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Brand Management Assignment - 20PBA116

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Allan Edward GJ
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35 views1 page

Brand Management Assignment - 20PBA116

Uploaded by

Allan Edward GJ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Brand Management Assignment

Brand Name: Home First Finance Company (HFFC)


Why HFFC?
 Loans At your convenience – You can avail of loans from the comfort of
your house
 Loans for the various purpose be it another floor or renovation
How is HFFC different from others?
 No need for Income Tax filing
 Customers can make a minimum of Rs.500 as part-payment
 No pre-closure fee
 An entirely paperless process
What is special about the product?
 Maximum loan amount of 90% can be availed with a tenure of a
maximum of 25%
 Loan enhancing- In the case of an unexpected expense or if the property
price is increased the increased amount will also be added to the existing
amount

Brand Name: Home First Finance Company


The name Home first stands at par with the vision of the company “Shape the
future of Financing Homes, and empower people to live better!”
The company targets first-time home buyers and hence the name of the
company could have been derived from it.

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