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    Demographics: Nike Most Trusted Apparel Brand Among Millennials and Generation Z

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    TASYA
    Nike has successfully adapted its marketing strategy to appeal to Millennials and Generation Z by becoming more transparent, socially responsible, and focusing on sustainability. Nike understands these generations value authenticity over traditional advertising, and it has evolved to have an open dialogue about its core values. Nike also empowers women through initiatives like its Maternity collection, which supports women during pregnancy and postpartum while encouraging female participation in sports.

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    Demographics: Nike Most Trusted Apparel Brand Among Millennials and Generation Z

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    TASYA
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    Nike has successfully adapted its marketing strategy to appeal to Millennials and Generation Z by becoming more transparent, socially responsible, and focusing on sustainability. Nike understands these generations value authenticity over traditional advertising, and it has evolved to have an open dialogue about its core values. Nike also empowers women through initiatives like its Maternity collection, which supports women during pregnancy and postpartum while encouraging female participation in sports.

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    Nike's response to the trends according to demographics

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    DEMOGRAPHICS

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    Nike has successfully adapted its marketing strategy to appeal to Millennials and Generation Z by becoming more transparent, socially responsible, and focusing on sustainability. Nike understands these generations value authenticity over traditional advertising, and it has evolved to have an open dialogue about its core values. Nike also empowers women through initiatives like its Maternity collection, which supports women during pregnancy and postpartum while encouraging female participation in sports.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    56 views3 pages

    Demographics: Nike Most Trusted Apparel Brand Among Millennials and Generation Z

    Uploaded by

    TASYA
    Nike has successfully adapted its marketing strategy to appeal to Millennials and Generation Z by becoming more transparent, socially responsible, and focusing on sustainability. Nike understands these generations value authenticity over traditional advertising, and it has evolved to have an open dialogue about its core values. Nike also empowers women through initiatives like its Maternity collection, which supports women during pregnancy and postpartum while encouraging female participation in sports.

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    © All Rights Reserved
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    of 3

    DEMOGRAPHICS

    1. Millennials are the largest adult generation, but they are starting to share the spotlight
    with Generation Z.
    As millennials have become largest consumer group, everything about marketing
    has changed. The only thing that has remained constant is the success of Nike. Year after
    year, Nike ranks as a favorite brand among the generation z and millennials. In this new
    world, successful brands are becoming more transparent. They’re becoming socially
    responsible, authentic, and honest in their communications. They are relying less on
    exaggerated claims, misleading and confusing offers, and empty promises. Nike has
    adapted to these changes and seen significant economic impact – a result every marketer
    can realize by following Nike’s lead.
    Like its customers, Nike’s marketing strategy has evolved. Nike is consistently
    ranked as a top performing brand among millennials, and the reason is simple: Nike starts
    with an honest and authentic set of core values and strives to communicate those in an
    open conversation across a broad range of media. While they certainly have the ability to
    out-spend the competition, they win by understanding that advertising that advertising
    dollars aren’t the way to win. They put traditional marketing tactics on the backburner
    and decided that sustainability was a definite focus of their entire organization. As a
    result, they made changes in their operation and attitude. They then shared that vision,
    and asked for feedback and suggestions on how to improve on this stance with their gen z
    and millennial audience.

    Nike most trusted apparel brand among Millennials and Generation Z

    2. Empowering Women in All Shapes


    There were numerous mothers with meaningful words such as “mommy, mindful,
    mover, and magnificent.” Nike has created an excellent brand and marketing strategies,
    advocating for women’s rights. Nike has nailed in another marketing strategy with this
    emotional campaign.
    “It’s the project of a lifetime to work in lockstep with all kinds of mothers to bring to
    life a capsule that truly supports women’s relationship with sport during such a
    transformative time in their lives.” – Carmen Zolman, Nike Senior Design Director for
    Apparel Innovation.
    Pregnancy is one of the most transformative events our bodies go through. The
    symptoms extend not only to physical changes but also mental struggles. It is indeed a
    journey lasting up to 10 years for many women. With its new collection, Nike aims to
    reconstruct the connection between women’s body and sport, encouraging them to get
    back on track. With its (M)aternity collection, Nike portrays women whose bodies can
    have massive transformations and return to their athletic careers stronger than ever. It
    participates in the conversation for gender equality and deconstructs the image that men
    should dominate the sports.
    Nike’s first dedicated maternity collection for pregnancy and post-birth brings an
    influential perspective to deconstruct social stigmas regarding women in sports. Whether
    they’re sportswear or not, all brands should follow the way that Nike has diligently
    worked to pave.

    Perri Edwards for Nike (M)

    Soleimani, S. (2019, October 04). Be like Nike: How Nike is winning millennials. Skidmore
    Studio. https://skidmorestudio.com/journal/how-nike-is-winning-millennials/
    Cilluffo, A. Cohn, D. (2020, July 27). 6 demographic trends shaping the U.S. and the world in
    2019. Pew Research Center. https://www.pewresearch.org/fact-tank/2019/04/11/6-demographic-
    trends-shaping-the-u-s-and-the-world-in-2019/
    Umur, B. (2021, December 16). How Nike Empowers Women In All Shapes. Medium.
    https://medium.com/bodoville/how-nike-empowers-women-in-all-shapes-8ef96446311f

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