Mallabhum Institute of Technology

ELECTRONICS AND COMMUNICATION ENGINEERING

COURSE DESCRIPTION FORM
PRINCIPLES OF MANAGEMENT

Course Title
Course Code HU 601

Regulation

Course Structure Lectures Tutorials Practicals Credits

2 0 0 2

Ms. Mayumi Mukherjee

Course Coordinator
I. COURSE OVERVIEW:

This course deals with the principles of Management within workplace. Students
understand the intricacies of management that operates to extract work from the
employees. Students dig into topics like: • Basic concepts of Management • Functions
of Management • Structure of Management • How management and society are
interlinked • People Management • Leadership concepts • Quantitative methods •
which includes Production, Markets, National Income Accounting, Financial Function &
Goals, Financial Statement & Ratio Analysis, Quantitative Methods – Statistical Interference,
Forecasting, Regression Analysis, Statistical Quality Control. It also deals with Customer
relations such as Managerial Competencies – Communication, Motivation, Team
Effectiveness, Conflict Management, Creativity, Entrepreneurship

II. PREREQUISITE(S):

Level Credits Periods / Week Prerequisites

UG 3 4 Knowledge of Economics of Engineers
III. COURSE ASSESSMENT METHODS:

a) Marks Distributions (Traditional Evaluation methods)

University
Session Marks End Exam Total Marks
Marks
There shall be two class tests. Each class test consists of
subjective type. The subjective test is for 2 5 marks, with
duration of 60 minutes. Subjective test of each semester shall
contain three types of questions; (i) Very short answer type (ii) External
short answer type & (iii) long answer type question. The student (70)
has to answer all of them.

There will be four continuous assessment names as CA1, CA2, 100

CA3, CA4. Each carrying 25 marks which includes the
average of two internal tests, two assignments and marks for
attendance. Internal
(30)
The average of CA marks are considered to be the final internal
marks which is 30.

b) Expected Learning Outcomes and Methods for Assessing

Sl. Assessment
Expected Learning Outcomes
No. methods

read assigned material prior to class, bring text and supplement to

a class, and take part in class discussions. (Supplement not Review
required)
b successfully complete any outside assignments given during the Assigning exercises
semester
c discuss end of chapter question problems and short cases Discussions/ review
assigned
d Integrate management principles into management practices. Group Activity

Assess managerial practices and choices relative to ethical

e Model Design
principles and standards
Specify how the managerial tasks of planning, organizing, and
f Group assignments
controlling can be executed in a variety of circumstances.
g Determine the most effective action to take in specific situations. Assigning exercises

IV) COURSE OUTCOMES:

Upon successful completion of this course, the student will be able to:
1) Discuss and communicate the management evolution and how it will affect future
managers.

2) Observe and evaluate the influence of historical forces on the current practice of
management.

3) Identify and evaluate social responsibility and ethical issues involved in business situations
and logically articulate own position on such issues.

4) Explain how organizations adapt to an uncertain environment and identify techniques

managers use to influence and control the internal environment.

5) Practice the process of management's four functions: planning, organizing, leading, and
controlling.

6) Identify and properly use vocabularies within the field of management to articulate one's
own position on a specific management issue and communicate effectively with varied
audiences.

7) Evaluate leadership styles to anticipate the consequences of each leadership style.

8) Gather and analyze both qualitative and quantitative information to isolate issues and
formulate best control methods.

V. EVALUATION SCHEME:

S. No Component Duration Marks

1 I Class Test 60 minutes 25

2 II Class Test 60 minutes 25

3 External Examination 180 minutes 70

VI. COURSE OBJECTIVES:

The objectives of this course are to:

I. Cover the basic concepts of management.

II. Relate, discuss, understand, and present management principles, processes and
procedures in consideration of their effort on individual actions.

III. Participate, summarize and/or lead class discussions, case problems and situations from
both the text and student experience that relate to the text material.

IV. Knowledge and understanding of the Principles of Management will enable the student
manager and/ or employee and gain valuable insight into the workings of business and
other organizations.

V. Identify the key competencies needed to be an effective manager.

VI. Provide the students with the capability to apply theoretical knowledge in simulated
and real-life settings.

VII. Develop the students’ ability to work in teams.

VII. GOALS (STUDENT LEARNING OUTCOMES):

By the end of this course, the student will be able to:

SL NO. Course Objective Learning outcomes

1. Acquisition and internalization of Demonstrate critical thinking when

knowledge and skills in key presented with managerial problems and
functional areas express their views and opinions on
managerial issues in an articulate way.

2. Application and integration of Understand the major internal features of

business knowledge a business system and the environment in
which it operates.

3. Inculcating professionalism and Identify and explain the importance of

leadership the management process and identify
some of the key skills required for the
contemporary management practice.

4. Developing global outlook Conduct topic and case analysis to apply

theoretical concepts.

5. Mastering communication skills Prepare and present structured

presentations and reports.

VIII. SYLLABUS:

Principles of Management (HU-601)

Module-I

1. Basic concepts of management: Definition – Essence, Functions, Roles, Level.

2. Functions of Management: Planning – Concept, Nature, Types, Analysis, Management by

objectives; Organization Structure – Concept, Structure, Principles, Centralization,
Decentralization, Span of Management; Organizational Effectiveness.

Module-II

3. Management and Society – Concept, External Environment, CSR, Corporate Governance,

Ethical Standards.

4. People Management – Overview, Job design, Recruitment & Selection, Training &
Development, Stress Management.
5. Managerial Competencies – Communication, Motivation, Team Effectiveness, Conflict
Management, Creativity, Entrepreneurship.

Module-III

6. Leadership: Concept, Nature, Styles.

7. Decision making: Concept, Nature, Process, Tools & techniques.

8. Economic, Financial & Quantitative Analysis – Production, Markets, National Income

Accounting, Financial Function & Goals, Financial Statement & Ratio Analysis,
Quantitative Methods – Statistical Interference, Forecasting, Regression Analysis,
Statistical Quality Control.

Module-IV

9. Customer Management – Market Planning & Research, Marketing Mix, Advertising &
Brand Management.

10. Operations & Technology Management – Production & Operations Management,

Logistics & Supply Chain Management, TQM, Kaizen & Six Sigma, MIS.

Readings:

1. Management: Principles, Processes & Practices – Bhat, A & Kumar, A (OUP).

2. Essentials for Management – Koontz, Revised edition, Tata McGraw Hill (TMH)
3. Management – Stoner, James A. F. (Pearson)
4.Management - Ghuman, Tata McGraw Hill(TMH)

IX. COURSE PLAN:

Mod Course Learning Bloo Referen
Lec. No. ule Topics to be covered Outcomes ms ce
Level

Basic concepts of Figure out

management: A. What is management
L1-L2 Definition – Essence, B. Different functions 1 T1 & T2
Functions, Roles, Level. and level of
management

Functions of
Management: Planning –
Concept, Nature, Types, A. Elaborately discuss
(I) Analysis, Management the first function
by objectives; which is planning and
L3-L6 Organization Structure – its premises with 2&3 T3
Concept, Structure, application
Principles, B. Describe the 2nd
Centralization, function, organizing
Decentralization, Span and its different entity
of Management;
Organizational
 Effectiveness.

Leadership: Concept, Describe different style

L7-L8 Nature, Styles. of leadership with
example

Figure out
Decision making: A. Role of Engineers in
Concept, Nature, Business
L9-L10
Process, Tools & B. Acquire the capability
techniques. action to take decision in
different situations

Economic, Financial A. Apply all

& Quantitative mathematical
Analysis – Production, approach models
Markets, National covered in solving
Income Accounting, engineering and
Financial Function & accounting problems.
Goals, Financial
B. Define and explain
Statement & Ratio
Analysis, Quantitative the process of
Methods – Statistical calculating national
L11-L16 3, 4 &
(III) Interference, income, identify its T3 &T4
5
Forecasting, components,
Regression Analysis, demonstrate circular
Statistical Quality flow of income,
Control. analyse the various
income identities with
government and
international trade

Management and
Society – Concept,
Estimate
External Environment,
reasonableness of the
CSR, Corporate
results
Governance, Ethical
Standards.
L17-L23 (II) 4&5 T3 &T4
People Management – Contribute to the
Overview, Job design, development,
Recruitment & implementation, and
Selection, Training & evaluation of
Development, Stress employee recruitment,
Management. selection, and
 retention plans and
processes.

Managerial
A. Knowledge and
Competencies – understanding
Communication, B. Applying
Motivation, Team knowledge and
Effectiveness, Conflict understanding
Management, C. Making judgments
Creativity, D. Communication
Entrepreneurship.

A. Explain what is
meant by ethical
behavior at work.

B. Discuss important
factors that shape ethical
Customer behavior at work.
Management – Market
C. Describe at least four
Planning & Research,
specific ways in which
Marketing Mix, HR management can
Advertising & Brand influence ethical
Management. behavior at work.

D. Employ fair
disciplinary practices.

E. List at least four

L24-L30 (IV) important factors in 5&6 T2 &T4
managing dismissals
effectively.

A. Apply knowledge of
Operations & business concepts and
Technology functions in an
Management – integrated manner
Production &
B. Apply knowledge of
Operations fundamental concepts of
Management, operations management.
Logistics & Supply
Chain Management, C. Apply knowledge of
TQM, Kaizen & Six approaches to
Sigma, MIS. operational performance
improvement.

D. Describe and explain

the ethical obligations
 and responsibilities of
business.

E. Apply
decision-support tools to
business decision
making.

X. MAPPING COURSE OBJECTIVES WITH COURSE OUTCOMES LEADING TO OBTAIN

PROGRAM OUTCOMES:

Course Objective
(HU 601)
a b c d e f g

I H H S - - H S

II S - S H - H H

III S H S - H H S

IV - H S H H S H

V S H S - H H S

- None S=Supportive H=Highly Related

XI. MAPPING COURSE OBJECTIVES LEADING TO THE ACHIEVEMENT OF

PROGRAM OUTCOMES:

Code Course
objectives a) b) c) d) e) f) g)

I. √ √
II. √ √
HU 601
III. √
IV. √

Prepared by:

Mrs. Mayumi Mukherjee

Assistant Professor
Dept. of ECE