Chapter 2 The Research Process-An Overview

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Overview of the Discussion

Chapter 2: The Research Process: An Overview

 What Is Good Research?


 The Research Process
 From Concept to Practice (Preliminary Assessment)

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What Is Good Research?
1. Purpose 4. Adequate analysis
for decision maker’s
clearly defined. needs.

2. Research Design 5. Limitations


thoroughly planned frankly revealed.
and executed.

3. High ethical 6. Findings reported


standards applied. unambiguously;
insights and
conclusions justified.
The Research
Process
Clarify the Research Question. 1

Design the Research. 2

Collect and Prepare Data. 3

Analyze and Interpret the Data. 4

Report Insights and


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Recommendations.
The Research
Process
Stage
Clarify the Research Question.
1

1. What do we know that might help define


and solve the dilemma?
2. What information do we need to make a
decision?
3. Where will the funding come from for
any proposed research?
4. What is/are the managemnt dilemma(s)
and which should be the focus?
The Research
Process
Stage
Design the Research. 2

Research Design
• Data Collection Design
• Sampling Design
The Research
Process
Stage
Collect and Prepare Data. 3

• Collect the Data


(Questionnaires, standerized tests,
observation checklists, event notes, video or
audio recording, photographs, personal
diaries, online surveys, observation,
experiments)
• Prepare the Data
Will you review the original mail survey or
discard the data?
The Research
Process
Stage
Analyze and Interpret the Data.
4

• Findings
• Insights
• Recommendations
The Research
Process
Report Insights and Stage
Recommendations. 5

Solving the management dilemma


drives this stage.
• The Researcher Project Time Frame

• Research Process Pitfalls and Solutions


• Ill-Defined Management Problems
• Unsearchable Questions
• Over bracing Data Analytics
• The Manager’s Hidden Agenda(s)
• Favored-Technique Syndrome
• Researcher Inexperience

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Assessment

Business Preliminary
Presentation
Ideas Assessment

Conceptualization Accomplishment Presentation of


of Business Ideas of the Preliminary Business
Assessment of Research
Business Proposal
Research
Proposal
Preliminary
Assessment of
Business
Research
Proposal

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