Assessing Impact of Employee Engagement On Innovation and The Mediating Role of Readiness For Innovation
Assessing Impact of Employee Engagement On Innovation and The Mediating Role of Readiness For Innovation
Assessing Impact of Employee Engagement On Innovation and The Mediating Role of Readiness For Innovation
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1 Introduction
Both employee engagement and innovation are widely researched and burgeoning areas.
Recent insights from Gallup (2017) reveal that there is a close relationship between
employee engagement and innovation which supports Birkinshaw’s (1997) argument that
without engagement, any attempt at innovation is anemic. The relationship between EE
and innovation is further supported by Kumar and Raghavendran (2015), Alfes et al.
(2013) and Langelaan et al. (2006) who argued that employee engagement is one of the
key antecedents to innovation. Engaged employees act as intrapreneurs and promote
innovation within an organisation (Kassa and Raju, 2015). Mirvis and Googins (2018)
reiterate that employees are engaged to act as intrapreneurs in company innovation
contests, in partnerships with external social entrepreneurs, and in pro bono global
service programs, and as members of innovation teams in organisation-wide innovations.
On similar lines, Abraham (2012) explained that employee engagement results in
innovation, along with better customer service, productivity, low staff turnover, dedicated
workforce, great sense of work commitment, willingness to put extra time in the job, and
pride in their work. The findings of their research work which focused on big two
personality factors – neuroticism and extraversion revealed that heightened connection
between employees and their work triggers creativity and innovation. The extent to which
employee engagement implies greater connectedness to an employee’s job role increases
the perception of the job role as including innovative behaviour and enhanced job
performance (Aryee et al., 2012).
Saradha and Patrick (2011) stated that employees make a critical difference when it
comes to innovation, competitiveness, and ultimately business success. This is further
reinforced by the work of Good and Michel (2013) which reveal that employee
ambidexterity and engagement are key drivers of innovation and organisational growth.
The fountainhead of innovation therefore is the employees who “develop, carry, react to,
and modify ideas” (Van de Ven, 1986). Rao (2016) contended that it is employees who
build, promote and breathe life into an innovative organisational culture. Asserting this,
Aaltonen and Heinonen (2016) state that employees have their pivotal role to play when
new working modes and innovations are created and developed. Employees are
considered by organisations as the most important innovation partners followed by
product users and other external entities. Aaltonen and Heinonen (2016) argued that
‘engaged’ employee is far more likely to suggest or develop creative ways to improve
management or business processes. Highlighting the social nature of innovation, De Jong
et al. (2010) stated that organisations that are routinely innovative are intentional about
enabling individuals to engage and connect in ways that trigger and expand ideas. These
studies converge in their support that innovation can be enhanced by fostering a culture
of employee engagement. Amabile (1997) and Berg (2014) thus rightly argued that
organisations should identify, encourage and build on the creative capabilities of their
engaged employees if they want to survive and grow in ever-changing, increasingly
complex marketplaces.
Innovation is another such complex construct that has been the subject of
investigation for some time now. Different types, categories, scale and scope of
innovation have been discussed in the literature. However, an objective and quantitative
operationalisation of innovation has remained a challenge for researchers (Arshi, 2016).
Organisations are still struggling to find what really promote innovation even though a
176 T. Arshi and V. Rao
number of antecedents have been conceptualised and tested. Adding to it, readiness for
innovation (RFI) is one important mediator that has been discussed in innovation
literature. Arshi (2017) explained that innovation has remained an elusive commodity
because organisations are not well prepared for innovation. Readiness for innovation,
therefore prepares an organisation to be innovative by developing its capabilities, systems
and processes for innovation. This supported by Kanter (2010) and Christensen and
Overdorf (2005), who discussed the importance for developing necessary competencies
for innovation. This study therefore, with an objective to bring more clarity on the entire
process of innovation attempts to develop an integrated model that maps EE as
antecedent to innovation, RFI as mediator to innovation and innovation output
operationalised as incremental and radical innovation degree and frequency.
employee engagement. One of the most effective leadership style that has been associated
with engaged employees is transformational leadership style (Leon, 2016; Sarros et al.,
2011). Transformational leaders can engage employees through a common purpose and
vision (Perez and Molina, 2017). The conceptualisation of EE construct has been a
challenge and therefore seven second order factors are used to operationalise the
construct and the following hypothesis emerge:
H1 EE is second order construct consisting of 7 (seven) first order factors namely job
autonomy (H1A) job content (H1B), career development (H1C), team orientation
(H1D), work life balance (H1E), supervisory support (H1F) and leadership support
(H1G).
2.2 Innovation
Like employee engagement, innovation is a vast and developing area of research. Proctor
(2014, p.288) defined innovation as “practical application of new inventions into
marketable products and services”. In the face of unprecedented economic, social,
demographic challenges, it is imperative for organisations to prioritise innovation for
their long-term success (Andersen et al., 2014). The absence of innovation in
organisations is a common occurrence, even though organisations profess to be
innovative. Innovation starts with an individual’s creative ideas and when these ideas are
developed into marketable products and services it is generally considered innovation
outputs (Tonnessen, 2005). Chen and Sawhney (2010) are of the opinion that innovation
comes in many forms and hence different stages of innovation should be understood well
by organisations. Gupta (2018) also supported the view that innovation is a process that
comprises antecedents, processes and outcomes. Innovation output is primarily
characterised through new or improved products and services in the market (Rosenbusch
et al., 2011; Tonnessen, 2005). Bessant and Tidd (2011) and Morris and Kuratko (2002)
explained that degree or scale of innovation is applicable to all innovation output
(product, service, process, technological) and hence is an appropriate measure of
innovation. Additionally, employee or organisational innovation also falls into a
continuum between incremental and radical innovation. Incremental innovation is defined
as “a collection of activities that constitute a process intended to achieve performance
improvement” [Jha et al., (1996), p.22]. It is usually associated with improvement of
existing products and services (Bessant, 2005; Goffin and Mitchell, 2010). Radical
innovation is defined as “a successfully exploited radical new product, process, or
concept that significantly transforms the demand and needs of an existing market or
industry, disrupts its former key players and creates whole new business practices or
markets with significant societal impact” [Assink, (2006), p.217]. Further, frequency of
innovation, which is not well developed in the literature, is also considered as a key
innovation output related to degree of innovation (Arshi, 2017). Arshi and Burns (2018)
posited that degree and frequency of innovation are output measures of innovation. Based
on the evidences in the literature on innovation, the following hypothesis is developed:
H2 Innovation is second order construct comprising 2 (two) first order factors namely
radical innovation degree and frequency (H2A) and incremental innovation degree
and frequency (H2B).
Assessing impact of employee engagement on innovation 179
3 Methodology
data from the respondents was felt. In the first phase, an attempt was made to identify the
factors that drive engagement and innovation in Omani corporate sector. The process
started with an astute review of existing literature. Various prominent works of different
researchers and consultants were looked into which provided deep insights to the
concepts. The main focus was to identify factors that drive employee engagement and
innovation. The questionnaire used a Likert-type response as well as Likert scales using a
horizontal format as per the recommendations of Carifio and Perla (2007). The
questionnaire was pilot tested with a small sample of 90 respondents from different
organisations.
From various, previously validated models and survey tools, an exhaustive pool of
38 items depicting seven factors of employee engagement and 12 items of two innovation
factors were finally included in the questionnaire. Readiness for innovation factor
consisted of seven survey items. This item pool was given to two experts, one on
engagement and another on innovation for review. Both the experts possessed
psychometric expertise. They were requested to carefully read each item and rate it as to
how well they believed that it represented the engagement and innovation construct. The
results of expert review led to 4 items being dropped from the initial pool of EE measures
and two items being dropped from initial pool of innovation measures resulting in 34
items for EE and ten items for innovation measures. The final pool of measures
comprising 44 items was included in the questionnaire survey and the research
framework, as shown in Figure 1.
Figure 1 Research model (see online version for colours)
The research model (Figure 1) comprises both reflective and formative measures.
Diamantopoulos and Siguaw (2006) suggested that research models should clearly
182 T. Arshi and V. Rao
specify whether constructs are formatively or reflectively measured. The EE factors and
innovation factors are depicted as reflective measures meaning the measures are
reflection of the constructs. While the relationship between EE and innovation is shown
as formative or causal relationship, RFI is shown as mediating this relationship.
4 Results
Out of 590 questionnaires that were distributed, 406 were returned. While sorting, only
400 were found to be fit for analysis resulting in a response rate of 68%. Although
Fowler (2002) stated that there is no standard threshold for adequate response rates,
Babbie (1990) is of the opinion that response rate should be ideally greater than 50%.
High response rate was achieved as appropriate steps were taken during survey planning
and implementation steps. Based on the suggestions of Draugalis et al. (2008),
multi-model method and follow-up processes were followed, resulting in a good response
rate. Achieving a higher response contributed to the quality of data as argued by Baruch
and Holtom (2008), who pointed that that higher response rates improves
representativeness of the sample, while Anseel et al. (2010) attributed it to increase in
statistical power. However, Krishnan and Poulose (2016) pointed that high response rate
is not the only criteria for data quality and potential errors may still exist. They suggested
that data from high response rates should be checked for reliability and validity.
Therefore, both reliability and validity checks were performed. A detailed profile of the
respondents is given in Appendix B.
4.1 Reliability
Since the data was collected from different sectors, it was important to test
homoscedasticity as per the recommendations of Hamsici and Martinez (2007).
Homogeneity of variances indicted that the sample across different organisations was
homogeneous (Levene statistic > .05 and single column Tukey HSD) on all descriptive
measures such hierarchical levels and experience. The results showed satisfactory level of
reliability for all factors with a Cronbach’s alpha score > .7 as shown in Table 1.
Table 1 Cronbach’s alpha (α) coefficients for reliability of the factors
The results of tests of normality conducted through Kolmogorov Smirnov and Shapiro
Wilks showed that the data was derived from a normally distributed sample (>.000).
Multi-collinearity was not detected as VIF values were <.2, as suggested by Tabachnik
and Fidell (2007).
4.2 Validity
In order to test the validity of measures both exploratory factor analysis (EFA) and
confirmatory factor analysis (CFA) was conducted. According to Hair et al. (2010), EFA
helps to establish the validity of measures. Supporting Preedy and Watson (2009), who
argued that CFA is largely to prove theoretical standpoints, Asparouhov and Muthén
(2009) argued that the function of CFA is not just confirmatory to but also explanatory
enhancing the validity of factorial structures.
Table 3 EFA results for innovation factors
cross loaded on innovation factors, which were removed from analysis. Therefore, out of
the total of 44 items included in the questionnaire survey, 36 items were found to be valid
and were used in structure equation modelling. A total of 28 items for EE and eight items
for innovation were found to be valid through EFA as shown in Tables 2 and 3.
Threshold levels were accepted as per the recommendations of Tabachnik and Fidell
(2007) (>.40, P < .05, eigenvalues > 1). The Kaiser-Meyer-Olkin (KMO) score of .774
and .802 indicated the usefulness of factor analysis for structure equation modelling tests.
the EE and innovation. Figure 3 shows the result of the mediating role of RFI between
EE and INN. The model fit indices showed that there is good data fit the model is
acceptable as per the recommendations of Tabachnik and Fidell (2007). Path coefficient
values on all paths were >.40 p<.001.
Figure 2 SEM model testing the direct effect of EE on innovation (see online version for colours)
Note: CMIN/DF: 1.92, CFI: 9.24, GFI: 9.70, AGFI: 9.31, RMSEA: .039.
Figure 3 SEM model testing the mediating effect of RFI on innovation (see online version
for colours)
Note: CMIN/DF: 2.32, CFI: 9.12, GFI: 9.11, AGFI: 8.94, RMSEA: .047.
Assessing impact of employee engagement on innovation 187
The results are illustrated through Table 4 which shows the direct effect of EE on
innovation – estimated value of .58 (P < .000), indicating that EE has direct and positive
impact on innovation. The mediator variable estimated values between EE and RFI was
.41 and between RFI and innovation, .21 (P < .005). Though the direct and mediating
paths are both significant, only partial mediation between EE-RFI-innovation was
noticed.
Table 4 Path estimates before and after testing for mediation
5 Discussion
The results of SEM analysis indicate that there is a direct and positive relationship
between employee engagement and innovation. Further, RFI improves the predictive
validity of innovation outcomes.
Innovation
Factor Employee engagement
Readiness for innovation (mediator) outputs
orientation (antecedent)
(outcome)
Work life balance Corporate venturing opportunities
Personal level
process
and radical
Employees take control of the innovation
innovation process and have clear degree and
progress paths, without depending frequency
on managerial approval.
Job content Physical and digital prototyping
Ideas and feasibility of products and
services are tested, which reduces
uncertainty in job content. Reduction
in cost and increase in speed to the
market enhances value of job
content.
Supervisory and Knowledge development and idea
Support level
The current study also brings out team orientation as an important determinant of
employee engagement. The findings of Rahman et al. (2017) confirmed the current
finding that the presence of team orientation strengthens relational psychological contract
leading to high levels of engagement. Team work is known to support innovation (Fay et
al., 2015). Therefore, they have called for designing tasks with diverse teams and human
resource can play an important role in such jobs designs and team formation. Perez and
Molina (2017) argued that diverse teams with different ideas can deal with creative
190 T. Arshi and V. Rao
tensions associated with innovation. Many of the measures of RFI is enhanced through
team work. The opportunities for open innovation and crowdsourcing enables teams to
engage with outside world and develop professional relationships, which enhances the
capabilities for innovation (Kazuhir et al., 2014). Howe (2008) suggested that external
teams can create collaborative partnerships with professional forums, venture capitalists,
universities and even customer groups.
Job autonomy, another factor reflective of employee engagement, provides the
freedom and discretion to employees in facets of work method, work schedule and work
criteria as suggested by Gagné and Bhave (2011). The finding is in line with both theory
and empirical results of previous research conducted by Shee-Mun et al. (2013); Bakker
and Demerouti (2008) and De Spiegelaere et al. (2014) who explained that autonomy
improves employee engagement, which in turn leads to innovative work behaviour.
Similar links between job autonomy and innovative behaviour was found by Orth and
Volmer (2017) with additional links to job security, which further enhances innovative
behaviour. Job autonomy was found to be linked to RFI measure of innovation process
and innovation performance (Burcharth et al., 2017). Prominent among them are phase
gate process and monitoring and evaluation of innovation projects. Multiple teams
involving engineers, designers, manufacturing, and marketing, with different expertise,
take the innovation process forward through different feasibility screens (Kelley and
Littman, 2016). These stage gate process and innovation pipeline helps to make decisions
on technical design, business case, risk analysis and resources (Chao et al., 2005; Cooper,
2008).
Both academic and practitioner studies have shown that job content such as task
variety, level of challenge and rigor, significance and feedback had all been positively
related to engagement (Bakker and Bal, 2010; Christian et al., 2011; Kahn, 1990; May
et al., 2004; Saks, 2006; Schaufeli and Bakker, 2004). Employees experience
meaningfulness, responsibility and will have the ability to see the outcome or impact of
their work, when the job content is good and may lead to productive outcomes. The line
manager has a significant role to play in creating an environment where workers can find
their work engaging, through shaping job content, treatment of the role holder, and levels
of trust (Clegg and Spencer, 2010). Job content and job design has an impact on
innovation (Dorenbosch et al., 2005). They argued that job content can harness the
innovative potential of employees. Further, Martín et al. (2007) argued that job design
through which employees have the potential to control job content can lead to innovative
behaviour. Such job content also provides employees to fully use their skills especially
related to creativity and innovation. Job design aids in enhancing the readiness for
innovation as prototype development requires creative potential, flexibility and speed.
Digital prototyping has particularly improved the speed to the market and in absence of
appropriate job design, the speed of development, experimentation and even fast failures
would significantly suffer (Bordegoni and Rizzi, 2011). Goffin and Mitchell (2010)
opined that job design and innovation objectives should be ideally aligned because
traditional job design cannot meet the demands of innovation.
Further, results suggested that leadership and supervisory support sets the tone for
employee engagement in an organisation. Supervisory support can not only engage
employees through emotional support, but also influence innovation through clear vision,
instituting rewards and recognition, providing resources and developing capabilities for
innovation outcomes. Mohamed and Ali (2016) opined that supervisors particularly
provide emotional support to employees particularly in uncertain outcomes associated
Assessing impact of employee engagement on innovation 191
with innovation. This study concurs with earlier studies that leaders have a profound
influence and power to serve as catalysts for higher levels of engagement (Lockwood,
2007). Melcrum Research (2015) therefore recommended that leadership should be made
visible and accessible to employees. Sarros et al. (2011) also observed that leadership
style positively influences innovation. Transformational leadership style was particularly
associated with innovation. Leaders determine innovation objectives of the organisation
and guide employee engagement vis-à-vis direction and frequency of innovation (Swaans
et al., 2014). These decisions are taken in the light of environmental determinants, level
of technological development, resource availability and urgency of innovation
requirements. Goffin and Mitchell (2010) argued that such system can enable
organisations to align innovation objectives with business goals and provide employees a
clear vision for innovation.
Transformational leaders have a vision for innovation, which they are able to
effectively communicate, and inspire around it (Denti, 2011; Zacher and Rosing, 2015).
Perez and Molina (2017) opined that leaders drive the mission of innovation across the
organisation. The leadership role in enhancing readiness for innovation was also found to
be valid in this study. Supervisor’s and leader’s support for open innovation is critical to
the success of open innovation models and crowdsourcing strategies (Eseryel, 2014).
Open innovation model, requires changes in business model and high levels of risk taking
benefiting by faster innovation development and reduction in costs. Ahmed and Shepherd
(2010) concluded that leaders clarify uncertainties during the innovation development
process and create trust among employees.
Readiness for innovation was found to be a mediating factor between employee
engagement and innovation outcomes. Drivers of RFI relates to systems and processes
that enhances the readiness for innovation. When these processes and systems are
instituted to facilitate innovation, it provides commitment to innovation objectives and
brings clarity to innovation management and administration. One of the prominent
measures of RFI is corporate venturing. Putting corporate venture units in place keeps
alertness levels high and leads to identification of opportunities for new products and
services (Hajizadeh and Zali, 2016; Hill and Birkinshaw, 2008). Open innovation is
another driver of RFI. Through open innovation, employees are free to engage with
outside forums such as physical and virtual innovation parks for collaborative innovation,
which increases innovation feasibility and drive costs down (Eftekhari and Bogers, 2015;
Salvador et al., 2013). Further Ghezzi et al. (2017) pointed out that through ‘online
communities’ knowledge, technical skills and resources can be shared globally, which
improves innovation development. Ollila and Yström (2016) argued that such
collaboration enables employees to monitor trends and opportunities and exploit changes
in technology.
When innovation process gets rolling, another RFI driver, innovation pipeline and a
stage gate process enhances transparency and momentum to innovation development.
Ideas and innovation proposals by employees usually do not progress to desired levels as
they get lost in myriad layers of management and bureaucratic controls. Bruce and
Birchall (2009) and Gapp and Fisher (2007) argued that this block to innovation
development can be overcome through a stage gate process through which there is a
formal mechanism for ideas to move down the innovation pipeline, which are then
screened, prioritised and organised. When a stage gate process is in place, employees
clearly know how their ideas will reach to fruition. Each stage in the innovation pipeline
192 T. Arshi and V. Rao
can take decisions related to feasibility, risks, and resource allocation (Chao et al., 2005;
Cooper, 2008). Another RFI driver relates to the development of capabilities for physical
and digital prototyping, which allows the employees to practically test the feasibility of
innovative outputs before they are commercialised (Kelley and Littman, 2016).
Bordegoni and Rizzi (2011) argued that digital prototyping reduces development and
innovation costs and improves speed to the market. Research from the Aberdeen Group
showed that companies who used digital prototyping could get to the market 58 days
faster than average and enjoyed 48% lower costs (Aberdeen Group, 2005).
The study supports the argument that innovation is a multi-stage process comprising
innovation inputs and outputs. Radical innovation degree and frequency and incremental
innovation degree and frequency were found to be valid measures of innovation outputs.
In line with the findings of Arshi (2017) and Tidd et al. (2005), radical innovation degree
and frequency was found to be having impact on market, competition and customers
through radically new products and services. On the other hand, incremental innovation
degree and frequency were improvement driven outcomes, which were driven by
customer and supplier feedbacks.
6 Conclusions
6.1 Limitations
This study has mainly used quantitative data to derive the findings and conclusions.
Withstanding the limitations of quantitative data, this study could have benefited from a
deeper qualitative analysis and triangulated the data to improve the validity of the
findings. Further, the limitations of higher response rates were recognised and reduced by
multiple statistical tests of reliability and validity.
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200 T. Arshi and V. Rao
Appendix A
RIDF1 My organisation has launched radically new products/services in last two years
RIDF2 My organisation has created new market segments in last two years
RIDF3 My organisation has reshaped customer behaviour in last two years
RIDF4 My organisation has substantially impacted competition in the last two years
IIDF1 My organisation has made improvements to existing products and services in the last
two years
IIDF2 My organisation takes feedback for improvement from customers and suppliers
IIDF3 My organisation has penetrated the existing markets with modified products and
services in the last two years
IIDF4 My organisation has improved its existing processes in the last two years
Appendix B
Profile of respondents