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Questionnaire On "Perception of A Radio Station As A Brand Across A Cross Section of Society in Chennai City."

Thank you for filling out this questionnaire. Your responses will help us understand how to better serve our listeners.

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Sandya Sasidharan
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85 views6 pages

Questionnaire On "Perception of A Radio Station As A Brand Across A Cross Section of Society in Chennai City."

Thank you for filling out this questionnaire. Your responses will help us understand how to better serve our listeners.

Uploaded by

Sandya Sasidharan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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QUESTIONNAIRE ON “PERCEPTION OF A RADIO STATION AS A BRAND

ACROSS A CROSS SECTION OF SOCIETY IN CHENNAI CITY.”

Dear Sir/Madam,
I am a student of Christ University, conducting a study on the perception of Big FM
as a brand across a cross section of society in Chennai city. Please fill in the
following questionnaire and help me in my survey.

NAME: _____________________________
OCCUPATION: □ Professional □Government employee □ Student
□Home-Maker □Others _______________
AGE: □18-27 □28-37 □38-47 □48-57 □58+
GENDER: M / F

1) Do you listen to Radio?


□ Yes □ No

2) If No, why don’t you listen to Radio stations?


□ Busy with work/Studies
□ Lack of Interest
□ Unaware of any specific stations
□ Prefer Watching TV
□ Others ______________

3) Apart from radio what are your other preferred modes of entertainment?
□ Watching TV
□ Internet
□ Spending time with friends and family
□ Movies
□ Others__________

4) If Yes, What Radio Channel do you listen to?


□ Big 92.7 FM
□ Aahaa 91.9 FM
□ Radio Mirchi 98.3 FM
□ Radio City 91.1 FM
□ Others ____________
5) What is the weight age that you will give for each radio station (so that the total
comes to 100)?
Big 92.7 FM _____
Aahaa 91.9 FM _____
Radio Mirchi 98.3 FM _____
Radio City 91.1 FM _____
Suriyan 93.5 FM _____
Radio One 94.3 FM _____
Hello 106.4 FM _____

6) What do you expect radio channels to be?


□ Informative
□ Entertaining
□ Stress- busters
□ Others_____________

7) Why do you want to listen to your favorite radio station rather than Big FM?
□ Programs
□ Content
□ Presentation
□ Music
□ Others __________

8) How long do you listen to Big FM?


□ 1-2 hrs
□ 2-3 hrs
□ 3-4 hrs
□ Day long
□ Others_____________

9) What is the first thing that comes to your mind when we say “Big FM”?
□ Programs
□ RJ’s
□ Red color
□ Music
□ Others________

10) Which of the following Programs do you prefer listening to?


□ Suprabhatham
□ Big Vanakkam
□ Big Time pass
□ Take it easy
□ Solla MarandhaKadhai
□ Melody Express
□ Big Imsai
11) Rank your preferences on the Programs.(1-least preferred 6- Most Preferred)
Big Vanakkam ____
Big Time pass ____
Take it easy ____
Solla MarandhaKadhai ____
Melody Express ____
Big Imsai ____

12) What is the reason you enjoy listening to your favorite program on Big FM?
□ Convenience
□ Music
□ Humor
□ RJ’s
□ Others________

13) To which RJ’s Program do you listen to in Big FM?


□ Dheena
□ Imsai Arasi – Ophelia
□ Balaji
□ Kanmani
□ Prince

14) What is the reason you enjoy listening to your favorite RJ?
□ Lively
□ Interactive
□ Clarity and content
□ Others __________

15) Are the RJ’s interactive and conveying the right information?
□ Yes □ No

16) What kind of songs you prefer being played in the shows?
□ Melody
□ Dance
□ Fast Numbers
□ Kuthu Paatu
□ Others______________

17) Are you satisfied with the type of Songs being played?
□ Yes □ No

18) What is your satisfaction level with the Shows hosted by Big Fm?
□ Highly Satisfied □ Unsatisfied
□ Satisfied □ Highly unsatisfied
□ Neutral
19) What do you think is the frequency of advertisements and its reach within your
close circle?
□ Very High
□ High
□ Average
□ Low
□ Very Low

20) Does advertising and promotion in the show influence you?


□ Yes □ No

21) How likely are you to recommend Big FM and its programs to others?
□ Most likely
□ Likely
□ Neutral
□ Unlikely
□ Most unlikely

22) You are aware of Big FM conducting activities in


□ Restaurants
□ Corporate companies
□ Colleges
□ Others____________
□ Unaware of any such activities

23) How do you listen to radio?


□ Mobile
□ Transistors
□ Car stereos
□ Others_____________

24) Other than radio where do you find Big FM in Chennai?


□ Newspapers advertisements
□ Events on ground
□ Hoardings
□ Others___________

25) Why do you flip through the radio channels?


□ More Advertisements
□ Unfavorable Songs
□ Non preferable Segment/show
□ Talkative RJ’s
□ Others _____________
26) Why can one listen to Big FM over the competitors’?
□ Programs
□ Content
□ Presentation
□ Others __________

27) What is the Tag line of Big FM?


__________________________________________________

28) Any suggestions.

1) Do you want any specific program to be hosted to a particular gender or age


group?
□ Yes □ No

2) Do you think the contest organized in the shows are rewarding?


□ Yes □ No

3) Do you want to listen to cookery recipes from professionals?


□ Yes □ No

4) Do you think listening to radio is making you feel inferior in the society?
□ Yes □ No

5) If yes, why do think it’s inferior?


□ Non Trend setter
□ Your class in the society
□ Criticism
□ Others __________

6) The updates on traffic, Scores, Weather report etc., was it worth listening?
□ Yes □ No

7) Do you think Big FM is contributing to the Social Causes by bringing awareness


to people?
□ Yes □ No

8) If yes, how do they contribute to the social causes?


□ Giving updates on the events
□ Interaction with an expert/NGO
□ On-ground interaction with the people.
□ Others ______________

9) For civic issues being discussed in the shows, to what extent does it bring changes
in the society?
□ Very high
□ High
□ Medium
□ Low
□ Very low

10) What other features do you want to be discussed in the shows?


□ News
□ Cookery Recipes
□ Health and beauty tips
□ Solution to any problems
□ Others________________

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