Chapter 2 The Research Process-An Overview
Chapter 2 The Research Process-An Overview
Chapter 2 The Research Process-An Overview
2
What Is Good Research?
1. Purpose 4. Adequate analysis
for decision maker’s
clearly defined. needs.
Research Design
• Data Collection Design
• Sampling Design
The Research
Process
Stage
Collect and Prepare Data. 3
• Findings
• Insights
• Recommendations
The Research
Process
Report Insights and Stage
Recommendations. 5
10
Assessment
Business Preliminary
Presentation
Ideas Assessment
12