NokiaSiemensNetworks 2011-02-23 en Zain Kuwait HLR English

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Press Release

Kuwait City, Kuwait – February 23, 2011

Zain Kuwait customers to get full impact of individual communications


experience
Operator successfully implements range of Nokia Siemens Networks’ customer experience
management applications

Kuwait’s largest mobile operator, Zain will soon be able to offer its customers new and
personalized services more rapidly. The operator has unified its customer data that
was previously distributed across the network into a single database based on Nokia
Siemens Networks’ One-NDS platform*. The deployment promises better insights into
customer preferences, savings in capital and operating costs, and up to a six-month
reduction in time to launch new services.

“A rapid increase in traffic necessitated a better understanding of customer behavior,” said


Fahad Al-Ali, network director, Zain Kuwait. “With our network simplified and customer data
consolidated, we are equipped to accurately predict usage and capacity requirements, and
offer new services such as fair use policy and tailored marketing services. We would like to
thank the Nokia Siemens Networks’ team for its hard work and commitment on the
successful and timely completion of this project.”

“The extent to which network operators can enhance customer experience is emerging as
their key market differentiator,” said Jaafar Al-Shraideh, head of customer insight and
experience in Nokia Siemens Networks’ Middle East and Africa operations. “We expect this
project, which marks the first global launch of our multi-application services on the one-NDS
8 platform, to help Zain Kuwait deliver better pricing, customer care and network quality,
ensuring improved customer loyalty and an overall improved end-user experience.”

Nokia Siemens Networks has upgraded the customer’s legacy Home Location Register
(HLR) system with a next generation platform, and replaced the operator’s existing
authentication, authorization and accounting system with the company’s One-AAA server to
manage access to new, customized services. Both applications are connected to the
centralized data base One-NDS. The deployment also includes Serve atOnce Activation
Manager (SAAM), which will help Zain unify and automate access to the centralized data
base independent of the application used. This will speed up the provisioning process of the
multi-application data base and hence reduce the time-to-market for service launches.

About Zain
Zain is a leading telecommunications operator across the Middle East providing mobile voice
and data services to over 35.3 million active customers as of 30 September 2010 with a
commercial presence in 8 countries. Zain operates in the following countries: Bahrain, Iraq,
Jordan, Kuwait, Saudi Arabia and Sudan. In Lebanon, the company manages ‘mtc-touch’ on
behalf of the government. In Morocco, Zain has a 15.5% stake in Wana Telecom, now
branded ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock

Nokia Siemens Networks


Media Relations
PO Box 1
FI-02022 Nokia Siemens Networks 1/1
ticker: ZAIN) with a current market capitalization of KWD 6.5 billion (US $22.5 billion) as at
December 27, 2010.
For more please visit www.zain.com or email: [email protected]

About Nokia Siemens Networks


Nokia Siemens Networks is a leading global enabler of telecommunications services. With its
focus on innovation and sustainability, the company provides a complete portfolio of mobile,
fixed and converged network technology, as well as professional services including
consultancy and systems integration, deployment, maintenance and managed services. It is
one of the largest telecommunications hardware, software and professional services
companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland.
www.nokiasiemensnetworks.com

Talk about Nokia Siemens Networks’ news at http://blogs.nokiasiemensnetworks.com and find out if your country
is exploiting the full potential of connectivity at www.connectivityscorecard.org

Media Enquiries

Nokia Siemens Networks


Jozefa Terloo
PR and Media Relations
Middle East and Africa
Phone: + 971 444 60213
Mobile: + 971 50 455 2510
E-mail: [email protected]

Media Relations
Phone: +358 7180 31451
E-mail: [email protected]

Zain Kuwait
Sarah I. Nasrullah
Corporate Communications & Relations
Mobile: +965 99006239
E-mail: [email protected]

Note to editors:
* Nokia Siemens Networks’ industry leading One-NDS subscriber database solution, based on an
open, real-time platform puts operators in control of their most valuable asset – customer data. It has
been deployed by over 109 operators serving over 1.9 billion subscribers worldwide.

The solution is a key element of Nokia Siemens Networks’ Customer Experience Management
Framework – an end-to-end offering that helps operators analyze, act on and monetize the wealth of
customer data available to them across their organization. It aids data collection and consolidation to
improve the user experience. This helps operators support end-user demands at the right time and the
right place, in short, increasing the individual communications experience for every customer.

Nokia Siemens Networks


Media Relations
PO Box 1
FI-02022 Nokia Siemens Networks 2/2

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