SBM-NMIMS: COURSE TEACHING PLAN

Assurance of Learning AOL Specific

Course Code
Course Title Technology Applications for Business (TAB)
Course
B Nair, V Gadre, P Khanna, S Roy, M Prasad
Instructor/s
Credit Value 1.5 Credit
Program &
MBA Full Time 1st Trimester, AY: 2021-22
Trimester
Pre-requisite NA
CLOs – (in bracket state the PLOs to map)

CLO 1) demonstrate ability to identify business competitiveness in an Indian and global setting
using digital aspects of information systems (PLO 1b)
Learning CLO 2) analyze a complex (possible to assess in different ways) business situation from an IT
Objectives perspective to arrive at a solution (PLO 2a)

CLO3) Identify and Analyze Management Problems in the context of Digital transformation (PLO
2a)

1) To understand the importance of digital enterprise and enabling mechanisms that improve
the core competencies of business both at the local and global level (SMAC – Social
Learning Mobility Analytics & Cloud) – CLO1
Outcomes
(Must be 2) To understand the complexity of SMAC so as to apply technology in solving business
connected to problems – CLO2
Learning
Objectives) 3) To understand the impact of the latest technologies – AI, IOT, Blockchain etc. on business
– CLO3

Course
Description

Specific assessment 3 1.5 AOL CLO CLO CLO

methods Credit Credit Instruments 1 2 3
(*)
Group Projects Discussion
15 Rubric 15
and analysis
Quiz (MCQ) 10
Class Participation, Case
5
presentations

Embedded
Evaluation Final (end term) Exam 20 10 10
questions
Pattern Total 100 50

*AOL Assessment Instruments:

 Embedded Questions: Quiz, Class Test, Midterm Examination, Final Examination

 Rubrics: Case & Article Discussion, Individual Assignment

Group Projects & Viva’s, Case Problem analysis, Oral and written
communication presentations, Role Play,
Group Presentation, Group Project etc.
 Pedagogy adopted for class
Chapter detail
engagement
Sessions Topics / Sub –topics / Article Reference / Case Studies
Learning Outcomes
session wise
1 Information Systems in Case let: TVS motors LO: How digitally evolved
global business today organizations use technology as
a) Emerging of Digital Case let: The dominos pulse system case enablers of their businesses
Firm study (#38 – 40 Laudon and Laudon)
b) IT Strategy Leading Question(s):
Pre read: a) How does dominoes pulse
Chapter 1 from Management Information system help manage
Explaining the project Systems by Laudon and Laudon page 3 – customer’s orders?
work, setting 35, 43-79 b) how does pulse help
expectations managers to segregate areas
Additional Recommended Readings: of customer’s orders
A) Chapter 1, from MIS by Rahul De 2nd c) How does VoIP help
Edition of Wiley (Page nos. 3 – 22) dominoes serve its customers
B) Chapter 1 from information technology in efficient manner?
for Management by Turban, Volonino
and Wood adopted by O P Wali Through discussion around the
analysis of the cases and articles
in class, students should get a feel
of how technology is integrated in
the delivery of business processes
2 Digital Business: Social Pre read: LO: Understand the nuances of
Media Chapter 10 from Management Information the proliferation of what
a) Business Strategy Systems by Laudon and Laudon page 406- essentially started off as
development, 453 individualistic technology
engagement Additional Recommended Readings: platforms, in furthering strategic
b) Metrics, Analytics business interests.
Additional Recommended Readings:
Digital Business: Chapter 7 (Social Networking,
Mobile Engagement, and Social Metrics: page no. Through discussion around the
a) Mobile ecosystem 221 to 263) from Information Technology usage of technology in the
b) Organizational for Management) by Turban, Volonino, business scenarios in class,
challenges, mobility Wood students should be able to fathom
oriented solutions the reason why businesses are
c) Elements of establishing a vibrant presence on
Enterprise mobility these platforms.
strategy
3 Social Media and HBS Case: Facebook LO: Understand the variety of
Analytics data generated on the Facebook
Additional Reading: platform, and the different
https://www.wired.co.uk/article/apple- marketing initiatives that are
ios14-facebook made possible by the analysis of
that data

Leading Question(s):
a) What are the motivations of
people using social media
platforms?
b) What are the options of
monetizing social media?

Through discussion around the

analysis of the case in class,
students should get a feel of how
organizations can use the social
media for better engagement with
their customers.
 Pedagogy adopted for class
Chapter detail
engagement
Sessions Topics / Sub –topics / Article Reference / Case Studies
Learning Outcomes
session wise
4 Enterprise Mobility HBS Case: Uber and Stakeholders: LO: Understand new age business
Strategy Managing a New Way of Riding models that seek to obliterate the
hurdles in dissemination of
Mobile Marketing Ecosystem Report 2020, information in society that is
India (Pg. 6 – 35) made possible by advances in the
technology of mobility.
Mobile Landscape; Emerging Trends
Leading Question(s):
a) What are the opportunities
created by increasing
smartphone usage and
advanced data connectivity
b) How could the growth of
business better handled so as
to avoid controversies

Through discussion around the

analysis of the cases and articles
in class, students should get a feel
of how enterprises can usher in
innovative changes in their
business models

5 Digital Business: Pre read: LO: Understand the different

Analytics Chapter 12 – Laudon & Laudon (Pages 500 aspects of an essentially
a) Enhancing decision – 526) technology phenomenon that is
making using the cloud.
analytics Chapter 5 - Laudon & Laudon (Pages 178 –
b) Managerial issues 217) LO: Appreciation of the fact that
the usage of SMAC in tandem
Digital Business: Cloud Additional Recommended readings: provides more bang for the
a) Cloud Computing: Chapter 3 (data management, big data corporate buck, rather than using
Services Offered analytics, and records management: page the digital technologies in
b) Cloud Computing no. 70 to 109) from information technology isolation.
Pros and Cons with for management - digital strategies for
Future Outlook insight, action, and sustainable performance Through discussion around the
c) Economic Rationale (10th edition – Wiley) by Efraim turban, technology aspects in business
for Cloud Linda Volonino, Gregory R. Wood scenarios in class, students should
Computing be able to grasp the significance
Chapter 2: (page number 48 – 60) Cloud of the cloud infrastructure in
strategy from information technology for different industry domains for
Management by Turban, Volonino and shortening the IT implementation
Wood adopted by OP Wali turnaround time, and further
advance their journey into the
realms of analytics
 Pedagogy adopted for class
Chapter detail
engagement
Sessions Topics / Sub –topics / Article Reference / Case Studies
Learning Outcomes
session wise
6 Enhancing decision HBS Case: Predicting Consumer Tastes LO: Experience the
making using analytics with Big Data at Gap transformative steps made
possible by the usage of
technology (in the form of
analytics) that has the potential to
replace tasks that were
traditionally considered to be in
the domain of creativity.

Leading Question(s):
a) What are the different
business opportunities
provided by the rising
availability of analytical
tools?
b) How does business assess and
value data as a strategic asset?

Through discussion around the

analysis of the case in class,
students should be able to gauge
how organizations integrate
analytics in their decision making

7 Enterprise Cloud HBS Case: Reinventing Adobe LO: Awareness of the possibilities
Computing generated by the overhauling of
an established business by
utilizing the power of cloud
technology based services, and
the manner in which the
stakeholders’ concerns are
addressed.

Leading Question(s):
a) How do companies adapt to
new technologies like the
cloud?
b) What are the different business
decisions that are associated
with the movement to the
cloud?

Through discussion around the

analysis of the case in class,
students should be able to gauge
how organizations grapple with the
business issues arising out of
transitioning into the cloud services
8 AI: Articles: LO: Understand the various facets
 Technology Brief of AI that can be used to further
 Business How AI could augment the Vaccination business interests
applications Process
 Future landscape Leading Question:
Transforming Retail with AI, VR and AR a) What are the technology
innovations that are
transforming business?

Through discussion around the

analysis of the case in class,
students should be able to figure
out the impact of AI in the society
 Pedagogy adopted for class
Chapter detail
engagement
Sessions Topics / Sub –topics / Article Reference / Case Studies
Learning Outcomes
session wise
9 Industry 4.0 & Article: The Future of Life Sciences and LO: Understand the evolving
Blockchain Healthcare Logistics (A DHL perspective) technology trends

Blockchain The India Strategy Part I - | LO: Understand the significance

NITI Aayog of the technology topics and their
Pages 8 – 25 business applications across
Blockchain: The New Trust Paradigm; The domains
Blockchain Necessity Framework
Leading Question:
a) What are the latest technology
applications that have the
potential of transforming
business?

Through discussion around the

analysis of the articles in class,
students should be able to assess
how organizations can apply take
advantage of the up-and-coming
technology developments in their
businesses.
10 Emerging Issues in Chapter 8 – Laudon & Laudon (Pages 324 LO: To understand the importance
integration of IT in – 368) of information security, privacy
business concerns and the regulations
 Cyber security Chapter 4 – Laudon & Laudon (Pages 130 around them in today’s digital
 Data Privacy – 165) world
 Regulation
Ethics of Data Sharing – Accenture LO: Understand the issues arising
out of embedding technology in
Personal Data business – regulatory guidelines,
Protection Bill, 2019: privacy concerns and security
What Indian citizens aspects
can expect
Leading Question:
India’s Personal Data Protection Bill, 2019 a) What are the significant
issues that are emerging out
HBR: How GDPR will transform Digital of the spread of technology in
Marketing society?

HBR: Cyber Security is every executive's Through discussion around the

job analysis of the articles in class,
students should be able to reflect
GDPR Anti-Patterns on the inchoate concerns arising
out of development and spread of
technology

Reading List
and Text book: Management Information Systems – Managing the Digital firm, 16th Edition by Laudon
References and Laudon (2020)

(Must be
comprehensive References: Information Technology for Management by Turban & Volonino 7th Edition of Wiley
and complete (ISBN: 9788126558711)
with all
details.)

Project Identify a business domain and analyze it in terms of the following:

Guidelines  Identify the pre-existing issues/ inefficiencies
 Application of Digital technologies while overcoming technical and other hurdles to resolve the issues
for all stakeholders
 Approach to pre-empt challenges in addressing evolving regulatory requirements

Prepared by Faculty Team Area & Program Chairpersons

B Nair, V Gadre, P Khanna, S Roy, M Prasad

Approved by Associate Deans Approved by Dean SBM
Sticker for date of receipt (attachments, rubric and project guidelines)