Business Communication 5 PDF Free
Business Communication 5 PDF Free
Memory
** Memory is considered the brain's storage bin, for later use in
communicating.
** In addition to storing information and experiences, your brain
also stores the words needed to express these ideas.
** Words are symbols that stand for ideas or experiences.
Reasoning
Reasoning is the ability to put two or more ideas together and
produce a new idea.
Humans have a highly developed reasoning.
Needing to Communicate
Humans need to communicate because we are social creatures
by nature. There is a certain need to communicate.
Choosing Symbols
Once you have decided to communicate with someone, your next
step is to use symbols to encode your ideas. You must then
transfer ideas into a symbol system, or code known to both you
and your receiver, and then hope that the receiver will decode,
or translate the symbols correctly.
Language Symbols
Words are language symbols. They are also called verbal
symbols. Language is a medium of exchange for ideas.
Nonverbal Symbols
These include all the ways you encode your ideas without words.
You can smile, nod, or tap your feet. One nonverbal symbol is
kinesics, which is the use of body motions to communicate.
Examples of kinesics is rolling one's eyes, frowning, staring,
laughing, gesturing, crossing one's legs, or any similar body
movement.
Proxemics is another nonverbal symbol. Proxemics is the study
of spatial communication to communicate. An example would be
good friends sitting or standing closer to each other rather than
a new acquaintance.
Feedback
The signals that a receiver continuously gives to a sender
indicating how well the message is being received are known as
feedback. Feedback is extremely important for senders, since it
allows them to discover such matters as whether they are
speaking too fast, using words that are too complex, or even
whether they are offending or angering their receivers.
- Space and distance – The distance between the sender and receiver
affects their
communication. It affects our ability to transmit and receive messages.
For example, a
telephone conversation is less direct and immediate than a face-to-
face conversation.
Solution: Arrange the physical space effectively; always choose the
most direct
communicating tool possible.
Make sure that the text on your slides is large enough to be read from the back of
the room. A useful rule of thumb is to use 18 point text if you are producing slides
with text on a computer. This should also help reduce the amount of information on
each slide. Avoid giving your audience too much text or overly complicated diagrams
to read as this limits their ability to listen. Try to avoid lists of abstract words as
these can be misleading or uninformative.
White or black boards can be very useful to help explain the sequence of ideas or
routines, particularly in the sciences. Use them to clarify your title or to record your
key points as you introduce your presentation (this will give you a fixed list to help
you recap as you go along). Rather than expecting the audience to follow your
spoken description of an experiment or process, write each stage on the board,
including any complex terminology or precise references to help your audience take
accurate notes.
Paper handouts
Handouts are incredibly useful. Use a handout if your information is too detailed to fit
on a slide or if you want your audience to have a full record of your findings.
Consider the merits of passing round your handouts at the beginning, middle and
end of a presentation. Given too early and they may prove a distraction. Given too
late and your audience may have taken too many unnecessary notes. Given out in
the middle and your audience will inevitably read rather than listen. One powerful
way of avoiding these pitfalls is to give out incomplete handouts at key stages during
your presentation. You can then highlight the missing details vocally, encouraging
your audience to fill in the gaps.
Flip chart
A flip chart is a large pad of paper on a stand. It is a very useful and flexible way of
recording information during your presentation - you can even use pre-prepared
sheets for key points. Record information as you go along, keeping one main idea to
each sheet. Flip back through the pad to help you recap your main points. Use the
turning of a page to show progression from point to point. Remember to make your
writing clear and readable and your diagrams as simple as possible.
Video gives you a chance to show stimulating visual information. Use video to bring
movement, pictures and sound into your presentation. Always make sure that the
clip is directly relevant to your content. Tell your audience what to look for. Avoid
showing any more film than you need.
Artefacts or props
Indeed, body language experts would agree that actions speak louder than words. In
an interview situation, this is an important factor to bear in mind. You may be saying
all the right things, but your body language may be saying something different.
For example, you might be telling the employer that you are keen and sharp, but if
you are lying back in your chair with your arms crossed, you will come across as lazy
and dismissive – and that’s the impression that the employer will be left with.
Whether you are going for IT jobs, marketing jobs or legal jobs, you need to take
care of your body language in interviews. Try the following tips.
DO
Shake hands with the employer on arriving and leaving. Make your shake
firm, and look your employer in the eye and smile as you do so.
Smile gently and look directly at the employer when they are speaking to you.
Nod your head to indicate that you are listening if they speak for a while.
Establish a decent amount of personal space between you and the employer.
When they ask you to sit down, sit a couple of seats away rather than right
next to them.
DON’T
Cross your legs or your arms. Many people read these as defensive gestures.
Rub your head, neck or nose. You might appear disinterested or distracted.
Slouch in your chair. Sit upright to appear alert and engaged.
Short
Example Category
form
Doctor Contraction Dr
Professor Abbreviation Prof.
Synonyms are words with the same or similar meanings. Words that are synonyms
are said to be synonymous, and the state of being a synonym is called synonymy.
The word comes fromAncient Greek syn (σύν) ("with") and onoma (ὄνομα) ("name").
An example of synonyms are the words begin and commence. Likewise, if we talk
about a long time or an extended time, longand extended become synonyms. In the
figurative sense, two words are often said to be synonymous if they have the same
connotation:
verb
"buy" and "purchase"
adjective
"big" and "large"
adverb
"quickly" and "speedily"
preposition
"on" and "upon"
The term antonym (and the related antonymy) is commonly taken to be synonymous
with opposite, but antonym also has other more restricted meanings. Graded (or
gradable) antonyms are word pairs whose meanings are opposite and which lie on a
continuous spectrum (hot, cold). Complementary antonyms are word pairs whose
meanings are opposite but whose meanings do not lie on a continuous spectrum
(push, pull). Relational antonyms are word pairs where opposite makes sense only in
the context of the relationship between the two meanings (teacher, pupil). These
more restricted meanings may not apply in all scholarly contexts, with Lyons (1968,
1977) defining antonym to mean gradable antonyms, and Crystal (2003) warns that
antonymy and antonym should be regarded with care.
There are many different types of posture, including slouching, towering, legs
spread, jaw thrust, shoulders forward, and arm crossing. Posture or a person's bodily
stance communicates a variety of messages. Posture can be used to determine a
participant's degree of attention or involvement, the difference in status between
communicators, and the level of fondness a person has for the other communicator,
(Business Communication)
Assignment B
Marks 10
Answer all questions.
1. Draft a circular for the office staff mentioning the changes in
timings of the office?
Ans
Dear Collegues
This is to inform you that our office timings has been changedwith effect from
11.8.2008.
The timings are:
9.00a.m to 6.00p.m
Lunch Break:1.00p.m to 1.30p.m
Expecting all your joining hands to keep our punctuality in office timings.
Ans:
Smart System
Udyog Vihar
Gurgaon
304566
12.12.2012
To,
Manager
Precision Supplies
[Department: Customer Services]
[L2 Block Connaught Palace New Delhi]
Yours sincerely
XYS
1. Read the case study given below and answer the questions given
at the end
Case Study
Charisma Corporation
Charisma Corporation (CC) has recently embarked on a new kind of
training. The corporation is teaching many of its employees,
especially those in the marketing and sales to make decisions on
the basis of non verbal communication cues. For Malini Varma, VP
of CC, focusing on non verbal communications has become an
important part of her inter personal dealings. Several years ago,
Varma became interested in how body movements and mannerism
truly reflect what an individual is saying. Continuously reading in
this area of study, Varma has been able to take decisions about
potential employees and potential customers by ‘reading’ them.
Varma believes that body language can give a person competitive
advantage. It can make difference while closing a deal or, as in CC’s
case, while hiring employees. For example, during interviews, Malini
pays constant attention to the candidate’s eye movements and
mannerism. She believes that she can correctly predict if the
candidate will be aggressive sales person while simultaneously
being personable and friendly. How does she do it? She does this by
looking at their eyes and the way they present themselves. In one
case hiring decision came down to two people. The first person was
animated and made constant eye contact. The second candidate
never looked in the eyes of Malini. , leaned back in his/her chair,
and crossed both his legs and arms. The first candidate
demonstrated the communication skills that Varma thought aligned
with successful performance in her organization.
Malini Varma is convinced that communication skills play
a significant role in helping her organization achieve its annual sales
goals. Personally, she has found that it has helped her ‘quality’
customers. For instance even when a potential customer says,’ yes’
with his/her arms and legs crossed emphatically, it means, No!
Understanding this, Varma is in a better position to probe further
into the possible objections the customer has. She has found that,
in many cases, she is able to steer the conversation in a direction
that ultimately leads to successfully closing a sale. And that is a
major competitive advantage.
Questions
1. What problems Varma encounter by her heavy reliance on non
verbal communication?
Ans:
Following are the problem Varma may face by her heavy reliance
on non-verbal communication are:
1) Difficult to You can not have long conversation.
2) Cannot discuss the particulars of your message/Actions
3) Difficult to understand and requires a lot of repetitions.
4) Can not be used as a public tool for communication.
6) Less influential and can not be used everywhere.
7) Not everybody prefers to communicate through non-verbal
communication.
8) Can not create an impression upon people/listeners.
3. Self-awareness
(Business Communication)
Assignment C
Marks 10
Answer all questions.
Tick mark (√) the most appropriate answer
a) Sender
b) Messenger
c) Encoding
d) Receiver
a) All of above
b) All except 2
c) All except 3
d) All except 4
a) Database application
b) Presentation application
c) Spreadsheet application
d) Personal information application
a) Personal Agenda
b) Team Spirit
c) Interpersonal Conflicts
d) Cultural Differences
a) Complaint Letter
b) Curriculum Vitae
c) Memo
d) Enquires letter
20. Effective communication can only be achieved when—
1. The audience is understood
2. Feedback is encouraged
3. Thoughts are organized
a) All of the above
b) All except 1
c) All except 2
d) All except 3
a) All except 1
b) All except 2
c) All except 3
d) All except 4
a) Upward
b) Downward
c) Horizontal
d) Lateral
a) Deliver, Content
b) Content, Delivery
c) Looks, Message
d) None of above
a) Inputs
b) Decisions
c) Communication
d) None of above