resources to later use in moulding your
offer, advertising and overall business strategy.

1. What is the niche?

2. What is the current situation?

3. What is the desired situation?

4. How do you get them from their current situation to their desired situation?

5. Does anybody else help them make this transformation or one that’s similar?
(Be honest with yourself on this one).

6. In your opinion -- What makes you different from other competitors helping people make
this same (or similar) transformation?

© Consulting.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from Consulting.com. All
infringements will be prosecuted. If you are the personal owner of the Consulting.com End User License then you may use it for your own use but not for any other purpose.
7. If you have clients -- The best way to determine your point of difference is to private
message them on Facebook or send them an email asking them why they purchased
from you instead of somebody else. If you have clients you must do this as the feedback
you get will be worth millions to you when used correctly.

8. What feedback did you get from your clients when asking them question seven? State all
of their feedback verbatim below. Don’t paraphrase or edit their feedback yet, keep it all
raw and as it came from them word-for-word.

9. Looking at the raw verbatim feedback from your clients -- How would you summarize the
main difference they perceived? (We call this your “primary difference”).

10. Looking at the raw verbatim feedback from your clients -- How would you summarize the
next three points of difference that they perceived? (We call these your “supporting
differences”).

Supporting difference #1 --

Supporting difference #2 --

Supporting difference #3 --

© Consulting.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from Consulting.com. All
infringements will be prosecuted. If you are the personal owner of the Consulting.com End User License then you may use it for your own use but not for any other purpose.

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