Can an Awareness of Conceptual Metaphor (Lakoff and

Johnson 1980) Aid the Translator in His/Her Task?

Grace Crerar-Bromelow
University of Westminster

Abstract. This paper examines the relevance of conceptual metaphor to the task of
translation. Although translation as a human activity is as old as the Babel myth,
Translation Studies as a discipline is relatively new and still evolving. Guidelines for
translators in English tend to see figurative language as being separate from literal.
Advice on metaphor is often restricted to its stylistic status or genre role, or, simply
to render literal translations of novel metaphors regardless of context. However, in
light of the cognitive linguistic research of Lakoff and Johnson (1980), it would
seem that this is insufficient, indeed irresponsible. If the translator understands the
cognitive and linguistic processes behind the words or phrases employed in the
source text, then s/he is in an empowered position to create a suitable equivalent text
in the target language and at the same time to intelligently increase the translation’s
‘visibility’. The usefulness of employing conceptual metaphor when translating
terminology is also examined; as is the translator’s responsibility not to disrupt the
integrity of the ST.

Keywords: source text (ST); target text (TT); conceptual metaphor; metonymy;
equivalence; Adam’s apple; tertium comparationis; skopos.

1 Introduction

The process of translation attracts many metaphors. For some, it is the

creation of a mirror image of the original text in a new setting;
Norman Shapiro describes a translation as being like “a pane of glass”
(Shapiro quoted in Venuti 1995), which only reveals its true nature as
a piece of secondary or reflected writing by the presence of scratches
or imperfections on its surface; while George Steiner slyly suggests
that a source text must be seduced and conquered for a translation to
be successfully created; and feminist translation scholars engaged

© 2008 Grace Crerar-Bromelowe. Selected Papers from the 2006 and 2007 Stockholm
Metaphor Festivals, eds. N.-L. Johannesson & D.C. Minugh, 75–84. Stockholm: Department
of English, Stockholm University.
76 GRACE CRERAR-BROMELOW

angrily in the 1970s/80s with what they felt to be a general acceptance

of the

distinction between writing and translating — marking, that is, the one to
be original and ‘masculine’, the other to be derivative and ‘feminine’.
(Chamberlain quoted in Venuti 1992: 57)

All of the above demonstrates how attractive metaphor is for

describing the mysterious process of transferring a message from one
set of linguistic signs to another. However, despite Christina
Schäffner’s detailed and valuable analysis (2004) of the conceptual
metaphors informing European political discourse from a translator’s
point of view, Translation Studies still tends to see the actual process
of translating metaphors as problematic and somehow separate from
‘straightforward’ literal language. Although, as anyone who has tried
to translate even the simplest literal passage through Babelfish knows,
translation choices are rarely as simple as they might seem and
equivalence is elusive at best.

2 An existing approach to translating metaphor

Whenever you meet a sentence that is grammatically correct but does not
appear to make sense, you have to test its apparently nonsensical element
for a possible metaphorical meaning. (Newmark 1988: 106)

This metaphor-hostile statement comes from Peter Newmark’s 1988 A

Textbook of Translation. His eminently practical guide to negotiating
one’s way through the translation mine field leaves discussion of
metaphor until chapter 10. It also expresses a certain irritation with
figurative language, which one might say is typical of English
translation textbooks. He says that while the “central problem of
translation is the overall choice of a translation method for a text”, the
strategy, when once decided upon, informs all the hundreds of smaller
decisions necessary to the creation of the new text. For him, it is the
translation of metaphor that is “the most important particular
problem” (Newmark 1988: 104). Whether stock or original, for
Newmark, metaphor “always involves illusion … [it is] a kind of
deception, often used to conceal an intention” (ibid). This, I would
AWARENESS OF CONCEPTUAL METAPHOR 77

argue, is a conflation of use with function: as language users we often

prefer to imply messages, rather than making blunt statements, for
reasons of status, wit, politeness, etc. He goes on to say:

metaphor incidentally demonstrates a resemblance, a common semantic

area between two or more or less similar things — the image and the object.
(Newmark 1988: 104)

If this resemblance is just “incidental”, then how is a sensible and

effective equivalent to be produced? And indeed, is it the text’s
function, or form, or both, or neither which is to be translated?
Newmark gives many examples of polysemy from single words to
extended phrases and suggests possible translations. He even
acknowledges that a whole text can be based on a metaphor. But he
still presents metaphor in six degrees of conventionality; “dead,
cliché, stock, adapted, recent and original” (Newmark 1988: 105).
These are, of course, the surface forms in which we encounter
metaphor, the importance of which cannot be overlooked, as the
working translator must always deal with specifics: each source text is
already a given use of language, already a cultural product with a
specific context and function(s) that requires a pragmatic response
from the translator. However, this fails to provide us with a more
generalised framework for engaging with the source text on any
deeper level and, in turn, generating more than mere word-for-word
equivalence in the target text.

3 Lakoff and Johnson’s conceptual metaphor

With this in mind, it seems that perhaps an approach based on Lakoff

and Johnson’s idea of conceptual metaphor might potentially be very
useful to the translator. Although their studies were only conducted in
English, they build on Michael Reddy’s pioneering CONDUIT
metaphor, revealing it to be a function of perception and thought
which may be expressed linguistically and which is not incidental, but
fundamental. Conceptual metaphors, the umbrella ideas which are
rarely explicitly expressed, but nonetheless are accepted and shared by
the whole community of language users, make the entire range of
78 GRACE CRERAR-BROMELOW

associated metaphorical expressions usable and comprehensible

without requiring undue processing effort for either the user or
receiver. Conceptual metaphor, as a shared and shareable thought
process, can therefore pass over interlinguistic barriers. In 1980 they
said:

metaphor is pervasive in everyday life, not just in language but in thought

and action. […] Our concepts structure what we perceive, how we get
around in the world, and how we relate to other people. Our conceptual
system thus plays a central role in defining our everyday realities. (Lakoff
& Johnson 1980: 3)

This universality allows us to look for, and perhaps find, parallels for
the orientational and ontological metaphors we use in one language to
“identify our experiences as entities and substances” (Lakoff &
Johnson 1980: 25) in another language — even if, as is often the case,
there is no exact surface ‘match’. And, even more excitingly for the
translator, they found that metonymy, Roman Jakobson’s partner trope
of metaphor, also functioned in the same way. “Metonymic concepts
(like THE PART FOR THE WHOLE) are part of the ordinary,
everyday way we think and act as well as talk” (Lakoff & Johnson
1980: 37). The translational options for their example “I’ve got a new
set of wheels” (ibid) potentially expand if one takes a cognitive
linguistic approach.
They further identified that it is neither an incidental, nor a blanket
comparison, between the source domain (often a physical entity, e.g.
JOURNEY) and the target domain (an abstract, e.g. LOVE) that gives
metaphor its power, but specific mappings between the salient features
of the two, which best convey the effect intended by the user. This
connotational ‘third way’ cannot be created so efficiently by any other
device. Different communities will, of course, emphasise different
mappings, according to their concerns/prejudices/experience. Once the
translator goes beyond merely identifying a metaphor’s static stylistic
category and examines the structure which informs it, s/he is in an
empowered position to investigate the nature of the idiom; the strength
of the image invoked; what relationship it might have to an extended
metaphor in the text’s discourse or, indeed, to the larger culture. And,
in turn, when considering the TL conventions and genre expectations,
the search for a TL solution is no longer limited to a matching TL
AWARENESS OF CONCEPTUAL METAPHOR 79

idiom. The translator may allow him/herself a greater flexibility and

even reasonably consider translation by explanation/paraphrase; or
translation PLUS explanation, if the ST author’s intentions and
motivations are accessible. The translation may be culturally a
secondary text, but it does not write itself, the translator is creating a
new text for a new context, albeit one with special intertextual
responsibility to its source.

3.1 Non-cognitive linguistic approaches

If we look for a moment at a non-cognitive linguistic approach, we

find Rolf Kloepfer, for instance, full of breathless enthusiasm in his
1967 review of the treatment of novel metaphorical expressions in a
translation into German of Rimbaud’s Metropolitain. He claimed it
had preserved

all the metaphors: their famous “boldness” is no problem for the translation
— on the contrary, the bolder and more creative the metaphor, the easier it
is to repeat in other languages. There is not only a “harmony of meta-
phorical fields” among the various European languages, there are also
definite “structures of the imagination” on which they are based. (Snell-
Hornby 1995: 57, her translation)

However, as he does not explain what these “structures” might be, he

is without the solid framework that Lakoff and Johnson provide. As
Dagut comments critically, we are given the impression that

[t]he further removed an utterance is from language “competence” the

easier it becomes to translate. As if the unique were, by the very virtue of
being unique, immediately translatable, and only the commonplace gave
the translator pause. (Dagut 1976: 26)

Practical experience of any text for translation is surely likely to make

us doubt such an idea, but Katarina Reiss, whose work centres on
communicating a ST’s function, seems convinced. To Dagut’s
dismay, she includes Kloepfer’s statement in her own discussion of
metaphor in Möglichkeiten und Grenzen der Übersetzungskritik
(1971). She further advises that a novel metaphor, which has been
80 GRACE CRERAR-BROMELOW

created by the author, should be translated “wortwörtlich” (43–44)

(literally). Doing this, one might well achieve an equivalent effect, but
it would only be by happy accident and not design. Such expediency
is almost shocking and if one were to follow her logic then poetry
would be the simplest genre to translate. Each kingfisher flash of new
poetic connection, which delights us and conventionally makes this
form of expression so demanding for both creator and reader, could be
rendered easily by anyone with a good bilingual dictionary.

4 A potential application of conceptual metaphor in translation

Perhaps surprisingly, an awareness of conceptual metaphors also

allows us to investigate terminology; words that are established in a
culture delimiting their signifieds (Saussure) are often essentially
metaphorical in origin. Eugene Nida, working for the American Bible
Society, has had practical experience of the problems of achieving
both what he termed formal and dynamic equivalence in a greater
variety of source and target languages than most other translators
would even care to contemplate. In Towards a Science of Translating
(1964) he identifies the gaps between culturally defined metaphors,
even when they are playing a literal role, as requiring particular
attention.

With an obvious metaphor, e.g. Adam’s apple, it is clear that some

adjustment in lexical form is inevitable, especially in regions where apples
are unknown and no one has ever heard of Adam. In Uduk, for example,
this anatomical feature becomes ‘the thing that wants beer’. (Nida 1964:
219)

For a translator working into either language, attempting to force a

literal rendition would constitute what Berman calls “ethno-centric
violence” (Berman 1985) and simply confuse both sets of readers.
However, if the translator uses the same analytical process which
Lakoff and Johnson employed in the endnotes of their updated version
of Metaphors We Live By (2003), conceptual metaphor will allow
him/her to explore the dual metaphorical structures behind Nida’s two
terms, as follows.
AWARENESS OF CONCEPTUAL METAPHOR 81

English: Adam’s apple Uduk: the thing that wants beer

Conceptual Metonym: 1st Conceptual Metonym:

In Judeo-Christian tradition Adam was the The thyroid cartilage is in the throat, i.e. in the
first man. Adam is a man; Adam stands for area of the body where thirst is felt; where
all men. beer and its effects are first experienced,
although it is the whole man who wants the
(The part for the whole) beer. (The part stands for the whole)
Conceptual Metaphor: 2ndConceptual Metonym:
The stretched skin over the forward pro- Although women also have a thyroid cartilage
trusion of the thyroid cartilage evokes the in the same part of the body, it is not a
shape of an apple; although this only is one prominent feature of their physique. In Uduk
unidirectional mapping, it is still very culture of Southern Sudan women are
effective and striking. associated with growing grain and brewing
In English, descriptions of the body abound beer, while men are more associated with
in such linkings: roof of the mouth, bridge drinking it. So, a male feature can be described
of the nose, arch of the foot, etc. (One in terms of a male activity. (One aspect can
object is described in terms of another.) stand for another.)

As this demonstrates, the linguistic terms are very different, but the
metaphorical thought processes, by which the respective cultures have
created them, are very similar. Conceptual metaphor gave us the tools
to investigate the structure and components of these lexical items,
alerting the translator to there being no actual apple belonging to an
individual named Adam, nor to there being a physiological feature in a
man’s throat constantly demanding ‘BEER!’.
The literally descriptive medical term prominentia laryngea is rare
in common parlance, while Adam’s apple has been in use since at
least the 18th century. Interestingly for the purpose of this study, it
seems that the Latin pomum Adami, which is the direct source of the
colloquial English term, is an under-translation of the original Hebrew
tappuach ha adam. In Hebrew both of these nouns have double
meanings: tappuach is either an apple or swelling and adham means a
man, or indeed, Adam himself. In the course of my research, I found
some online sources1 even blaming St. Jerome, the patron saint of
translation, personally for this semi-error which is now so embedded
in most European languages (Italian: pomo d’Adamo, Swedish:
adamsäpple, etc) (Levin 2004). However, I am glad to say, this was

1
E.g. http://www.medterms.com/script/main/art.asp?articlekey=2137.
82 GRACE CRERAR-BROMELOW

refuted by our chairman after he had consulted the extensive database

of post-classical Latin, Patrologia Latina.
One might argue that a native speaker of English has no need for
this kind of analysis, especially if working into a language that uses
the same term; nor is the native Uduk speaker going to misunderstand
something familiar and established in his language. However, it is a
fact of life that most translators today are not in the relatively
comfortable position of working from a second language into their
own, but conversely into the second language or even more
confusingly from a second into a third, in which case analysis based
on conceptual metaphor could most definitely be of assistance. One
could even speculate that St Jerome might have given us a different
term, if Lakoff and Johnson had been active in the 5th century.

4.1 Conceptual metaphor’s wider relevance to translation

Furthermore, in order to minimise translation loss one may be able to

employ the tertium comparationis; a conceptual non-linguistic
“invariant against which two text segments can be measured to gauge
variation” (Munday 2001: 49), by way of conceptual metaphor
analysis. And, although we must not patronise the ST and as Berman
says inadvertently “ennoble” it by treating it as “raw material”
waiting to be rewritten in the mistaken notion that we are “recovering
the rhetorical elements inherent in all prose”, (Berman 1985 in Venuti
2000: 291) we are now in the position boldly to consider translating a
ST literal phrase by a TT metaphor if it is more suitable to the TT
context and skopos (Vermeer 1989 quoted in Munday 2001: 79) (i.e.
the whole aim and purpose of producing the translation). As Nida
comments:

Some persons object to any shift from a metaphor to another, a metaphor to

a simile, or a metaphor to a nonmetaphor, because they regard such an
alteration as involving some loss of information. However, the same
persons usually do not object to the translation of a nonmetaphor by a
metaphor, for such a change appears to increase the effectiveness of the
communication. (Nida 1964: 220)
AWARENESS OF CONCEPTUAL METAPHOR 83

4 Conclusion

And finally, rather than always striving to find an equivalent TT

phrase, the translator armed by conceptual metaphor can consider
embracing the enlivening effect of foreign expressions as Newmark
(1991) encourages us to do, saying:

A language such as English would gain by the literal translation of many

foreign key-words, idioms and possibly even proverbs. (Newmark 1991:
35)

Skilfully handled this strategy could intelligently increase what

Lawrence Venuti calls the translation’s “visibility” (Venuti 1995 in
Munday 2001: 145), i.e. the rhythms and references in a text which
make it clear that its ultimate source is in another language and
culture. If the translator has access to all the mechanisms at work in
both languages, above and beyond simple competence with
vocabulary and usage, then s/he no longer scans the text with a
sceptical eye and expecting to find: ‘Literal word – verb – preposition
– SCARY METAPHOR – literal word’. Modern understandings of
the interaction between thought and linguistic expression can help the
translator can see that there is a cline, rather than a gap, between
literal and metaphorical usage, and that “the metaphorical web” of
language (Newmark 1995: 84) is not a retarius net designed to entrap
us, but a flexible, useful material.

References

Berman, A. 1985. ‘Translation and the Trials of the Foreign’ in Venuti (2000): 285–
297.
Chamberlain, L. 1992. ‘Gender and the Metaphorics of Translation’ in Venuti, L.
(ed.) Rethinking Translation: Discourse, Subjectivity, Ideology. London:
Routledge: 57–74.
Dagut, M. 1976. ‘Can metaphor be translated?’ in Babel 22(1): 21–33.
Lakoff, G. & M. Johnson. 2003. Metaphors We Live By. Updated ed. Chicago:
Chicago University Press.
——. 1980. Metaphors We Live By. Chicago: Chicago University Press.
Munday, J. 2001. Introducing Translation Studies. London: Routledge.
Newmark, P. 1995. Approaches to Translation. London: Pergamon.
84 GRACE CRERAR-BROMELOW

——. 1991. About Translation: An Introductory Survey. London: Multilingual

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Websites for text references:

‘Definition of Adam’s apple’. On line at

http://www.medterms.com/script/main/art.asp?articlekey=2137. (Retrieved
June 28, 2007)
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http://findarticles.com/p/articles/mi_hb3032/is_200401/ai_n17458597.
(Retrieved June 28, 2007)

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