Open
Source Map
Supply Chain Analysis for BATA
Group 4
Mohammad Anzar - B2020087
Mohit Goswami - B2020088
N Sai Srinivas - B2020089
Vineeth Nair - B2020090
Nikhil Shah - B2020092
ABOUT BATA
Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe
Organization.
Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in
Konnagar (near Calcutta) in 1932. In January 1934, the foundation stone for the first building of Bata’s operation -
now called the Bata. In the years that followed, the overall site was doubled in area. This township is popularly known
as Batanagar. It was also the first manufacturing facility in the Indian shoe industry to receive the ISO: 9001
certification.
The Company went public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established
itself as India’s largest footwear retailer. Its retail network of over 1375 stores gives it a reach / coverage that no
other footwear company can match. The stores are present in good locations and can be found in all the metros, mini-
metros and towns.
The Company also operates a large non retail distribution network through its urban wholesale division and caters to
millions of customers through over 30,000 dealers.
OPEN SOURCE MAP OF BATA
Suppliers Retailers
There are 6 suppliers, 5 in India and 1 in Vietnam There are 8 retailers in India
Model Town Flagship Store - Shoes
Pidilite Industries Limited - Adhesive
Delhi, India
Pune, Maharashtra
Sapna Sangeeta Flagship Store - Shoes
Arkema Chemicals - Adhesive Indore, Madhya Pradesh, India
Navi Mumbai
Grand Galleria Flagship Store - Shoes
Leather supplier - Leather Mumbai, Maharashtra, India
West Bengal, India
Amanora Pune Flagship Store - Shoes
Rubfila International Limited - Rubber Hadapsar, Pune, Maharashtra India
Kerala, India
Erramanjil Mal Flagship Store - Shoes
Hyderabad, Telangana, India
Rubber
Hanoi, Vietnam
Orion East Flagship Store - Shoes
Banaswadi, Bangalore, Karnataka, India
Leather
Bihar, India Mount RD 3 Flagship Store - Shoes
Chennai, Tamil Nadu, India
Rangoli Flagship Store - Shoes
Howrah, West Bengal, India
Manufacturer Distributor
There are 4 manufacturers in India There are 3 distributor in India
Bataganj, Shoes Wholesale Depot, Shoes
Patna, Bihar, India Guwahati, Assam, India
Batanagar, Shoes M/S Raja Footwear
Kolkata, West Bengal, India Rajasthan India
Peenaya industrial Area, Shoes Bata wholesale Depot,
Bangluru, India Vijaywada, Andhra Pradesh, India
Batashatak, Shoes
Hosur, Tamil Nadu, India
Challenges
Leather supply from Vietnam involves higher
transportation costs
Both the adhesive suppliers are located in Mumbai
Transportation between Manufacturer Batanagar in
Kolkata and distributor in Guwahati
No distributors in Kolkata/West Bengal
Managing Multiple Warehouses and Stores
On time deliveries