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Bangle Case Study

The document discusses Jay Oswal's MBA subject on economic analysis for business decisions. It contains three questions and answers about the bangle market in India. The bangle market faces challenges related to labor issues from increased demand, tight competition from similar products domestically and internationally, and needing time for brands to become relevant abroad. The bangle market structure is described as perfect competition with over 300 stores in one market competing on similar products. Factors affecting supply and demand include raw material availability, income levels, availability of alternatives, and trends which the industry must adapt to through technology.

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Jay Oswal
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120 views2 pages

Bangle Case Study

The document discusses Jay Oswal's MBA subject on economic analysis for business decisions. It contains three questions and answers about the bangle market in India. The bangle market faces challenges related to labor issues from increased demand, tight competition from similar products domestically and internationally, and needing time for brands to become relevant abroad. The bangle market structure is described as perfect competition with over 300 stores in one market competing on similar products. Factors affecting supply and demand include raw material availability, income levels, availability of alternatives, and trends which the industry must adapt to through technology.

Uploaded by

Jay Oswal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Name: Jay oswal

Roll no: 142


MBA: SEM I
Subject- Economic Analysis for Business Decisions 103

1) Explain the issues and challenges related to the bangle market in India?
Ans)
Bangles, which are considered to be one of the most important traditional wear for ladies and
girls, have shown their worth in many major marketplaces in India and the industry with a
plethora of experienced artisans behind the bangle-making. These craftsmen acquired their
skills from their forefathers, making them valued in this business. However, it also faces
challenges along the way. The Laad Bazaar is one of the most significant bangle markets,
notable not only for its bangles but also for its vast array of arts and crafts. It only had 40 stores
in the late 1980s, but by 2019, it had more than 300. The bazaar's demand and supply,
competitiveness, and exposure to overseas markets have all changed dramatically throughout
the years. One of the obstacles mentioned is the labor force and working conditions. This is
mostly due to increased demand, but there have also been issues with workers who will make
an effort to fulfill the need and take the strain. Another factor is competitiveness, with multiple
markets and industries creating comparable items, tightening market competition. Finally, its
exposure to international markets makes it more difficult for them because of the availability of
numerous arts and crafts goods similar to what they do, as well as the fact that creating their
name will take time to be relevant.

2)Analyze and Explain the structure of the bangle market.?


Ans)
The structure of the bangle market in India is often a sort of perfect competition in which there is
intense rivalry due to the existence of a large number of tiny enterprises or stores competing
against each other and selling comparable items. According to the study, there were over 300
stores at Laad Bazaar as of 2019, making it a true competition. According to the website CFI,
consumers in this industry have a thorough awareness of the products on offer. Anyone can
enter the market and offer their goods. Just as at Laad Bazaar, now known as Choodi Bazaar,
their major market is for bangles, thus anybody who wants to sell them and has the necessary
abilities may enter the market.

3)Explain the various factors affecting the demand and supply of the bangle market.?
Ans)
The production and manufacturing procedures are one aspect that influences the bangle
market's demand and supply. As earlier mentioned, the raw materials typically necessary for the
manufacture of various varieties of bangles were often obtained locally. This situation allows
them to fulfill customer demand while also producing enough supply to maintain it. But what if
there are no raw materials available locally? They will need to import from nearby regions, which
may impact bangle costs. If there is a stronger demand, the price will usually fall. However,
various items' supply responds to demand in different ways, with some products' demand being
less sensitive to price than others. Another factor is income; during a recession, when there are
fewer jobs available and less money to spend, the cost of things tends to fall. The third factor is
availability and alternatives since when a new product enters the market, competition between
the old product and the new one might cause demand for the present product to fall. Trends, in
my opinion, are the factors that influence demand and supply. Businesses have been employing
technology in the present, thus trends are much more likely to emerge. The bangles industry
must adapt in order to maintain its position amid competitors and alternatives.

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