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Purposive Communication

This document covers key aspects of communication processes and principles. It discusses purposive communication and how communication aims to develop competence while understanding language as a means to achieve purpose. It also addresses the various forms of communication, including verbal, non-verbal, written, and visual. Effective communication requires clarity, brevity, understanding context, and creating impact and value for the audience. Principles of effective communication include clarity, conciseness, completeness, organization, empathy, and flexibility. The document also stresses the importance of cultural sensitivity and respecting different beliefs in global communication.

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Rob William B. Sanchez
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123 views5 pages

Purposive Communication

This document covers key aspects of communication processes and principles. It discusses purposive communication and how communication aims to develop competence while understanding language as a means to achieve purpose. It also addresses the various forms of communication, including verbal, non-verbal, written, and visual. Effective communication requires clarity, brevity, understanding context, and creating impact and value for the audience. Principles of effective communication include clarity, conciseness, completeness, organization, empathy, and flexibility. The document also stresses the importance of cultural sensitivity and respecting different beliefs in global communication.

Uploaded by

Rob William B. Sanchez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Lesson 1:

Communication Processes, Principles, and Ethics

Purposive Communication

 aims to develop student’s communicative competence.


 Not just about student producing language, but structured and accurate decisions.
 Understand that they use language as means to communicate, hence achieve a specific purpose,
not to intimidate or show off
 Code shifting
 Allows for critical evaluation of various contexts.

Communication

 Involves giving/receiving information from one source to another.


 Done effective only when information transmitted without changing both the content and
context of the message.
 The art of creating and sharing ideas for specific purpose.

Forms of communication

 Verbal (language, sounds, paralanguage)


 Aural (hearing and listening)
 Non-verbal (body language, gestures, facial expressions)
 Written (journal, email, blog, text message)
 Visual (signs, symbols, picture, graphics, emoji)

Communication Skills

 Audience analysis- extremely important in “packaging” the message and sending it across.
(knowing the audience, understanding their level and how they receive the information).
 Audience analysis is therefore one skill an effective communicator must have.
 Another aspect that needs consideration in analyzing the audience is identifying and trying to
overcome possible communication barriers.

Effective Communication

 Dependent on how rich those ideas are, and how much of those ideas are retained in cyclical
process.
 The communicative skills one chooses greatly varies and is dictated by situation, the content or
the actual information a person needs or wants to convey, and the intended recipient of that
information.
The communication process has several components that enable the transmission of a message. Here
are the various parts:

Sender: This is the person that is delivering a message to a recipient.

Message: This refers to the information that the sender is relaying to the receiver.

Channel of communication: This is the transmission or method of delivering the message.

Receiver: The receiver is the person who is getting or receiving the message.

Feedback: In some instances, the receiver might have feedback or a response for the sender. This starts
an interaction

RULES For Effective Communication

1. Know your purpose in communicating.

2. Know your audience.

3. Know your topic.

4. Adjust your speech or writing to the context

of the situation.

5. Work on the feedback given you.

The Recipe for great Communication

Recipe:

Clarity- clearly

Brevity- quickly

Context- message

Impact- standout- memorable

Value- valuable
We need clarity if they have complexity.

Brevity- when time is short, limited time only/ especially seniors

Context- unfamiliarity to the topic

Impact- when there is a lot of noise.

Value- skepticism, choices, or competition.

Remember:

Different Audiences have different palates, so be sure to adjust your ingredients to suit their taste.

Principles of Effective Communication

• Effective communication requires a certain level of connection between and among people, allowing a
series of exchanges of thoughts and emotions that eventually leads to mutual understanding.

-clarity

-conciseness

-completeness

-organization

-empathy

-flexibility

Communication and Globalization

 Graduates- globally competent and relevant


 Globalization- key to the worldwide integration of humanity.
 Communication in the modern world must be anchored on the concept of diversity.
 Digital technology has erased territorial boundaries among countries and among people with
varying cultures. The notions of being a stranger has been revolutionized as the people whom
we used to treat as strangers are now co-workers, classmates or friends-albeit some only in
social media.

Multiculturalists- those who are engaged with and respectful of people with different cultures.

 Being a multiculturalist is also expected in business organizations, when products can

go global and the manner by which any product is communicated to the global

market can make or break the brand.


The cost of cultural insensitivity in global communication can be felt everyday communication, as
cultural misunderstandings often lead to misinterpretation and unnecessary tension between people.

Ethics in Communication

 Effective communication is ethical communication


 Communication is ethical when it is genuine, open, cooperative and sensitive to one’s cultural
and social beliefs and practices.
 Even in situations when there is no intent to harm, but damage to a certain group is inevitable
because of the message or the channel used to relay the message, it is still considered unethical.

In communicative situations, ethics is best observed by people who manifest the following:

1. Active and respectful listening (for face to face communication)


2. Avoiding prejudice
3. Showing commitment and genuine interest
4. Respecting socio-cultural beliefs and practices of others

Active and respectful listening

“You cannot truly listen to anyone and do anything else at the same time.”- M. Scott Peck

Showing commitment and genuine interest

 Being committed means giving sufficient time and resources to any discussion or conversation,
and being open about any issue that may arise.
 Commitment also involves volunteering important information, even if it puts a person’s own
short-term interest at risk, as long as it is for the benefit of the majority especially in the long
run.

The Belly Button Psyche- expressing interest in conversation

TRIVIA:

Eye contact preferences differ across cultures. In most Western countries, people place premium to eye-
to-eye communication, as it implies honesty and trust. In Japanese culture, however, maintaining eye
contact for a sustained period of time is disrespectful. In some Arab countries, prolonged eye contact is
intrusive and is done only with people they are close with.

RESPECTING SOCIO-CULTURAL BELIEFS AND PRACTICES OF OTHERS 


 It is hoped that in the previous activity with the advertisements, you were
able to identify how both ads put women in a bad light, in a state where they
are objectified – that they are beautiful only when have fair skin or an “hour
glass” body. 
 Ethical communication requires people to respect socio-cultural beliefs and
practices of others, while at the same time avoiding all kinds of stereotypes.
Lesson 2 pg. 41

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