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Case 1

Techsonic Industries had decided to use customer feedback for new product development after failures, and was considering three new products to increase profits as sales declined in the fishing electronics industry, including an extension of their existing depth sounder line and two new product lines.

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Priyanka Jain
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25 views1 page

Case 1

Techsonic Industries had decided to use customer feedback for new product development after failures, and was considering three new products to increase profits as sales declined in the fishing electronics industry, including an extension of their existing depth sounder line and two new product lines.

Uploaded by

Priyanka Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Case 1:

Techsonic Industries, Inc.: Humminbird

Techsonic Industries had finally decided to use customer feedback & input/insights after several new
product failures, to begin development of their new range of products. In 1989, the fishing electronics
industry was experiencing a decline, and the company's sales and profits began to fall. Techsonic
Industries has one product line - depth sounders, and a strong brand – Humminbird. The company
has conducted substantial market research for three new products. Among these, one is an extension
of the existing line, while the other two would be new product lines for the company. The management
of Techsonic is deciding which one or more of the three new products would be most profitable to go
ahead with.

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