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Brochure/Leaflet: Layout and Organisation

The document provides guidance on effectively laying out and organizing brochures and leaflets to inform, persuade or warn readers. It recommends using short paragraphs, clear headings, logical ordering of information and visual aids like indentation, bullets and styling to help readers easily understand and absorb the content.

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Vania Ziru
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28 views1 page

Brochure/Leaflet: Layout and Organisation

The document provides guidance on effectively laying out and organizing brochures and leaflets to inform, persuade or warn readers. It recommends using short paragraphs, clear headings, logical ordering of information and visual aids like indentation, bullets and styling to help readers easily understand and absorb the content.

Uploaded by

Vania Ziru
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Brochure/Leaflet

Layout and organisation

Information sheets, leaflets and brochures are intended to inform, persuade or warn. The


two main aims are therefore to catch the reader’s attention and to present the message as
clearly as possible. To do this, layout and organisation need to be as effective as possible.
Short paragraphs with clear headings are much easier to read and absorb than long blocks
of text, for example. The best approach is to imagine yourself as the reader and to ask what
you would want to know, and in what order you would find it easiest to absorb the
information. Consider these points:

Main heading:
-       Is this as direct and eye-catching as possible?
-       Does it give the reader a clear idea of what the subject is?
-       Does it make the reader want to read on?

Subheadings:
-       Are these short and clear? Asking a question in your heading may be more interesting
than stating a fact.

Text:
-       Is the information broken up into short, easy-to-read sections?
-       Is the order logical?

Visual help:
Can you help the reader, for example:
 by indenting small sub-sections so that
 they stand out as small blocks which
 are clearly separate from the main text?
 by putting important points on separate lines?
 by numbering your points?
 by putting “bullets” in front of main points?
 by using different STYLES and sizes of writing?
 by underlining or putting boxes round important words.

You won’t be marked on your design skills, of course, but you may make a good impression
on the examiner!

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