Name: ___________________________

Section: _________________________ Date Submitted: _____

A SELF LEARNING MODULE

MEDIA AND INFORMATION LITERACY
Quarter 1, Module 4

Prepared by:
JOHN FRANCIS P. BOOK
Subject: Media and Information Literacy
Quarter: 1
Module No. 4
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Evolution of Traditional to New Media
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Message to the Parents/Facilitators:
This module contains essential information that the learner needs. This contains a
series of activities that our student needs to go through for better understanding of the lesson.
If the learner has difficulty or clarification while doing this module, it is suggested that you
may guide him/her. You may also contact me using the following contact information:
09166647974 m.me/queenfranch [email protected]

To the Learner:
Welcome to our new lesson that you will surely learn and enjoy. This contains activities
that might be useful in your everyday living. The key goal of this is to learn it from the heart.
Make this module personal, it only requires you to question things and to think.
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Introduction

Evolution of Traditional to New Media

The learner demonstrates understanding of media and information literacy (MIL) and MIL
related concepts.
The learner organizes a creative and interactive symposium for the community focusing on
being a media and information literate individual.

Learning Objectives:

Explain how the evolution of media from traditional to new media shaped the values and
norms of people and society MIL11/12EMIL-IIIb5

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 Pretest
Let us determine how much you already learned.
Identify the following platform as Traditional or New media.
______________________1. Facebook
______________________2. Magazine
______________________3. Broadsheets
______________________4. Radio
______________________5. Blog
______________________6. Television
______________________7. Online Video Game
______________________8. Tabloid
______________________9. Podcast
______________________10. Streaming video
______________________11. Billboards
______________________12. Paperback Novel
______________________13. E-mail
______________________14. Smart phone
______________________15. Newspaper

Lesson Proper
What’s In

Definition of Terms
Electronic Age
Began when electronic equipment including computers came into use.
Industrial Age
People used the power of steam, developed machine tools, established iron production,
and manufactured various products.
New Media
Refers to content organized and distributed on digital platforms.

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New (Information) Age
An idea that the current age is characterized by creating a knowledge-based society
surrounded by high-tech computerization. It is also known as the Computer Age, Digital
Age, or New Media Age
Traditional Media
Refers to the traditional means of communication and expression that have existed since
before the advent of the Internet.
Pre- Industrial Age
Time before there were machines and tools to help perform tasks.

Media as an Information provider became the main source of interaction and

connectivity. Accessing and retrieving information lie at the tips of the fingers. It strengthens
and builds relationships all over the world. However, as it flourishes unethical use of media
becomes a dilemma . Digital Citizenship seeks to develop norms of appropriate, responsible,
and empowered technology use. Netiquette is a set of rules about the proper and polite way
to communicate with other people when using the internet.
With the never-ending growth of media, we must equip ourselves with ample knowledge
on how to utilize information coming from various media platforms.

What’s New
Issues in Media
Study the image of the sinking Titanic below. Then answer the questions that follow.

Image Source: https://www.historic-uk.com/HistoryofBritain/RMS-Titanic-the-unsinkable-ship/

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 Titanic was a luxury British steamship that sank in the early hours of April 15, 1912
after striking an iceberg off the coast of Newfoundland in the North Atlantic, leading to the
deaths of more than 1,500 passengers and crew.
Guide Questions:
1. If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news
reached people in England and New York at that time?
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2. If the Titanic sank today, in what format would people receive or read the news?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

What Is It
EVOLUTION OF MEDIA
Social media changed us. People's ways of living is a reflection of a boundless limitation
of media from the prehistoric age down to the digital age. Media evolution can be described
through four ages.
Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from
plants, and forged weapons and tools with stone, bronze, copper and iron.
Examples:
Cave paintings (35,000 BC)
Clay tablets in Mesopotamia (2400 BC)
Codex in the Mayan region (5th Century)
Printing press using wood blocks (200 AD)
Dibao in China (2nd Century)
Acta Diurna in Rome (130 BC)
Papyrus in Egypt (2500 BC)
Industrial Age (1700s-1930s) - People used the power of steam, developed machine
tools, established iron production, and the manufacturing of various products (including
books through the printing press).
Examples:

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 Printing press for mass production (19th Century)
Newspaper - The London Gazette (1640)
Motion picture photography/projection (1890)
Commercial motion pictures (1913)
Motion picture with sound (1926)
Punch cards
Telegraph
Telephone (1876)
Typewriter (1800)
Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic
age. People harnessed the power of transistors that led to the transistor radio, electronic
circuits, and the early computers. In this age, long distance communication became more
efficient.
Examples:
Transistor Radio
Television (1941)
OHP, LCD Projectors
Mainframe computers - i.e. IBM 704 (1960)
Personal computers - i.e. Hewlett Packard 9100A (1968), Apple 1 (1976)
Large electronic computers - i.e. EDSAC

Information Age (1900s-2000s) - The Internet paved the way for faster communication
and the creation of the social network. People advanced the use of microelectronics with the
invention of personal computers, mobile devices, and wearable technology. Moreover, voice,
image, sound and data are digitized. We are now living in the information age.
Examples:
Web browsers: Mosaic (1993), Internet Video: YouTube (2005)
Explorer (1995) Augmented Reality / Virtual Reality
Blogs: Blogspot (1999) Hangouts (2013)
LiveJournal (1999) Video chat: Skype (2003), Google

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 Wordpress (2003) Smart phones
Social networks: Friendster (2002) Wearable technology
Multiply (2003), Facebook (2004) Cloud and Big Data
Microblogs: Twitter (2006), Tumblr (2007)
Search Engines: Google (1996), Yahoo (1995)
Portable computers- laptops (1980), netbooks (2008), tablets (1993)

As time passed by, the media evolved. Nevertheless, its primary role remains
unchanging. Its development from traditional to new media brought us so much
convenience.
When we speak of Traditional Media, it refers to the traditional means of communication
and expression that have existed since before the advent of the Internet. New Media refers to
content organized and distributed on digital platforms.
The image below shows the difference between traditional and new media.

Image source: http://raymondjohnty.blogspot.com/2017/12/activity-2-evolution-of-traditional-and.html?m=1

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 What’s More
To deepen your understanding of the aforementioned concepts, fill in the matrix below. A
sample is provided for you.

What format/ What format/ What format/

equipment did equipment did equipment did
Age people use to people use to store people use to share
communicate with information? or broadcast
each other? information?
Pre-Industrial Age Traditional paper and Traditional paper and Traditional paper and
writing materials writing materials, Cave writing materials, Cave
paintings/stone tablets paintings/stone tablets

Industrial Age

Electronic Age

Information Age

What I Have Learned

Let’s summarize the lesson by answering the following questions.
1. Given the available media that we now have in the world, what are its roles and
functions in a democratic society?
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
___________________________________________________________________________
2. In what way does media affect your life (personal, professional, academic, social,
others)?
________________________________________________________________________________________
________________________________________________________________________________________

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________________________________________________________________________________________
___________________________________________________________________________
3. Evolution of media is divided into:
________________________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
___________________________________________________________________________

Assessment
Instruction. Read and answer each question carefully. Choose the letter of the correct answer.
1. People discovered fire and developed paper from plants in what age?
A. electronic age C. industrial age
B. information age D. pre-industrial age
2. Annie’s grandparents exchange letters through telegraph. Telegraph flourished during
what age?
A. electronic age C. industrial age
B. information age D. pre-industrial age
3. It is characterized by the internet that paved the way for faster communication and the
creation of social networks.
A. electronic age C. industrial age
B. information age D. pre-industrial age
4. The following are media used in the pre-industrial age, except__________.
A. cave paintings C. metal press
B. papyrus D. Acta Diurna
5. The following platforms signal the information age, except______________.
A. television C. youtube
B. blogs D. wearable technology
6. Which of the following mediums is used during the electronic age?
A. clay tablets C. cloud and big data
B. virtual reality D. LCD projectors
7. The use of facebook belongs to what age?
A. electronic age C. industrial age
B. information age D. pre-industrial age
8. Television and radio are examples of ____?
A. broadcast media C. new media
B. digital media D. print media
9. The invention of the transistors ushered in _______age.
A. electronic age C. industrial age
B. information age D. pre-industrial age
10. Teenagers are fond of using smart phones and laptops, these gadgets were paved
during what media age?
A. electronic age C. pre-industrial age
B. information age D. industrial age

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 Additional Activities
Analyze and describe the evolution of media using the cartoon below.

https://i.ytimg.com/vi/oKQ03sr6ryo/hqdefault.jpg

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References
Media and Information Literacy – Grade 11/12
Self-Learning Module (SLM)
Quarter 1 – Module 4: Evolution of Traditional to New Media
First Edition, 2020

Answer Key
Pre-test