Rajgad Institute of Management

Research & Development, Pune 43

A. Y. 2021-22
MBA First Year, First Semester
Comprehensive Concurrent Evaluation (CCE)
Assignments: 1, 2 , 3
Name of the Student:
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Name of the Subject: Digital Business

Roll No: _____________ Division: _____________

Rajgad Institute of Management Research & Development, Pune -43

INDEX

Assignment Assignment Date of Signature of the

No. Submission Student
1 Written Home
Assignment
2 Case Study
3 Online Quiz

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To be filled by the Faculty
Comprehensive Concurrent Evaluation (CCE)
Assignment No. Evaluation Signature of the
(Marks) Faculty
1 /25
2 /25
3 /25
Final Total Marks /50

Name & Signature of the Faculty: _____________________________

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Assignment No. 1

Home Written Assignment (Total Marks 50)

Q. 1) Solve any FIVE questions (Out of given eight) (10 Marks)

a) Define the term mobile commerce?

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b) List any five benefits of E-Commerce for organization.

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c) Differentiate Internet and Intranet
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d) What are major forms of online payment?
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e) List out the types of e-commerce
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f) What is the difference between EDI and e-commerce?
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g) For each of the following items, locate two websites in India that sell them:
a. Airline tickets
b. Personal computers
c. Insurance policies
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Q. 2) Solve any TWO questions (Out of given three) (10 Marks)

a) Outline the reasons why a business may wish to adopt e-commerce.

b) Compare brick and morter with brick and click organization.
c) Describe social media marketing and how it will helpful for growing business

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Answer for the question 2 (a /b / c)

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Answer for the question 2 (a /b / c)

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Q. 3) Solve any ONE question (Out of given two) (10 Marks)

a) Distinguish between non EC, pure EC and partial EC.

b) Explain different payment gateways in brief.

Answer for the question 3 (a or b)

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Q. 4) Solve any ONE question (Out of given two) (10 Marks)

a) “Compare a list of five consumer oriented apps. Determine the features, applications,
facilities offered by such websites. Also discuss how these websites helped in improving
customer delivery.
b) “E-business rapidly growing industry”- Justify this statement.

Answer for the question 4 (a or b)

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Q. 5) Solve any ONE question (Out of given two) (10 Marks)

a) Suppose you are a manager being asked to develop e-business and e-commerce
applications to gain a competitive advantage in an important market for your company.
What considerations might you have about doing so? Why?
b) Criticize the statement with suitable case, “Product and service customization and
personalization in electronic commerce assures the privacy and secrecy of their
customers”
Answer for the question 4 (a or b)
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Assignment No. 2

Case Study (Total Marks 25)

Read & Solve the given case study & write answers to the questions (25 Marks)

eBay is an online portal, which allows online real-time bidding on items being sold in the Web.
Intermediaries are very important in e-bay because there are millions of consumers to sell and to
buy products. Finding each other can be beneficial to both consumers and retailers. The
intermediaries act as mediators between the consumers who need to purchase and sell. eBay
charges some amount from the sellers’ profit as a fee to bring their customers to one
marketplace.

eBay has a Trust and Safety team that is responsible for keeping the marketplace safe for people
trading with each other. eBay looks after the safety of its members by enforcing certain rules and
policies that also helps in prevention of fraud. In case of any fraud, eBay works with law
enforcement and government agencies to enforce its policies. To ensure the safety of trade and to
help build trust,

eBay has developed the following programs and resources:

eBay Feedback

Each member of the eBay Web site has a feedback score that is displayed in the seller
information box of the item-listing page.The feedback program helps to build trust among the
people trading and acts as an incentive to do the right thing.

Spoof Web site Protection

The eBay toolbar enables its members to protect their accounts by warning them when they are
on a potentially fraudulent or spoof Web site. EBay provides tutorials to its members on
combating fraud and it educates its members on how to report issues to [email protected].

eBay Security Center

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The eBay security center provides guidance to its members on buying, selling, and paying safely.
It is a valuable resource for all the users.

Questions:

Q.1 Perform SWOT analysis for the eBay.

Q.2 C2C e-commerce helped e-Bay to become no.1 in the e market. Comment.

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Assignment No. 3

(Total Marks 25)

Appear for online Quiz for digital business through Google (25 Marks)
Form. Google form link will be shared later on MBA-Ist year
group.

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