TexCare SRN - S5 Five Layers - LATAM

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TexCare® SRN

S5 : FIVE PERFORMANCE LAYERS

Confidential

G.Kume
BU ICS
Regional Marketing LATAM
2 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare® SRN
S5 : Five performance layers

Shield Against Stains

Soil Lift

TexCare® SRN Stain Trappers

Save Your Machine

Sport Comfort
3 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare® SRN
S5 : Five performance layers

Active shield Shield Against Stains


Protect against dirt
Soil Lift
Prevent staining
TexCare ® SRN
Protective layer Stain Trappers

Save Your Machine

Sport Comfort
4 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare SRN
Shield Against Stains
TexCare SRN protects the clothes by preventing the soil to penetrate deep into
the fabric and makes easier the removal of tough stains

Without the protection of TexCare SRN, the soil becomes more deeply attached to the
fabric and thus, more difficult to remove on subsequent washings.

Fabric
Soil
TexCare SRN

TexCare SRN forms a During subsequent washes with TexCare SRN, the soil removal is
protective film on the fabric, facilitated and the polymer film renewed.
minimizing the soiling.
5 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare SRN
Shield Against Stains

50
43,7 Dirty Motor Oil on PES
40
Remission (%)

Increment: 26 Units
30
(147 %)
18,9 17,7
20

10

PES pre-washed with PES pre-washed with


0 a premium market product reference HDL
PES pre- PES pre- PES pre- (EA4331) + 1% of SRN 100
washed with a washed with washed with
premium reference HDL reference HDL
market product (EA4331) (EA4331) + 1%
of SRN 100
PES pre-washed with
reference HDL (EA4331)

Test conditions: PES (Trevira 2000), dirty motor oil, Linitest, 10 g/L of detergent, 1% of polymer, 60ºC, 25 mL of soil per swatch, 1 pre-wash
6 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare® SRN
S5 : Five performance layers

Increased laundry power Shield Against Stains


Remove tough stains
Soil Lift
Powerful detergency
TexCare ® SRN
Cleaning boost Stain Trappers

Save Your Machine

Sport Comfort
7 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare SRN
Soil Lift
TexCare SRN modifies the fabric surface, facilitating the surfactant
action and removal of the soil

“Wetting” of the Oily soil starts separating Desorption of soil from fiber
hydrophobic fiber from the fiber surface surface
(“roll-up”)
Fabric
Soil
TexCare SRN
Water
Surfactant
8 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare SRN
Soil Lift

WFK 20C (PES:CO soiled with Pigment / Lanolin)


90

80

70
SRN 300
60 SRN 100
SRN 240
Remission (%)

50
No polymer Unwashed HDL HDL HDL HDL
40
+1%am +1%am of +1%am of
30 of SRN100 SRN240 SRN300

20
Procedure
10

0
CO/PES pre-soiled standard fabrics
Before After 1 After 2 After 3 After 4
Washing Cycle Cycles Cycles Cycles

Washing step with and without SRP


(4 washing cycles)

Measurement of remission after drying

Conditions: Linitest, 4 washing cycles, 6 g/L of detergent, 40ºC, 30 minutes wash


9 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare® SRN
S5 : Five performance layers

Dirt capturing Shield Against Stains


Suspend dirt
Soil Lift
Anti-greying system
TexCare ® SRN
Protects from dirt Stain Trappers
redeposits
Save Your Machine

Sport Comfort
10 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare SRN
Stain Trappers
TexCare SRN interacts with both the soil and the fabric preventing the
soil redeposition during washing
Fabric
Soil
TexCare SRN
Water
Surfactant

Modification of the Surfactants and TexCare The increased repulsion


hydrophobic fiber interact with the soil, between fabric and soil
“capturing” it moves the stain away
11 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare SRN
Stain Trappers

TexCare® SRN 100 TexCare® SRN 170

Detergent Solution

Addition of the soil to the detergent


solution

Dispersion of the soil for 5 minutes

Addition of white swatches one at a time


and washing for 30 minutes

Rinse one swatch at a


time under a slow water flow HDP HDP + 2% am HDP HDP + 2% am
SRN100 SRN 170

Washing Conditions: carbon black-olive oil, knit 50% CO/50% PES, 1 g/L of HDP, 0.8 g/L of soil, 2% am of SRN, 25ºC, 30 minutes washing, 70 ppm of CaCO3, modified jar test
12 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare® SRN
S5 : Five performance layers

Tough on soap scum Shield Against Stains


Dissolves soap scum
Soil Lift
Protect your pipes
TexCare ® SRN
Easy maintenance Stain Trappers

Save Your Machine

Sport Comfort
Public: TexCare® SRN Grades
G.Kume, BU ICS, Regional Marketing LATAM

TexCare SRN
Save Your Machine
TexCare SRN types help keeping the soap scum suspended, preventing thus its
deposition on clothes, pipes and other surfaces
Surface (pipes, washing machines, clothes)
Soap Scum
TexCare SRN
Water

Soap Sum can be formed in TexCare SRN interacts The interaction does not
the washing liquor with Soap Scum allow the soap scum to
agglomerate and deposit on
the surfaces
Public: TexCare® SRN Grades
G.Kume, BU ICS, Regional Marketing LATAM

TexCare SRN
Save Your Machine
Appearance after 10 minutes Appearance after 24 hs

No SRN 170 0.05 g/L of 0.10 g/L of 0.15 g/L of 0.3 g/L of No SRN 170 0.05 g/L of 0.10 g/L of 0.15 g/L of 0.3 g/L of
SRN 170 SRN 170 SRN 170 SRN 170 SRN 170 SRN 170 SRN 170 SRN 170

No SRN 170 0.05 g/L of 0.10 g/L of 0.15 g/L of 0.3 g/L of
SRN 170 SRN 170 SRN 170 SRN 170
Test Conditions: 1 g/L of coconut based soap, approx. 544 ppm of CaCO 3, evaluation: 10 minutes and 24 hrs
15 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

TexCare® SRN
S5 : Five performance layers

For sports clothes Shield Against Stains


Increase water
Soil Lift
absorption
TexCare SRN®
Feel comfortable Stain Trappers
For the active person
Save Your Machine

Sport Comfort
Public: TexCare® SRN Grades
G.Kume, BU ICS, Regional Marketing LATAM

TexCare SRN
Sport Comfort
TexCare SRN has high affinity with hydrophobic fibers, increasing its
hydrophylicity and wettability, making it more comfortable and easy to clean

TexCare SRN turns synthetic hydrophobic fibers into more hydrophilic


ones, allowing them to better absorb water
Public: TexCare® SRN Grades
G.Kume, BU ICS, Regional Marketing LATAM

TexCare SRN
Sport Comfort
 Wetting Test
Evaluates the time needed for the fabric pre-treated with and without the
polymer to absorb water and reach the bottom of the beaker.
The lower the time, the more hydrophilic the fabric

 A more hydrophilic fabric increases the absorption of sweat/humidity and facilitates the
water flow through the textile providing a more pleasant sensation of the fabric on the skin.
Sinking Time
(relative to a fabric treated with water only)
100% Polyester Polyester - Elastane
100% 100%
100%

80%
80%
TexCare SRN types make the
TexCare SRN types make the polyester-elastane absorb water 79%
60%
polyester absorb water 97% faster. faster.
60%

40%
40%

26%
21%
20%
20%
4% 3%
0%
0%
Pre-washed with Water Pre-washed with TexCare Pre-washed with TexCare
Pre-washed with Water Pre-washed with TexCare Pre-washed with TexCare
SRN 170 SRN 400
SRN 170 SRN 400
Conditions:
Polymer application: 268 ppm of CaCO3, 40ºC, no detergent, 50 ppm am of polymer, 2 consecutive washing cycles, Linitest. Wetting test: 1 L, deionized, 2.5 cm X 2.5 cm test swatch, 12 replicates
18 Confidential, TexCare SRN 170 Claims
G.Kume, BU ICS, Regional Marketing LATAM

Soil-Release and Anti-Redeposition Claims


Market Examples
Performance claims
already in the market

Ariel with Actilift Dynamo BIZ Stain Fighter


Procter & Gamble : Netherlands Colgate-Palmolive : Australia CR Brands : USA
Thank you!

Confidential

G.Kume
BU ICS
Regional Marketing LATAM

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