Marketing Strategy of Airtel - Swami Vivekanand University Front & Contents

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A

PROJECT REPORT
ON

“A STUDY ON MARKETING
STRATEGY OF AIRTEL”

Submitted in the partial fulfillment for the award of degree in


MASTER OF BUSINESS ADMINISTRATION (MBA)
(SESSION 2018-2020)

BY STUDENT: UNDER THE SUPERVISION


Mohd. Atif Aqeel Mr. Amar Srivastava
Enrollment No. C1820095622229
Batch- 2018

swami vivekanand subharti university


ACKNOWLEDGMENT

First of all I thank God for giving me this wonderful opportunity

to undertake this research which is a part of my MBA program.

 I would like to sincerely thank Mr. Amar Srivastava for giving

me the wonderful opportunity to work under his able guidance

and support throughout my research.

I also thank persons working at Airtel office for giving me their

valuable time and vital information which forms a part of this

report.

I would also like to thank my colleagues for rendering their help

to me in this research.

Last but not the least, I thank my parents for their prayers, help

and advice which helped me a lot to complete this project report.

Mohd. Atif Aqeel


Enrollment No. C1820095622229
PREFACE

I respect to the allotted period, I have formed relationship with

the organization as trainee but informally it is a sacred place for

me as it’s my first practical exposure to an organization to know

and get aware to an organizational real practical stressful

environment.

Although I am customer of swami vivekanand subharti

university. It is a two year full time degree courses. So far this

training is scheduled for third semester syllabi as a separate

topic to be asked in detail in viva-voice conducted by external

So far I have completed 4 semester examination. Thus study

will provided me a better opportunity to survive in cut throat

competition with a prosperous existence. I have tried my best to

gain out of well framed circumstances & with the help of

experienced personnel who helped me out so for become

possible to them. As being a very confidential functioning many

things are there which can’t be known but on the basis of

gathered information and certain hints, the project has been

formed. It may have something missing but I have tried to


present all things what I have received. Although this report has

been got checked by different personnel but after that if there is

some shortcomings I expect it to be rectified. So the whole study

bifurcated in different parts. Certain observations & suggestions

also have been stated which if possible to be reviewed.


CHAPTERS

 Introduction

 Objectives of the Study

 Literature Review

 Methodology

 List of Tables/Figures

 Analysis & Interpretation of Data

 Findings

 Suggestions/Recommendations

 Conclusion

 Bibliography

 Appendix

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