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Color Psychology Notes

This document provides an overview of color psychology and its history. It discusses how Johann Goethe challenged Newton's ideas and created his own color system focused on psychological effects. Goethe divided colors into two groups - those that produce excitement and those associated with weakness. The document then defines chromodynamics as how colors can stimulate physiological changes. It notes that factors like culture influence our reactions to colors. Examples are given of how color psychology applies to industries like film, food, fashion and weddings. Color meanings are listed but not described. The summary concludes by directing the reader to practice sets.

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261 views28 pages

Color Psychology Notes

This document provides an overview of color psychology and its history. It discusses how Johann Goethe challenged Newton's ideas and created his own color system focused on psychological effects. Goethe divided colors into two groups - those that produce excitement and those associated with weakness. The document then defines chromodynamics as how colors can stimulate physiological changes. It notes that factors like culture influence our reactions to colors. Examples are given of how color psychology applies to industries like film, food, fashion and weddings. Color meanings are listed but not described. The summary concludes by directing the reader to practice sets.

Uploaded by

328
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Revision notes on

The Designer
Community
Let's revise what we
learned in the lecture on
color psychology...
Nature is not only all that

is visible to the eye, it also

includes the inner pictures

of the soul.
-Edvard Munch
Little history behind

color psychology
History
In the early 1800's Johann

Wolfgang Goethe challenged

Newton's ideas and created

his own color system.

Newton's studies in color had

been scientifically based,


while Goethe's interest was

more in the psychological

effects of color. He wished to

investigate whether rules

could govern the artistic use

of color.
Goethe Color Triangle
Originally planning
on creating an

improved color

wheel, he later found

that his ideas were

best expressed
within an equilateral

triangle.
Goethe divided all the

colors into two

groups.

1.Colors that
produce
excitement and
cheerfulness.
2.Colors that
associated with
weaknessand
unsettled
feelings.
What is color
psychology?
Chromodynamics
Colors can stimulate,

excite, depress,

tranquilize, increase

appetite and create a

feeling of warmth or

coolness. This is known

as "Chromodynamics".
Color is light energy:

actual physiological

changes take place when

people are exposed to

certain colors. Red

results in the highest

blood pressure,

respiration, heart rate,

and eye-blink frequency,

blue lowest.
Film Industry
Coordinated color

schemes can help

motion pictures

create a mood that

underscores the

theme. Color has

an effect on our

emotions and

behavior.
Culture
In terms of exactly

what kind of effect and

how it effects, findings

are somewhat

inconclusive. Our

reactions to colors are

led by a combination of

biological, physiological

, psychological, social

and cultural factors.


Food products
Green, brown, and

red are the most

popular food colors.

Red is often used in

restaurant

decorating schemes

because it is an

appetite stimulant.
Fashion
In fashion, color is one

of the most effective

tools. Psychologists

have suggested that

color impression can

account for 60% of

the acceptance or

rejection of that

product or service.
Wedding
Colors often have different

symbolic meanings in

different cultures. For

example, white is the color

for weddings in western

societies but for funerals in

traditional Chinese culture;

red is generally associated

with rage in America but

with happiness in China.


Color Meanings
Red
Orange
Yellow
Green
Blue
Violet
Pink
White
Black
Grey
Brown
You're all set!
Move on to
the practice
sets...

The Designer
Community

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