Contents

1. Introduction.............................................................................................................................................................. 1
2. Objectives................................................................................................................................................................... 1
4. Literature Review.................................................................................................................................................. 1
5. Case Study/Field Visit.......................................................................................................................................... 2
6. Findings....................................................................................................................................................................... 2
7. Conclusion.................................................................................................................................................................. 2
8. References................................................................................................................................................................. 2
History of architectural visualization..................................................................................................................... 2
Why are 3D renderings important in architectural design?.........................................................................3
1. You can explain your ideas to anybody....................................................................................................... 3
2. It's cost-effective.................................................................................................................................................... 3
3. You can detect project errors early on........................................................................................................ 4
4. You can use 3D models as marketing tools.............................................................................................. 4
5. You can make more engaging presentations........................................................................................... 4
The future of 3D architectural visualization....................................................................................................... 4
Ready to commission 3D renderings?................................................................................................................... 5
What is Architectural Visualization and Why Architectural Rendering Services Use It.............................5
History of Architectural Visualization....................................................................................................................... 6
3D Architectural Visualization is Here..................................................................................................................... 7
How Much Do Architectural Renderers Make..................................................................................................... 9
What is the Best Software for Architectural Rendering..................................................................................9
Revit.................................................................................................................................................................................... 9
ArchiCAD....................................................................................................................................................................... 10
Cedreo............................................................................................................................................................................ 10
Rhino3D......................................................................................................................................................................... 11
3ds Max.......................................................................................................................................................................... 11
Maxwell Render.......................................................................................................................................................... 12
V-Ray............................................................................................................................................................................... 12
Cad Crowd’s Architectural Visualization Services at Your Disposal.....................................................13
1. Introduction
Architecture visualization is “Digital and realistic representations of architecture”. In the
field of architecture, visualization refers to the practice of representing a new structure in a
way that can be easily fit on built sites by fulfilling the client necessity and optimum use of
spaces of the structure. Architecture visualization is the language between the client and
the designer, visualization generally takes place before the building construction process
begins.
Architecture visualization is the most recent development and refers to creating three-
dimensional models of a structure and rendering works is done using computer software.
Clients can walk around a 3D model and view it from any angle of the model, how looks like
the front face of the structure. Elements such as carpets, furniture, paintings, lights and also
things which around the structure can also be added and their effects can be observed.
The 3D models of today are detailed and highly accurate. They contain real-life elements
like sunlight effects and shadows, making them look almost like photographs of the
structure. In the case of 3D architectural visualizations, instead of using 2D methods to
show clients what their future structure might look like, architects use computer-aided
design to do so. Creating a 3D model of a building is practical for several reasons. Unlike a
sketch, if a change needs to be made of the building, the original model can be modified. If a
sketch or painting was used, it would mean a new painting or sketch for each change.
Likewise, several renders from different angles can be made from the same model while a
sketch or painting must be done over and over again every time a new angle is wanted.
Rendering is a time-consuming process, but it’s not nearly as long compared to the time
needed to make six or seven realistic paintings.
Architectural visualizations, regardless of what kind they are, are important for any future
project. It’s difficult for people who are not architectural experts to look at blueprints and
visualize what they might look like as an actual structure without the help of visualizations.
These don’t just have to be still images either. This doesn’t just help with giving the client a
sneak preview of their future structure. It also gives the architect a chance to step back and
look at the building from a distance—without actually having to build it. If the proportions
look off or you realize a few adjustments could make it better, you can do so before any
permanent work is done.

2. Objectives
a) Communicating language between an architect and the client
b) Enhance functionality and to add suitable beauty of the design structure
c) To Minimize the designing errors before structure built

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4. Literature Review
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5. Case Study/Field Visit

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6. Findings
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7. Conclusion
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8. References
a) https://www.google.com/search?
q=architecture+visualization&oq=Architecture+Visua&aqs=chrome.0.0i512l2j69i57j0i512
l6j46i512.8934j1j7&sourceid=chrome&ie=UTF-8
b) https://www.designblendz.com/blog/what-is-architectural-visualization#:~:text=In
%20the%20field%20of%20architecture,before%20the%20building%20process
%20begins.
c) https://www.behance.net/galleries/architecture/architecture-visualization
d) https://www.cadcrowd.com/blog/what-architectural-visualization-is-and-why-
architectural-rendering-services-use-it/

Literature Review-https://research.vu.nl/en/publications/a-systematic-review-of-software-
architecture-visualization-techni

Why is visualization important in architecture?

Architectural visualization allows both you and your clients to communicate your

ideas clearly and with ease. It allows architects and designers to collaborate and
communicate more efficiently. 2D designs can be hard to read, and they usually ask for
further explanations.

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 History of architectural visualization
The history of architectural visualization is connected to that of other disciplines like
painting, photography and engineering. In this section, we'll discuss architectural
visualization during different periods of history:

 Ancient civilizations: The earliest architectural plans were made by the ancient

Mesopotamians and Egyptians over 4,000 years ago. Greek philosophers often debated
what constituted attractive, useful architecture, and Vitruvius, a famous Roman
architect, believed that order, arrangement, eurythmy, symmetry and economy were the
pillars of architecture.
 The Middle Ages: By the Middle Ages, many of the ancient practices had been lost and
architectural plans often lacked uniformity and precision. However, later on, during the
Gothic Period, advances were made in how buildings were designed, which is evident
from surviving structures such as the Notre Dame cathedral in Paris.
 The Renaissance: During the Renaissance, artists learned how to use perspective to
provide viewers with a realistic, informative view of their subjects. One outstanding
example was Leonardo da Vinci, who created his visualizations with an exceptional level
of detail.
 The Baroque period: During this period, architecture was extremely dramatic and
ornate. It often depicted strong moods and emotions, which are concepts that can be
applied to 3D architectural visualizations today. 

In the 20th century, as visualization technologies continued to improve, architects and

engineers were able to create a wide variety of structures for homeowners and
corporations.

With this came an increased need to provide the client with a detailed portrayal of the
plan. In the 1960s, IBM came out with the first computer-aided design (CAD) software,
which revolutionized the industry as many companies recognized its convenience,
accuracy and cost-effectiveness.

Why are 3D renderings important in

architectural design?
Architecture Visualization/Page-3
3D renderings are perhaps the most effective way to communicate ideas in the
architectural industry — they require no additional physical materials, they're faster than
traditional methods of model making, and they show more. Below are five other key
benefits of using 3D architectural rendering software: 

1. You can explain your ideas to anybody

Explaining a structure as detailed as a building project to someone without prior
knowledge of your field can be exhausting without the help of visual aids. 3D renderings
are an easy way to communicate many details about a project easily. 

2. It's cost-effective
You may assume that a technology as sophisticated as 3D architectural visualization is
pricey — and in its early days, it certainly was. However, 3D rendering has become much
more affordable over the years and is now within the budget of most homeowners.
Even 3D animations, which can portray even more to potential clients than just images,
have a high cost-to-benefit ratio.

However, because 3D software has become increasingly accessible to everybody, it's

not uncommon to come across freelancers who offer their services at a reduced cost.
Be cautious when considering cheaper services — the final product may be of much
lower quality. While you may save money up front, you may have to deal with more
costs later on, which we will explain in the following section. 

3. You can detect project errors early on

It's all too common for project budgets to be exceeded as a result of the changes made
by clients while the structure is being built. This is because clients often have no
architectural training and have difficulty comprehending certain ideas before the
construction stage begins, especially if there aren't enough drawings to communicate
particular ideas. 3D models give clients the opportunity to spot issues early on. With a
photo-realistic rending of their project, they can know whether they dislike the design
and layout of something right from the start. By catching the problem in the early
stages, they can avoid the potentially enormous costs of making changes after
construction has already begun. 

4. You can use 3D models as marketing tools

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If you're an architect wanting to attract investors and businesses, creating a stunning
image of your project idea is a great way to advertise yourself. Sketch drawings and
blueprints, while informative, will not serve to promote your projects and ideas. It is
better to hire a rendering company that can accurately convey your ideas through 3D
visualization. 

5. You can make more engaging presentations

As we mentioned above, it's almost always more efficient and effective to communicate
your ideas with clear visuals. By presenting your audience with photo-realistic
renderings, you will receive positive reactions and meaningful feedback from your
audience.

The future of 3D architectural

visualization
The future of 3D architectural rendering is exciting. Rendering software becomes more
and more efficient and cost-effective every year, requiring fewer resources and less time
to create high-quality models. Combined with the decreasing cost of processing power,
even photo-realistic animations are accessible to new companies.

The increased efficiency of 3D architectural visualization allows for a design process

that is more iterative. An architect can envision a project, get it quickly rendered, find
places that need changes and quickly make those changes to their model. Once these
quick steps have taken place, the architect can then show the project to their client, the
client can identify changes they want, and the changes will be made in an interactive
fashion.

Perhaps the most exciting possibility for 3D architectural visualization is the use of
virtual reality (VR) technology. If renderings are combined with VR, an architect can take
their client on a virtual tour of their design, letting them experience the potential of the
project will full immersion.

Using VR can lead to more than faster approvals — it can also give clients more
confidence to move forward with their project. Virtual experiences let the client explore
the design, providing them with more peace of mind about funding an expensive
project.

Architecture Visualization/Page-5
Ready to commission 3D renderings?
We have an in-house team of visualization designers that work on a variety of
visualization projects. Learn more about our 3D rendering services today.

What is Architectural Visualization and Why Architectural Rendering

Services Use It
   

3D rendering has become an important part of many different industries. Everyone from
retail stores to manufacturers use 3D renders to help their businesses grow. Architects
are no different. All around the world, architectural design companies are using 3D
renders for a variety of purposes, from helping them improve safety standards and
testing to helping chart materials and save money.

Of these many uses, 3D architectural visualization is used by many firms to help

improve communication with clients and avoid expensive mistakes.

3D architectural visualization services have been growing in popularity almost since the

advent of 3D rendering software, and for good reason. A single model can take the
place of several sketches or paintings and making changes to the model is much easier
than with earlier products.

They also offer photorealism and can even be animated or allow 360 viewing in a virtual
reality setting. The application of 3D architectural visualization is huge.

History of Architectural Visualization

Architecture Visualization/Page-6
Although 3D renderings are relatively new, architectural visualization has been around
for centuries. People have used drawings, paintings, and physical models to help plan
buildings for as long as 4,000 years.

Ancient Egypt is likely the first civilization to employ architectural visualizations, as

evidenced by the quality of the great pyramids still standing today. At one point, the
great pyramids were the tallest standing buildings in the world, unmoved by thousands
of years of wear and tear. These carefully stacked towers were the brainchild of
Imhotep, who eventually became revered as a god for his skills.

Other civilizations would adopt architectural visualizations centuries later, but most of
these were not of the same quality. Many early visualizations lacked symmetry and
depth and didn’t become truly great plans until around the middle ages. As time went
on, these plans became more like some of the 2D blueprints and sketches we see
today.

Visualizations developed from painting, models, and sketches into the 3D renders we
see today began a little less than 50 years ago, with the creation of 3D rendering
software. It has grown into the vivid renderings we see today.

Architecture Visualization/Page-7
3D Architectural Visualization is Here
Some contend that 3D renders are the future, and they’re not part of the industry yet.
This couldn’t be farther from the truth. Architectural design and planning services are
already here and are used for everything from simple home kitchen remodels to
complex building construction.

The future of architectural visualization may see more done with augmented reality and
virtual reality, however. Although AR and VR are both used today, they are not quite as
normal as a few 3D pictures at various angles are.

Augmented reality takes parts of the real world, as well as the 3D render, and combines
them. This would allow you to take a client to the future work site, for example, and
show them how the building would look on the actual lot. AR is already being used in
the retail sector to show how furniture might look in a person’s home before they buy it,
as well as to virtually try on clothing. It’s the same principle, but you’re letting a client “try
on” a building instead.

Architecture Visualization/Page-8
In virtual reality options, a client can put on a pair of goggles and see the building in
virtual reality. This could include the ability to walk around the building, or even go
inside.

The possibilities of architectural visualization are endless. Stunning 3D renders can

wow clients and help spread the word about that particular architectural firm. Clients are
much more likely to recommend an architectural firm that dazzled them with clear
communication and beautiful work.

How Much Do Architectural Renderers Make

Architectural renderers provide a great service to architects and their clients. They are
an essential part of building creation, as well as being helpful in a variety of other
related tasks. Rendering also requires a certain amount of education to be skillful at it,
which means an experienced architectural renderer can expect a reasonable salary in
exchange for their services.

RELATED: Architectural 3D Rendering Styles and Visualization Techniques

According to ZipRecruiter, architectural visualization renderers can be paid as much as

$154,000, but the average is around $56,000.

Most renders who specialize in architectural visualization have a bachelor’s degree,

usually in digital arts. Although a background in architecture isn’t necessarily required, it
is of great benefit to the renderer. Many renders who do architectural visualizations also
take some photography lessons, since the idea of lighting and camera angles have
strong similarities.

What is the Best Software for Architectural

Rendering
The best renders usually come out of software best suited for the task. While there are
several different types of software to choose from for 3D rendering, some are better
than others. The best software is geared specifically towards architecture and has tools
in place to make your job easier.

Revit

This software is specifically designed for architects, and as such, it has all the tools you
need in one place. It is a Building Information Modeling (BIM) software and has a
collaborative aspect that makes it easy to work as a team with other modelers.
With Revit design services, anyone on your team can access the model to make
changes, and the model automatically updates for everyone else.

Architecture Visualization/Page-9
It has a material library to help speed up the development process and good rendering
capabilities. Most large architectural firms have adopted Revit, and for good reason—it
is simply a great piece of software.

ArchiCAD

ArchiCAD is another popular architectural design software that is capable of making

very realistic renders. It’s popular because it has many of the tools needed to complete
a project, from both 2D and 3D drawing options to its ability to store vast amounts of
data about the model.

ArchiCAD design services can make hyper-realistic 3D models and is well known for the
quality it offers architectural visualizations.

Cedreo

Great for beginners, Cedreo was designed from the ground up to be easy to use.
Cedreo has over 7,000 3D objects to help with the creation process and can handle
both construction drawings and realistic 3D renderings.

Architecture Visualization/Page-10
This particular software is for residential houses and interior design. They do not
currently have any features in place for commercial buildings.

Rhino3D

Although not specifically for architecture, Rhino3D is still a powerful tool that can be
used to create realistic renders. Those who like this program prefer it because it is much
more flexible and can allow you a lot more creative freedom than software made
specifically for architecture.

Although it isn’t specifically for architecture, you can get a variety of plug-ins that help
tailor it to that purpose, giving you the best of both worlds.

3ds Max

There are 3D renders that give your client a clear idea of what the building will look like,
and then there are photorealistic renders that can take your breath away. 3ds Max
offers a high level of detail that makes your render virtually indistinguishable from the
real thing. Texture, color, and light all come together to give a render polish.

Architecture Visualization/Page-11
3ds Max can be used in combination with programs such as AutoCAD and Revit and
even has the power to animate the render for an added level of realism. It’s a great
program to have in anyone’s tool kit.

Maxwell Render

One of the most powerful programs available for architectural visualization is Maxwell
Render. This program has a full array of tools available to make jaw-droppingly realistic
renders. This program is very popular with respected architectural firms, even though it
has a steep learning curve.

Maxwell Render has many tools to offer renderers, but one of its best features is the
ability to toy with lighting before completing a render. This saves a lot of time since you
don’t have to wait long periods for a render to complete before evaluating the picture
and making changes. It can be used in combination with tools like 3ds Max for
maximum realism.

V-Ray

Another powerful program for rendering is V-Ray. This software has literally hundreds of
different features and options, quite a few of which are useful for architectural
visualization. Perhaps one of its greatest perks is that it works with other programs like
3ds Max, Google Sketchup, and Rhino. You can combine these other programs with V-
Rays abilities to get the best of both worlds.

RELATED: The Best Architectural Rendering Companies and 3D Rendering

Services

Its other notable feature is that it can render images relatively quickly. Renders take
time to create. This can make the process of creating an acceptable final draft very
slow. With V-Ray, instead of having to spend hours waiting for even a fast computer to
crunch the data for a high-quality image, you can run several low-quality images.

Low-quality images won’t be as good as the final draft, but you don’t need that level of
perfection to check how the lighting looks or if you like the camera angle. V-Ray can
help speed the process, helping save the cost of time when rendering.

Architecture Visualization/Page-12
Architectural visualization is an integral part of the industry. Visualizations can help
improve communication between clients and architects, between other architects, and
also between interior designers and the rest of the team. When dozens of different
people are involved in a project, it’s easy for a message to get lost.

They say a picture is worth a thousand words and renders have become mainstream as
a way to clear up miscommunications and keep a project on track.

Cad Crowd’s Architectural Visualization Services at

Your Disposal
At Cad Crowd, we have the privilege of working with hundreds of highly qualified
architectural design freelancers. If you’d like our assistance, contact us today for a free
quote.

Architecture Visualization/Page-13