Business Plan Senior High School Department "The Sabalicious Company"

MARANATHA CHRISTIAN ACADEMY OF CALOOCAN, INC.
#1594 Jasmin St., Libis, Camarin, Caloocan City
BUSINESS PLAN
SENIOR HIGH SCHOOL DEPARTMENT
“The Sabalicious Company”
In Partial Fulfillment of the Requirements in the Applied Subject

Entrepreneurship
Submitted by:
Patotoy, Maica
Decena,Niezel Mae
Catubig,Lourence
So,Phil Russel
Mia,Rafael
Gallos,Dave
Submitted to:
Ms. Andrea Quimequime, LPT
October 2021
1
ACKNOWLEDGEMENT
The development of this company would not have been possible without the help
and participation of a lot of people. We greatly acknowledge their contributions. We are
grateful for and indebted to the following:
 To all parents,relatives,friends and other who in one way or another shared their
support either morally,financially and physically.
 To our adviser,Ms. Andrea Quimequime for her endless support,kind and
understanding spirit.
 Above all, to the Great Almighty,the author of knowledge and wisdom,for His
countless love.
2
DEDICATION
First and foremost,The Sabalicious Company are expressing their most sincere
appreciation and deepest gratitude to those people whom extended their help and support to
became part of this business, their love and support has been the source of our strength and
inspiration to make this business successful.
We want to dedicate the company to our very own staff members who built foundation of
this company,for their time,effort and hard work for the success of this business namely Ms.
Patotoy,Ms. Decena,Mr. Catubig,Mr. Gallos,Mr. So, and Mr. Mia.Without you,Sabalicious
Company will not even be possible.
We also like to dedicate this to Ms. Andrea Quimequime, adviser, for her critical evaluation, for
her insights and recommendation which contributed to the refinement of this work.
Lastly,we would like to dedicate this business and company itself to the Almighty God, whose
supreme power, for guidance, spiritual blessings, wisdom and resources of the completions of
this plan.
3
TABLE OF CONTENTS
Cover Page 1
Acknowledgement 2
Dedication 3
Table of Contents 4
Overview 7
- Business Name 7
- Business Tagline 7
- Business Logo 7
- Industry 7
- Legal Structure 7
- Location 7
- Company Description 10
- Mission Statement 10
- Vision Statement 10
- Core Values 10
- Goals and Objectives 10
- Organizational Chart /Accountability Chart 11
Message 11
- Product Description 11
Marketing 12
- Target Customers 12
- Geographics 12
- Demographics 12
- Psychographics 12
- Behavioral 13
- Estimated Size of the Target Market /Target Population 13
- Where Target Market Found 14
- Visibility Awareness – Promotional Activities 14
- Lead Generation Strategy 15
- Conversion Strategy 15
4
Product/Services 15
- Product 15
- Primary Product 15
- Result 15
- Impact 16
- Services 16
- Result 16
- Impact 16
Services 16
- Primary Services 16
- Result 17
- Impact 17
- Other Services 17
- Result 17
- Impact 17
Production Delivery 18
- Production System 18
- Process 18
- Production Plan 18
- Delivery System 20
- Process 20
Sustainability 20
- Financial Plan
20
- Capitalizations 20
- Monthly Expenses 20
- Projected Net Income 20
- Projected Revenue 20
- Cash Flow for 4th quarter of 2021 21
Goals 22
 SHORT TERM GOAL 22
- One Year Goal 22
- Sales 23
- Profit 23
- Revenue 23
5
- Impact 23
- Development Goals 23
 LONG TERM GOAL 23
- Three to Five Year Goal 23
- Sales 23
- Profit 23
- Revenue 23
- Impact 24
- Development Goals 24
Appendices 25
- Documentation 26
Curriculum Vitae 27
6
OVERVIEW
Business Name
Sabalicious
Business Tagline
“The snacks that smiles back!”
Business Logo
Industry
Food Industry
Legal Structure
Corporation
Location
Vicinity Map and Front view of the Establishment
7
8
9
Company Description
Our Company has known in Filipino Market for producing high quality snacks that suitable
for Filipino taste.In recent month,the company has further diversified to include one of its major
and most popular brands;Sabalicious were launched as delicious snack that also serve the
nutritional requirements of todays’s consumers at very affordable prices.
Mission Statement
Sabalicious aim to make a delicious, sweet, and cheesy banana chips for our customers
with the taste of natural banana.
Vision Statement
To be eager to widen our business nationwide; we will work hard to meet customer
expectations and satisfaction through the consistency and quality of our product and service
Core Values
The core values of Sabalicious Company include the following:
Commitment,Determination,Passion for our customer and Teamwork.
Goals and Objectives

The Sabalicious Company expect an innovative future.With the goal of creating the best
high-quality ready-to-eat snack product in the Philippines, our company created a variety of
platforms to envision what Sabalicious will become in the future.Objectives are the following:
 Provide a high quality food with affordable price.
 Managing Customer Relations
 Make the product affordable and well-known
 Food production and service opportunities
 To use a 100% nature friendly packaging materials.
10
Organizational Chart/ Accountability Chart
MESSAGE
Description of the Product
Our Sabalicious banana chips are made from Philippine banana of the Saba variety. The
banana chips are picked in their mature green stage, peeled, washed, sliced and fried in fresh
refined vegetable oil.Sabalicious Corporation established its first banana chips plant in the year
2019.With the use of fresh ingredients such as unripe banana,vegetable oil,sugar and so on,Our
crispy ready-to-eat snack was successfully made.
The fact that Philippines is known for major producer of bananas. Aside from the Cavendish
banana for export, it also produces other varieties of bananas and plantains such as the Lakatan
and the Saba/ Cardaba varieties that’s why We,Filipino’s also known for making banana
delicacies and one of it is the all time favorite banana chips.
11
MARKETING
Target Customers
The target customers of our business include the following:
 Children
 Teenagers
 Adults
 Elders
 Those identified within low class, middle class, or high class
Geographics
The customers of our customers may be found from:
 Barangay 175
 Barangay 176
 Barangay 177
Demographics
The demographics of our target customers are the following:
 8-60 years old
 Male and Female
 Filipino
Psychographics
The Psychographics of our target customers include the following:
 Likes to travel
 Engage in daily activities
 Values ethically sourced product
 Customers segmented by loyalty
 Enjoys socialising with other people
 Engage in group activities
12
Behavioral
The Behavioral aspect of our target customers are the following:
 Price Sensitivity
 Brand Loyalty
 Shops at organic groceries store
 Volunteers at a climate change organization
Estimated Size of the Target Market/ Target Population

In order to determine the projected size of the target population, there are a number of
measures to take.We found out Caloocan is the fourth largest city in the Philippines, according to
our research gathered from Philippine Statistics Authority, which makes it accessible for the
company because our target clients have a wide range of features.
Per PhilAtlas, Barangay 175 has 71,726 residents (4.32% of total population of
Caloocan); Barangay 176 has residents 261,729 (15.75 % of total population of Caloocan);
Barangay 177 has 84,159. residents ( 5.06% of the total population of Caloocan.)
Given that the age range for our target customers is from 8 years old to 60 years old, we have
collected data from Philippine Statistics Authority to evaluate the total number of 8– 60 years
old residents from the said barangays (175, 176,177,)
Barangay 175 Barangay 176 Barangay 177
Barangay 175 gathered a total of 55,390 population;

Barangay 176 gathered a total of 211,072 population;
Barangay 177 gathered a total of 69,198 population.
13
Total: 335,660 residents

Given that these barangays contain areas that are not fully explored and monitored by our
company for delivery purposes, 1% or 0.01(Measurement estimation for areas that are covered
by our company) is then multiplied to the summation of barangay population.North Caloocan is
one of large cities in the Philippines and so it will take time and exposure until Sabalicious is
available to all areas in the said barangay.
335,660 x 0.01 = 3,356.6 estimated customers (gradually increasing day by day)
Interpretation: 0 to 3,356.6 customers (gradually increasing)
Where Target Market found

North Caloocan Area: Barangay 175 and Barangay 176; Barangay 177
Visibility Awareness – Promotional Activities

Our organization came up with a number of concepts to make us stand out in the minds
of our lovely customers.Our beloved Customers will already know what our product is because
of the name, Sabalicicious, and of course they will also remember our tagline, "The snack that
makes you grin back! ”. Customers will remember our company's store layout since it is visually
attractive and relaxing once people explore it.
In addition,aside from the physical aspects of Sabalicious Company, we also promote our
business on social medias. According to Bill Gates,Founder of Microsoft “ If your business is
not on the internet ,then your business will be out of business.” The internet has changed
everything for businesses – especially small businesses. The ubiquity of internet-connected
devices has completely revolutionized the way that consumers interact with businesses – for the
better. It’s now easier than ever to market your website,connect with consumers, and increase
your profits.
We were able to spread the word about Sabalicious to many places in several barangays thanks
to our marketing team. Our company's visibility is also influenced by a variety of elements,
including social community (friends, family). To reach more clients based on their interests and
more, we post multiple posters on various social media platforms.
14
Lead Generation Strategy

In order for our customers to be able to contact us about our products and services, we
created several business profiles on social media platforms. Our customers can reach out to us
via the following social media platforms:
• Facebook: SABAlicious [https://www.facebook.com/SABAlicious-742089387664867]
• Twitter: SABAlicious [https://twitter.com/SABAlicious]
• Instagram: SABAlicious [https://www.instagram.com/SABA.licious/]
Aside from that, our company is well-known because of the comments of previous consumers
who have tried or taste our products.
Conversion Strategy
To satisfy our beloved costumers,Our Company only serves high quality product with
affordable prices. We offer promos and discounts such as Buy 2 Get 1 Free for our 100 first
customers,20% Off starting on Aug.6-30 and FREE Delivery if you order a dozen of our
product.Our beloved customers who already tried and experience with our product and is
satisfied with it will convince other customers as well to try and order.
PRODUCT
Product
 Banana
Primary Product
 Banana Chips
Result
Our Consumers never get tired of buying and eating our banana chips because they are
cheesy-crispylicious and delicious, and they always come back for more. Aside from that, our
banana chips have a pleasant aroma that attracts people to eat them. Because of the size, taste,
and quantity, our consumers say that what they got is worth it. They were pleasantly surprised.
15
Impact
Since the consumers that bought from us always keep going back for more, the sales are
very much increasing. Every variable in our business is affected in a positive way because our
product is always outstanding may it be in terms of quality, quantity, and distribution.
Services
 Fast Delivery
 Excellent customer service
Result
Customers who order a dozen of our products are no longer need to pay a delivery fee
unless it is a tip from them or the location is too far (e.g., Visayas, Mindanao) which will most
likely have a charge due to the Sabalicious Company's efforts in terms of services. We also
provide exceptional customer service; our employees are attentive when it comes in providing
their cravings.
Impact
The customers do not have to pay for the delivery expenses if they ordered a dozen and
that affects our costs on other variables like the gas used for transportation but worry not,
Sabalicious Company prefers making customers happy for it is efficient and affordable. For the
cost of gas in our part, we are exchanging happiness and positive reviews from customers,
making them buy again.
Customers do not have to pay for delivery charges if they order a dozen,and if not they are
required to pay us depends on how far their location is because It affects our costs on other
factors such as transportation gas, and It turns out good as long our product our worth to buy and
our customers are satisfied.
SERVICES
Primary Services
 Free Delivery
 Discounts
16
Result
The method of purchasing 12 pcs results in a free delivery. as a result of our goods
Customers are given a delivery form so that the personnel may organize and ensure that the order
and location are correct. Free delivery and discounts are also offered to clients who place a
certain amount of orders. The free delivery and discounts were a success and gave customers
more incentive to place orders. It made the whole buying process easier and more cost-effective.
Impact
The use of free delivery and discounts made a huge impact on the sales of the business
and demand of customers due to the product being affordable because of discounts and free
delivery.
Other Services
 Production of high-quality product
 Excellent customer service
 Strategic marketing
Result
Strategic Activities are done through the marketing management of the company. Our
company thinks of different ideas to promote our business creatively. Other than that, high-
quality product is made with the use of high-quality ingredients and top-tier equipment. The
performance of strategic activities (marketing, etc.) and production of high-quality product
turned out successful. These activities allowed staff members to have more time to focus on the
other factors affecting the business.
Impact
The use of strategic activities and high-quality production made a huge impact to the
visibility of the business and attraction of customers.
17
PRODUCTION DELIVERY
Production System
The delivery of market items is done via delivery methods and procedures. Customers
may have the option of meeting up if they have the time, or having their orders delivered to their
homes for a less stressful experience.
Process
Customers can first contact us through our social media sites. A member of the
designated staff monitors each of these accounts on a regular basis. When a customer expresses
an interest, they will fill out a form with information such as their address and phone number.
Customers may rest certain that their information will not be shared and will remain private.
Once the form is completed, the product will be manufactured (if no stock is available) or
packaged (if stock is available). The item will subsequently be delivered to the customer's
residence. If an inconvenience occurs (e.g., inclement weather, loss of location awareness), the
customer will be requested to turn on their GPS so that they can be safely located.
Production Plan
The production plan shows the whole process of creating our product,banana chips.
INPUT PROCESS OUTPUT

 Saba (unripe) Procedure: There are steps  banana chips
 Cooking oil that will require utmost
 Sugar
 Cheese flavoring caution. Please try to be safe
18
powder at all times.
Step 1 : Peel under-ripe green

bananas and evenly slice
crosswise and put it on a
clean bowl.
Step 2 : Pour cooking oil in a

wide pan and heat.
Step 3 : When the oil is

hot,place a batch of sliced
bananas in the hot o.il.
Step 4 : Deep fry the banana

until almost crisp.
Step 5 : Once the oil stops

bubbling, remove the bananas
and drain excess oil. Set
aside.
Step 6 : Place the banana

chips in a tupperware and add
the cheese powder
Step 7 : Gently shake it a bit.
Step 8 : Finally,put the right

amount of banana chips
inside the small size paper
bag.For as low as 25
pesos,you can now avail our
SABAlicious Chips.
19
Delivery System
As previously stated, deliveries are accomplished by completing the delivery form. The
delivery fee depends on how far the location is.
Process
The process of making or packaging the product begins once the consumer has submitted
the delivery form and is not allowed to cancel it. The operations management is responsible for
delivering the merchandise to our customers' houses, while the other staff admins will keep an
eye on the issue to avoid any difficulties. Customers may instead turn on their GPS to allow our
riders to follow the map, which is actually much more convenient. Once our team arrives at the
location, they will locate the customer using the information provided, and if they are not
present, they will use the second number provided to locate someone to receive. Customers have
the option of paying using GCash or Cash on Delivery.
SUSTAINABILITY
FINANCIAL PLAN
Capitalizations
The initial capital of Sabalicious Company for the business is Php 90, 000. There are a
total of 6 staff personnel as of now and each of them shall share an amount of Php 1 5,000 to
build the foundation of this business.
Monthly Expenses
The table below shows our projected expenses per month during the initial year of our
operation based on our product.
FIXED COST OCTOBER NOVEMBER

Gas 20,000 30,000
Packaging Materials 25,000 25,000
Transportation 7,000 7,000
Salaries 9,000 10,000
Utilities Expenses 8,000 8,000
TOTAL FIXED COST 69,000 80,000
VARIABLE COST OCTOBER NOVEMBER

Water Bill 10,000 15,000
20
Types of product cost per unit (A) Mark-up 20% (B) Selling price (C) Projected Volume (D) Projected Revenue (E)
FORMULA (A) B = (A+0.20) (C) = (A+B) (D) ( E) = ( C x D)

Banana chips 25 5 30 50 1500
Electricity 5000 5000
All Ingredients and supplies 15,000 15,000
used for business
Packaging Materials 9000 10,000
TOTAL VARIABLE 39,000 45,000
COST
The table shows that projected expenses per month during the 4 th quarter of year of
operation. It is noted that fixed cost is higher than the variable cost.
Projected Net Income
Computation about the monthly revenue is calculated by multiplying daily

revenues by 30 days (1month). The daily revenue is 1,500 to get the monthly
projected revenue it multiplied by 30 days
Projected monthly revenue = projected daily revenue x 30days
Projected monthly revenue = 1,500 x 30
Projected monthly revenue = 45,000
On the other hand, the projected yearly revenue is computed by multiplying the
monthly revenue by 12 months. The calculation for projected yearly revenue is as
follow
Projected yearly revenue = projected daily revenue x 365 days
Projected yearly revenue =1,500 x 365
Projected yearly revenue = 547,500.00
Cash Flow for 4th Quarter of 2021

1st Quarter Month OCTOBER NOVEMBER DECEMBER
Cash Balance 60,000 53,200 66,400
Beginning
Cash Inflows 49,100 69,100 89,100
21
Net Income
Cash Outflows
Fixed Cost 48,000 48,000 48,000
7,900 7,900 7,900
Variable Cost
Cash Balance 53,200 66,400 99,600
Ending
GOALS
SHORT TERM GOAL
One Year Goal
These are the goals that Sabalicious Company aims to achieve in the span of one year:
 Increase the company's total revenue by 5% the following year.
 Reduce product costs while maintaining excellent quality
 Product exposure will bring 10% of costumers next year
 Boost brand recognition
 Hire employees
22
Company Net Profit, Sales and Revenue Goals
This is a graphical illustration of Sabalicious Company's sales, net profit, and

revenue goals for the years 2021 to 2022, as seen in the graph above. Over the course of a year,
revenues will climb by 5%. (5 percent -10 percent ). The net profit margin will rise to 5%. (8
percent -13 percent ). The revenue will grow by 5%. (10 percent -15 percent ). Due to the short-
term goals that the company's employees have fulfilled, Sabalicious will see a significant
increase from 2022 to 2023. Please see the chart below for more information.
Interpretation: Sales, net profit, and revenue are gradually increasing in a little number,
indicating that the company is in excellent hands and is progressively improving.
Impact
The impact of these short-term goals, as stated before, will undoubtedly aid Sabalicious
Company's improvement. Short-term goals are critical, especially when starting a new company.
Employees and staff will be unaware of what they should do and what elements they should
consider if the company is to expand if short-term goals are not set. The company's short-term
goals will generate revenue, allowing staff to work more efficiently, and the company will have
the finances to expand brand awareness through commercials, using excess funds set aside for
promotions and hiring new personnel. Adding more items gives clients more options for what
they want to try based on their preferences.
Development Goals
These are the development goals of Sabalicious Company aims to achieve in order to
improvise the company:
 Plan the ideas
 Maintain income and gradually increase it each day
 Find ways to hire new employees
LONG TERM GOALS

Three to Five Year Goal
These are the goals that Sabalicious Company aims to achieve in the span of more than
one year:
 Expand company facilities
 Employ more staff personnel
 Opening of other branches nationwide
 Increase the total income of the company by 20% over the next 3-5 years
23
 More exposure attracting 40% of the customers over the next 3-5 years
Impact
The impact of these long-term goals stated earlier will surely help the improvement of
Sabalicious Company. Long term goals are important especially when having enough experience
to run the company for about 1 to 2 years. Long term goals will affect all the components of
company. Because of this, staffs will have a motivation to the goal that they want to achieve in
the future, marking their names on it. The long-term success of the company heavily depends on
the total income, making it one of the goals every company wants to increase. Expanding
facilities and employing more staffs will help in managing the company as well as opening other
branches nationwide will open opportunities not only to the company staffs but also to the people
who are looking for job. Lastly, exposure portrays a huge part on making the company known
nationwide and worldwide.
Development Goals
These are the development goals Sabalicious Company aims to achieve in order to
improvise the company:
 Do the steps according to the plan formulated from short term development goals
 Increase of income, balance everything and keep the business stable
 Set plan for opening of other branches
 Increase percentage of sales
24
APPENDICES
25
26
CURRICULUM VITAE
27
28
29
30
31
32

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MARANATHA CHRISTIAN ACADEMY OF CALOOCAN, INC.

#1594 Jasmin St., Libis, Camarin, Caloocan City

“The Sabalicious Company”

In Partial Fulfillment of the Requirements in the Applied Subject

Goals and Objectives

Organizational Chart/ Accountability Chart

Estimated Size of the Target Market/ Target Population

Barangay 175 gathered a total of 55,390 population;

Total: 335,660 residents

Where Target Market found

Visibility Awareness – Promotional Activities

Lead Generation Strategy

INPUT PROCESS OUTPUT

powder at all times.

Step 1 : Peel under-ripe green

Step 2 : Pour cooking oil in a

Step 3 : When the oil is

Step 4 : Deep fry the banana

Step 5 : Once the oil stops

Step 6 : Place the banana

Step 7 : Gently shake it a bit.

Step 8 : Finally,put the right

FIXED COST OCTOBER NOVEMBER

VARIABLE COST OCTOBER NOVEMBER

FORMULA (A) B = (A+0.20) (C) = (A+B) (D) ( E) = ( C x D)

Projected Net Income

Computation about the monthly revenue is calculated by multiplying daily

Cash Flow for 4th Quarter of 2021

Company Net Profit, Sales and Revenue Goals

This is a graphical illustration of Sabalicious Company's sales, net profit, and

LONG TERM GOALS

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