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Perception of Small Business Owners Regarding The Effectiveness of Using Facebook As A Platform For Advertising A Business at Niugan Cabuyao, Laguna

This document discusses a research study that aimed to explore small business owners' perceptions of the effectiveness of using Facebook to advertise their businesses in Niugan Cabuyao, Laguna. Specifically, it sought to understand how respondents describe Facebook's effectiveness, difficulties encountered with Facebook advertising, and what makes Facebook the most effective platform. The study used a qualitative phenomenological approach with convenience sampling to gather data through interviews on participants' views and experiences.

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ERICKA GRACE DA SILVA
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36 views

Perception of Small Business Owners Regarding The Effectiveness of Using Facebook As A Platform For Advertising A Business at Niugan Cabuyao, Laguna

This document discusses a research study that aimed to explore small business owners' perceptions of the effectiveness of using Facebook to advertise their businesses in Niugan Cabuyao, Laguna. Specifically, it sought to understand how respondents describe Facebook's effectiveness, difficulties encountered with Facebook advertising, and what makes Facebook the most effective platform. The study used a qualitative phenomenological approach with convenience sampling to gather data through interviews on participants' views and experiences.

Uploaded by

ERICKA GRACE DA SILVA
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Perception of Small Business Owners regarding the Effectiveness

of Using Facebook as a Platform for Advertising a Business at


Niugan Cabuyao, Laguna

GENERAL PROBLEM

The research aims to explore the perception towards the effectiveness of

using Facebook to advertise a business of the small business owners at Niugan

Cabuyao, Laguna.

Specifically, it seeks to answer the following questions:

1. How would the respondents describe the effectiveness of using Facebook

in advertising a business?

2. What difficulties were encountered by the small business owners in

advertising a business using Facebook?

3. What makes Facebook the most effective platform to advertise a business?

Research Methodology

This section discussed the procedure utilized by the researchers to conduct

the study. It included the research design used, the sampling method applied, the

data gathering procedure, and the type of qualitative data analysis employed.

Design

This study utilized a qualitative research method to assess the effectiveness

of using Facebook in advertising a small business. Specifically, this qualitative

study was supported by the use of a phenomenological research approach, in

which the researchers presented the views of the respondents involved in the

study. According to Fuster, D. (2019), phenomenology is based on the study of

life experiences, in relation to an event, from the perspectives of the subject. The

main objective of phenomenological approach is to explore a phenomenon as it

is witnessed and perceived by the participants (Guilbeau, 2014). Thus, this study
used this research approach to gather data in regards with the effectiveness of

using Facebook in advertising a small business as the respondents have their

own observations or perceptions in the said phenomenon. Additionally, there are

various methods that can be used to conduct phenomenological research

approach, including interviews, conversations, and participant observation

(Lester, n.d). This research utilized convenience sampling technique in gathering

sufficient data that supports the study. According to Dudovskiy (n.d),

convenience sampling method is one of the most common types of non-

probability sampling method that relies on gathering data from the population of

respondents that are easily available to participate in study. It provides

convenience to the researchers and it doesn't require too much time in gathering

data.

References:
Fuster, D. (2019). Qualitative Research: Hermeneutical Phenomenological Method.
Retrieved 2021, from https://files.eric.ed.gov/fulltext/EJ1212514.pdf?
fbclid=IwAR1Dt-l9-wn4a6mfoC0-
qsNLPO4TpwuXva0SQQ9h244Anaula3D1ThKwdqI

Guilbeau, C. (2014). Phenomenology. Retrieved 2021, from


https://udallas.edu/udjs/departments/psychology/2014-2015/phenonmenology.php

Lester, S. (n.d.). An introduction to phenomenological research, Retrieved 2021,


from https://www.rgs.org/CMSPages/GetFile.aspx?nodeguid=7ad9b8d4-6a93-4269-
94d2-585983364b51&lang=en-
GB&fbclid=IwAR1DezWJ_IseW1Qt2UnHSbldrsKFwTtevAZPlRQNU8kGpeHZiijg
2LqtlOA

Dudovskiy (n.d). Convenience Sampling. Retrieved 2021, from https://research-


methodology.net/sampling-in-primary-data-collection/convenience-sampling/

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