CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY

General Education Department

Jaysonsville II, Brgy. Putatan, Muntinlupa City
(02) 775-7124; [email protected]

COURSE SYLLABUS
First Semester- Academic Year 2020- 2021
Course Title INTRODUCTION TO MICE IN APPLICATION TO TOURISM AND HOSPITALITY
MANAGEMENT
Course No.

Course Prerequisite None

Course Description Students develop actual marketing campaign for business within hospitality industry.
Emphasis on analysis of market, competition and product, planning financial budget and
developing short term and long range strategies to achieve desired profit through effective
advertising sales and public relationship plan.
Learning Outcomes
Evaluate the Hospitality industry, market segmentation and determine market
positioning
Apply key marketing methodologies as they relate to sales, customer service,
advertising and public relations
Identify and explain the marketing methodologies related to packaging, collateral
material and promotional support
Effectively utilize technology to address consumer needs as they relate to electronic
marketing
Apply pricing strategies and rates to maximize revenues
Develop marketing plans and budgets to maximize limited resources
Assess the legal environment as it relates to marketing, research and operations
Identify how the historical forces have shaped marketing in the modern hospitality
industry

Se Course Content Course Intended Learning Outcomes Teac

ssi (CILOs) hing
on Instructional Delivery and
No Lear
. ning
Activi
ties
(TLA
s)
Asse
ssme
nt
1 Class Virtual Orientation > familiarize students on course descriptions, virtual Disc
- Discussion of Syllabus, Assessment classrooms, links, requirements, etc.; ussio
Tools/Rubrics > identify and answer student queries and n via
- Setting of Goals; Expectations clarifications. Zoo
 CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY
General Education Department
Jaysonsville II, Brgy. Putatan, Muntinlupa City
(02) 775-7124; [email protected]

- Discussion of Course Project m

Clou
d
Meet
ing
Appli
catio
n
2 Lect
ure
Disc
ussio
n via
Zoo
m
Clou
d
Meet
ing
Appli
Understanding the Hospitality Industry catio
Evaluate the Hospitality industry, market
Market Segmentation n
segmentation and determine market positioning

Lear
ning
Asse
ssm
ent
usin
g
LMS
(Assi
gnm
ent)
3 Evaluate the Hospitality industry, market Lect
segmentation and determine market positioning ure
Disc
ussio
n via
Zoo
m
Clou
d
Positioning & Consumer Preferences Meet
Channels of Distribution ing
Appli
catio
 CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY
General Education Department
Jaysonsville II, Brgy. Putatan, Muntinlupa City
(02) 775-7124; [email protected]

Vide
o
Pres
entat
ion

Lear
ning
Asse
ssm
ent
usin
g
LMS:
Shor
t
Quiz

4 Evaluate the Hospitality industry, market Lect

segmentation and determine market positioning ure
Disc
ussio
n via
Zoo
m
Clou
d
Meet
ing
Appli
catio
n

-
Reco
Marketing Research Sales mme
nded
com
puter
syste
m
depe
ndin
g on
appli
 CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY
General Education Department
Jaysonsville II, Brgy. Putatan, Muntinlupa City
(02) 775-7124; [email protected]

catio
n

Lear
ning
Asse
ssm
ent
usin
g
LMS:
Long
quiz

5 Preliminary Examination Written Exam

6- Collateral Materials and Promotional Support Lect
9 Database Marketing ureto packaging, co
Identify and explain the marketing methodologies related
Electronic Marketing Disc
Effectively utilize technology to address consumer needs as they relate to
Understanding Rates and Fares ussio
Effectively utilize technology to address consumer needs as they relate to
n via
Pricing Strategies
Zoo
Apply pricing strategies and rates to maximize revenues
m
Clou
d
Meet
ing
Appli
catio
n

Lear
ning
Asse
ssm
ent
usin
g
LMS:
Seat
work
&
Quiz

10 Midterm Examination Written Exam

11 Practical Ways to Maximize Marketing Lect resources
Develop marketing plans and budgets to maximize limited
- ure
13 Disc
 CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY
General Education Department
Jaysonsville II, Brgy. Putatan, Muntinlupa City
(02) 775-7124; [email protected]

The Marketing Budget ussioresources

Develop marketing plans and budgets to maximize limited
n
Marketing and the Law Assess the legal environment as it relates to marketing,viaresearch and ope
Zoo
m
Clou
d
Meet
ing
Appli
catio
n

Vide
o
abou
t
Infor
mati
on
Syst
em

Lear
ning
Asse
ssm
ent
usin
g
LMS:
Long
Quiz
14 Pre-final Examination Written Exam
15 BUSINESS PLAN DEVELOPMENT Lectand determine
A. Evaluate the Hospitality industry, market segmentation
- ure
17 B. Apply key marketing methodologies as they relate toDisc
sales, customer s
ussioresources
Develop marketing plans and budgets to maximize limited
n
via
Zoo
m
Clou
d
Meet
ing
Appli
catio
 CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY
General Education Department
Jaysonsville II, Brgy. Putatan, Muntinlupa City
(02) 775-7124; [email protected]

Vide
o
Pres
entat
ion

Lear
ning
Asse
ssm
ent
usin
g
LMS:
Recit
ation
Shor
t
Quiz
Assi
gnm
ent

18 Final Examination Portfolio (Course Project)

Ta Lecture Discussion
sk Practical Demonstration
s Assessment and Evaluation
(A Individual Assessment
Ts Online Activities
) Brainstorming

Additional / Supplementary Modules and Hand-outs

materials
Internet & Software
Related Film and Videos
Evaluation Sheets
Links on: Introduction to Computing and e-books

Course Evidences of Performance Performance Standard

Performance Performance Indicators Criteria for Grading;
 90-100% A. Attendance 10% (via
Indicator and Evidences of Attendance attendance Zoom Cloud Meeting
Performance
 CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY
General Education Department
Jaysonsville II, Brgy. Putatan, Muntinlupa City
(02) 775-7124; [email protected]

Performance Tasks  Participated Application)

 Quizzes actively on B. Performance Tasks 50%
 Hands On performance tasks C. Examination 40%
 Written Examination  75-100% score on TOTAL 100%
quizzes written
exams
Course Requirements/ Course Requirements

Attendance (Virtual Room) 10%

Performance Tasks 50%

· Quizzes
· Hands On/Exercises

Examination 40%
> Written Requirements
· Compilation of Worksheets
· Written Examinations (Prelim, Midterm, Pre-Final, Final)

TOTAL 100%
Course Policies 1. Students are required to participate in all virtual class discussions and activities introduced in
the class.
2. Students must comply with the number of hours they should attend in the virtual class.
Students must attend the class regularly and on time.
3. Students are required to submit all the requirements given to them before the end of the
semester.
4. Students should pass the written tests with minimum of 75% proficiency.
5 Students must observe virtual class etiquettes at all times.

Class Schedule

3RD YEAR BSHM – FRI – 2PM – 5PM

Screen Time – 1:00 - 2:30 pm 

Academic Portal /worksheets and activities 2:30- 5:00 pm

 CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY
General Education Department
Jaysonsville II, Brgy. Putatan, Muntinlupa City
(02) 775-7124; [email protected]

Prepared by:

RAYMOND L. MARCOS
Faculty, HM Department

Approved by:

EVA PAULA F. BHADY

Head, HM Department