School Division Office

City of Mandaluyong
Mandaluyong High School
Rev. Aglipay St, Barangay Poblacion,
Mandaluyong City

MAHARLICAFÉ

A Business Plan/ Business Proposal

Presented to the Faculty of Senior High School Department

Mandaluyong High School

In Partial Fulfillment of Academic Track

of Accountancy Business Management Strand

By:

Jasmine N. Peñaflor

Mae L. Rodriguez

Carlo N. Gualon

Monaim B. Limgas

Cian Dave C. Larubis

Mr. Nestor U. Esquibel

Subject Teacher

SY: 2020-2021
 ACKNOWLEDGEMENT

We would like to express our deepest gratitude, sincerity, and

immeasurable appreciation for the help and inspiration of all the persons who

have contributed to making this business plan possible. First and foremost to our

Almighty GOD, for wisdom and knowledge, for the strength and peaceful mind,

for the inspiration and motivation, to continue this output. Also, for those people

behind this study who shared their wisdom and support.

To Dr. Ervin A. Salazar, Principal-In-Charge of Mandaluyong High School,

for her concern to finish our requirements in Entrepreneurship Subject.

To Mr. Nestor U. Esquibel, our teacher in Entrepreneurship, for his wisdom

and knowledge and for monitoring that serves as the guide for the better result

of our output.

To our Members, Mae L. Rodriguez, Carlo L. Gualon, Cian Dave C. Larubis,

and Monaim B. Limgas for their cooperation throughout in doing this output and

for their knowledge and support to make this business plan successful.

To our Leader, Jasmine N. Peñaflor, for successfully leading the group and

fair judgement to every member.

To our beloved family and friends, for their love, prayers, care, support,

and encouragement which help us to come up with this business plan.

 CHAPTER 1
Business Profile

1.1 Business Name

1.2 Business Logo

1.3 Business Tagline

1.4 Product Line

1.5 Mission and Vision/ Objectives

of the Business

1.1 BUSINESS NAME

 We come up with the business name "Maharlicafé" from the word

maharlika an old Filipino term means freeman and café means a small

restaurant that serves light meals and drinks. We choose this kind of business

name because we want people who will visit to feel at home and be free. The

ambiance is a Filipino classic type. Our shop is very instagrammable so that

people will surely enjoy everything, not just the food but also the place.

Maharlicafé focuses more on coffee servings. We often see some café

serving hot coffee but our café has iced coffee, filter coffee, hot chocolate and

espresso cappuccino, not just hot coffee. All the ingredients are locally made

that's also one of the reasons why our business name is from the Filipino term.

We aim to make a twist from a simple coffee to special coffee that our

customers will surely come back to. We offer affordable and quality food so that

everyone can go without any hesitation about the price. Our café is a place

people get connected and closer to each other.

1.2 BUSINESS LOGO

 A logo is a graphic mark that any business can consider as a signature or

identity. It is for the customer to easily recognize one business. It is also an

attraction to many people or future buyers.

The upper part is the final logo of Maharlicafé. The color is not flashy to the

eyes which is just good to the color of coffee. As you can see it's very classic. We

align our logo to our main offer which is coffee.

Maharlicafé brings positivity and motivation to everyone. It also connects

everyone and gets closer to each other. Everything you do is better with a cup

of coffee.

1.3 BUSINESS TAGLINE

 " Sip until you make it "
Maharlicafé expect;

To reach the customer's satisfaction and build a good reputation.

To become a stable business/market and be widely known for its

competitive and incomparable taste of a locally made coffee.

To have a lot of branches around the country and be popular

internationally by serving good Filipino coffee.

1.4 PRODUCT LINE

The original domesticated coffee plant is said to have been from Harar,
and the native population is thought to be derived from Ethiopia with distinct

nearby populations in Sudan and Kenya. The potential of these beloved beans

was first discovered by Herder Kaldi and it was could to be coffee. Coffee

grown worldwide can trace its heritage back centuries to ancient. This product

will surely love by Filipinos, because regardless of the type of coffee, whether it is

instant or gourmet, both coffees are enjoyed by Filipinos. The majority of them

drink this to boost alertness as well as to improve relaxation. The result of the

study conducted shows that almost every Filipino buys coffee. It proves that

every Filipinos are a coffee lover and it will be an advantage in selling it here in

the Philippines.

Moreover, our coffee is surely unique because we will make sure that we

will serve the best taste of coffee that every customer will love it. Also, we came

up with this business to innovate the coffee shop business. We are all used to

drink coffee hot and mostly 3 in 1 coffee but Maharlicafé is here to serve people

coffee that they never been drink before. We both serve hot and iced coffees

including frappé. The business is open 24/7 because there some people who are

working night shifts so we serve them coffee to energize their body and mind.

1.5 OBJECTIVES OF THE BUSINESS

Mission
Maharlicafé aims;
 To promote locally made coffee that will satisfy our customer's never

ending craving and to boost their day with just a cup of coffee.

To serve the costumer with a friendly approach and make them feel

comfortable.

To offer an affordable product with various flavor and

twist that will surely bring them back again.

Vision
Maharlicafé expect;

To reach the customer's satisfaction and build a good reputation.

To become a stable business/market and be widely known for its

competitive and incomparable taste of a locally made coffee.

To have a lot of branches around the country and be popular

internationally by serving good Filipino coffee.

CHAPTER 2
Management Plan
 2.1 Organizational Structure

2.2 Key Personal Function

2.3 Profile of Entrepreneurs

2.1 ORGANIZATIONAL STRUCTURE

2.2 KEY PERSONAL FUNCTION

MANAGER

The manager is the one who will lead and manage the business. He or she must

perform the basic managerial function of planning, organizing, staffing,

directing, and controlling to insure the business productivity and efficiency. Also,

a manager is the one who set goals in order for the organization or business to
be successful.

ASSISTANT MANAGER

The assistant manager is the one that provides direct assistance and provides a

report to the managers. He or she is the one who support/assist the manager

with they day-to-day responsibilities to keep the business running smoothly.

STORE MANAGER

A Store Manager is responsible for overseeing the daily operations of a store,

making sure it runs smoothly and effectively. Their duties include motivating sales

teams, creating business strategies, developing promotional material, and

training new staff. Also known as a Store Supervisor.

SERVICE CREW

A personnel who assist their superior in carrying out an assigned task. Despite of

it being said to be the lowest position in chart, They are very essential in running

a business because they mostly provide service and help to make sure the

business runs smoothly.

2.3 PROFILE OF ENTREPRENEURS

MANAGER

Name: Jasmine N. Peñaflor

Age: 17
Gender: Female

Civil status: Single

Personality Profile: Good at Leadership, and Making Decisions. Also, Can Work

under pressure

Interest: Movies, Video Editing, Lay-outing

Hobby: Watching movies, Making DIY Arts

Educational Background:

Secondary School:

 Mandaluyong High School S.Y. 2015-Present

Elementary School:

 East Central Elementary School S.Y. 2012-2015

 North Central Elementary School S.Y. 2009-2012

Leadership Experience:

 Class Officer (2015-Present)

 Secretary of Campus Integrity Crusaders (2019-2020)

 Member of Yes-O Club (2017-2018)

ASSISTANT MANAGER

Name: Carlo N. Gualon

Age: 18

Gender: Male

Male Civil status: Single

Personality Profile: Happy-go-lucky

Interest: Music and Movies

Hobby: Watching anime and playing online games

Educational Background:

Secondary School:

 Mandaluyong High School S.Y. 2015-Present

Elementary School:

 Andres Bonifacio Integrated School S.Y. 2009-2015

Leadership Experience:

 Grade 11 representative of Society of young mathematicians (2018-2019)

 Auditor of Children's federation of Mandaluyong City (2016-2019)

STORE MANAGER

Name: Mae L. Rodriguez

Age: 17

Gender: Female

Civil status: Single

Personality Profile: Optimistic and flexible in any given tasks

Interest: Writing and Music

Hobby: Playing guitar and writing stuffs.

Educational Background:

Secondary School:

 Mandaluyong High School S.Y. 2015-Present

Elementary School:

 Mandaluyong Elementary School S.Y. 2009-2015)

Leadership Experience:

 PIO in Society of young mathematicians (2018-2019)

 Girl scout Asst. Leader (2016-2017)

 Classroom President (2015-2016)

Name: Monaim B. Limgas

Age: 17

Gender: Male

Civil Status: Single

Personality Profile: I am reliable and self motivated person

Interest: Travel and Gaming

Hobby: Playing online games, watching anime and sleeping

Educational Background:
Secondary School:

 Mandaluyong High School S.Y. 2015-Present

Elementary School:

 Mambuay Elementary School S.Y. 2009-2015

S E R V I C E C R E W II

Name: Cian Dave C. Larubis

Age: 18

Gender: Male

Civil Status: Single

Personality Profile: I am a soft person and who loves to watch anime

Interest: Music and Technologies

Hobby: Playing online games, playing guitar, bonding with friends and watching anime

Educational Background:

Secondary School:
Mandaluyong High School S.Y. 2015-Present

Elementary School:

Mandaluyong Elementary School S.Y. 2009-2015

CHAPTER 3
Marketing Plan

3.1 Product Description

3.2 Business Location

3.3 Target Market

3.4 Comparison of the Product with

 its competitors

3.5 Swot Analysis

3.6 Marketing Mix

3.7 Product Pricing

3.8 Income Statement

3.1 PRODUCT DESCRIPTION

The product we offer is all about coffee. A Coffee is a brewed drink

prepared from roasted coffee beans, the seeds of berries from certain Coffea

species. When coffee berries turn from green to bright red – indicating ripeness –

they are picked, processed, and dried. Dried coffee seeds are roasted to

varying degrees, depending on the desired flavor. They are usually partnered

with Pastry to enjoy it.

Coffee is well known all over the world. The entrepreneurs are determined

to give the customer the satisfaction that they need and provide a comfortable

and relaxing place for them to stay. Together with one sip, you can try to forget

about the stressful life and just simply enjoy your coffee.

Our packaging and design is intended to be environmental friendly and is

non-biodegradable. You can use the cup again instead of throwing it. We want

to make sure that our environment is also benefiting from it and not just the

people.

Furthermore, our product contains nutrition facts per size and type that

will be shown in the table.

Ice Coffee

Filter Coffee
Hot Chocolate with Whipped Cream

Wspresso Cappuccino
 Add-Ins
ADD-INS Cal. Total Sat. Trn.fat Chol. Sod. Total D.Fibr Sugars Pro. Caff.
fat fat Car.

WHIPPED CREAM TOPPING (NO SPINKLES OR DRIZZLE)

HOT Tall 52.0 5.1 3.2 0.2 19.0 5.0 1.0 0.0 1.0 0.3 0.0
Beverage

HOT Grande 62.0 6.1 3.8 0.2 22.0 6.0 2.0 0.0 1.0 0.3 0.0
Beverages

HOT Venti 72.0 7.0 4.4 0.2 26.0 7.0 2.0 0.0 2.0 0.4 0.0
Beverages

COLD Tall 81.0 8.0 ;5.0 0.2 30.0 8.0 2.0 0.0 2.0 0.4 0.0
Beverage

COLD Grande 114.0 11.2 7.0 0.4 41.0 11.0 3.0 0.0 2.0 0.6 0.0
Beverages

COLD Venti 104.0 10.2 6.4 0.3 38.0 11.0 3.0 0.0 2.0 0.6 0.0
Beverages

FLAVOURED SYRUP

1 Pump (10g) 20.2 0.0 0.0 0.0 0.0 0.4 5.0 0.0 4.9 0.0 0.0
2 Pump (20g) 40.3 0.0 0.0 0.0 0.0 0.7 10.1 0.0 9.7 0.0 0.0

3 Pump (30g) 60.5 0.0 0.0 0.0 0.0 1.1 15.1 0.0 14.6 0.0 0.0

4 Pump (40g) 80.7 0.0 0.0 0.0 0.0 1.4 20.1 0.0 19.5 0.0 0.0

FLAVOURED SUGAR FREE SYRUP

1 Pump (10g) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

2 Pump (20g) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

3 Pump (30g) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

4 Pump (40g) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

BAR MOCHA SYRUP

1 Pump (17g) 26.5 0.6 0.1 0.0 0.0 0.6 6.4 1.0 4.8 0.6 6.0

2 Pump (43g) 53.0 1.1 0.2 0.0 0.0 1.3 12.8 2.0 9.6 1.3 15.0

3 Pump (51g) 79.4 1.7 0.3 0.0 0.0 1.9 19.1 3.0 14.4 1.9 20.0

4 Pump (68g) 105.9 2.33 0.4 0.0 0.0 2.6 25.5 3.9 19.2 2.5 25.0

5 Pump (85g) 132.4 2.8 0.5 0.0 0.0 3.2 31.9 4.9 23.9 3.1 30.0

TOPPINGS

Chocolate (4g) 6.1 0.1 0.0 0.0 0.0 0.2 1.5 0.1 1.0 0.1 2.0

Caramel (4g) 14.9 0.6 0.3 0.0 1.6 5.6 5.6 0.0 2.1 0.0 0.0

Sprinkles (1g) 3.8 0.0 0.0 0.0 0.1 3.3 3.3 0.0 0.9 0.0 0.0
3.2 BUSINESS LOCATION

We choose our location in Legarda that located at 2327 Legarda St,

Sampaloc, Manila, 1015 Metro Manila near student dormitory, our product is

locally made coffee that suits to our chosen location since the place of legarda

has several universities and many morning shift worker. Legarda is a populated

place where in you can find many possible buyers that will generate rapidly

more income in our business.

 In addition, our shop is also instagrammable and has a nice ambience

that many young people will like, while enjoying the food that we are offering.

Furthermore, the entrepreneurs assure you that we will do our very best in

order for the business to be successful even if we are just a start-up.

3.3 TARGET MARKET

The target market of Maharlicafé are teen up to adult. Technically, the

passers in the vicinity of the café, are mostly morning shift workers teachers and

students since Legarda is surrounded by many universities and workers.

We offer quality locally made coffee that is affordable and good for the
weather. Giving our costumer the smooth and tasty coffee that could make

their day better.

3.1 COMPARISON OF PRODUCT

Maharlicafé Caffeine District Coffee Project

PRICE Php 29-Php109 Php 125-Php185 Php 145-Php 210

FLAVOR  Ice coffee  Caffè americano  Sweet Cold

 Filter Coffee  Caffè Latte  Brew Cafe
 Hot Chocolate with  Cappuccino  Americano
Whipped Cream  Caffè Mocha  Cappucino
 Espresso  White coffee  Caramel latte
Cappuccino  Mocha Irish cream  Cafe mocha
latte  Ice cafe latte
 Vanilla cappuccino  White mocha
 Caramel latte  Vietnamese latte
 Hazelnut latte  Coffee indochine
 Ca phe sua
da

QUALITY We used good quality of They use Imported coffee They use imported coffee
local coffee beans to make beans that give a rich and beans have rich and strong
sure that we balance the flavorful coffee. flavor that blends
acidity, sweetness and beautifully with sweetened
bitterness of the coffee. milk.

The table shows the detailed comparison of our product with the

competitors. As you can see, the price of our product is much cheaper than the

price of our competitors. Also, the location of our business has an advantage

since we are near the workplace and universities where we can get and attract

more customers. Our business also supports local raw materials. Furthermore, We
can assure the customer of the good quality of our product and the very best

service that we can give, and a nice comfy place for them to stay.

3.5 SWOT ANALYSIS

S.W.O.T Analysis is a strategic planning technique used to help a person or

organization identify strengths, weaknesses, opportunities, and threats related to

the business. It can help to evaluate or monitor the external and internal factors

that might affect the business.

Therefore, having this kind of analysis can help you prepare for the worst

case scenario and can also be a help in strengthening your business.

We evaluated our business MAHARLICAFÉ to identify what’s need to be

done and improved. The table below shows the analysis of MAHARLICAFÉ:

STRENGTH WEAKNESS
 Affordable price  Popularity: The reputation of the business is not
 Quality of the Product: Assuring the customer of yet known to the public
the great quality of food despite of its low price  No previous planning project experiences
 Uniqueness: Offers a variety of flavors  Limited of the product that cause of lack items in
 Friendly, knowledgeable and skilled staffs food category
 Location: Perfect for instagrammable pictures and  Easy to imitate the product itself
offers a comfy place and atmosphere for the
costumers to stay

OPPORTUNITY THREATS
 Stamps coupon: We will give free drinks and  Emerging competitors
discounts to our loyal customers every time they  Inflation: increase of prices in raw materials may
buy and reach 8 stamps. occur depending on the market
 More affordable: Our price ranges from Php 39-  Weather: Weather condition can affect the sales
100+ assuring the customers a great quality of of the business
product despite of its cheap price  Price wars with the competitors
 Location: Our advantage with the location of our
business is that it is near to the workplace and
schools where it can attract more customers
3.6 MARKETING MIX

PRODUCT

The product that we offer is coffee and it has a variety of flavors and sizes that

will fit to customers wants. The different Product we offer are; Ice Coffee, Filter

Coffee, Hot Chocolate with Whipped Cream, and Espresso Cappucinno and it

has different size depending to the customer choices named; Tall, Grande and

Venti, we also offer add-ins that will fit to customer taste. Our greatest aim is to

satisfy their needs and expectations.

PRICE

The price of our product is depending to it size and kind, we have Ice Coffee

and it ranges ₱ 40 for tall, ₱ 69 for grande and ₱ 89 for venti, while in Filter Coffee

the price ranges ₱ 29 for tall, ₱ 39 for grande and ₱ 49 for venti. And for Hot

Chocolate with Whipped Cream price ranges ₱ 79 for tall, ₱ 99 for grande and

₱ 109 for venti and the last category of the product we offer is Espresso

Cappuccino which ranges from ₱ 69 for tall, ₱ 79 for grande and ₱ 89 for venti.

In addition the product are not fixed because customer can also choose for

there add-ins that ranges from ₱ 5 to ₱ 30 depending to their wants and it will

be added to the sum of thr price of the product We can guarantee that our

product is affordable but it serve, a best and presentable goods.

PLACE
The store is located in 2327 Legarda St, Sampaloc, Manila, 1015 Metro Manila

near student dormitory. The place is also perfect for dining in, and the

atmosphere is perfect for the customer to relax and be at peace. The interior

design is visually pleasing to the eyes and the customer will surely like it. No need

to worry about the possible disturbance because we will make sure that

everyone is comfortable with their stay.

PROMOTION

On our launching day, we will offer big promos and discounts like buy one take

one for the first 100 person to buy, also distributing flayers and digital marketing

where in we will post on different social media flat forms . It’s our way of

advertising our product in order to attract more customers and gain their

recognition with the product that our business is offering. Also, If the costumer

spend 500 pesos, the costumer will get a coupon and it can get a free drink and

discounts in due time if the costumer gets 8 coupon as a reward for loyalty.

3.7 PRODUCT PRICING

 FOR EVERY 50 SERVING
Ice Coffee

ESTIMATED QUALITY
PRODUCED: 50 Servings

PRICE OF THE PRODUCT:

Php 89 (Venti 591ml)

TOTAL PRICE:
Php 780.00

PRICE x Quantity
Php 89×50 servings.
= Php 4,450

Php 4,450-Php 780= Php 3,670

Profit: Php 3,670.00
 Filter Coffee

ESTIMATED QUALITY
PRODUCED: 50 Servings

PRICE OF THE PRODUCT:

Php 49 (Venti 591ml)

TOTAL PRICE:
Php 565.00

PRICE x Quantity
Php 49×50 servings.
= Php 2,450

Php 2,450-Php 565= Php 1,885

Profit: Php 1,885.00
Hot Chocolate with Whipped Cream
ESTIMATED QUALITY
PRODUCED: 50 Servings

PRICE OF THE PRODUCT:

Php 109 (Venti 591ml)

TOTAL PRICE:
Php 935.00

PRICE x Quantity
Php 109×50 servings.
= Php 5,450

Php 5,450-Php 935= Php 4,515

Profit: Php 4,515.00

Espresso Cappuccino
ESTIMATED QUALITY
PRODUCED: 50 Servings

PRICE OF THE PRODUCT:

Php 109 (Venti 591ml)

TOTAL PRICE:
Php 935.00

PRICE x Quantity
Php 109×50 servings.
= Php 5,450

Php 5,450-Php 935= Php 4,515

Profit: Php 4,515.00

Add-Ins
GOOD FOR A YEAR

ITEMS PRICE
HOT Beverages ₱ 12,300.00

Flavoured Syrup ₱ 10,500.00

Toppings ₱ 7,700.00

SUBTOTAL: ₱ 30,500.00
3.8 INCOME STATEMENT

Ice Coffee
 ww
Estimated Sold (per day): 24
=(24 X 30days)
Estimated Sold Product: 720 Servings in a month

Price Of The Product:

Php 89 (Venti 591ml)

Product Sold x 1224nths

720servings x 12months
= 8,640

Price X Total Sold

Php 89×8,640 servings
Estimated Sales= Php 768,960

Filter Coffee

Estimated Sold (per day): 12 =(12 X 30days)

Estimated Sold Product: 360 Servings in a month

Price Of The Product:

Php 49 (Venti 591ml)

Product Sold x 12months

360servings x 12months
= 4,320

Price X Total Sold

Php 49×4,320 servings
Estimated Sales= Php 211,680
 Hot Chocolate with Whipped Cream

Estimated Sold (per day): 20 =(20 X 30days)

Estimated Sold Product: 600 Servings in a month

Price Of The Product:

Php 109 (Venti 591ml)

Product Sold x 12months

600servings x 12months
= 7,200

Price X Total Sold

Php 109×7,200 servings
Estimated Sales= Php 784,800

Espresso Cappuccino
Estimated Sold (per day): 20 =(20 X 30days)
Estimated Sold Product: 600 Servings in a month

Price Of The Product:

Php 89 (Venti 591ml)

Product Sold x 12months

600servings x 12months
= 7,800

Price X Total Sold

Php 89×3,600 servings
Estimated Sales= Php 694,200

Add-Ins
 Estimated Price
per day: 220
Price (month) X
12months
Php 6,600× 12months
Estimated Sales= Php
72,200
Estimated Sales
FOR A YEAR

TOTAL: 7,562,560.00

Estimated Cost of Good Sold

 GOOD FOR A YEAR

HOT CHOCOLATE
TALL

650 in 50 serving
7,200(yr. serving)/50=144
144 X 650
=Php93,600
GRANDE
775 in 50 serving
5,400(yr. serving)/50=108
108 X 775
=Php83,700
VENTI
935 in 50 serving
3,600(yr. serving)/50=72
72 X 935
=Php67,320
 TOTAL
ICE COFFEE= Php 343,224

FILTER COFFEE= Php 164,448

HOT CHOCOLATE= Php 489,240

CAPPUCCINO= Php 331,920

ADD-INS= Php 59,500

Salary and Wages

GOOD FOR A YEAR

DAY SHIFT

DAY SHIFT
=Php1,018,992.00
NIGHT SHIFT

DAY SHIFT
=Php1,164,072.00
 SALARY AND WAGES
=Php2,256,264.00

Marketing Expense
GOOD FOR A YEAR

MARKETING EXPENSES
=Php19,700.00