Vikram Shenoy - Project Submission - Change Management

COURSE: LEADING CHANGE FOR SUSTAINABLE FUTURES
CASE STUDY: ELECTRIC VEHICLES IN INDIA
Project Submission Template
Student name (full name): Vikram Shenoy
Part I
Note: Maximum 75 words for answering all parts of Question 1
Question 1a The change initiative is a Transformational Change.

Question 1b The Change to EVs from ICEs is a transformational change as this
change has a high complexity as the almost the entire power train
system is different, further the impact of this change on the
organisation would be very high as it would require change in
manufacturing processes, sales pitches, vehicle service, spares etc.
Note: Maximum 100 words for answering Question 2
Question 2 CEO 1 is the sponsor of the change as he is the one giving the
approval to go ahead with the proposed change.
CEO 2 is the champion as well as the target of this change. He is the

one who initially came up with the idea of this change, further it will be
his organisation who will be undertaking this change
CEO 3 & CEO 4 are agents as they are trying to help CEO 2 with the
implementation of this change in the form of project management and
external investment respectively.
Note: Maximum 200 words for answering all parts of Question 3
Mahindra
Question 3a
Strengths – Long term manufacturer in Indian private vehicle market.
Gained significant knowledge regarding EVs with their acquisition of
REVA.
Weaknesses – Majority of their business is with larger passenger

vehicles like jeeps, SUVs etc. whereas electric vehicles are being
launched on their sedan platform.
Opportunities – Can take advantage of new government subsidies/tax

benefits
Threats – Foreign manufacturers like Tesla entering the Indian market

or other local manufactures offering EV options.
TATA
Strengths – One of the largest passenger and vehicle manufacturer with

a stronger sales and service setup all over the country
Weaknesses – Developed the EV technology in house and hence

customers may be apprehensive to begin with.
Opportunities – Can take advantage of new government subsidies/tax

benefits
Threats – Foreign manufacturers like Tesla entering the Indian market

or other local manufactures offering EV options.
Based on the available data, I feel that Mahindra EV would be in a
Question 3b
better position in the Indian market as it has the technical know how of
REVA behind it which is a proven brand in the EV segment. Further as
Mahindra already has a significant market share in the ICE segment it
would be possible for them to sway few customers to favour EVs.
Part II
The change vision from Mr N Chandrashekaran was quite clear as he

Question 4
indicated the way forward is with EVs and that the organisation has
decided to go on the EV route taking into consideration the pollution in
the country as well as a new business opportunity for the group. He
also pointed out that even though they have launched EVs in 2 models
only at present, newer models with suitable range would also be
offered in the future to meet the needs of all consumer types.
The communication methods that can be followed before the change

Question 5a
can be in the form of a monthly news letter / email to all employees,
this will help all employees to be aware of the changes that the
organisation is implementing.
Further just prior to the start of implementation a Townhall can be

planned with the management team and the team incharge of the team
implementing the change.
During implementation all the employees should be updated on the

Question 5b
status of the project on a monthly/quarterly basis depending upon the
speed of the product.
Further after the success of short term project, a training

sessions/lessons learnt session can be planned with mid level
management so that they can implement the same in their respective
teams and daily work.
Part III
A few reasons for the short term success are

Question 6
Limited options for EVs in India especially in the SUV segment.
Due to various geo-political situations, there was an increased demand

for products that are made in India.
There were a large number of people who wanted to have sustainable

EV option as it was quite limited and the Nexon EV had a good
response as soon as it was launched due to this.
The management at TATA motors should plan a regional/city wise

Question 7a
training program for the sales teams to explain the new offerings in
terms of features.
Further they can give a brief to them regarding the differences between
traditional ICE based vehicles and EVs. To support the sales team, they
can appoint 1 technical sales person who will provide technical support
for the entire region in case the existing sales team are not able to
handle any technical queries from potential clients.
The management should also make it clear that this change will not
cause any job losses rather it would just be additional offering available
to customers.
TATA would have to streamline their vendor approval processes.

Question 7b
Instead of doing the due diligence on each vendor, they can take some
references from vendors for similar supplies to other organisations.
This would help them to complete their evaluation faster.
In addition they can hire 3rd parties to conduct site inspection and
financial due diligence in parallel rather than following the existing
process.
For prototype testing TATA should give them an advance order for a
small quantity so that the overall timelines can be reduced.
I would suggest that the TATA group to start making it mandatory for
Question 8
all the company owned vehicles to be EVs, this would help the
company to grow organically.
Further it could also provide existing TATA vehicle owners an

exchange policy with additional discount for purchasing EV models,
this would give an additional incentive for customers to shift to EVs as
well.
Launch newer models with options for different ranges so that

customers can choose the required range as per their
requirements/usage.

Vikram Shenoy - Project Submission - Change Management

Uploaded by

Copyright:

Available Formats

Vikram Shenoy - Project Submission - Change Management

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Vikram Shenoy - Project Submission - Change Management

Uploaded by

Copyright:

Available Formats

COURSE: LEADING CHANGE FOR SUSTAINABLE FUTURES

CASE STUDY: ELECTRIC VEHICLES IN INDIA

Project Submission Template

Student name (full name): Vikram Shenoy

Note: Maximum 75 words for answering all parts of Question 1

Question 1a The change initiative is a Transformational Change.

CEO 2 is the champion as well as the target of this change. He is the

Weaknesses – Majority of their business is with larger passenger

Opportunities – Can take advantage of new government subsidies/tax

Threats – Foreign manufacturers like Tesla entering the Indian market

Strengths – One of the largest passenger and vehicle manufacturer with

Weaknesses – Developed the EV technology in house and hence

Opportunities – Can take advantage of new government subsidies/tax

Threats – Foreign manufacturers like Tesla entering the Indian market

Note: Maximum 100 words for answering Question 4

The change vision from Mr N Chandrashekaran was quite clear as he

The communication methods that can be followed before the change

Further just prior to the start of implementation a Townhall can be

During implementation all the employees should be updated on the

Further after the success of short term project, a training

Note: Maximum 75 words for answering Question 6

A few reasons for the short term success are

Due to various geo-political situations, there was an increased demand

There were a large number of people who wanted to have sustainable

The management at TATA motors should plan a regional/city wise

TATA would have to streamline their vendor approval processes.

Further it could also provide existing TATA vehicle owners an

Launch newer models with options for different ranges so that

You might also like