8

Technology and Livelihood Education

Plumbing
Module 2
Environment and Market

NOT
 Technology and Livelihood Education - Grade 8
Alternative Delivery Mode
Module 2: Environment and Market

First Edition, 2020

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Published by the Department of Education – Division of Gingoog City

Division Superintendent: Jesnar Dems S. Torres, PhD, CESO VI

Development Team of the Module

Author/s: June L. Lingcasan

Reviewers:
Illustrator and Layout Artist: Jonie Mar D. Rebucas

Management Team
Chairperson: Jesnar Dems S. Torres, PhD, CESO VI
Schools Division Superintendent

Co-Chairpersons: Conniebel C.Nistal ,PhD.

Assistant Schools Division Superintendent

Pablito B. Altubar CID

Chief

Members Elvira A. Almonte, EPS

Narcisa G. Sabello,PSDS
Imelda R. Fabe, PSDS
Himaya B. Sinatao, LRMS Manager Jay
Michael A. Calipusan, PDO II Mercy M.
Caharian, Librarian II

Printed in the Philippines by

Department of Education – Division of Gingoog City
Office Address: Brgy. 23,National Highway,Gingoog
City Telefax: 088 328 0108/ 088328 0118
E-mail Address: [email protected]
 8
Technology and Livelihood Education
Plumbing
Module 1
Personal Entrepreneurial Competencies
 Table of Contents
What This Learning Package is About ..................................................................................i

What I Need To Know ............................................................................................................ i

How to Learn from this Learning Package ........................................................................... ii

Icons of this Learning Package ............................................................................................ ii

What I know........................................................................................................................... iii

Lesson 1:

Prepare Plumbing Materials and Tools ........................................................................... 1

What I Need To Know .............................................................................................. 1

What’s In .................................................................................................................. 1

What’s New ............................................................................................................ 2-3

What Is It ................................................................................................................ 3-9

What’s More .......................................................................................................... 10-11

What I Have Learned ............................................................................................... 12

What I Can Do......................................................................................................... 13

Summary ............................................................................................................................. 14

Assessment: (Post-Test) ................................................................................................... 15

Key to Answers .................................................................................................................. 16

References ........................................................................................................................ 16
What This Module Is About

In this module, you will learn more about entrepreneurship and the entrepreneurial
competencies related to Plumbing. You will have a first-hand experience in educational
activities leading to assessment of your personal entrepreneurial competencies (PECs) and
the entrepreneurial competencies of a successful Plumbing within your province. You will
also have several activities that will align your competencies with those of successful
practitioners. Moreover, this module will encourage you to think about entrepreneurship and
its role in the business community as well as in the economic and social development of an
individual.
To be successful in any kind of business venture, potential entrepreneurs should
look closely at the environment and market. They should always be watchful of existing
opportunities and constraints, and to take calculated risks. The opportunities in the
business environment are factors that provide possibilities for a business to expand and
make more profit. Constraints, on the other hand, are factors that limit business growth,
hence reduce the chance of generating profit. One of the best ways to evaluate
opportunities and constraints is to conduct a Strengths, Weaknesses, Opportunities and
Threats (SWOT) Analysis.
SWOT Analysis is a managerial tool used to assess the environment. It is used
to gather important information which is then used in strategic planning. Strengths and
weaknesses are internal in an organization. They relate to resources owned by an
organization that you have control over and also the extent of its marketing
Now that you have read some important considerations to explore to be successful
in any business, you are now ready to explore more about the environment and market.

What I Need To Know

LO 1. Generate a business idea that relates with a career choice in plumbing

(TLE_EM7/8-00-1)

1.1 Conduct SWOT analysis

1.2 Identify the different products/services available in the market
1.3 Compare different products/services in Plumbing business
1.4 Determine the profile potential customers
1.5 Determine the profile potential competitors
1.6 Generate potential business idea based on the SWOT analysis

i
How to Learn This Module
To achieve the objectives cited above, you have to do the following:

 Take your time reading the lessons carefully.

 Follow the directions in the activities and exercises diligently.
 Answer all the given activities.

Icons of this Module

What I Need to This part contains learning objectives that
Know are set for you to learn as you go along the
module.

What I know This is an assessment as to your level of

knowledge to the subject matter at hand,
meant specifically to gauge prior related
Knowledge
What’s In This part connects previous lesson with that
of the current one.

What’s New An introduction of the new lesson through

various activities, before it will be presented
to you

What is It These are discussions of the activities as a

way to deepen your discovery and under-
standing of the concept.

What’s More These are follow-up activities that are in-

tended for you to practice further in order to
master the competencies.

What I Have Activities designed to process what you

Learned have learned from the lesson

What I can do These are tasks that are designed to show-

case your skills and knowledge gained, and
applied into real-life concerns and situations.

ii
 What I Know

I. Multiple Choice
Directions: Select the letter of the best answer. Write your answers in your activity
notebook.

1. The following are examples of peoples’ basic needs, except:

a. Clothing
b. Food
c. Recreation
d. Shelter

2. Which of the following should be considered first by a prospective entrepreneur in choosing

the right location for his/her business?

a. Access of the target customers

b. The attractiveness of the shop layout
c. The prevailing prices of goods in the area
d. Types of merchandise

3. Tony plans to put a ―digi-print‖ studio in their locality. Which of the following will help him
determine a successful plan for setting up his business?

a. Checking for similar business to avoid competition

b. Conduct a SWOT analysis
c. Getting feedback on the quality of service
d. Survey of consumer associations

4. John Paul studies the population in his immediate community. He is doing this to –

a. determine whom to sell his product or service.

b. identify his would be ―suki‖.
c. predict his biggest buyer.
d. select his favorite customers.

5. When an entrepreneur improves and alters products to make it more appealing to target
consumers, one is doing an of the product.

a. alteration
b. improvisation
c. innovation
d. Invention

iii
 Environment and Market

What I Need to Know

LO 1. Generate a business idea that relates with a career choice in plumbing. (TLE_EM7/8-
00-1)
1.1 Conduct SWOT analysis
1.2 Identify the different products/services available in the market
1.3 Compare different products/services in Plumbing business
1.4 Determine the profile potential customers
1.5 Determine the profile potential competitors
1.6 Generate potential business idea based on the SWOT analysis

What’s In

Activity 1: Guide Questions of PeCs and Environment & Market

Directions: Read and study the guide questions below. Use a separate sheet of paper to
write your answer.

1. How does one determine the product or services to be produced and/or to be provided to
the target customers?

2. How does one select an entrepreneurial activity?

3. When can one say that a certain product has ―value?‖

4. Does applying creativity to your product or services important? Why?

1
5. How can one effectively respond to the needs of the target customer?

6. From the viewpoint of business owner, discuss the importance of scanning the environment
and market in generating business ideas.

7. Using self-assessment, explain the level of your confidence in formulating a business idea.

What’s New

Activity 2: Fill in the Blank

Directions: Complete the sentences by filing the blank with the correct word. Use the
given data below. Write your answer on your activity notebook.

Innovation Value proposition Unique Selling Proposition

SWOT analysis Concept development Environmental scanning

Needs Product development Wants Business

ideas

1. is the introduction of something new in your product or service.

This may be a new idea, a new method, or a new device.

2. is a believable collection of the most persuasive reasons why

people should notice you and take the action you’re asking for.

3. is a critical phase in the development of a product. In this stage,

the needs of the target market are identified, and competitive products are reviewed
before the product specifications are defined.

4. are referring to a process of making a new product to be sold by

a business or enterprise to its customers.

2
 5. in business is important things needed by an entrepreneur as an
enterprising member of a community.

6. are desires, luxury and extravagance that signify wealth and an

expensive way of living. Wants or desires are considered over and above the basic
necessities of life.

7. is the factor or consideration presented by a seller as the

reason that one product or service is different from and better than that of the
competition.

8. may also be generated by examining goods and services sold

outside the community. Very often, these products are sold in forms that can still be
enhanced or improved.

9. is defined as a process of gathering, analyzing, and

dispensing information for tactical or strategic purposes.
10. should distinguish between where your business is today,
and where it could be in the future.

What Is It

Product Development

When we talk of product development, we are referring to a process of making a

new product to be sold by a business or enterprise to its customers. Product development
may involve modification of an existing product or its presentation, or formulation of an
entirely new product that satisfies a newly-defined customer’s needs, wants and/or a
market place.

The term development in this module refers collectively to the entire process of
identifying a market opportunity, creating a product to appeal to the identified market, and
testing, modifying, and refining the product until it becomes ready for production.

There are basic, yet vital questions that you can ask yourself about product
development. When you find acceptable answers to them, you may now say that you are
ready to develop a product and/or render services.

3
 These questions include the following:

1. For whom are the product/services aimed at?

2. What benefit will the customers expect from product/service?
3. How will the product/service differ from the existing brand? From its competitor?

In addition, needs and wants of the people within an area should also be taken into
big consideration. Everyone has his or her own needs and wants. However, people have
different concepts of needs and wants. Needs in business are important things needed by an
entrepreneur as an enterprising member of a community.

These include:

1. Basic commodities for consumption,

2. Clothing and other personal belongings,
3. Shelter, sanitation and health, and
4. Education and relaxation.

Basic needs are essential to every individual so one may be able to live with dignity
and pride in the community. Focusing on these needs can obviously help generate business
ideas.

Wants are desires, luxury and extravagance that signify wealth and an expensive way
of living. Wants or desires are considered over and above the basic necessities of life. Some
examples are fashion accessories: designer shoes and clothes; travelling around the world;
eating in an exclusive restaurant; watching movies, concerts, plays; having luxurious cars;
wearing expensive jewelry and perfume, living in impressive homes, and others.

Needs and wants of people are the basic indicators of the kind of business that you
may engage into because it can serve as the measure of your success.
Some other good points that you might consider in business undertakings are the kind of
people, their needs, wants, lifestyle, culture and tradition, and social orientation.

To summarize, product development entirely depends on the needs and wants of the
customers. Another important issue to deal with is the key concepts of developing a product.
The succeeding topic shall enlighten you about the procedure in coming up with a product.

Concepts of Developing a Product

Concept development is a critical phase in the development of a product. In this stage,

the needs of the target market are identified, and competitive products are reviewed before
the product specifications are defined. The product concept is selected along with an
economic analysis to come up with an outline of how a product is being developed.

4
 Establish
Identify Generate Select a Refine
Target
Customer Product Product Specific
Specifica
Needs Concepts Concept ations
tions

Plan
Remaining
Developme
nt Project
Analyze Perform
Competitive Economic
Products Analysis

PRODUCT DEVELOPMENT

The process of product development follows the following stages:

1. Identify customer needs: Using survey forms, interviews, researches, focus group
discussions, and observations, an entrepreneur can easily identify customers’ needs
and wants. In this stage, the information that can be possibly gathered are product
specifications (performance, taste, size, color, shape, life span of the product, etc.).
This stage is very important because it would determine the product to be produced
or provided.

2. Establish target specifications: Based on customers' needs and reviews of

competitive products, you can now establish target specifications of the prospective
new product and/or services. A target specification is essentially a wish-list.

3. Analyze competitive products: It is imperative to analyze existing competitive

products to provide important information in establishing product or service
specifications. Other products may exhibit successful design attributes that should be
emulated or improved upon in the new product or service.

4. Generate product concepts: After having gone through with the previous processes,
you may now develop a number of product concepts to illustrate the types of products
or services that are technically feasible and will best meet the requirements of the
target specifications.

5. Select a product concept: Through the process of evaluation between attributes, a

final concept is selected. After the final selection, additional market research can be
applied to obtain feedback from certain key customers.

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 6. Refine product specifications: In this stage, product or services specifications are
refined on the basis of input from the foregoing activities. Final specifications are the
result of extensive study, expected service life, projected selling price among others
are being considered in this stage.

7. Perform economic analysis: Throughout the process of product development, it is

very important to always review and estimate the economic implications regarding
development expenses, manufacturing costs, and selling price of the product or
services to be offered or provided.

8. Plan the remaining development project: In this final stage of concept development,
you can prepare a detailed development plan which includes list of activities,
necessary resources and expenses, and development schedule with milestones for
tracking progress.

Finding Value

People buy for a reason. There should be something in your product or service that
would give consumers a good reason to go back and buy more. There must be something
that will make you the best option for target customers; otherwise, they have no reason to buy
what you are selling. This implies further, that you offer something to your customers that will
make them value your product or service.

The value you incorporate in your product is called value proposition. Value
proposition is a believable collection of the most persuasive reasons why people should notice
you and take the action you’re asking for. It is what gets people moving, what makes people
spend for your product or service.

Innovation

Innovation is the introduction of something new in your product or service. This may
be a new idea, a new method, or a new device. If you want to increase your sales and profit,
you must innovate. Some of the possible innovations for your products are change of
packaging, improvement of taste, color, size, shape, and perhaps price. Some of the possible
innovations in providing services are application of new and improved methods, additional
featured services, and possibly freebies.

Unique Selling Proposition (USP)

Unique Selling Proposition is the factor or consideration presented by a seller as the

reason that one product or service is different from and better than that of the competition.
Before you can begin to sell your product or service to your target customers, you have to sell
yourself in it. This is especially important when your product or service is similar to your
competitors.

USP requires careful analysis of other businesses' ads and marketing messages. If
you analyze what they say or what they sell, not just their product or service characteristics,
you can learn a great deal about how companies distinguish themselves from competitors.

Here's how to discover your USP and how to use it to increase your sales and profit:

 Use empathy: Put yourself in the shoes of your customers. Always focus on the needs
of the target customers and forget falling in love with your own product or service.
Always remember, you are making/providing this product not for yourself but

6
 for the target customers to eventually increase sales and earn profit. Essential
question such as what could make them come back and ignore competition should be
asked to oneself. Most possible answers may be focused on quality, availability,
convenience, cleanliness, and reliability of the product or service.

 Identify customer’s desires. It is very important for you to understand and find out
what drives and motivates your customers to buy your product or service. Make some
effort to find out, analyze and utilize the information that motivates the customers in
their decision to purchase the product or service.

 Discover customer’s genuine reasons for buying the product. Information is very
important in decision making. A competitive entrepreneur always improve their
products or services to provide satisfaction and of course retention of customers. As
your business grows, you should always consider the process of asking your
customers important information and questions that you can use to improve your
product or service.

Generating Ideas for Business

Here are some ways by which you may generate possible ideas for business.

1. Examine the existing goods and services.

Are you satisfied with the product? What do other people, who use the product say
about it? How can it be improved? There are many ways of improving a product from the way
it is made to the way it is packed and sold. You can also improve the materials used in crafting
the product. In addition, you can introduce new ways of using the product, making it more
useful and adaptable to the customers’ many needs. When you are improving the product or
enhancing it, you are doing an innovation. You can also do an invention by introducing an
entirely new product to replace the old one. Business ideas may also be generated by
examining goods and services sold outside the community. Very often, these products are
sold in forms that can still be enhanced or improved.

2. Examine the present and future needs.

Look and listen to what the customers, institution, and communities are missing in
terms of goods and services. Sometimes, however, these needs are already obvious and felt
at the moment. Other needs are not that obvious because they can only be felt in the future,
in the event of certain developments in the community. For example, a town will have its
electrification facility in the next six months. Only by that time will the entrepreneur could think
of electrically-powered or generated business such as photocopier, computer service, digital
printing.

3. Examine how the needs are being satisfied.

Needs for the products and services are referred to as market demand. To satisfy
these needs is to supply the products and services that meet the demands of the market. The
term market refers to whoever will use or buy the products or service, and these may be
people or institutions such as other businesses, establishments, organizations, or government
agencies. There is a very good business opportunity when there is absolutely no supply to a
pressing market demand. Businesses or industries in the locality also have needs for goods
and services. Their needs for raw materials, maintenance, and other services such as selling
and distribution are good sources of ideas for business.

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4. Examine the available resources around you.

Observe what materials or skills are available in abundance in your area. A business
can be started out of available raw materials by selling them in raw forms and by processing
and manufacturing them into finished products. For example, in a copra-producing town, there
are many coconut husks and shells available as ―waste‖ products. These can be collected
and made into coco rags/doormat and charcoal bricks and sold profitably outside the
community. A group of people in your neighborhood may have some special skills that can
be harnessed for business. For example, women in the Mountain Province possess loom
weaving skills that have been passed on from one generation to the next generation. Some
communities set up weaving businesses to produce blankets, as well as decorative items and
various souvenir items for sale to tourists and lowland communities.

Business ideas can come from your own skills. The work and experience you may
have in agricultural arts, industrial arts, home economics, and ICT classes will provide you
with business opportunities to acquire the needed skills which will provide you with extra
income, should you decide to engage in income-generating activities. With your skills, you
may also tinker around with various things during your spare time. Many products were
invented this way.

5. Read magazines, news articles, and other publications on new products and
techniques or advances in technology.

You can pick up new business ideas from Newsweek, Reader’s Digest, Business
Magazines, Go Negosyo, KAB materials, Small- industry Journal. The
Internet serves as a library where you may browse and surf on possible businesses.
It will also guide you how to put the right product in the right place, at the right price and at
the right time. A listing of possible businesses to set up in an area may also be available from
banks or local non-government organizations.

Selecting the Right Idea

Once you have embarked on identifying the business opportunities, you will eventually
see that there are many possibilities that are available for you. It is very unlikely that you will
have enough resources to pursue all of them at once. Which one will you choose?

You have to select the most promising one from among hundred and one ideas. It will
be good to do these in stages. In the first stage, you screen your ideas to narrow them down
to about five choices. In the next stage, trim down the five choices to two options. In the final
stage, choose between the two and decide which business idea is worth pursuing.

In screening your ideas, examine each one in terms of the following factors:

1. How much capital is needed to put up the business?

2. How big is the demand for the product? How many people need this product and will
continue to need it for a long time?
3. How is the demand being met? Who are producing the products to meet the need?
How much of the need is now being met (current level of supply)?
4. Do you have the background and experience needed to run this particular business?
5. Will this business be legal, not going against any existing or foreseeable government
regulations?
6. Is this business in line with your interest and expertise?
7. Your answers to these questions will be helpful in screening which ones from among
your many ideas are worth examining further and worth pursuing.

8
ENVIRONMENTAL SCANNING
There is a need to conduct environmental scanning to identify the needs of the people,
to niche for your business mission, and to give attention to trends and issues. This may also
serve as an evaluation of the type of the entrepreneurial activity which is appropriate in the
community.
Environmental scanning is defined as a process of gathering, analyzing, and
dispensing information for tactical or strategic purposes. The environmental scanning process
entails obtaining both factual and subjective information on the business environments in
where a company is operating.
Environment in the community can be viewed according to its technological, political,
economic, and social aspects. Some people in a community do not use computers but with
the transmission of development in terms of technology they look forward for changes to
satisfy their needs and wants.
As a future entrepreneur, you must be well-versed in this kind of advancement and
progression of your environment particularly in technology so as to secure the success of
your future business. Always think of something new, something novel, an authentic; reinvent
the existing ones; and create your new version of goods/products, and services. For instance,
your own hair straightening is herbal, while in the other salons it is made of synthetic
chemicals. These kind of changes being made will affect the existing principles in business
and industries.
These can be easily adapted to the changes in producing the products/services to
meet the needs and wants of people in the community.
In generating business ideas, you should first identify what type of business is suited
to your business idea. You should analyze and scan the potential environment, study the
marketing practices and strategies of your competitors, analyze the Strengths, Weaknesses,
Opportunities, and the Threats in your environment to ensure that the products/goods and
services you are planning to offer will be patronized within the easy reach by your target
markets/consumers.

Bear in mind these simple rules for a successful SWOT analysis

Be realistic about the strengths and weaknesses of your business when conducting SWOT
analysis.

 SWOT analysis should distinguish between where your business is today, and where
it could be in the future.
 SWOT should always be specific. Avoid any gray areas.
 Always apply SWOT in relation to your competition i.e. better than or worse than your
competition.
 Keep your SWOT short and simple. Avoid complexity and over analysis
 SWOT is subjective

People keep on searching for new things, new trends, and new issues.
For this reason, an entrepreneur must quickly respond.

As generations come and go, other sets of new trends will come or will happen. In
order to adapt to the rapid changes in the business environment, the existing industries need
to improve their products and services. But how can you generate business ideas with those
strong competitors? There are three main sets of decisions that you need to make - what to
produce, how to produce, and how to share or sell out the product to the market.

9
 What’s More

Activity 3: Product Conceptualization

Directions: In a separate sheet of paper or in your notebook. Develop your own concept of
your product or service by using the figures on this page. Use bullets in every stage of product
conceptualization in listing important key ideas.

1. Identify
Costumer’s
Need
7. Prepare
-- 2. Target
Development
-- Specification
Plan
-- --
--
-- --
-- --

6. Refine 3. Analyze a
Product Competitive
Specification Product
-- --
-- --
-- --

5. Select 4. Generate
Product Product
Concept Concept
-- --
-- --
-- --

10
Activity 4: SWOT Analysis
Directions: In a separate sheet of paper or in your notebook list down all your observations
for your business idea. Categorize your observations according to strengths, weakness,
opportunities and treats. After carefully listing them down, use the stated strategies to come
up with a sound analysis, activities and best business idea.

Strength (S) Weaknesses (W)

- -
- -
- -
- -
- -
- -
- -

Opportunities (O) Threats (T)

- -
- -
- -
- -
- -
- -
- -
- -

Strategies:

 SW - Maximize on the Strengths to overcome the internal Weakness.

 OW - Capitalize on the Opportunities to eliminate the internal weakness.
 ST - Maximize on your Strengths to eliminate the external Threats.
 OT - Take advantage of the available Opportunities to eliminate the external Threats.

Analysis:

Activities:

My Best Business Idea:

11
 What I Have Learned

Activity 5: Mini Survey

Directions: Conduct a mini survey in your immediate community. Gather pertinent data on
the population across age bracket as suggested in the matrix on page 17. Opposite each age
group, indicate their probable needs and wants.

Age Bracket Population Needs Wants

Example: 35 Toys, coloring Wooden toys, glossy
5 years old and books, pajama coloring books,
below fashionable pajama
6- 10 years old

11-15 years old

16-20 years old

21-25 years old

26-35 years old

35-45 years old

46-55 years old

56-65 years old

66 years old and

above

Activity 6: Screening Business Ideas

Directions: After filling out the chart below, try to list down all the probable business
opportunities which you may wish to venture in. Remember to consider the ideas and
suggestions. Use the suggested matrix below to indicate your choice. Write your answers in
your notebook.

Example: Plumbing Service

Positive Factors Negative Factors

Strengths Opportunities Weaknesses Threats

12
 What I Can Do

Activity 7: Transfer of Learning

Now that, you have all the information, are you ready to test your ability to generate
your own business idea? If your answer is yes, start studying the sample vicinity map of a
community with a population of two thousand people. A new housing project will be
constructed adjacent to Daang Hari St, close to Old Molino St., its main road. This housing
project targets the homeowners who are young couples with two kids.

http://www.depedangelescity.com/files/TLE/Learning%20Materials/IA-Plumbing/IA%20-
%20PLUMBING-%20ENTREPRENEURSHIP.pdf

In this activity, you need to answer the questions that may lead to the generation of a
probable business. Your answers to these questions will serve as the bases in formulating
your own business ideas.

1. Who do you think are your target consumers?

2. Where is the most ideal location to situate your business?
3. Which products or services would appeal to your target consumers/markets?
4. Can you say that you have seized the most feasible business opportunity?

13
Summary

Product development may involve modification of an existing product or its

presentation, or formulation of an entirely new product that satisfies a newly-defined
customer’s needs, wants and/or a market place.

Basic needs are essential to every individual so one may be able to live with dignity
and pride in the community. Focusing on these needs can obviously help generate business
ideas.
Wants are desires, luxury and extravagance that signify wealth and an expensive way
of living. Wants or desires are considered over and above the basic necessities of life.

Concept development is a critical phase in the development of a product. In this stage,

the needs of the target market are identified, and competitive products are reviewed before
the product specifications are defined

The value you incorporate in your product is called value proposition. Value
proposition is a believable collection of the most persuasive reasons why people should notice
you and take the action you’re asking for. It is what gets people moving, what makes people
spend for your product or service.

Innovation is the introduction of something new in your product or service. This may
be a new idea, a new method, or a new device. If you want to increase your sales and profit,
you must innovate.

Unique Selling Proposition is the factor or consideration presented by a seller as the

reason that one product or service is different from and better than that of the competition.

Environmental scanning is defined as a process of gathering, analyzing, and

dispensing information for tactical or strategic purposes. The environmental scanning process
entails obtaining both factual and subjective information on the business environments in
where a company is operating.

In generating business ideas, you should first identify what type of business is suited
to your business idea. You should analyze and scan the potential environment, study the
marketing practices and strategies of your competitors, analyze the Strengths, Weaknesses,
Opportunities, and the Threats in your environment to ensure that the products/goods and
services you are planning to offer will be patronized within the easy reach by your target
markets/consumers.

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 Assessment (Post-test)

I. Multiple Choice
Directions: Select the letter of the best answer. Write your answers in your activity
notebook.

1. The following are examples of peoples’ basic needs, except:

a. Clothing
b. Food
c. Recreation
d. Shelter

2. Which of the following should be considered first by a prospective entrepreneur in choosing

the right location for his/her business?

a. Access of the target customers

b. The attractiveness of the shop layout
c. The prevailing prices of goods in the area
d. Types of merchandise

3. Mark plans to put a ―digi-print‖ studio in their locality. Which of the following will help him
determine a successful plan for setting up his business?

a. Checking for similar business to avoid competition

b. Conduct a SWOT analysis
c. Getting feedback on the quality of service
d. Survey of consumer associations

4. Michael studies the population in his immediate community. He is doing this to –

a. determine whom to sell his product or service.

b. identify his would be ―suki‖.
c. predict his biggest buyer.
d. select his favorite customers.

5. When an entrepreneur improves and alters products to make it more appealing to target
consumers, one is doing an of the product.

a. alteration
b. improvisation
c. innovation
d. Invention

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 Key to Answers

Pre-test

1. c
2. a
3. b
4. d
5. d

Activity 2: Fill in the Blank

1. Innovation
2. Value proposition
3. Concept development
4. Product development
5. Needs
6. Wants
7. Unique Selling Proposition
8. Business Ideas
9. Environmental Scanning
10. SWOT analysis

Assessment (Post – test)

1. c
2. a
3. b
4. d
5. d

References
http://www.depedangelescity.com/files/TLE/Learning%20Materials/IA-Plumbing/IA%20-
%20PLUMBING-%20ENTREPRENEURSHIP.pdf

http://amparonians.weebly.com/uploads/5/4/6/2/54623275/c-
chs_lm_module_1_pecs_and_module2_em_ok.pdf

16
For inquiries or feedback, please write or call:

Department of Education — Division of Gingoog City

Brgy. 23, National Highway, Gingoog City

Telefax: 088-328-0108 / 088328-0118

E-mail Address: [email protected]