Digital Business UNIT 2 PDF
Digital Business UNIT 2 PDF
Digital Business UNIT 2 PDF
UNIT 2
MOBILE COMMERCE, SOCIAL
COMMERCE AND IOT
Prof. Sujeet Subhash Tambe
B.E(Chemical), M.M.S(Operations), UGC-NET(Management), SET(Management), Ph.D (Pursuing)
High: Users can make transactions everywhere Low: Users can make transactions on their
Mobility
as long as they are connected to the Internet. computers and laptops with limited mobility
User Experience on mobile devices is optimized
Harder to navigate in the desktop websites of
Ease of Use for as little taps-on-screen per transaction as
eCommerce stores.
possible
Platform Web stores and native apps Web stores
Caller’s rate, mobile banking or user’s credit
Payment Gateway Credit Cards
card
Location-tracking capability Yes No
Rely on the web security combined with built-
Security Rely mainly on the web security
in mobile security features
Prof. Sujeet S. Tambe 8
Mobile Marketing: Shopping and Advertising
Mobile Marketing is defined as a way of marketing products and services using a mobile
device. This involves communicating with the customers by sending them simple text
message, enabling them to visit mobile website or familiarising them with new marketing
campaign.
Mobile marketing can be viewed from two perspectives:
Firstly, it is the most common means of marketing a product via mobile phones using SMS
marketing, and
Secondly, it can be defined as marketing of products using movable technologies like
moving billboards or technology based movable road shows.
2. Buyers of products and services actively participate in providing feedback and recommendations to
friends and others in the community. As such, it becomes very important that the seller closely watches
feedback and correct any flaws rapidly so as to cause a change in any negative feedback
3. Users of a Social Hub actively share what they like (and not like), mostly with just a click of the mouse,
across various social bookmark locations and social networks. These include Twitter, Facebook, Delicious,
Stumble Upon, Delicious etc. Social Commerce is Viral Commerce
4. Increasingly, Social Commerce is also tuned with Mobile Commerce. As such, offers are shared with
Mobile QR codes and RSS or Atom feeds making it a snap to share offers, likes and dislikes.
6. Pictures and Videos are an inherent part of the offer, thus making the process of
showcasing what the offer is, complete not just with text, but with images and videos. Such
images and videos are shared across image networks and video networks, such as YouTube,
thus facilitating additional viral distribution with ease
7. Everything a potential buyer needs to know, i.e. what the offer is, how long the offer will
take to deliver, what exactly is needed from the buyer in case any, what payment methods
are allowed, what will be delivered etc. is all evident within the description. The Buyer typically
need not go anywhere else or click any other links to get a full picture to make a conscious
decision.
Some questions to ask when defining your social media marketing goals:
◦ What are you hoping to achieve through social media marketing?
◦ Who is your target audience?
◦ Where would your target audience hang out and how would they use social media?
◦ What message do you want to send to your audience with social media marketing?
Internet of things is mainly the internet consists of the following three things:
1) People to people
2) People to machine/things
3) Things/ machine to things/ machine, communicating using internet
Several multinational companies like Philips, Haier and Belkin are also offering smart
home solutions and application to their consumers.
Wearables or wearable devices are in high demand across the globe and brands like
Google and Samsung are investing heavily into these devices.