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18 Kojkmptos So'rm Mi M A Vaior Mkojûegko Afrmfabo

The article discusses key concepts about ROI (return on investment), which is a performance metric used to evaluate the efficiency of marketing investments. The ROI measures the profit or cost savings relative to the marketing investment. A higher ROI means the marketing spending led to greater increases in profits or cost reductions. The article states that increasing ROI is important as it signifies that the marketing activity is more effective at generating returns above the cost of capital. The ROI should be calculated based on the principle of the time value of money, taking inflation into account. The article also mentions that increasing the company's ROI, without increasing marketing spending, is even more important. This can be achieved by reallocating funds to projects that yield higher returns

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Monica Alexandra Jaime Burgos
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40 views2 pages

18 Kojkmptos So'rm Mi M A Vaior Mkojûegko Afrmfabo

The article discusses key concepts about ROI (return on investment), which is a performance metric used to evaluate the efficiency of marketing investments. The ROI measures the profit or cost savings relative to the marketing investment. A higher ROI means the marketing spending led to greater increases in profits or cost reductions. The article states that increasing ROI is important as it signifies that the marketing activity is more effective at generating returns above the cost of capital. The ROI should be calculated based on the principle of the time value of money, taking inflation into account. The article also mentions that increasing the company's ROI, without increasing marketing spending, is even more important. This can be achieved by reallocating funds to projects that yield higher returns

Uploaded by

Monica Alexandra Jaime Burgos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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=/11/0817 18 kojkmptos so`rm mi M^A - vaior mkojûegko afrmfabo - bmFmrmjkga.koe

18 kojkmptos so`rm mi M^A ‛ vaior mkojûegko


afrmfabo
 luigo ;, 0886   Lumfo Fmrmjkgai (Lagem Due`mrto @mboya)   = koemjtargos

Mi M^A
M^A sm pumbm bmngjgr mj sus tçregjos eás mxaktos, koeo ia bgnmrmjkga
bg nmrmjkga mjtrm ia utgigbab opmratgva
utgigbab opmratgva qum uja meprmsa o`tgmjm y
ia eåjgea
ia eåjgea qum bm`mråa o`tmjmr.

Mi M^A
M^A sm koepojm bm trms varga`ims<]OBG ( utgigbab opmratgva bmspuçs bm gepumstos), kosto bmi kapgtai y
aktgvos jmtos bm opmrakgûj (kapgtai mepimabo)
Mi M^A
M^A ms ia kajtgbab qum rmsuita bm rmstar a ia ]OBG, mi kosto ngjajkgmro qum gepigka ia posmsgûj bm ios aktgvos
 por partm bm ia meprmsa. Msta ms ia prgemra norea bm káikuio
káikuio
Rae`gçj pumbm mjtmjbmrsm koeo mi rmeajmjtm ios aktgvos jmtos bm opmrakgûj kuajbo probukmj uja rmjta`gigbab
supmrgor ai kosto bm kapgtai. [mfujba norea bm káikuio
[g mi M^A
M^A ms posgtgvo sgfjgngka qum ia rmjta`gigbab bmi aktgvo opmratgvo ms eayor qum mi kosto bm kapgtai y a ia
gjvmrsa
Gjkrmemjtar ]OBG sgj rmaigzar gjvmrsgûj aifuja para iofrario ms ia emlor norea bm emlorar M^A.
M^A.
Day qum rmsaitar qum mi gjkrmemjto bm ]OBG sm probukm koeo kojsmkumjkga bmi auemjto bmi M@GRBA.
Gjvmrtgr mj proymktos qum probuzkaj PAJ (rmjta`gigbab bmi aktgvo opmratgvo), supmrgor ai kosto bm kapgtai y
ig`mrar nojbos okgosos soj ias otras bos noreas bm emlorar mi M^
M^A.
A.
]j gjkrmemjto bmi M^M^A,
A, ms eás
e ás geportajtm qum gjkrmemjtar rmjta`gigbab
Ia PAJ bm uj pmråobo, pumbm smr supmrgor ai kosto bm kapgtai, koj mi M^A
M^A bgsegjuymjbo
Ia PAJ qum sm utgigza para o`tmjmr mi M^A
M^A bmi pmråobo bm`m smr kaikuiaba so`rm ia `asm bmi aktgvo opmratgvo jmto
bmi prgjkgpgo bmi pmråobo, jo bmi ngjai

M^A
M^A ms uja embgba bmi vaior afrmfabo bm uj pmråobo babo, io geportajtm ms qum mstm vaior afrmfabo auemjtm pmråobo tras
 pmråobo, ms bmkgr bm`m krmkmr bm uj año a otro.

 JORA<
 JORA< M^A
M^A ms uja earka rmfgstraba
rmfgstraba por [tmrj, [tmwarb y Kga bm MM.]].

 ^gsgtas< 116.6=1

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↘ ^mjta as
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Mstratmfga y koepmtgtgvgbab  uja rmnimxgûj kråtgka so`rm bos nmjûemjos bmtmregjajtms mj mi áe`gto bm ios
jmfokgos ←
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dttps<//bmfmrmjkga.koe/artgkuio/18_kojkmptos_so`rm_mi_mva/ 1/0

=/11/0817 18 kojkmptos so`rm mi M^A - vaior mkojûegko afrmfabo - bmFmrmjkga.koe

Lumfo Fmrmjkgai (Lagem Due`mrto @mboya)


Abegjgstrabor bm meprmsas ]jgvmrsgbab Mangt. Mspmkgaigzakgûj mj Emrkabmo. Kojsuitor y kojnmrmjkgsta
meprmsargai mj ios kaepos bm vmjtas, emrkabmo y ngjajzas. Bgpioeabo mj Jorea G[O y bgafjûstgko bm
meprmsas (emtoboiofåa @GB). Krmabor bmi Eajuai Fmrmjkgai, bojbm a travçs bm 0=8 dmrraegmjtas o kojkmptos
sm ku`rm toba ia fmstgûj fmrmjkgai.

Eás so`rm Lumfo Fmrmjkgai (Lagem Due`mrto @mboya)

This website stores data such as


cookies to enable essential site
functionality, as well as marketing,
personalization, and analytics. You
may change your settings at any time
or accept the default settings.

Privacy Policy

Marketing
Personalization

Analytics

Save Accept All

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