SWOT Analysis Of Ferns N Petals

Strengths:

 The business has a substantial geographical reach, consumer base and maintains a
strong brand name identity.
 Business's emphasis on continuous product development, making it possible for the
business to maintaining a strong market position and to enhance its client
satisfaction.
 The business had been quite successful in achieving moms and dad's choice and was
extremely trusted due to its company design of offering safe education and finding
out environment to children by teaming up with schools, industry networks and
teachers.
 Ferns N Petals Flowering Through Unique Franchising Model case solution parks are
extremely preferred by kids, as it provides 200 plus activities, 90 various trades and
specialists to be carried out by each kid and other advantages, such as: loyalty
programs.
Weaknesses:

 The business has experienced lack of technical and monetary resources, which has
limited its ability to grow its business locally and internationally.
 Ferns N Petals Flowering Through A Unique Franchising Model case help is facing
increasing devaluation of Mexican Peso, which has led to declining of the financial
efficiency.
 The business has absence of experience and knowledge of operating in style and
theme park in industry, which has restricted its diversification in the extremely
demanded and successful amusement park industry.
Threats:

 Ferns N Petals Flowering Through A Unique Franchising Model deals with serious
competitors from domestic and international competitors together with quickly
altering patterns of show business and consumer preferences. This might lead to
business losing its identity as a strong brand name and key player
 Business experiences an increased danger of duplication of its company model by
different rivals. Business design is the core strength of the company and the primary
reason of company's success.
 The increasing decline of Mexican Peso versus the U.S. dollars may decrease
business's financial stability.
Opportunities:

 The business can obtain the chance of increasing need of theme parks in U.S. by
getting in the U.S. show business.
  Thinking about the high internet penetration in Mexico, the business can benefit
from this chance by establishing an interactive digital platform for marketing its
service and bring in optimum customers.

Porter Five Forces Framework:

Bargaining Power Of Supplier:
The bargaining power of supplier appears to be low, thinking about the reality that Ferns N
Petals Flowering Through A Unique Franchising Model is a popular international brand with
a large client base. The suppliers of business, which include Sponsors, commercial partners
and shopping centre would wish to sustain their association with the brand due to the
guaranteed revenues and positive image.

Bargaining Power Of Customer:

The bargaining power of Ferns N Petals Flowering Through A Unique Franchising Model case
help customers in Mexico seems low as there are few regional parks found in Mexico,
offering ingenious and interesting services which Ferns N Petals Flowering Through A
Unique Franchising Model, Mexico uses to its customers. Nevertheless, the bargaining
power of clients of the overall indoor show business seems high as there are many players
in the worldwide show business therefore, the switching expense for customers will be
lower.

Threats Of New Entrants:

The hazard of new entrant in the home entertainment seems high thinking about
substantial development prospects in the entertainment industry and less financial
investment requirement due to an increased market performance as a result of introduction
of digital platforms. As developing leisure and amusement parks require huge capital, the
danger of brand-new entrants in general entertainment market appears to be lower.

Rivalries Among Competitors:

There seems extreme competitors in the worldwide and domestic market as a result of
increased variety of amusement and theme parks in the U.S, which include: Walt Disney, 6
Flags and Sea World. On the other hand, direct competition was likewise dealt with from
LEGOLAND Discovery Centres (LDC) in Canada, Germany, the UK and China where Ferns N
Petals Flowering Through A Unique Franchising Model's parks are positioned. Ferns N Petals
Flowering Through A Unique Franchising Model case help, China faced competition from
Baby Boss City, Taiwan, Bey World and EE City which were replicas of Ferns N Petals
Flowering Through A Unique Franchising Model. Other rivals which presented a major risk to
business's operations included Kidzmondo, a Lebanese company and Diversity, a Latin
American business. These company provided the same services and used the very same
business model of Ferns N Petals Flowering Through A Unique Franchising Model.

Threats Of Substitutes:
The hazard of substitute in the general entertainment industry seems to be high considering
different options are readily available for children that includes amusement parks,
amusement park, mobile apps, TELEVISION programs, video game, increased use of devices
and phones and high web penetration.

BCG Matrix

Stars Question Marks

Cakes Digital Gifts

Cash Cows Dogs

Flowers Plants
Personalised Gifts
 -2
1-

Inbound Logistics:
The Value Chain
These activities of Ferns Petals are associated with receiving, storing and disseminating the inputs of the
products. It can include material handling, warehousing of physical products, as well as architecture to receive
Infrastructure:
and store customer
 Ferns Petals supportsinformation forchain
entire value digitalthough
mediathe
company. 
scope varies given that Ferns Petals is a diversified
company even within the industry. For example the finance and planning at Ferns Petals are managed at
corporate
Operations: level while quality management, accounting and legal issues are managed at business unit level.
Human Resource
Activities that helpManagement:
the organization to transform raw material into finished products. For the purpose of this
 HRM support
article activities
the definition include
is broad – it– can
Recruiting, People Planning,
mean moulding plastic toHiring,
make Skill Assessment,
products, Selection,
using customer Training
data &
to serve
Development and
advertisements Compensation
based at both business
on usage behavior to clientsunit
etc level and corporate level. Ferns N’ Petals has a good
policy and mostly hires through websites like Naukri
Outbound Logistics:
Technology Development:
Ferns
In the Petals undertakes
technology these activities
industry, technology to distribute the
development has finished
become products
a source to channel advantage.
of competitive partners and final
buyers. Outbound logistics activities include – warehousing, distribution network, processing,
Technology development at Ferns Petals may include activities such as - component design, technology scheduling, and
wholesalers and retailers order fulfillment.
selection, field-testing, feature design, and process engineering.

Sales and Marketing:

Procurement:
These activities
Procurement are undertaken
activities by Ferns
at Ferns Petals Petals
include to create
activities thatmeans through which
are undertaken the buyer
to purchase canthat
inputs buyare
a firm’s
used by
products. These activities include – pricing, marketing, advertising and promotion, sales force management,
Ferns Petals’s value chain. It doesn’t include purchase inputs themselves. Purchased inputs may include - raw
channel selection
materials, etc.
supplies, machinery, laboratory equipment, office equipment, and buildings.

Service:
Ferns Petals needs to provide after sales services and maintenance for successful usage of the product.
Service activities of Ferns Petals can include – training, installation services, product forward and backend
alignment of software, part supply, and post sales maintenance.

The basic model of Porters Value Chain is as follows:

Infrastructure
Activities
Support

Human Resource Management

Mar
gin
Technology Development

Procurement
Outbound Logistics
Inbound Logistics

Marketing and
Operations

Mar
Service
Sales

gin

Primary Activities
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