BUSINESS

ANALYTICS
with certification from
NSE Academy

Business analytics (BA) refers to the

skills, technologies, practices that are
applied on past data and/or processes
to derive insights that can be used for
future business planning.

www.nsdcindia.org
www.proschoolonline.com
MAJOR AREAS FINANCIAL MARKETING
EMPLOYING ANALYTICS

BUSINESS Credit Scoring, Risk based pricing, Fraud Segmentation, Marketing Mix

ANALYTICS Detection and Prediction, Recovery Optimization, Competitor Analysis,

Management, Loss Forecasting, Channel Analysis, Sales Performance

PROFESSIONALS Risk Profiling, Portfolio Stress Testing. Analysis, Campaign Analysis, Sales
Pipeline Reporting.

RETAIL CUSTOMER
ANALYTICS
Customer Analytics, Merchandizing Loyalty Analytics, Customer Life Time
Analytics, Store Operations, Inventory Value, Propensity Analytics, Churn
Analytics, Market Spend Optimisation Analytics, Customer Segmentation,
Cross- Sell or Up sell Models.

WEB HUMAN
ANALYTICS RESOURCES
Click Analytics, Customer Life cycle Recruitment Analytics, Compensation
Analytics, Social Media Analytics, Analytics, Talent Analytics, Training
Sentiment Analytics, Online Traffic Analytics, Retention Analytics,
Analytics, Conversion Analytics. Workforce Analytics.
 MCKINSEY A N D C O M PA N Y

MAJOR
B O S T O N C O N S U LT I N G G R O U P

M O R G A N S TA N L E Y

MICROSOFT
ORGANIZATION
CAREER PATH OF A
BUSINESS ANALYST
CITIBANK
EMPLOYING
BUSINESS
ICICI BANK

AIRTEL

1. ANALYTICS
Entry Level
Business Analyst VODAFONE

PROFESSIONALS
INR 5,00,000
WA L M A R T

2.
Mid-Management
Data Scientist AMAZON
INR 14,00,000
LIC

3.
Leadership
Senior / Lead Data Scientist
INR 25,00,000
IMS • Joint Certification from NSE – India, IMS Proschool and NSDC -

PROSCHOOL
an initiative of Ministry of Skill Development, Govt. of India.

• Our course will help you turn data into insights and hence

BUSINESS implementable action with the help of techniques from statistics

and data mining.

ANALYTICS • A three-month hands-on course revolving around data sets and case
studies.

CERTIFICATION • Get an understanding of Big Data, Hadoop, Web Analytics and

COURSE
Mobile BI.

• A Comprehensive Program which involves tools, techniques and

application.

• Our techniques (Regressions, Time Series, Classification,

Clustering, Market Basket Analysis) cover 90% of the techniques used
within the industry.
• Our tools (Python along with MS – Excel, R and SAS) cover 83% of the
tools used within the industry.
• Our Applications (Finance, Retail and Telecom) cover more than 75% of
the domains that use Business Analytics.
• Capstone Project: A unique learning opportunity to work on a
real-life business case and perform data cleaning and analysis tasks.
 Data Mining Techniques -
COURSE CONTENT Market Basket Analysis - Basic concepts, frequent itemset mining
methods, Apriori, FPGrowth, Evaluation Methods: Lift, Chi–Square
Classification - Basic concepts, Decision Tree Induction, Bayes
Statistical Techniques - Different types of data, Classification Methods, Model Evaluation & Selection,
Frequency Distributions, Measures of central tendency and Clustering - Partitioning Methods, Hierarchical Methods,
dispersion, Skewness and Kurtosis, Basic Probability, Density-Based Methods, Grid-Based Methods, Evaluation of
Conditional Probability, Normal Distribution, Central Limit Clustering, Kmeans method.
Theorem, Sampling Methods, P-value, Types of errors, Power
of the test, Point and interval estimation, Hypothesis Testing. Excel Proficiency - Formatting of Excel Sheets, Use of Excel
Formula Function , Advanced Modeling Techniques, Data Filter and Sort,
Application of concepts using R and SAS - Charts and Graphs, Table formula and Scenario building, look ups, pivot
Reading and writing data in R, Vectors, Frames and Subsets, tables. (This module will be available online)
Code Writing and R code Debugger, Managing and
Manipulating Data in SAS, Creating Charts in SAS, Simple Regression - Simple and Multiple Linear Regression - Covariance and
Linear Regression in SAS, Multiple Linear Regression in SAS, Correlation, R2 and Adjusted R2, ANOVA, Interpretation of coefficients,
Dummy Variables, Residual Analysis, Outliers, Regression model
Forecasting (Time Series) - Principles of forecasting, Time building, Heteroscedasticity, Serial correlation, Multicollinearity
Series, Causal Models, Types of forecasting methods and their Logistic Regression: Assumptions, Logistic Function, Chi-Square,
characteristics, Moving Average, Exponential Smoothing, Classification Table, Interpreting Coefficients, Dependent Variable
Trend, Seasonality, Cyclicity, Holt Winter’s forecasting method. Prediction, Hosmer Lemeshow test, Kolmogorov Smirnov statistic and
chart.
Python - Introduction to Python, Software Installation-
Python, Anaconda, Basic Python, Variables, Variables Orientation on Big Data and Hadoop - Awareness of Big Data and
Assignment, Strings, List, List as Stack, Dictionary, Tuples, Hadoop, Why is it relevant? (Online Videos)
Sets,Frozen Sets, Operators, Conditional Statements, Loops,
Functions and Methods, Libraries in Python - Pandas, Scikit Web Analytics and Mobile BI - Exposure to Web and Mobile Analytics.
Learn, Numpy, MatplotLib. Reading and Writing files, (Online Videos)
Case Studies in Python - Clustering, Decision Trees, Linear
Regression, Logistic Regression. Case Studies - Case studies from Marketing, Banking, Retail,
Manufacturing, Government services, Telecom domains etc.
Shouldyou
• Business Analytics is one of the highly paid jobs in the market today.
• The global Business Analytics industry is a USD 100 billion market growing at a
CAGR of 9%.

do this
• Huge and Global demand for Business Analytics Professionals.
• You are a working professional who wants to supplement his / her skill sets by learning

Course?
advanced tools and techniques to perhaps make a job-shift.
• You are a student who wants to start a career in Business Analytics.
• You want to build a strong foundation to get in to top B-Schools like Praxis, IIM’s, ISB.

IMS Proschool also offers a comprehensive and yet affordable program in Data Science.
The program has an employment-oriented approach and is based on a detailed research of
companies’ requirements. It prepares Students for roles like Business Analyst, Data Analyst
and Data Scientist and is available in full time and part time modes.

PG Diploma
in Data
Highlights of the Program

• Government Approved PG Diploma

Science
• Practical training and projects
- Capstone Project
- Live projects with start-ups that are generally the hotbeds for analytics
• Hands-on experience with different algorithms/concepts through case studies
• 100% placement assistance
• Flexible learning options
Classroom Business Analytics Live Virtual Business Analytics Online Training – Self study

• 15 Weeks program (weekends) • Audio – Video enabled • Online reading material

• Get trained by Industry experts “Live & Interactive training • Pre – Recorded Video
• Work with at least two data program” Sessions by Industry Experts
sets per topic besides real –life
case studies
•
•
Learn from Industry experts.
Numerous Data Sets and
• Numerous Data Sets and
Real – Life Case Studies
Training
Programs
• Online study material Real – Life Case Studies • 50 hrs of a blend of tools
• Innovative hands on Learning • Clear your subject doubts and techniques

&
Methodology face-to-face with experts • Question & Answer forum
• Regular Assessments • Get recorded sessions for for solving your doubts
future reference. • 4 hrs Live doubt solving

Certification
• 50 hrs training program session.
• Regular Assessments • Regular Assessments
• 20 hrs Python Training
Program.

Certification from NSE Academy & NSDC

Additional Certifications
After clearing NSE India Certification on Business Analytics get 40 hrs of training and
certification on Tableau, SQL Database & Capstone Project
About
IMS Proschool is an initiative of IMS learning Resources Pvt. Ltd, an organization engaged in training
and mentoring students for the last 40 years. IMS Proschool offers certification & training programs
in Financial Modeling, Chartered Financial Analyst, Certified Financial PlannerCM, Chartered Institute
of Management Accountants, Digital Marketing, Financial Services, and of course, Foundation &

Us
Business Analytics.

Proschool itself has trained over 25000+ professionals from well known organizations like State Bank
of India, Bank of India, UTI, Kotak Group, ICICI Group, Sundaram BNP Paribas and Citibank to name a
few.

Our
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