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Open Source Map: Supply Chain Analysis For BATA

Bata India is the largest footwear retailer and manufacturer in India. It sources materials like leather and rubber from 6 suppliers located in India and Vietnam. It has 4 manufacturing plants located across India. Products are distributed to retailers through 3 distributors located in different parts of India. Bata faces challenges in managing its complex supply chain network that spans multiple suppliers, manufacturers, distributors and retailers across India.

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Nikhil Shah
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92 views7 pages

Open Source Map: Supply Chain Analysis For BATA

Bata India is the largest footwear retailer and manufacturer in India. It sources materials like leather and rubber from 6 suppliers located in India and Vietnam. It has 4 manufacturing plants located across India. Products are distributed to retailers through 3 distributors located in different parts of India. Bata faces challenges in managing its complex supply chain network that spans multiple suppliers, manufacturers, distributors and retailers across India.

Uploaded by

Nikhil Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Open

Source Map
Supply Chain Analysis for BATA
Group 4
Mohammad Anzar - B2020087
Mohit Goswami - B2020088
N Sai Srinivas - B2020089
Vineeth Nair - B2020090
Nikhil Shah - B2020092
ABOUT BATA

Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe
Organization.

Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in
Konnagar (near Calcutta) in 1932. In January 1934, the foundation stone for the first building of Bata’s operation -
now called the Bata. In the years that followed, the overall site was doubled in area. This township is popularly known
as Batanagar. It was also the first manufacturing facility in the Indian shoe industry to receive the ISO: 9001
certification.

The Company went public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established
itself as India’s largest footwear retailer. Its retail network of over 1375 stores gives it a reach / coverage that no
other footwear company can match. The stores are present in good locations and can be found in all the metros, mini-
metros and towns.

The Company also operates a large non retail distribution network through its urban wholesale division and caters to
millions of customers through over 30,000 dealers.
OPEN SOURCE MAP OF BATA
Suppliers Retailers
There are 6 suppliers, 5 in India and 1 in Vietnam There are 8 retailers in India

Model Town Flagship Store - Shoes


Pidilite Industries Limited - Adhesive
Delhi, India
Pune, Maharashtra
Sapna Sangeeta Flagship Store - Shoes
Arkema Chemicals - Adhesive Indore, Madhya Pradesh, India
Navi Mumbai
Grand Galleria Flagship Store - Shoes
Leather supplier - Leather Mumbai, Maharashtra, India
West Bengal, India
Amanora Pune Flagship Store - Shoes
Rubfila International Limited - Rubber Hadapsar, Pune, Maharashtra India
Kerala, India
Erramanjil Mal Flagship Store - Shoes
Hyderabad, Telangana, India
Rubber
Hanoi, Vietnam
Orion East Flagship Store - Shoes
Banaswadi, Bangalore, Karnataka, India
Leather
Bihar, India Mount RD 3 Flagship Store - Shoes
Chennai, Tamil Nadu, India

Rangoli Flagship Store - Shoes


Howrah, West Bengal, India
Manufacturer Distributor
There are 4 manufacturers in India There are 3 distributor in India

Bataganj, Shoes Wholesale Depot, Shoes


Patna, Bihar, India Guwahati, Assam, India

Batanagar, Shoes M/S Raja Footwear


Kolkata, West Bengal, India Rajasthan India

Peenaya industrial Area, Shoes Bata wholesale Depot,


Bangluru, India Vijaywada, Andhra Pradesh, India

Batashatak, Shoes
Hosur, Tamil Nadu, India
Challenges

Leather supply from Vietnam involves higher


transportation costs
Both the adhesive suppliers are located in Mumbai
Transportation between Manufacturer Batanagar in
Kolkata and distributor in Guwahati
No distributors in Kolkata/West Bengal
Managing Multiple Warehouses and Stores
On time deliveries

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